Elephant Family
Elephant Family is a UK-registered wildlife conservation charity that combines high-profile public art campaigns with on-ground conservation programs in India to protect Asian elephants, tigers, and other endangered species from habitat loss and human-wildlife conflict.
- Company typePrivate
- Founded2002
- HeadquartersLondon, England, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Elephant Family does
Elephant Family is a UK-registered wildlife conservation charity founded in 2002 by Mark Shand, operating as part of the British Asian Trust (UK registered charity 1127366). The organization focuses on mitigating habitat loss and human-wildlife conflict in Asia, particularly in India, while raising funds through high-profile public art campaigns. It delivers on-ground conservation services including community-managed solar-powered electric fencing, WhatsApp-coordinated Rapid Response Units (RRUs), early warning alert lights, solar streetlights, wildlife corridor projects (e.g., artificial canopy bridges for golden langurs), and a Nature Information Centre in Karnataka. Implementation is delivered through a network of partner NGOs including Aaranyak, Nature Conservation Foundation (NCF), Holématthi Nature Foundation (HNF), Conservation Himalayas, and the Coexistence Collective of 200 indigenous artisans.
The charity employs 22 staff and operates from London with a US-registered 501(c)(3) entity. It has Joint Royal Presidents in King Charles III and Queen Camilla since 2014. Revenue is generated entirely through donations, art auctions, corporate sponsorships, and event fundraising. Flagship campaigns — CoExistence (2021, £3-4M+ raised), the Big Egg Hunt, the Little Egg Hunt, the Animal Ball (£2M raised in 2023), and the Great Elephant Migration — have collectively generated over £20 million since inception. Named commercial sponsors include luxury and lifestyle brands such as Xerjoff, Chopard, Clarence Court, Emporio Sirenuse, LOVE BRAND & Co., Chantecaille, HOUSE of WARIS, Truefitt & Hill, Nyetimber, Savills, Petersham Nurseries, and the Tintra Foundation.
The organization's strategy combines cultural engagement — leveraging royal, celebrity, and luxury brand partnerships to drive mass awareness and donations — with low-cost, community-managed field technology that reduces human-elephant conflict in forest-edge communities across Northeast and Southern India. Recent moves signal geographic expansion into the United States (Great Elephant Migration 2024-2025) and the integration of climate-action objectives (Sundarbans partnership with Living Carbon International).
Elephant Family firmographics
Firmographics- Name
- Elephant Family
- Legal name
- Elephant Family
- Website
- https://elephant-family.org
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elephant Family is a UK-registered wildlife conservation charity that combines high-profile public art campaigns with on-ground conservation programs in India to protect Asian elephants, tigers, and other endangered species from habitat loss and human-wildlife conflict.
- Ownership category
- akta.pro rank
Elephant Family industry classification
Industry- Product category
- Wildlife Conservation
- NAICS
- Civic and Social Organizations (8134), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)
- akta.pro secondary industries
- Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK), Animal Welfare & Advocacy Organizations (AFAEALAC)
Keywords
Where Elephant Family is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Elephant Family business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Donations: One-time and recurring donations from individual supporters, including regular giving programs and legacy gifts through wills.
- Corporate Partnerships: Sponsorship deals with companies for events and campaigns, including headline sponsors, event partners, and merchandise collaborations.
- Art Auctions and Exhibitions: Sale of art pieces including elephant sculptures and egg installations created by artists and artisans, with proceeds supporting conservation projects.
- Event Fundraising: High-profile charity events like the Animal Ball and Wonders of the Wild that raise millions through ticket sales, auctions, and donations.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Elephant Family product offering
Product offeringCore offering
Elephant Family is a UK-registered wildlife conservation charity that raises funds through high-profile art campaigns (CoExistence, Big Egg Hunt, Little Egg Hunt, Great Elephant Migration, Animal Ball) and deploys those funds into on-ground conservation programs in Asia. The charity supports human-elephant coexistence through solar fencing, early warning systems and Rapid Response Units, while also funding wildlife corridors, livelihood enhancement for forest-edge communities, and the Nature Information Centre for conservation education.
