ELF Group
ELF Group (Equipment, Leasing & Finance Holdings Ltd.) is a New Zealand private holding company that provides equipment, leasing, and finance services to New Zealand businesses through its subsidiary brands SPEirs Group and ABE Equipment.
- Company typePrivate
- Founded-
- HeadquartersNew Zealand, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ELF Group does
ELF Group, operating under the legal name Equipment, Leasing & Finance Holdings Ltd., is a New Zealand-based private holding company that provides equipment, leasing, and finance services to businesses in New Zealand. The group functions as an umbrella for affiliated equipment businesses, with SPEirs Group and ABE Equipment listed as sub-brands operating in the New Zealand equipment market, and the holding itself positioned around the tagline 'Connected businesses, keeping New Zealand business moving.'
The group operates a B2B, sales-led model targeting New Zealand businesses that need to acquire equipment without large upfront capital outlay, addressing equipment acquisition costs and cash flow management for operational equipment needs. Distribution is through direct B2B sales relationships in the domestic New Zealand market, with no disclosed marketing channels, app presence, API, or external technology integrations. The holding entity is described as having 6 employees, suggesting a lean corporate parent over the operating subsidiaries SPEirs Group and ABE Equipment, each of which maintains its own New Zealand domain.
No public revenue, funding history, management team disclosures, certifications, patents, or partnerships beyond the in-group subsidiaries are present in the available data. The website bears a 2020 copyright notice and remains active, and the entity is privately held with no stock ticker or investor relations presence. The overall profile indicates a small, privately controlled New Zealand holding structure whose economic activity is largely carried out through its equipment subsidiaries.
ELF Group firmographics
Firmographics- Name
- ELF Group
- Legal name
- Equipment, Leasing & Finance Holdings Ltd.
- Website
- https://elfgroup.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ELF Group (Equipment, Leasing & Finance Holdings Ltd.) is a New Zealand private holding company that provides equipment, leasing, and finance services to New Zealand businesses through its subsidiary brands SPEirs Group and ABE Equipment.
- Ownership category
- akta.pro rank
Where ELF Group is headquartered
LocationHeadquarters
- HQ city
- New Zealand
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
ELF Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Equipment Leasing & Finance: Equipment leasing and finance services for businesses, providing equipment financing solutions to keep New Zealand businesses operational. Operates as Equipment, Leasing & Finance Holdings Ltd.
Go-to-market motion1 record
Distribution channels1 record
ELF Group product offering
Product offeringCore offering
ELF Group is a New Zealand holding company (Equipment, Leasing & Finance Holdings Ltd.) that provides equipment leasing and finance services to businesses. The group operates through subsidiary brands SPEirs Group and ABE Equipment, delivering connected business solutions that help New Zealand businesses acquire equipment without large upfront capital expenditure.
Product overview
ELF Group is a holding company for equipment, leasing, and finance businesses in New Zealand. The group operates through its subsidiary brands SPEirs Group and ABE Equipment, providing connected business solutions that keep New Zealand businesses moving. The parent company serves as Equipment, Leasing & Finance Holdings Ltd.
Differentiator
Problem solved
Functional benefit
Products and services
- SPEirs Group
- ABE Equipment
- Equipment Leasing and Finance Services
Companies that use ELF Group
Customer profileSegments1 record
Ideal customer profiles1 record
ELF Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELF Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SPEirs GroupcoreSubsidiary company under ELF Group umbrella. Listed on the ELF Group website as an affiliated equipment company.
- ABE EquipmentcoreSubsidiary company under ELF Group umbrella. Listed on the ELF Group website as an affiliated equipment company.
Scale indicators1 record
Recent moves3 records
Expansion highlights1 record
ELF Group competitors and assessment
Company assessmentBroad incumbents
- Tokyo Century Corporation: Tokyo Century is a major Japanese leasing and finance company with global operations across aviation, industrial, and commercial equipment finance. It is a broad incumbent that competes indirectly with ELF Group in the international equipment finance landscape.
- DLL (De Lage Landen): DLL is a global vendor finance and leasing company providing equipment financing across multiple industries and geographies. It is a broad incumbent competitor with much greater scale than ELF Group, operating in similar equipment finance categories worldwide.
- CNH Industrial Capital: CNH Industrial Capital provides financial services for CNH Industrial equipment brands (Case, New Holland, Iveco) including leasing and finance. It is a broad incumbent with established ANZ operations in agricultural and construction equipment finance.
- Komatsu Financial: Komatsu Financial provides financing and leasing solutions for Komatsu construction and mining equipment. As an OEM captive, it competes with ELF Group for equipment finance customers in NZ's construction and mining sectors.
- Caterpillar Financial Services: Cat Financial is the captive finance arm of Caterpillar, providing equipment leasing and financing for construction and mining equipment globally. While much larger, it competes indirectly with ELF Group through the broader equipment finance ecosystem in NZ.
- Element Fleet Management: Element Fleet Management is one of the largest fleet management companies globally, providing vehicle leasing, fleet services, and equipment finance to commercial customers. It operates in ANZ and represents a much larger scaled competitor to ELF Group.
- John Deere Financial: John Deere Financial is the captive finance division of John Deere offering equipment leasing and financing for agricultural and construction machinery. It competes with ELF Group in the equipment finance space via NZ dealer networks.
Direct peers
- Custom Fleet: Custom Fleet provides fleet management, vehicle leasing, and equipment finance solutions across Australia and New Zealand. It is directly comparable to ELF Group as a B2B asset finance provider operating in the ANZ region with overlapping end customers.
- UDC Finance: UDC Finance is a New Zealand-based asset and equipment finance company that provides leasing and finance solutions to NZ businesses across multiple equipment categories. It is the closest direct competitor to ELF Group in the NZ B2B equipment leasing market, serving similar customers with similar lease structures.
- Finance Now: Finance Now is a New Zealand-based finance company offering personal and business lending including equipment finance. It operates in the same NZ market as ELF Group with overlapping equipment finance offerings for SME customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
ELF Group social profiles
Digital presenceELF Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELF Group leadership team
Management profileNumber of profiles
ELF Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELF Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELF Group
What does ELF Group do?
ELF Group is a New Zealand holding company (Equipment, Leasing & Finance Holdings Ltd.) that provides equipment leasing and finance services to businesses. The group operates through subsidiary brands SPEirs Group and ABE Equipment, delivering connected business solutions that help New Zealand businesses acquire equipment without large upfront capital expenditure.
Is ELF Group a public or private company?
ELF Group is a private company. It is classified as unknown and is currently operating.
When was ELF Group founded?
ELF Group was founded in -1. It employs 1 to 10 people.
Where is ELF Group based?
ELF Group is headquartered in New Zealand, New Zealand, in the Oceania region.
How does ELF Group make money?
One revenue line is on record: equipment Leasing & Finance.
Who are ELF Group's main competitors?
Broad incumbents on record are Tokyo Century Corporation, DLL (De Lage Landen), CNH Industrial Capital, Komatsu Financial, Caterpillar Financial Services, Element Fleet Management and John Deere Financial. Direct peers are Custom Fleet, UDC Finance and Finance Now.
Does ELF Group have an API?
No public API is recorded for ELF Group.