Hertz Car Sales

What Hertz Car Sales does

Hertz Car Sales, LLC is the used vehicle retail division of The Hertz Corporation (NYSE: HTZ), operating as a wholly owned subsidiary from corporate headquarters at 8501 Williams Road, Estero, FL. The company sells certified near-new and Rent2Buy pre-owned vehicles sourced primarily from Hertz's rental fleet through a network of 37+ corporate retail showrooms across the United States and a multi-channel digital storefront spanning hertzcarsales.com, Autotrader.com, eBay, and Amazon Autos. Core product programs include Hertz Certified (122-point inspection, 12-month/12,000-mile powertrain warranty, 7-day buy-back guarantee) and Hertz Rent2Buy (a 3-day test-rental option at $55-$85 per day with rental fees waived on purchase), supported by integrated financing through national lender partners, Kelley Blue Book trade-in valuations, home delivery, and a portfolio of vehicle protection plans.

The technology backbone is the Cox Automotive omnichannel digital retailing platform, which handles full online transactions, integrated financing, trade-in valuation, and digital contracting across HertzCarSales.com and Autotrader.com. Inventory is approximately 86,971 vehicles, marketed at no-haggle prices positioned below the $50,000+ average new-car market. The business model combines one-time vehicle sales with financing commissions, recurring protection plan revenue, marketplace listing/transaction fees on eBay, and ancillary services. Primary customer segments are affordability-driven used car buyers, digital-first purchasers, and EV/hybrid-curious consumers, served through both physical retail and online channels with nationwide home delivery.

Strategically, the unit is executing a stated pivot to make retail its primary sales channel and reduce wholesale reliance, evidenced by the 2025 Cox Automotive platform deployment, the late-2025 Amazon Autos launch in four metros, and the May 2026 eBay digital showroom listing roughly 8,000 Hertz Certified vehicles. The division benefits from continuous inventory supply via the parent rental fleet and the "Hertz" brand, but discloses no proprietary AI/ML capabilities and operates as a non-publicly reported subsidiary of a corporate parent that emerged from 2020 bankruptcy restructuring.

Name

Hertz Car Sales

Legal name

Hertz Car Sales, LLC

Website

https://hertzcarsales.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hertz Car Sales is the used vehicle retail division of The Hertz Corporation, selling Hertz Certified and Rent2Buy pre-owned vehicles sourced from the parent rental fleet through 37+ US showrooms and digital channels including eBay and Amazon Autos.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices38 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Primary revenue stream from sale of Hertz Certified and Rent2Buy pre-owned vehicles sourced from rental fleet. Vehicles sold at no-haggle prices typically below market value. One-time transaction model with prices ranging from under $15,000 to luxury vehicles.
2. Vehicle Financing: Financing revenue generated through partnerships with top national lenders who provide auto loans to customers. Hertz facilitates the connection between buyers and lenders, with revenue coming from financing arrangements and potentially lender commissions.
3. Vehicle Protection Plans: Additional revenue from extended protection plans including vehicle service contracts, GAP insurance, pre-paid maintenance, technology coverage, road hazard tire & wheel protection, and Ding Shield service plans.
4. eBay Marketplace Commission: Revenue from vehicle sales through eBay's automotive marketplace, with approximately 8,000 Hertz Certified listings featuring eBay's Secure Purchase protection including up to $100,000 Vehicle Purchase Protection.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hertz Car Sales is the used-vehicle retail division of The Hertz Corporation, selling certified near-new vehicles sourced primarily from Hertz's rental fleet through approximately 45 physical dealership locations across the United States and digital channels including its own website, eBay, and Amazon Autos. Core purchasing programs are Hertz Certified (inspected vehicles with included warranty) and Hertz Rent2Buy (3-day test rental with waived charges upon purchase), supported by integrated financing through national lenders, trade-in appraisals, vehicle protection plans, and home delivery.

Product overview

Hertz Car Sales operates a multi-channel used vehicle retail platform built around two core purchasing programs: Hertz Certified (direct purchase with 122-point inspection and included warranty) and Hertz Rent2Buy (3-day test rental before committing to purchase). The platform offers 100% online car buying through HertzCarSales.com, supported by integrated Kelley Blue Book trade-in valuation, national lender financing partnerships, and home delivery. The product portfolio includes the core sales platform plus add-on modules for financing, vehicle protection plans (extended warranty, GAP insurance, prepaid maintenance, technology coverage), and the Hertz Buy Back Guarantee (7-day return policy). The company also distributes inventory through third-party marketplaces including eBay and Amazon Autos. Inventory spans 86,000+ vehicles nationwide across 37+ physical dealership locations, featuring body styles including sedans, SUVs, trucks, hatchbacks, coupes, and electric/hybrid vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Hertz Rent2Buy: A rental car buying program that allows customers to rent a vehicle for up to 3 days at a special rate before deciding to purchase, with rental charges waived upon purchase.
• Hertz Certified

