ELIS DESIGN

What ELIS DESIGN does

ELIS DESIGN (legal entity Elisdesign s.r.o.) is a Czech private limited company founded in 2018 and headquartered in Kuřim, operating a direct-to-consumer e-commerce business focused on children's furniture, toys, Montessori-inspired educational aids, and accessories. Its product catalog spans approximately twelve categories — including children's furniture (beds, learning towers, growing furniture), textile products, decorations, Montessori toys, swings, climbing frames, creative toys, costumes, jewelry boxes, and children's electronics — with both private-label offerings (EliFix magnetic building sets, Tambú melodic drums, Montessori 5in1 swings, learning towers) and curated third-party brands. The technology foundation is the Shoptet SaaS e-commerce platform, supplemented by a physical showroom in Kuřim for in-person product evaluation. The company sells across five European markets via country-specific domains (Czech Republic, Slovakia, Hungary, Germany, Croatia), accepts CZK and EUR, and holds OEKO-TEX and CE certifications; in 2023 it won the Shop Roku Sustainable E-shop Award. The customer base is primarily individual parents of young children, with a secondary institutional segment serving kindergartens, playrooms, and family-friendly hotels.

Revenue is generated through one-time unit purchases across a wide price band (approximately 100 CZK to 45,999 CZK), with seasonal promotional campaigns (e.g., LETO30 discount codes) and a content-driven marketing mix including a blog, DIY inspiration content, the 'ELIS Talks' video series, and Instagram. The company is bootstrapped — no venture or private equity rounds are disclosed — and has received EU structural fund co-financing through the Czech Ministry of Industry and Trade for two projects: digitalization and process optimization, and marketing/foreign market expansion (including trade fair participation). With 17 employees and no public revenue disclosure, ELIS DESIGN operates at the scale of a specialized, multi-country SME rather than a venture-backed growth company, and its strategic posture is brand-led curation and geographic expansion rather than technology differentiation.

Name

ELIS DESIGN

Legal name

Elisdesign s.r.o.

Website

https://elisdesign.cz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ELIS DESIGN is a Czech-founded, multi-country DTC e-commerce retailer selling curated children's furniture, Montessori toys, and educational aids to parents in five European markets, supplemented by a physical showroom and institutional sales programs.

Ownership category

akta.pro rank

Product category

Children's Furniture and Toys

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts) (CRAIACAH)

akta.pro secondary industries

Building Sets & Construction Toys Retail (CRALAFAE), Kids Crafts & Educational Craft Kits Retail (CRALACAG), Outdoor & Ride-On Toys Retail (CRALAFAC), Educational/Children’s Learning Games & Puzzles Retail (CRALALAN)

Keywords

• Children's furniture
• Montessori toys
• Kids room design
• Educational wooden toys
• Children's e-commerce

Headquarters

HQ city

Kuřim

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct online sales of children's furniture, toys, and accessories through their e-commerce platform. Products include children's furniture (beds, chairs, tables, wardrobes), Montessori toys and equipment, swings, playhouses, decorative items, costumes, and creative supplies. Revenue is generated through one-time product purchases with no recurring subscription model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

ELIS DESIGN operates a direct-to-consumer e-commerce platform selling children's furniture, Montessori-inspired educational toys, swings, climbing frames, decorative items, costumes, and creative supplies to parents across the Czech Republic, Slovakia, Hungary, Germany, and Croatia. The product portfolio combines its own branded items (EliFix magnetic building sets, Tambú melodic drums, 5-in-1 Montessori swings, learning towers) with curated third-party brands, supported by a physical showroom in Kuřim and a dedicated program for kindergartens, playrooms, and family-friendly hotels.

Product overview

ELIS DESIGN operates a multi-category e-commerce platform selling children's products, primarily focused on Montessori-inspired educational toys and children's furniture. The core offering includes the company's own ELIS DESIGN branded products (learning towers, Montessori swings 5in1, EliFix magnetic building sets, Tambú melodic drums) alongside curated third-party brands. The product portfolio spans children's furniture (beds, growing furniture, learning towers), textile products (teepees, swings, bedding), decorations, Montessori toys and aids (Activity Boards, Pikler triangles, climbing frames), wooden toys, creative/artistic products, children's electronics (cameras, projectors), swings, costumes, and jewelry boxes. The company operates showrooms in the Czech Republic and won the Shop Roku 2023 Sustainable E-shop Award.