Product overview
Elephant Family is a UK-based wildlife conservation charity (founded 2002, part of the British Asian Trust) that operates art-for-conservation campaigns and on-ground wildlife protection programs in Asia. The organization's primary offerings are public art exhibitions—namely The Great Elephant Migration, The Big Egg Hunt, The Little Egg Hunt, and the CoExistence Campaign—featuring life-sized sculptures to raise awareness and funds. Complementing these awareness campaigns, Elephant Family runs practical conservation programs including human-elephant coexistence initiatives (solar fencing, early warning systems, Rapid Response Units), livelihood enhancement projects, wildlife corridor conservation with canopy bridges, and the Nature Information Centre for community education. The organization does not offer a technology product or SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- The Great Elephant Migration
Quantifiable outcome
- 20,000 elephants supported through conservation work
- +4 more outcomes
Companies that use Elephant Family
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Elephant Family technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Elephant Family partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship, core, major and minor.
- ChopardflagshipLuxury jewellery and watch brand partnering with Elephant Family for Wonders of the Wild event, with guests wearing Chopard designs.
- Living Carbon InternationalflagshipPartnership announced July 2024 to conserve the Sundarbans mangrove forest through regenerative agriculture, woodland conservation, and clean energy initiatives supporting both biodiversity and climate action.
- Art & NewportflagshipNonprofit art organization presenting the Great Elephant Migration US tour, bringing 100 elephant sculptures to Newport, New York City, Miami, Blackfeet Nation, and Los Angeles.
- Conservation HimalayascorePartnership announced May 2024 to connect fragmented golden langur populations through artificial canopy bridges in Assam, India.
- Tintra FoundationflagshipCo-host of Animal Ball 2023, supporting conservation programs in South Asia and empowering communities.
- Emporio SirenusemajorResortwear and homeware brand collaborating on exclusive collection with 10% of profits supporting Elephant Family conservation work.
- HOUSE of WARIS BotanicalsmajorTea company launching UK's first Certified Elephant Friendly Black Tea with £1 per pack donated to Elephant Family.
- British Asian TrustcoreElephant Family is part of the British Asian Trust, a UK registered charity (1127366). The British Asian Trust provides organizational infrastructure, data protection standards, and operational support for Elephant Family's conservation work.
- AaranyakcoreAssam-based conservation NGO implementing human-elephant coexistence projects in Majuli and Northeast India. Manages community engagement, solar fencing installation, Rapid Response Units, and livelihood enhancement programs.
- Holématthi Nature Foundation (HNF)coreImplementing partner working in Western Ghats wildlife sanctuaries. Manages Nature Information Centre, wildlife monitoring, community education, and conflict mitigation programs in Karnataka.
- The Coexistence CollectivecoreCommunity of 200 indigenous artisans from Bettakurumba, Paniya, Kattunayakan and Soliga communities of Nilgiri Biosphere Reserve who sculpt life-sized elephants from invasive Lantana camara weed.
- XerjoffflagshipItalian luxury perfume brand and headline sponsor of CoExistence campaign. Created exclusive 'CoExistence by Xerjoff' fragrance with proceeds supporting Elephant Family conservation.
- IBI International LogisticsmajorFine art logistics sponsor that transported the elephant sculptures for the CoExistence campaign, including the superhero effort of migrating the herd for free.
- Clarence CourtflagshipEgg producer presenting the Little Egg Hunt and Big Egg Hunt. Supports Elephant Family events with sponsorship and brand partnership.
- Nature Conservation Foundation (NCF)corePartner organization implementing coexistence programs in Valparai and other regions, managing early warning alert light systems.
- SavillsmajorReal estate company sponsoring The Original Dwellers Herd of elephants during CoExistence exhibition.
- Petersham NurseriesmajorGarden centre sponsoring The Climate Coolers Herd and providing event venue experiences for CoExistence.
- ChantecaillemajorCosmetics brand sponsoring The Natural World Heroes Herd during CoExistence exhibition.
- LOVE BRAND & Co.majorBeachwear brand sponsoring The Crop Raiders Herd and supporting Newport exhibition with pop-up merchandise shop.
- Truefitt & HillminorGrooming brand sponsoring The Bachelor Boys Herd during CoExistence exhibition.
- NyetimberminorWine producer sponsoring The Tree Trunk Herd and serving as drinks partner for CoExistence events.
