Eletronica Nissei

What Eletronica Nissei does

Eletrônica Nissei Ltda (CNPJ 10.399.595/0001-53) is a private limited company (Ltda.) founded in 2008 in Sarandi, Paraná, Brazil. The company operates a single physical storefront at Praça Ipiranga, 211, Centro, Sarandi-PR (CEP 87.111-005), and is staffed by approximately 11 employees. Its primary commercial activity combines consumer-electronics retail with specialized technical-assistance services for the Sarandi-PR local market.

The company's offering is bifurcated. On the services side, it repairs LCD, LED, and Plasma televisions across brands including Samsung, LG, Panasonic, Philips, Philco, AOC, TCL, Toshiba, Aiwa, Sony, and Hbuster; repairs microwave ovens and amplified speakers; and assembles custom audio, antenna, and internet cables with professional connectors. On the retail side, it sells remote controls (TV, AC, satellite receivers, Smartbox), TV and monitor mounts (universal, articulated, monitor, receiver), digital HDTV antennas (indoor, outdoor, parabolic), and audio cables. Pricing is provided on a quote basis ("orçamento sem compromisso") and is not publicly disclosed.

The go-to-market is direct-to-consumer from the storefront, supplemented by WhatsApp direct contact and a basic organic social-media presence on Facebook, Instagram, and Twitter/X. The company is founder-owned and bootstrapped, with no institutional investors, no parent company, no subsidiaries, no M&A history, and no publicly disclosed revenue. All activity is domestic within Brazil.

Name

Eletronica Nissei

Legal name

Eletrônica Nissei Ltda

Website

https://eletronicanissei.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Eletrônica Nissei is a family-owned electronics retail and repair storefront in central Sarandi, Paraná, Brazil, serving local consumers with TV, microwave, and speaker repairs plus accessory retail (remotes, mounts, antennas, cables).

Ownership category

akta.pro rank

Headquarters

HQ city

Sarandi

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Electronics Repair Services: Technical repair services for consumer electronics including televisions (LCD, LED, Plasma), microwave ovens, amplified speakers, and cable assembly. Revenue generated through service fees for diagnosis and repair work.
2. Electronics Product Sales: Retail sales of electronic products including remote controls (TVs, AC, satellite receivers, Smartbox), TV mounts (universal, articulated, monitor supports), digital antennas (internal, external, parabolic), and audio cables (instrument, microphone, sound system cables).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eletrônica Nissei is a local consumer electronics retailer and repair shop that sells remote controls, TV/monitor mounts, digital HDTV antennas, and audio cables, and provides specialized technical repair services for televisions (LCD, LED, Plasma), microwave ovens, amplified portable speakers, and custom assembly of audio, antenna, and internet cables. It operates from a single storefront in central Sarandi-PR serving local individual consumers.

Product overview

Eletrônica Nissei is a local electronics retail and repair business based in Sarandi-PR, Brazil, with over 15 years of market experience. The company offers a combination of specialized technical assistance services and electronic product sales. Repair services cover televisions (LCD, LED, Plasma), microwave ovens, amplified speakers, and cable assembly. The product sales portfolio includes remote controls for TVs, air conditioners, and satellite receivers; TV and monitor mounts in various styles; digital HDTV antennas (indoor, outdoor, and parabolic); and custom audio cable assembly services. The business operates from a physical location in the city center.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Repair Service (LCD, LED, Plasma) Specialized technical repair service for LCD, LED, and Plasma televisions across multiple major brands. Targeted at local consumers in Sarandi-PR whose televisions have malfunctioned.
• Microwave Oven Repair Service Diagnostic and repair service for microwave ovens experiencing heating or general functionality issues. Targeted at local household consumers in Sarandi-PR.
• Amplified Speaker Repair Service Diagnostic and repair service for portable amplified speakers. Targeted at local consumers needing to restore non-functioning audio equipment.
• Audio Cable Assembly Service Custom assembly of professional audio cables using professional-grade connectors, covering instrument, microphone, speaker, and sound-mixer cable types. Targeted at local consumers and small users needing specific audio cabling.
• Antenna and Internet Cable Assembly Service Custom-length assembly of antenna or internet cables to customer-specified measurements. Targeted at local consumers installing or upgrading home antenna and internet connections.
• Remote Controls Retail Sale Retail sale of replacement remote controls for televisions, air conditioners, satellite receivers, and smartbox devices. Targeted at local consumers needing replacement remotes.
• TV and Monitor Mounts Retail Sale Retail sale of universal, articulated, monitor, and receiver mounting supports for televisions and related equipment. Targeted at local consumers setting up home TVs and monitors.
• Digital HDTV Antennas Retail Sale Retail sale of digital HDTV antennas in indoor, outdoor, and parabolic variants. Targeted at local consumers needing broadcast TV reception solutions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves2 records

Broad incumbents

• Mercado Livre: Latin America's largest e-commerce marketplace. Relevant because it increasingly sells low-priced remote controls, antennas, mounts, and audio cables directly to consumers in Sarandi-PR via home delivery — competing directly with Nissei's retail line on price and convenience.
• Magazine Luiza: Major Brazilian national retail chain selling consumer electronics, TVs, mounts, accessories, and offering in-house repair/extended-warranty services. Comparable because it competes with Nissei on the retail side of the business (remotes, mounts, antennas, cables) across the same broader Paraná region, though it does not focus on local walk-in repair service.
• Fast Shop: Brazilian specialty electronics retailer focused on consumer electronics, TVs, and audio/video equipment, with associated technical service. Comparable to Nissei in the consumer electronics product and accessory categories, though at much larger scale and concentrated in larger cities.
• Positivo Tecnologia: Brazilian electronics manufacturer and solutions provider producing TVs, computers, and accessories with national service network. Relevant as a domestic player whose products Nissei may service or whose accessories Nissei may retail in the local market.
• Casas Bahia: One of Brazil's largest consumer electronics and appliance retail chains with physical stores throughout Paraná. Competes with Nissei's product sales (TVs, accessories, cables, mounts) and offers manufacturer-tied repair services at scale, though it does not specialize in independent walk-in repair.
• Pontofrio: Brazilian national electronics and home appliance retailer (part of Via group alongside Casas Bahia). Competes with Nissei on the retail of TVs, audio accessories, cables, and consumer electronics, with broad geographic reach into Paraná.

Regional players

• uBreakiFix: US-based chain specializing in consumer electronics repair (phones, tablets, computers, game consoles, TVs). Conceptually a direct peer in the walk-in electronics repair business model, though it operates in North America rather than Brazil.

Emerging players

• iFixit: Global repair community and parts retailer publishing free repair guides and selling parts/tools for electronics repair. Comparable because it represents the broader do-it-yourself repair movement that both competes with and creates demand for independent local repair shops like Nissei.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eletronica-nissei

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eletronica Nissei