What TEHNOMARKET does

TEHNOMARKET is a privately held Serbian online retailer operating the e-commerce website technomarket.rs, founded in 2013 and structured as a for-profit company headquartered in or near Belgrade. The company functions as a direct-to-consumer electronics and home appliances storefront, selling televisions, air conditioners, white goods, laptops and tablets, desktop computers and components, gaming equipment, mobile phones, peripherals, printers, cameras and drones, small home appliances, automotive electronics, tools, garden equipment, sports and recreation gear, baby products, toys, beauty and personal care items, and pet supplies — organized into over 100 product subcategories. The product mix is horizontal rather than specialized, and TEHNOMARKET does not manufacture its own products; instead, it resells branded goods sourced from a broad set of international and regional vendors including Samsung, LG, Sony, Hisense, Bosch, Whirlpool, Apple, Lenovo, HP, Dell, Acer, MSI, ASUS, Daikin, Gree, Xiaomi, TCL, and Tesla.

The storefront is built on a standard OpenCart-based web platform with no proprietary technology disclosed, and the company operates with a very small team of 1-10 employees. There is no evidence of physical retail locations, marketplace listings, or third-party reseller networks — distribution is exclusively through TEHNOMARKET's own website, with home delivery within Serbia and contact center support available weekdays 10h-15h. All prices are listed in Serbian Dinars, with promotional/discount pricing applied to individual SKUs on a pay-as-you-go basis; no subscription, membership, or recurring revenue model is in place. Additional commercial features include a gift voucher ('Poklon vaučeri') product and a formal affiliate program accessible via the storefront.

Revenue is generated entirely through retail product margins between wholesale procurement and consumer pricing, with no disclosed revenue, GMV, funding, or ownership details available. Customer acquisition relies primarily on the e-commerce site's own SEO-optimized category and brand pages, supported by affiliate referrals, gift vouchers, and newsletter communications. The company owns no patents, trademarks of note, or awards, has no disclosed management team, and shows no history of mergers, acquisitions, restructuring, or regulatory actions in the available source material.

Name

TEHNOMARKET

Legal name

TEHNOMARKET

Website

https://technomarket.rs

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TEHNOMARKET is a privately held Serbian direct-to-consumer e-commerce retailer operating technomarket.rs, selling consumer electronics, home appliances, computing, gaming, baby, toys, garden, and sports products from international brands to Serbian end-consumer buyers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Online Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

Keywords

• Consumer electronics retail
• Home appliances online
• E-commerce electronics store
• Online retail electronics
• Serbian online marketplace

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: TEHNOMARKET generates revenue through direct one-time product sales of consumer electronics, home appliances, and related goods to end customers via its online storefront. Revenue is derived from the margin between wholesale procurement and retail pricing. The platform also offers gift vouchers (Poklon vaučeri) as an additional product. All prices are listed in Serbian Dinars (Din).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

TEHNOMARKET operates a Serbian-language online retail storefront (technomarket.rs) that sells consumer electronics (televisions, laptops, tablets, computers and components, phones, cameras, gaming, peripherals, printers), home appliances (white goods, small kitchen appliances, climate control and heating, air conditioners), automotive electronics, sporting and recreation equipment, baby and toy products, garden equipment, and home/office furniture directly to Serbian end consumers. The platform offers 100+ product subcategories from numerous international and local brands, promotional pricing in Serbian Dinars, gift vouchers, customer accounts with wish lists, and home delivery within Serbia. No physical retail presence or third-party marketplace operation is indicated.

Product overview

TEHNOMARKET is a Serbian e-commerce retailer offering a comprehensive range of consumer electronics, home appliances, and lifestyle products. The product portfolio is organized into multiple categories across distinct product lines: Consumer Electronics (televisions, laptops, tablets, computers and components, gaming, cameras, phones, peripherals, printers); Home Appliances (white goods, small kitchen appliances, climate control/heating, air conditioners); Garden and Outdoor (garden equipment, sports and recreation); Baby and Toys; Automotive Electronics (dashcams, car audio, GPS); and Home/Office furniture and equipment. The platform operates as an online marketplace featuring products from numerous international brands including Samsung, LG, Sony, Lenovo, Acer, Dell, HP, Apple, Bosch, KARCHER, Pioneer, MIO, and local brands like Tesla, Vivax, and Vox. TEHNOMARKET does not manufacture its own products but serves as a retail intermediary connecting consumers with multiple brand distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Televizori (Televisions)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple Consumer Electronics BrandscoreChannel Partner/ Reseller/ DistributorTEHNOMARKET serves as an online retail reseller/distributor for numerous consumer electronics and home appliance brands sold on its platform. Brands listed include Samsung, LG, Sony, Hisense, Tesla, Adler, Fox, Vivax, Vox, TCL, Sharp, XIAOMI, Whirlpool, Beko, Midea, Gree, Daikin, AUX, KARCHER, Bosch, MSI, Acer, Apple, ASUS, Lenovo, Dell, HP, Pioneer, Mio, and many others. The relationship is that TEHNOMARKET purchases and resells these brands' products to end consumers via its online storefront.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• eMAG: Major Eastern European e-commerce marketplace with a Serbian storefront (emag.rs) offering deep electronics, appliance, and general merchandise assortments backed by significant capital and proprietary logistics. Competes for the same Serbian consumer electronics buyer with superior scale and technology investment.
• Amazon: Global e-commerce incumbent whose expansion into cross-border electronics shipping puts pressure on smaller regional retailers like TEHNOMARKET on selection, pricing, and delivery expectations. Represents the structural ceiling on competitive intensity.
• AliExpress: Global cross-border marketplace from Alibaba with strong penetration in the Balkans for consumer electronics and accessories, competing on price particularly in lower-ticket categories. Relevant as the dominant low-price competitive benchmark in Serbian online retail.

Regional players

• eKupi: Croatian online electronics and appliance retailer offering a similar broad assortment (TVs, laptops, white goods, gaming, etc.) targeting consumers in a neighboring former-Yugoslav market. Comparable multi-category online-only electronics model in the regional market.
• Emmi: Slovenian multi-category online retailer for consumer electronics, home appliances, and lifestyle products, serving a neighboring Balkan market with a similar assortment structure. Comparable as a regional multi-category e-commerce operator focused on the Balkans.

Direct peers

• Tehnomanija: Serbian consumer electronics and home appliance retail chain (tehnomanija.rs) with extensive brand portfolio similar to TEHNOMARKET's, operating both online and physical stores. Directly competes on category breadth and Serbian consumer mindshare.
• Gigatron: Largest Serbian multi-category electronics and home appliance retailer (gigatron.rs), offering a directly overlapping assortment including TVs, laptops, white goods, gaming, and small appliances with both online and offline presence. Most directly comparable competitor in the Serbian market.
• Ananas: Domestic Serbian online marketplace (ananas.rs) offering broad consumer electronics, appliance, and general merchandise categories with both marketplace and first-party retail. Directly comparable as a local horizontal online retailer pursuing a similar multi-category strategy in Serbia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/technomarket.rs
• LinkedInlinkedin.com/company/tehnomarket

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEHNOMARKET