Elipso Macedonia
Elipso Macedonia is a privately-held multi-brand e-commerce and physical retailer of consumer electronics and home appliances, serving households across North Macedonia through elipso.mk, brick-and-mortar stores, and nationwide delivery since 1991.
- Company typePrivate
- Founded-
- HeadquartersSkopje, North Macedonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Elipso Macedonia does
Elipso Macedonia is a privately-held e-commerce and physical retailer of consumer electronics and home appliances, headquartered in Skopje and operating since 1991. The company runs the elipso.mk storefront alongside physical retail stores (prodavnici/saloni) and provides nationwide delivery across North Macedonia, with payment options including card and cash on delivery. Its catalog spans nine product categories — white goods, kitchen appliances, home cleaning, personal care, heating and cooling, TV/audio/video, home and garden, sports and recreation, and gift vouchers/services — sourced from over 80 international brands including Sencor, Končar, Gorenje, Samsung, Bosch, LG, Xiaomi, Vivax, Braun, De Longhi, Nutribullet, Alfa Plam, and Prity.
The platform offers a club membership pricing tier delivering 10-14% discounts versus regular list prices (in Macedonian denars, VAT-inclusive), a 'Staro za novo' trade-in program that issues a 500 MKD voucher for old electronics applied toward white goods purchases, and authorized after-sales service via partner Rimeko Service. Distribution relationships are core-tier with regional brands (Sencor, Končar, Gorenje, Alfa Plam, Prity) and minor-tier with global majors (Samsung, Bosch, LG). Digital marketing is driven by the website catalog and social-sharing integrations across Facebook, Twitter, LinkedIn, WhatsApp, Viber, and email.
The business model is straightforward low-margin retail: revenue is generated from one-time unit sales of branded CE/HA products to consumer households, with no subscription, advertising, or marketplace-take-rate streams. The company is privately held with no disclosed investors, funding rounds, or management team. There is no disclosed financial data, no disclosed headcount beyond a reported figure of 5 employees, and no public-facing API or proprietary technology platform.
Elipso Macedonia firmographics
Firmographics- Name
- Elipso Macedonia
- Legal name
- Elipso
- Website
- https://elipso.mk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elipso Macedonia is a privately-held multi-brand e-commerce and physical retailer of consumer electronics and home appliances, serving households across North Macedonia through elipso.mk, brick-and-mortar stores, and nationwide delivery since 1991.
- Ownership category
- akta.pro rank
Elipso Macedonia industry classification
Industry- Product category
- Consumer Electronics & Home Appliances Retail
- NAICS
- Electronics and Appliance Retailers (4492), General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Major Appliances Retail (CRACAAAB)
Keywords
Where Elipso Macedonia is headquartered
LocationHeadquarters
- HQ city
- Skopje
- HQ country
- North Macedonia
- HQ region
- Europe
Offices1 record
Markets served
Elipso Macedonia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Retail sale of consumer electronics and home appliances through e-commerce and physical stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with club member discounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Elipso Macedonia product offering
Product offeringCore offering
Elipso Macedonia retails consumer electronics, white goods, and household appliances through its elipso.mk e-commerce site and physical stores in North Macedonia. Its catalog covers categories such as washing machines, refrigerators, kitchen appliances, cleaning equipment, personal care devices, heating/cooling equipment, and TV/audio/video products, distributed from 80+ international brands. The retailer complements product sales with value-added services including authorized after-sales repair, gift vouchers, extended warranties, and a trade-in program.
Product overview
Elipso Macedonia is a Macedonian e-commerce retailer offering a comprehensive portfolio of consumer electronics and home appliances. The store operates as a multi-brand marketplace with products organized across nine main categories: White Goods (washing machines, refrigerators, cookers, built-in appliances, boilers), Kitchen Appliances (blenders, coffee machines, air fryers, mixers), Home Cleaning (vacuum cleaners, robot vacuums, air purifiers), Personal Care (hair dryers, shavers, scales), Heating and Cooling (air conditioners, pellet stoves, fireplaces), TV/Audio/Video (televisions, speakers, headphones), Home and Garden (lawn mowers, pools, tools), Sports and Recreation (bicycles, scooters), and Gift Vouchers/Services. The platform distributes products from over 80 international brands including Sencor, Končar, Gorenje, Samsung, Bosch, LG, Xiaomi, Vivax, Braun, De Longhi, Nutribullet, Alfa Plam, and Prity. Notable brand-specific offerings include Sencor's wide range of small appliances, Končar and Gorenje's white goods, Alfa Plam and Prity's pellet stoves and heating solutions, and various consumer electronics brands. Elipso also offers delivery services throughout Macedonia and an authorized service center for supported brands.
Differentiator
Problem solved
Functional benefit
Products and services
- White Goods (Бела техника) Major household appliances (washing machines, dryers, refrigerators, freezers, dishwashers, cookers) sold to Macedonian households through elipso.mk and physical stores.
- Kitchen Appliances (Кујнски апарати) Small kitchen appliances (blenders, food processors, toasters, kettles, coffee makers, etc.) for everyday home cooking and food prep, sold to consumers.
- Home Cleaning Equipment (Хигиена на домот) Domestic cleaning devices such as vacuum cleaners, steam mops, and related accessories for household cleaning.
- Personal Care Appliances (Нега и убавина) Personal care and grooming devices such as hair dryers, shavers, epilators, and trimmers for individual consumer use.
- Heating and Cooling (Ладење и греење) Climate-control equipment including air conditioners, heaters, stoves, and fans for residential heating and cooling.
- TV / Audio / Video (ТВ / Аудио / Видео) Consumer electronics including televisions, audio systems, and video devices from major international brands.
- Home and Garden (Домаќинство и градина) Household and garden products sold to consumers for domestic and outdoor use.
- Sports and Recreation (Спорт и рекреација) Consumer sports and recreation products sold through Elipso's retail channels.
- Gift Vouchers and Services (Подароч ваучери и услуги) Elipso-branded gift vouchers that consumers can purchase and redeem as payment toward any product in the Elipso catalog.
- Extended Warranty Service Optional extended warranty coverage sold to consumers at the point of purchase, supplementing the standard manufacturer warranty on appliances and electronics.
- Staro za novo Trade-in Program Trade-in service in which consumers surrender used appliances or electronics in exchange for store credit/vouchers redeemable against new Elipso purchases.
- Authorized After-Sales Service & Repairs Authorized in-house service center performing warranty and paid repairs for consumer electronics and appliances sold by Elipso.
- Wood Pellets 15 kg (дрвени пелети) Bagged 15 kg wood pellets sold as a consumable heating fuel to households.
Companies that use Elipso Macedonia
Customer profileSegments1 record
Ideal customer profiles1 record
Elipso Macedonia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elipso Macedonia partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- SencorcoreElipso is a distributor of Sencor brand products including kitchen appliances, vacuum cleaners, personal care items, and electronics. They feature Sencor prominently on their homepage.
- KončarcoreElipso distributes Končar white goods including washing machines, refrigerators, cookers, and water heaters. They offer authorized service for Končar products.
- GorenjecoreElipso sells Gorenje appliances including washing machines, dryers, and refrigerators.
- Alfa PlamcoreElipso distributes Alfa Plam pellet stoves, fireplaces, and central heating systems from Serbia.
- PritycoreElipso distributes Prity pellet stoves and central heating products.
- RimekominorRimeko Service (071 255 802) provides authorized repair services for products sold by Elipso.
- VivaxminorCroatian electronics brand sold through Elipso.
- SamsungminorInternational electronics brand distributed through Elipso.
- BoschminorGerman appliances and electronics brand distributed through Elipso.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Elipso Macedonia competitors and assessment
Company assessmentBroad incumbents
- eMag: eMag is one of the largest e-commerce platforms in Eastern Europe, operating across Romania, Bulgaria, Hungary, and expanding regionally. While it carries a far broader assortment beyond electronics, it competes directly with Elipso for online consumer electronics and home appliance purchases in the broader Balkan region.
- Euronics: Euronics is a pan-European consumer electronics retail group with independent local members. Several Balkan retailers operate under the Euronics banner, providing a broader competitive benchmark for Elipso's multi-brand electronics and appliance retail model.
- Media Markt: Media Markt is a large European big-box consumer electronics and home appliances retailer with a multi-country footprint. Although its presence in North Macedonia may be limited, it represents the broader incumbent retail format that competes with Elipso on assortment, brand availability, and price perception.
Regional players
- WinWin: WinWin is a Serbian consumer electronics and home appliance retailer with a physical and online presence. It is a regional peer selling similar categories of products to Elipso in a neighboring market, with potential cross-border competitive pressure as Serbian retailers expand.
Direct peers
- Setec: Setec is a Macedonian retailer specializing in consumer electronics, IT products, and home appliances. It offers a comparable multi-brand assortment and online retail proposition to Elipso within the same geographic market.
- Anhoch: Anhoch is a North Macedonia-based retailer of electronics, IT equipment, and home appliances with both online and offline presence. It directly competes with Elipso on consumer electronics, white goods, and small appliances for the Macedonian household customer.
- Neptun: Neptun is one of the largest consumer electronics and home appliances retailers in the Balkans, with operations in North Macedonia and surrounding markets. Like Elipso, it sells white goods, small appliances, and consumer electronics from multiple international brands through both physical stores and e-commerce, making it the most direct competitor in the Macedonian market.
- Tehnomarket: Tehnomarket is a North Macedonia-based electronics and home appliances retailer operating physical stores and an online catalog. It competes head-to-head with Elipso in white goods, small appliances, and consumer electronics, serving the same Macedonian consumer base with similar multi-brand assortment and delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Elipso Macedonia social profiles
Digital presenceElipso Macedonia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elipso Macedonia leadership team
Management profileNumber of profiles
Elipso Macedonia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elipso Macedonia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elipso Macedonia
What does Elipso Macedonia do?
Elipso Macedonia retails consumer electronics, white goods, and household appliances through its elipso.mk e-commerce site and physical stores in North Macedonia. Its catalog covers categories such as washing machines, refrigerators, kitchen appliances, cleaning equipment, personal care devices, heating/cooling equipment, and TV/audio/video products, distributed from 80+ international brands. The retailer complements product sales with value-added services including authorized after-sales repair, gift vouchers, extended warranties, and a trade-in program.
Is Elipso Macedonia a public or private company?
Elipso Macedonia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elipso Macedonia founded?
Elipso Macedonia was founded in -1. It employs 1 to 10 people.
Where is Elipso Macedonia based?
Elipso Macedonia is headquartered in Skopje, North Macedonia, in the Europe region.
How does Elipso Macedonia make money?
One revenue line is on record: product Sales.
Who are Elipso Macedonia's main competitors?
Broad incumbents on record are eMag, Euronics and Media Markt. WinWin is listed as a regional player. Direct peers are Setec, Anhoch, Neptun and Tehnomarket.
Does Elipso Macedonia have an API?
No public API is recorded for Elipso Macedonia.
What industry is Elipso Macedonia in?
Elipso Macedonia's product category is Consumer Electronics & Home Appliances Retail. Its primary akta.pro industry code is CRACAAAB, Big-Box Electronics + Major Appliances Retail. Its NAICS code is 4492 and its SIC code is 5399.