Elevate HR Solutions

What Elevate HR Solutions does

Elevate HR Solutions is a privately held, founder-led boutique Human Resources consulting firm headquartered in Ajax, Ontario, that delivers outsourced and advisory HR services to startups, small, and medium-sized businesses across Canada and the USA. The firm operates under a professional services model with quote-based, tailored engagements and multi-year contracts, generating revenue through consulting fees structured around each client's scope of work. Service delivery is built around six core pillars: Payroll Services, Strategic HR Planning, Policy Design and HR Operational Planning, Total Rewards/Compensation Strategy, Talent Management Planning, and Employee Relations.

The firm's technical foundation centers on an integration with Payworks, a third-party HRIS/Payroll platform that powers payroll processing, benefits administration, applicant tracking, absence and time management, payroll remittances and reporting, payroll journal entries, WSIB maintenance, and year-end T4 processing. This integration allows Elevate HR Solutions to deliver enterprise-grade HRIS capability without building proprietary payroll technology, while layering consulting, policy, and strategic HR advisory on top. No proprietary software, mobile application, public API, or developer SDK is offered.

Go-to-market is direct and sales-led, leveraging the company website for content marketing, online consultation booking, professional networking on LinkedIn, and personalized outreach. The team consists of approximately seven professionals led by President/CEO and founder Gina Roberts, including senior HR client partners, a senior talent acquisition partner, and a payroll/HR coordinator. The company is privately held with no disclosed institutional funding, no parent entity, and no public ticker; pricing is not publicly disclosed and engagements are scoped on a per-client basis.

Name

Elevate HR Solutions

Legal name

Elevate HR Solutions

Website

https://elevatehrsolutions.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Elevate HR Solutions is a privately held, founder-led boutique HR consulting and outsourcing firm in Ajax, Ontario, delivering payroll, strategic HR planning, policy design, compensation, talent management, and employee relations services to startups, small, and medium-sized businesses across Canada and the USA, powered by an integrated Payworks HRIS/Payroll platform.

Ownership category

akta.pro rank

Product category

HR Consulting and Payroll Outsourcing

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

akta.pro secondary industries

Core HR & HRIS (BPACAPAA), Benefits Administration & Total Rewards Outsourcing (BPACAKAE), HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG)

Keywords

• HR consulting services
• Payroll outsourcing
• Talent management
• Compensation strategy
• Employee relations

Headquarters

HQ city

Toronto, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. HR Consulting and Outsourcing Services: Professional HR consulting services delivered through direct client engagements. Services include payroll processing, recruitment, onboarding, training and development, performance management, compensation and benefits, and employee relations consulting. Revenue is generated through consulting fees, likely structured as project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Elevate HR Solutions is a boutique HR consulting and payroll outsourcing firm that provides HR advisory, policy development, payroll processing, compensation strategy, talent management, and employee relations services to startups, small, and medium-sized businesses across Canada and the USA. Services are delivered by a team of HR professionals using the Payworks HRIS/Payroll platform, with each engagement customized to the client's scope and needs.

Product overview

Elevate HR Solutions is a boutique Human Resources consulting firm offering a unified portfolio of HR service offerings rather than a modular software platform. The core services include Payroll Services (leveraging Payworks HRIS/Payroll integration for processing, tax compliance, and benefits administration), Strategic HR Planning (organizational alignment and business integration), Policy Design & HR Operational Planning (compliance frameworks and policy development), Total Rewards/Compensation Strategy (compensation design and benefits optimization), Talent Management Planning (recruitment, retention, and succession), and Employee Relations (workplace investigations and employee engagement). These services are delivered by a team of HR professionals and are designed to be customized to each client's specific business needs, serving startups, small, and medium-sized businesses across Canada and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Services

Quantifiable outcome

• Organizations are poised to optimize and meet their overall human resource requirements while mitigating risk for governance and compliance

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

One partnership is on record.

• PayworkscoreTechnology or IntegrationPayworks has prominently featured Elevate HR Solutions, highlighting how their innovative HRIS/Payroll system has been pivotal in expanding service offerings to clients. This integration enables Elevate HR Solutions to provide comprehensive payroll processing and HRIS functionality to their client base.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ADP (Automatic Data Processing): The dominant North American HR, payroll, and HCM provider for SMBs through enterprise. Competes with Elevate for HR/payroll outsourcing wallet share, especially among SMBs, and offers integrated advisory services at scale.
• BambooHR: An SMB-focused HRIS platform with payroll and talent management add-ons. Targets the same SMB HR buyer as Elevate and offers self-service tooling that competes with the operational portion of Elevate's service stack.
• TriNet: A leading PEO providing HR, payroll, benefits, and compliance services to SMBs in the US. Competes with Elevate for SMB HR outsourcing budgets via a co-employment model with bundled advisory services.
• Paychex: A large incumbent HR, payroll, and benefits provider serving SMBs across North America. Overlaps heavily with Elevate's payroll and HR outsourcing services, though it competes on scale and technology rather than boutique consulting.
• Gusto: A leading SMB-focused HR, payroll, and benefits platform in North America. Directly competes in Elevate's target segment by offering payroll, HRIS, and increasingly embedded compliance and advisory tooling at low price points.
• Ceridian (Dayforce): A global HCM platform that combines payroll, HR, talent, and workforce management with implementation services. Represents the scaled, technology-enabled competitor that Elevate's boutique consulting model must differentiate against.
• Insperity: A major US PEO that provides HR, payroll, benefits, and HR advisory as bundled outsourced services to SMBs. Operates a co-employment model that overlaps with Elevate's HR outsourcing and advisory value proposition.

Others

• Payworks: A Canadian HRIS/payroll technology provider that is Elevate's strategic integration partner but also sells directly to SMBs. Acts as both an enabling technology supplier and a potential direct competitor in the Canadian payroll market.

Direct peers

• OneDigital: A US-based HR consulting, insurance, and PEO firm that combines strategic HR advisory with outsourced benefits and payroll administration for SMBs and mid-market clients — a directly comparable delivery model to Elevate's boutique consulting-plus-outsourcing model.
• Sequoia Consulting Group: A boutique HR, benefits, and payroll consulting firm serving SMBs and mid-market clients. Highly comparable to Elevate in scope of services (HR strategy, payroll, benefits, compliance) and target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elevatehrsolutions

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate HR Solutions