Differentiator

Problem solved

Functional benefit

Products and services

• Children's Furniture (Dětský nábytek) Category covering children's beds and mattresses, chairs and seating, tables, wardrobes and chests of drawers, learning towers, growing furniture, shelves, play houses and teepees, and complete children's room sets, sold to parents furnishing children's rooms.
• Textile Products (Textilní produkty) Category offering teepees and play tents, fabric swings, swing covers, bedding for cots and strollers, bags and suitcases, storage boxes and organizers, changing bags, children's swimwear, towels, carpets, play mats and rugs, and chair covers.
• Decorations and Accessories (Dekorace a doplňky) Category covering stickers, wallpapers and paintings, wall height charts, pictures and posters, mirrors, boards and notice boards, wooden decorations, decorative pillows, lighting fixtures, carpets, and wall protection for children's rooms.
• Montessori Toys and Aids (Montessori hračky a pomůcky) Category offering Activity Boards, educational boxes, Pikler triangles, Montessori swings, climbing frames and play sets, balance boards, learning towers, motor toys, and profession role-play games aligned with Montessori educational philosophy.
• Children's Toys (Dětské hračky) Category covering wooden toys, kitchens and shops, dolls and prams, cars and trains, workshops and tools, musical instruments, puzzles and building sets, toys for the smallest children, marble runs, plush toys, travel toys, outdoor toys, bath toys, creative toys, costumes, and jewelry boxes.
• Children's Swings (Dětské houpačky) Category offering Montessori swings, hanging swings, fabric swings, rockers and rocking toys, garden swings, balance boards, and balance beams for indoor and outdoor use.
• Montessori Swing 5-in-1 (Houpačka Montessori 5v1) Featured multi-functional wooden Montessori swing designed for children aged 1 to 6, supporting proper motor development and offered with rainbow boards in various color themes.
• Learning Towers (Učicí věže) Growing learning towers, including 5-in-1 educational models, designed to let children safely participate in kitchen and household activities.
• Climbing Frames and Play Sets (Prolézačky a hrací sestavy) Category offering indoor playgrounds, Pikler triangles, Montessori swings, monkey bars, climbing walls, ladders, gymnastic rings, mats and mattresses, and accessories for play sets.
• Jewelry Boxes (Šperkovnice) Elegant and practical jewelry boxes for storing jewelry, bracelets, necklaces, and treasures, including wooden and musical jewelry boxes for children.
• Children's Costumes (Kostýmy pro děti) Children's costumes including knight sets, ladybug, blueberry fairy, bumblebee, firefighter, strawberry fairy, butterfly wings, police officer, snail, doctor, flower cloak, and ice cream costumes.
• Creative Toys and Crafting (Kreativní hračky a tvoření) Category offering creative sets, kinetic sand, Drumboo metal melodic drums, electrical circuit building sets, marble runs, digital cameras, kaleidoscopes, drawing boards, flexible building sets, robotics building sets, and art supplies.
• Electronics for Children (Elektronika pro děti) Category covering children's digital cameras with printing capability, video cameras, projectors, light tables, microscopes, and educational devices.
• EliFix Magnetic Building Sets (Magnetické stavebnice EliFix) ELIS DESIGN's own brand of magnetic building sets including squares, triangles, curved pieces for domes and cylinders, windows, fences, and bases with wheels.
• Tambú Melodic Drums (Tambú - melodické bubínky) ELIS DESIGN's own brand of metal melodic drums with gentle and harmonious sound suitable for children and adults, available in various colors and accompanied by music note sheets.
• ELIS DESIGN E-commerce Platform Multi-country online e-commerce platform operating across the Czech Republic, Slovakia, Hungary, Germany, and Croatia, selling children's furniture, toys, Montessori aids, and educational products directly to consumers and institutional buyers.

Quantifiable outcome

• Winner of Shop of the Year 2023 Sustainability Award

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mothercare: Mothercare is a long-established global multi-category retailer of products for parents and young children, spanning nursery, travel, clothing, and toys. Comparable category overlap with ELIS DESIGN but operates at vastly broader scale as a heritage incumbent brand.
• Cyrillus: Cyrillus is a French family-and-children's retailer with multi-category kids assortment and a strong direct-to-consumer e-commerce channel. Comparable breadth to ELIS DESIGN's kids room and apparel categories, with longer operating history in the European kids specialty space.
• Petit Bateau: Petit Bateau is an established French heritage children's and family apparel brand with growing product extension into children's home and lifestyle goods. Comparable to ELIS DESIGN in European heritage kids-brand premium positioning and multi-country e-commerce presence.
• Bonpoint: Bonpoint is a French luxury children's fashion and lifestyle house with a curated assortment of clothing, decor, and gifts. Comparable to ELIS DESIGN's premium aesthetic and design-led children's assortment, though focused at the luxury tier with broader brand recognition.
• IKEA (Children's range): IKEA sells the largest children's furniture and toy assortment in Europe across both physical stores and online, including Montessori-inspired products. Comparable to ELIS DESIGN on the children's furniture and room-setup categories but at vastly larger scale and lower price positioning.

Direct peers

• Melijoe: Melijoe is an online retailer of children's fashion and lifestyle products with a curated, design-forward assortment. Comparable to ELIS DESIGN in premium curated kids positioning, online D2C model, and European market focus.
• Smallable: Smallable is a curated design-led online retailer of children's fashion, toys, and home/kids decor. Closely mirrors ELIS DESIGN's curated aesthetic positioning, multi-category toy-and-decor catalog, and direct e-commerce go-to-market across Europe.
• Vertbaudet: Vertbaudet is a French multi-category children's products retailer (clothing, furniture, toys, decor) operating direct-to-consumer e-commerce across multiple European markets. Highly comparable to ELIS DESIGN in mission, assortment breadth, and cross-border D2C approach, but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/elis_design_cz
• LinkedInlinkedin.com/company/elisdesign

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELIS DESIGN