Keller Williams Elevate

What Keller Williams Elevate does

Keller Williams Elevate operates as a market center within the Keller Williams Realty, LLC franchise network, providing residential real estate brokerage services to home buyers and sellers. The broader Keller Williams Realty, LLC was founded in 1996 and is headquartered in Austin, Texas, operating under a franchise model in which each market center is independently owned and operated. Agents working within KW market centers earn commissions on property transactions, with revenue shared between the agent and the franchise office according to established commission split structures. The primary go-to-market motion is enterprise-style field sales focused on agent recruitment through thrive.kw.com and face-to-face consultations with consumers, supplemented by self-service digital channels.

The company operates a cloud-based real estate platform centered on KW.com, which provides property search, agent search, market insights, and educational blog content localized in 30+ languages. The platform extends to mobile applications on iOS and Android, enabling property search and agent discovery on demand. Key features include the KW.com Platform, KW Mobile App, Keller Home Loans (integrated mortgage services), and KW Agent Search directory. Specialized sub-brands include KW Luxury for high-value property transactions, KW Commercial for business properties, KW Land for undeveloped land, and KW Worldwide for international referrals.

Keller Williams generates revenue through three primary streams: franchise fees paid by independently owned market centers (licensing/royalties), agent commission splits on transactions, and technology and training services including the KW Next Gen and KW Cares programs. Pricing for agent services is commission-based (typically 5-6% of home sale price), while franchise fees are quote-based and not publicly disclosed. The company serves two primary customer segments: residential home buyers and sellers seeking personalized local expertise, and entrepreneurial real estate agents seeking brand affiliation, training, and technology infrastructure. Geographic reach spans approximately 40 countries across North America, Latin America, Europe, Asia, the Middle East, Africa, and Oceania.

Name

Keller Williams Elevate

Legal name

Keller Williams Realty, LLC

Website

https://elevate.yourkwoffice.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Keller Williams Elevate is a market center operating under the Keller Williams Realty franchise, providing residential real estate brokerage services through independent agents and supported by the KW.com platform and mobile applications.

Ownership category

akta.pro rank

Product category

Real Estate Franchise Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Loan Brokers (6163)

akta.pro primary industry

Retail Brokerage (BPAJABAB)

Keywords

• Real estate franchising
• Residential property sales
• Property search platform
• Real estate brokerage services
• Home loan services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Franchise Fees: Keller Williams operates as a franchise company. Each independently owned and operated office pays franchise fees to use the Keller Williams brand, systems, and support infrastructure.
2. Agent Commission Splits: Agents working within KW market centers earn commissions on property transactions, with revenue shared between the agent and the franchise office according to established commission split structures.
3. Technology and Training Services: Company provides training platforms (KW Next Gen, KW Cares), technology tools, and educational resources that support agent productivity and business growth.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Keller Williams Elevate operates as a real estate franchise providing property search, agent finder, and home loan services through the KW.com platform, mobile apps, and a global network of independently owned market centers. The company serves home buyers, sellers, and commercial clients through KW-branded agents, while also offering training platforms (KW Next Gen, KW Cares) and integrated financing through Keller Home Loans. The operation is part of the wider Keller Williams Realty, LLC franchise system serving markets in more than 40 countries.

Product overview

Keller Williams operates as a real estate franchise company offering a unified platform of services centered around KW.com, complemented by specialized sub-brands for different property segments (Luxury, Land, Commercial, Worldwide) and integrated financial services (Keller Home Loans). The product portfolio includes a mobile application for on-the-go property search, event management capabilities, and charitable programs, all serving agents and consumers in the residential and commercial real estate market.

Differentiator

Problem solved

Functional benefit

Brands

• KW Luxury: Luxury real estate services brand operated by Keller Williams
• KW Land
• KW Commercial
• KW Worldwide
• Keller Home Loans
• KW Cares
• KW Next Gen

Products and services

• KW.com Property Search Platform
• KW Buy Sell Real Estate Mobile App
• Keller Home Loans
• KW Luxury
• KW Land
• KW Commercial
• KW Worldwide

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Keller Home LoanscoreStrategic or Co-development PartnerKeller Home Loans is an integrated home loan solution offered through Keller Williams, helping buyers stand out in competitive housing markets by providing faster loan approval and stronger purchase offers. This partnership provides financing support services to KW agents and their clients.
• Apple (App Store)coreTechnology or IntegrationKW mobile app is distributed through the Apple App Store, enabling iOS users to access property search and agent finder functionality.
• Google (Google Play Store)coreTechnology or IntegrationKW mobile app is distributed through Google Play Store, enabling Android users to access property search and agent finder functionality.
• KW LuxurycoreStrategic or Co-development PartnerLuxury division of Keller Williams serving high-end property markets globally with specialized branding and services.
• KW CommercialcoreStrategic or Co-development PartnerCommercial real estate division providing services for commercial property transactions, investors, and businesses.
• KW LandcoreStrategic or Co-development PartnerLand division specializing in land and lot transactions, development projects, and vacant land sales.
• KW WorldwidecoreStrategic or Co-development PartnerInternational division facilitating global real estate referrals and supporting agents operating in international markets.
• KW CarescoreStrategic or Co-development PartnerCharitable foundation providing financial assistance and support to KW agents and their families during hardship situations.
• KW Next GencoreStrategic or Co-development PartnerNext generation agent development program providing training, resources, and support for emerging real estate professionals.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compass: Tech-forward US residential brokerage that has rapidly scaled agent count and is a primary competitor for top-producing agents and franchise-style market coverage.
• Century 21: Global residential real estate franchise with a similar master-franchisee model and global brand presence, directly competing for new agent recruits and franchisees.
• eXp Realty: Cloud-based, agent-owned brokerage with higher commission splits and a global referral network; competes directly with Keller Williams on agent recruiting economics.
• Better Homes and Gardens Real Estate: Franchise residential real estate brand leveraging a well-known consumer media parent, competing in the same agent-franchise recruitment pool as Keller Williams.
• RE/MAX: Global residential real estate franchise network with a comparable agent-recruitment model, franchise-fee revenue structure, and international footprint — the most direct analog to Keller Williams' franchise approach.
• Sotheby's International Realty: Luxury-focused residential real estate franchise network that overlaps with KW Luxury and competes for high-end listings and luxury-specialized agents.
• Coldwell Banker: Long-standing residential real estate franchise brand owned by Realogy (now Anywhere Real Estate), competing head-to-head with Keller Williams for affiliated agents and consumer mind share in the US.
• Berkshire Hathaway HomeServices: Residential real estate franchise network leveraging the Berkshire Hathaway parent brand, competing with Keller Williams for premium agents and franchise owners in the US market.

Broad incumbents

• Redfin: Tech-enabled residential brokerage and portal that competes on consumer experience and offers lower commission structures, pressuring traditional franchise economics across the industry.
• Zillow Group: Largest US residential real estate portal and adjacent services marketplace; while not a franchise, it is the dominant consumer entry point that KW.com competes with for organic search and lead capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kwri
• YouTubeyoutube.com/@kellerwilliams
• Facebookfacebook.com/KellerWilliamsRealty
• LinkedInlinkedin.com/company/kwelevate
• Instagraminstagram.com/kellerwilliamsrealty

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Elevate