What ELECTRO DEPOT España does

ELECTRO DEPOT España (legal entity ELECTRODEPOT) is a Spanish discount retailer of home appliances, consumer electronics, personal care products, and urban mobility goods, headquartered in Alcalá de Henares (Centro comercial Quadernillos, A2 km 34). The Spanish entity is a wholly-owned subsidiary of the French retail group ELECTRO DEPOT FRANCE (1 Route de Vendeville, 59155 Faches Thumesnil, France), which also operates in Belgium. In Spain, the company runs five physical retail showrooms — Alcalá de Henares, Leganés, Parla, Valencia, and Alicante — alongside a full e-commerce website (electrodepot.es) and dedicated iOS and Android mobile applications, delivering an omnichannel proposition to price-conscious Spanish consumers.

The assortment combines four proprietary sub-brands — VALBERG (large appliances, refrigeration, laundry, kitchen), COSYLIFE (small kitchen appliances), EDENWOOD (TV, audio, accessories), and HIGH ONE (entry-level essentials at unbeatable prices) — with third-party brands including Samsung, LG, Philips, Panasonic, Xiaomi, Cecotec, TCL, Hisense, Taurus, NINJA, and Apple. Core categories span washing machines, refrigerators, televisions, air conditioning, ovens, microwaves, cooktops, coffee makers, air fryers, vacuum cleaners, shavers, epilators, hair dryers, smartphones, tablets, smartwatches, and electric scooters. The homepage displays 101,669 verified customer reviews with a 4.26/5 average rating, signalling substantial transactional volume.

The business model is a standard discount-retail hardware-sales model with unit pricing per product (€5–€1,800), no subscription or tier-based pricing, and margin capture across price tiers via the proprietary brands. Go-to-market levers include free home delivery over €99, free 1-hour Click & Collect from any store, flexible 3x/4x installment financing through Oney Bank (core partner) and Cetelem, standard payment methods (Visa, Mastercard, PayPal, Apple Pay), 3-year manufacturer warranties, and a lifetime warranty on certain products. Data and operational partners include PayPal (payments), Oney Bank and Cetelem (financing), and Sell Secure (fraud and order risk evaluation). The company operates as a privately held subsidiary with no public ticker, no funding rounds, no disclosed acquisitions, and no management-team or revenue figures in the public record.

Name

ELECTRO DEPOT España

Legal name

ELECTRODEPOT

Website

https://electrodepot.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Electro Depot España is a discount retailer of home appliances, consumer electronics, and personal care products operating five stores in Spain plus an e-commerce site and mobile apps, serving price-conscious Spanish consumers via proprietary sub-brands (VALBERG, COSYLIFE, EDENWOOD, HIGH ONE) and major third-party brands.

Ownership category

akta.pro rank

Product category

Consumer Electronics & Home Appliance Retail

NAICS

Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Big-Box Electronics + Small Appliances Retail (CRACAAAC)

akta.pro secondary industries

Big-Box Electronics + Major Appliances Retail (CRACAAAB), Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ), Big-Box Electronics Accessories & Consumables Retail (CRACAAAK)

Keywords

• Home appliance retail
• Consumer electronics retail
• Discount retail
• Private label brands
• Omnichannel retail

Headquarters

HQ city

Alcalá de Henares

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales of Home Appliances and Electronics: Electro Depot generates revenue through direct retail sales of home appliances (washing machines, refrigerators, dishwashers, dryers), kitchen appliances (microwaves, ovens, cooktops, coffee makers), climate control products (air conditioners, heaters), consumer electronics (televisions, audio equipment), personal care and beauty products (electric shavers, hair dryers, epilators), computing and mobile devices, and urban mobility products. The company operates on a standard retail margin model with competitive pricing as the primary value driver.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Electro Depot España operates as a discount omnichannel retailer selling home appliances, consumer electronics, and personal care products to Spanish consumers. It combines five physical stores with a national e-commerce website and native iOS/Android apps, offering both third-party brands (Samsung, Philips, LG, Cecotec, Xiaomi, etc.) and four proprietary house brands (VALBERG, COSYLIFE, EDENWOOD, HIGH ONE) across categories such as washing machines, refrigerators, televisions, air conditioning, small kitchen appliances, personal care, and mobile devices.

Product overview

ELECTRO DEPOT España is a Spanish consumer electronics and home appliance retailer operating both online and through 5 physical stores (Alcalá de Henares, Leganés, Parla, Valencia, and Alicante). The company offers a comprehensive portfolio of home appliances and electronics through its four proprietary sub-brands (HIGH ONE for essentials at unbeatable prices, VALBERG for quality at accessible prices, COSYLIFE for small kitchen appliances, and EDENWOOD for image and sound products) alongside products from major third-party brands including Samsung, LG, Philips, Panasonic, Xiaomi, Lenovo, Apple, Cecotec, TCL, Hisense, Taurus, and NINJA. The product range spans large home appliances (washing machines, refrigerators, air conditioning), cooking equipment (ovens, microwaves, cooktops, hoods), small kitchen appliances (coffee makers, air fryers, blenders), personal care (shavers, hair care, epilators), televisions and audio equipment, computing devices (tablets, monitors), mobility products (electric scooters), and smart home accessories. The company positions itself on price competitiveness with value-focused private label brands while offering popular branded products.

