Eleven Stories Furniture Inc.

What Eleven Stories Furniture Inc. does

Eleven Stories Furniture Inc. is a privately held, founder-led luxury furniture manufacturer founded in 2016 and headquartered in North Vancouver, British Columbia. The company designs and produces high-end furniture for two end markets: B2B contract/commercial projects (lobbies, hospitality, professional environments) and B2C luxury residential homeowners, with interior designers and architects acting as key specifiers. Its product portfolio is organized into three coordinated collections — Living, Dining, and Bath — spanning lounge seating, sofas, benches, coffee tables, lamps, dining tables and chairs, vanities, and bathtubs, with material and finishing customization available for contract work. Design is guided by a proprietary "Essentialist" philosophy inspired by West Coast Modernism, and the founders are Don Gurney (also principal of Openspace Architecture) and Alberto Bicego, an Italian industrial designer with 19 years of cross-sector experience. The company manufactures with expert artisans across two locations: its North Vancouver headquarters and a production facility in Vincenza, Italy, and it operates a multi-currency direct e-commerce storefront (USD, EUR, CAD) alongside a global distributor network and a direct enterprise sales motion for contract projects. Pricing spans roughly $900 for entry dining chairs to over $30,000 for high-end dining tables, with multi-year contracts used for custom commercial work. The organization is small — only five employees are on record — and is privately held with no disclosed funding rounds, revenue, or external investors.

Name

Eleven Stories Furniture Inc.

Legal name

Eleven Stories Furniture Inc.

Website

https://elevenstoriesfurniture.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Eleven Stories Furniture Inc. is a Vancouver-based luxury furniture manufacturer, founded in 2016, that designs and produces high-end Living, Dining, and Bath collections for contract projects, interior designers, and luxury residential homeowners, manufactured by artisans in Canada and Italy.

Ownership category

akta.pro rank

Product category

Luxury Furniture Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• High-end furniture manufacturing
• Luxury residential furniture
• Contract furniture projects
• Essentialist design furniture
• Custom furniture manufacturing

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Furniture Sales: One-time purchase of high-end furniture pieces including living room, dining room, and bathroom collections. Products are sold directly through e-commerce with prices ranging from approximately $900 to $30,000+ depending on the piece and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Eleven Stories Furniture designs, manufactures, and sells high-end furniture across three coordinated collections — Living, Dining, and Bath — using fine materials and production technologies by expert artisans in Canada and Italy, following a proprietary essentialist design philosophy inspired by West Coast Modernism. The company sells directly through its e-commerce site, a network of global distributors, and a direct B2B sales motion that supports material and finishing customization for contract projects, interior designers, and architects in addition to luxury residential customers.