- The Real Elephant CollectivecoreCreators of the CoExistence elephant herd, providing inspiration and artistic direction for the London exhibition.
- WildEastminorUK organization promoting coexistence and supporting UK biodiversity, CoExistence partner.
Scale indicators18 records
Recent moves6 records
Expansion highlights6 records
Elephant Family competitors and assessment
Company assessmentDirect peers
- WildAid: Wildlife-focused NGO concentrating on demand reduction campaigns and awareness for Asian and African species. Comparable in using creative communications for conservation impact, though typically smaller-scale.
- Tusk Trust: UK-based African elephant conservation charity that also relies on high-profile celebrity/royal patronage, luxury brand sponsorships, and event-driven fundraising (Tusk Conservation Awards, Tusk Ball). Nearly identical operating model to Elephant Family, making it the most directly comparable peer.
- Fauna & Flora International (FFI): UK-registered wildlife conservation charity founded in 1903, operating species and habitat programs across Asia including India. Similar size, mission, and conservation approach with royal historical connections.
- Save the Elephants: Leading elephant-focused conservation organization conducting field research, anti-poaching, and human-elephant coexistence work across Africa and Asia. Directly comparable mission focus on elephant conservation and habitat protection.
- The Aspinall Foundation: UK-based wildlife conservation charity focused on species protection, rewilding, and habitat conservation. Similar UK charity scale, mission scope, and event-driven fundraising approach.
- Born Free Foundation: UK-based wildlife charity focused on species conservation, animal welfare, and habitat protection with celebrity ambassador engagement. Similar UK charity structure, mission, and brand-led approach to conservation.
Broad incumbents
- WWF (World Wildlife Fund): The largest global wildlife conservation NGO with similar species/habitat focus but vastly greater scale, broader species mandate, and corporate partnership model. Operates in overlapping geographies in Asia with conservation field programs.
- Conservation International: Major international conservation NGO with significant Asia operations, corporate partnerships, and biodiversity-climate integration. Operates at much larger scale with broader geographic mandate.
- Wildlife Conservation Society (WCS): Large US-headquartered conservation organization operating field programs across Asia and Africa including human-wildlife conflict mitigation. Comparable mission scope but much larger scale.
Others
- Asian Elephant Specialist Group (AsESG): IUCN Species Survival Commission group focused specifically on Asian elephant conservation. Not a fundraising peer but a key technical/scientific collaborator that defines best practice in the same conservation domain Elephant Family operates in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Elephant Family social profiles
Digital presenceElephant Family financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elephant Family leadership team
Management profileNumber of profiles
Profiles2 records
Elephant Family funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elephant Family M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elephant Family
What does Elephant Family do?
Elephant Family is a UK-registered wildlife conservation charity that raises funds through high-profile art campaigns (CoExistence, Big Egg Hunt, Little Egg Hunt, Great Elephant Migration, Animal Ball) and deploys those funds into on-ground conservation programs in Asia. The charity supports human-elephant coexistence through solar fencing, early warning systems and Rapid Response Units, while also funding wildlife corridors, livelihood enhancement for forest-edge communities, and the Nature Information Centre for conservation education.
Is Elephant Family a public or private company?
Elephant Family is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Elephant Family founded?
Elephant Family was founded in 2002. It employs 11 to 50 people.
Where is Elephant Family based?
Elephant Family is headquartered in London, England, United Kingdom, in the Europe region.
How does Elephant Family make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Partnerships, art Auctions and Exhibitions and event Fundraising.
Who are Elephant Family's main competitors?
Direct peers on record are WildAid, Tusk Trust, Fauna & Flora International (FFI), Save the Elephants, The Aspinall Foundation and Born Free Foundation. Broad incumbents are WWF (World Wildlife Fund), Conservation International and Wildlife Conservation Society (WCS). Asian Elephant Specialist Group (AsESG) is listed as an others.
Does Elephant Family have an API?
No public API is recorded for Elephant Family.
What industry is Elephant Family in?
Elephant Family's product category is Wildlife Conservation. Its primary akta.pro industry code is BPAGAIAI, Conservation & Human–Wildlife Conflict Mitigation, with a secondary code of BPAGAIAJ, Advocacy, Policy & Public Awareness (Animal Welfare). Its NAICS code is 8134.