Differentiator

Problem solved

Functional benefit

Brands

• VALBERG: Own-brand appliances including refrigerators, freezers, washing machines, dryers, air fryers, air conditioners, small kitchen appliances. Marketed as 'Calidad a precios accesibles' (Quality at accessible prices).
• COSYLIFE
• EDENWOOD
• HIGH ONE

Products and services

• HIGH ONE (own brand) Own-brand line of essential home appliances and electronics at unbeatable prices, including washing machines, refrigerators, microwaves, and small kitchen appliances for Spanish consumers.
• VALBERG (own brand) Own-brand line of quality appliances at accessible prices covering laundry (washing machines, dryers), refrigeration (fridges, freezers), air fryers, and kitchen appliances for Spanish consumers.
• COSYLIFE (own brand) Own-brand line of small kitchen appliances for enjoyable cooking at the best price, including coffee makers, toasters, grills, blenders, and air fryers for Spanish households.
• EDENWOOD (own brand) Own-brand line of high-definition image and sound products including televisions, sound bars, speakers, and accessories for Spanish households.
• Washing machines (Lavadoras) Front-loading, top-loading, and washer-dryer combo washing machines available in various capacities (5-7kg, 8-9kg, 10+kg) from own brand VALBERG and third-party brands.
• Refrigerators (Frigoríficos) Refrigeration products including combi refrigerators, single-door, double-door, American-style, multi-door, built-in, mini-fridges, and wine coolers for Spanish households.
• Televisions (Televisores) Televisions ranging from 24 to 75+ inches including LED, QLED, Mini-LED, and Smart TV models from own brand EDENWOOD and third-party brands such as Samsung, LG, and TCL.
• Air conditioning (Aire Acondicionado) Climate control products including fixed split AC units, portable air conditioners, fans, and air purifiers for Spanish consumers.
• Air fryers (Freidoras de Aire) Hot air fryers in various capacities (5L to 13L) from VALBERG, HIGH ONE, TAURUS, NINJA, and other brands.
• Coffee makers (Cafeteras) Coffee makers including super-automatic, capsule, espresso, and filter coffee machines from Philips (Senseo, L'OR Barista), Cecotec, and other brands.
• Shavers and hair clippers (Afeitadoras y Cortapelos) Personal grooming products including rotary shavers, foil shavers, and multi-function trimmers from Philips, Braun, Remington, Panasonic, Cecotec, and other brands.
• Smartphones and tablets (Smartphones y Tablets) Mobile phones and tablets including Samsung, Xiaomi, Lenovo, and Apple products with various specifications.
• Vacuum cleaners (Aspiradores) Vacuum cleaning products including stick vacuums, handheld, robot vacuums, bagless, and bagged vacuum cleaners for Spanish households.
• Smartwatches and wearables Smartwatches and connected devices including Xiaomi Redmi Watch series with health monitoring features.
• Epilators (Depiladoras) Hair removal products including electric epilators and IPL (intense pulsed light) devices from Philips, Panasonic, Cecotec, and Braun.
• Sound bars (Barras de Sonido) Audio sound bars from Samsung, LG, and EDENWOOD with various power ratings and configurations including wireless subwoofers.
• Hair dryers (Secadores de Pelo) Hair care appliances including hair dryers, straighteners, curling irons, and hot air brushes from Cecotec, Philips, and other brands.
• Electric scooters (Patinetes Eléctricos) Urban mobility products including electric scooters, drones, and connected toys from Cecotec Bongo series and other brands.

Quantifiable outcome

• 101,669 verified customer reviews with 4.26/5 average rating demonstrates high customer satisfaction

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Worten España: Iberian electronics and appliance retailer with omnichannel stores and website. Directly comparable in category mix and value positioning; competes in overlapping Spanish metros.
• Milar: Spanish specialist appliance and electronics retail network with a national dealer footprint. Directly comparable product mix (white goods, small appliances, AV) and similar mass-market targeting.
• PC Componentes: Spanish e-commerce specialist in consumer electronics, computing and increasingly home appliances. Comparable as an online-first electronics value retailer serving Spanish consumers.
• MediaMarkt España: Spain's largest big-box consumer electronics and appliance retailer. Competes head-to-head with Electro Depot on the same core assortment (TVs, large and small appliances) but with a far larger store footprint across Spain.

Broad incumbents

• Amazon España: Dominant Spanish e-commerce marketplace with deep electronics and appliance assortment and aggressive pricing. Sets the price ceiling for value online competitors like Electro Depot.
• Carrefour España: Hypermarket operator in Spain selling electronics, appliances and personal care alongside groceries. Competes for the same household purchase occasions with a much wider assortment.
• El Corte Inglés: Spain's leading department store chain with a large electronics and appliance category. Overlaps in assortment but competes as a broader incumbent rather than a pure-play value electronics discounter.

Regional players

• Conforama España: French-origin furniture and home appliance discounter operating in Spain. Comparable category mix and value positioning; competes in overlapping Spanish metros with broader furniture offering.

Emerging players

• Cecotec: Spanish home appliance brand (air fryers, kitchen, cleaning) increasingly selling direct-to-consumer online. Overlaps with Electro Depot's small appliance and urban mobility categories as a Spanish-native competitor.

Others

• AliExpress (Spain operations): Cross-border discount marketplace with growing share in Spanish small electronics, accessories and mobility categories. Adjacent competitor that pressures Electro Depot on price-led entry-level SKUs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/electro-depot-es

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELECTRO DEPOT España