Product overview

Eleven Stories Furniture Inc. is a Vancouver-based high-end furniture manufacturer founded in 2016, offering a unified portfolio of three coordinated collections—Living Collection, Dining Collection, and Bath Collection. The products span lounge chairs, sofas, benches, coffee tables, lamps, dining tables, dining chairs, dining sets, vanities, and bathtubs. All pieces are guided by the essentialist design philosophy and West Coast Modernist inspiration, with customization available in materials and finishes for contract projects and luxury residential homes. Manufacturing is carried out by expert artisans in Canada and Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood Lounge Chair Wood lounge chair with wood base, satin metal backrest, and brass inserts, featuring high-quality leather or technical fabric upholstery with an attached side tray; designed for both residential and commercial spaces.
• Wood Lounge Bench Bench with wood structure, integrated stone or wood side table, brass inserts, and technical fabric or leather upholstery; merges comfort and utility for residential and commercial spaces.
• Wood Coffee Table Coffee table with wood structure, stone or wood top, and brass inserts; combines natural materials and refined craftsmanship in a simple, timeless design.
• Oval Lounge Table Oval lounge table with satin black metal structure and stone or wood tray; designed to be combined with the Lounge Double Chair and Lounge Lamp.
• Lounge Sofa Lounge sofa with metal structure, upholstery filled with natural materials, and stone armrests that double as side tables; available with or without side armrests.
• Lounge Long Chair Lounge long chair with satin black metal structure, stone tray top, and black leather upholstery filled with natural materials; designed to match with the Lounge Lamp.
• Lounge Lamp Elegant floor lamp with touch-sensitive switch, metal frame, and LED lighting; designed to complement other lounge seating pieces.
• Lounge Coffee Table Coffee table with metal structure, stone or wood top, and brass detail; combines durable materials and refined craftsmanship in a timeless minimalist design.
• Lounge Chair Aluminum frame lounge chair with brass inserts and black leather upholstery; features an attached side tray in Caesarstone quartz or Claro Walnut wood; designed for heavily used commercial and residential spaces.
• Long Lounge Sofa Lounge long sofa with metal structure, technical fabrics or leather upholstery, integrated side tables, and left-side armrest with right-side stone/wood tray and lamp predisposition.
• Double Lounge Chair Double lounge chair with satin black metal structure, black leather upholstery filled with natural materials, and stone or wood tray; can be combined with the Oval Coffee Table and Lounge Lamp; manufactured in Vincenza, Italy.
• Chaise Lounge Chaise longue with satin black metal structure, black leather upholstery filled with natural materials, and stone or wood side tray; available with or without side tray.
• Wood Dining Table Wood dining table with wood base, metal reinforcements, brass inserts, and wood or stone top; available in standard and custom sizes.
• Wood Dining Set Dining set comprising a wood dining table and six wood dining chairs with aluminum inner structure and aluminum backrests, brass inserts, and stone/marble/wood top options.
• Wood Dining Chair Wood dining chair with wood base, satin black aluminum backrest, and brass insert; upholstered in high-quality black leather or technical fabrics with multiple finish options.
• Dining Table Dining table with engineered metal frame and stone or wood top; balances structural strength with refined simplicity; available in standard and custom sizes.
• Dining Set Dining set including a dining table with satin black aluminum structure, brass inserts, and stone/marble/wood top, plus six dining chairs with matching aluminum frame and leather or technical fabric upholstery.
• Dining Chair Metal dining chair crafted from durable steel or aluminum with high-quality leather or technical fabric upholstery; combines structural integrity with minimalist aesthetic and refined geometry.
• Single Vanity Single vanity with metal structure, metal hardware and faucets, mirror, and integrated LED upper light bar; designed as a seamless architectural composition of form, function, and light.
• Double Vanity Double vanity with metal structure, metal hardware and faucets, double mirror, and integrated LED upper light bar; designed as an architectural feature rather than a collection of separate parts.
• Bathtub Bathtub with acrylic structure, satin black lower panels, and satin black faucets; designed as part of the bath collection with prices varying by finish and configuration.
• Living Collection A curated product line of living room furniture including lounge chairs, sofas, benches, coffee tables, lamps, and chaise lounges, all sharing a West Coast Modernist aesthetic with essentialist design principles.
• Dining Collection A curated product line of dining furniture including dining tables, dining chairs, dining sets, and wood dining tables and chairs, all sharing a West Coast Modernist aesthetic with essentialist design principles.
• Bath Collection A curated product line of bathroom furniture including vanities and bathtubs, sharing the same West Coast Modernist and essentialist design principles as the Living and Dining Collections.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Bicego DesigncoreChannel Partner/ Reseller/ DistributorBicego Design is a Canadian design partner and distributor of Eleven Stories Furniture. Located in Canada, they help distribute and promote the company's high-end furniture products in the Canadian market.
• Altek Italia DesigncoreChannel Partner/ Reseller/ DistributorAltek Italia Design is an Italian design partner and distributor. They represent Eleven Stories Furniture products in Italy and help connect the company with Italian artisans and suppliers.
• Openspace ArchitecturecoreStrategic or Co-development PartnerOpenspace Architecture is the architectural firm of Don Gurney, co-founder of Eleven Stories. They specialize in West Coast residential design and collaborate on projects that feature Eleven Stories furniture, creating integrated architectural and furniture solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Roche Bobois: French luxury furniture brand with global retail footprint and contract capability. Comparable premium segment and designer-collab model, but much larger direct-to-consumer retail presence.
• RH (Restoration Hardware): Large luxury home furnishings brand operating its own galleries and e-commerce across North America and Europe. Operates at vastly greater scale, but competes directly for the same high-end residential and contract customer with comparable price points.
• Knoll: Premium North American design furniture brand with deep contract and residential reach, including architectural partnerships. Larger scale and broader catalog, but comparable design pedigree and designer-spec channel.

Direct peers

• Minotti: Italian luxury furniture maker defined by a coherent design language and contract-grade durability for hospitality and high-end residential. Closely aligned in brand philosophy, price band, and target customer.
• Molteni&C: Italian high-end furniture manufacturer with a strong contract and architectural specification business globally. Direct overlap in target customer (designers, architects, luxury homeowners) and project customization model.
• B&B Italia: Italian high-end furniture manufacturer with strong contract and residential presence. Comparable premium positioning, contract customization capability, and dual Italian/international production footprint.
• Porada: Italian luxury wood furniture maker serving residential and contract markets with a strong craftsmanship identity. Closely comparable in wood-centric construction, premium price points, and Italian artisan production.
• Cassina: Italian design-led furniture manufacturer with a strong architectural and contract distribution model. Comparable designer-collaboration heritage and dual residential/contract GTM.
• Flexform: Italian luxury furniture maker specializing in upholstered seating for residential and contract projects. Comparable brand positioning and use of natural materials with refined, essentialist silhouettes.
• Poltrona Frau: Italian craftsmanship-led luxury furniture maker serving both residential and contract (including automotive-grade) markets. Overlaps with Eleven Stories on artisan heritage and premium leather/material execution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eleven-stories-furniture
• Instagraminstagram.com/eleven.stories?igsh=MXIyMmNoczdlcHZ2Nw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eleven Stories Furniture Inc.