Products and services

• Hertz Certified Vehicle certification program featuring a 122-point pre-delivery inspection, 12-month/12,000-mile limited powertrain warranty, 24-hour roadside assistance, travel breakdown protection, and rental car coverage for near-new vehicles sourced from Hertz's rental fleet.
• Hertz Rent2Buy 3-day test rental program allowing customers to rent a vehicle at $55/day (under $35,000) or $85/day (over $35,000), or take a complimentary 2-hour test drive, before deciding to purchase; rental charges are waived upon purchase.
• Hertz Financing Vehicle financing facilitation through partnerships with top national lenders, offering solutions for various credit situations including online pre-qualification, payment calculator, and flexible loan terms from 12 to 84 months.
• Vehicle Protection Plans Extended protection offerings including Vehicle Service Contract (powertrain coverage beyond warranty), GAP Insurance (loan-to-value gap on total loss), Pre-Paid Maintenance, Technology Coverage (ADAS, A/V systems, accessories with $100 deductible), Road Hazard Tire & Wheel Protection, and Ding Shield.
• Home Delivery Vehicle delivery service where Hertz mails purchase documents via FedEx for customer signature and delivers the vehicle to the customer's home, work, or mutual meeting location, with delivery fees based on distance.
• Trade-In Appraisal Online trade-in valuation tool integrated with Kelley Blue Book Instant Cash Offer, providing instant offers based on vehicle details; offers valid for 7 days and applicable toward purchase price or down payment.

Quantifiable outcome

• Vehicles priced at more than half the cost of buying new
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• eBaycoreChannel Partner/ Reseller/ Distributor · 5 May 2026Hertz Car Sales launched a dedicated digital showroom on eBay's automotive marketplace featuring approximately 8,000 Hertz Certified near-new vehicles. The partnership advances Hertz's strategy to make retail its primary sales channel and reduces reliance on wholesale channels by reaching eBay's millions of in-market shoppers. eBay's Secure Purchase program provides end-to-end transaction support including payment, financing, registration, ownership transfer, transport, and up to $100,000 Vehicle Purchase Protection.
• Cox AutomotivecoreTechnology or Integration · 11 November 2025Hertz Car Sales deployed Cox Automotive's omnichannel digital retailing platform enabling complete vehicle purchases across multiple digital channels including HertzCarSales.com and Autotrader.com. The platform handles full online transactions, integrated financing, trade-in valuations, and digital contracting. Major retailers including Hertz have adopted this technology.
• Amazon AutoscoreChannel Partner/ Reseller/ Distributor · 21 October 2025Hertz partnered with Amazon Autos for certified pre-owned vehicle sales. The partnership launched in Dallas, Houston, Los Angeles, and Seattle with plans to expand to Hertz's 45 locations. Allows customers to browse, secure financing, and complete paperwork online before picking up vehicles at Hertz locations.
• Kelley Blue BookcoreTechnology or IntegrationIntegration with Kelley Blue Book Instant Cash Offer for trade-in valuations. Customers can enter vehicle details and receive a firm offer for their current vehicle, which can be applied toward their Hertz purchase.
• Mylo (Insurance Partner)minorGTM or Marketing PartnerMylo partners with over 25 leading personal insurance carriers including Progressive, Travelers, Dairyland, National General and more. Offers car insurance switching services during the vehicle purchase process.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Vroom: Online used-car marketplace and retailer focused on e-commerce vehicle purchase, financing, and home delivery; overlaps with Hertz Car Sales' hertzcarsales.com digital buying flow.
• EchoPark Automotive: Sonic Automotive's pre-owned vehicle retail brand offering no-haggle pricing, certified inspections, and digital buying; the closest franchised-dealer-group analogue to Hertz Car Sales' certified used-car model.
• CarMax: The largest U.S. used-vehicle retailer with ~245 stores, no-haggle pricing, certified pre-owned program, and integrated financing; the most direct omnichannel competitor to Hertz Car Sales in both physical retail and digital.
• Driveway: Cox Automotive's online used-car retail platform using the same omnichannel technology stack that Hertz Car Sales deployed; competes in the same online-buying, home-delivery category.
• Carvana: Pure-play online used-car retailer offering end-to-end digital purchase, financing, and home delivery; competes head-to-head with Hertz Car Sales' online channel and Rent2Buy-style customer experience.
• Enterprise Car Sales: Used-vehicle sales division of Enterprise Holdings selling vehicles off its rental fleet to consumers; the most direct fleet-to-retail analogue to Hertz Car Sales and a like-for-like competitor for fleet-sourced inventory.

Emerging players

• Shift: Online used-car retailer focused on local digital purchase, financing, and home delivery in select U.S. metros; partial geographic and capability overlap with Hertz Car Sales' digital buying experience.

Broad incumbents

• AutoNation: Largest U.S. franchised auto dealer group with extensive used-vehicle operations including AutoNation USA pre-owned stores; broader portfolio but overlapping used-vehicle retail value proposition.
• Lithia Motors: Large U.S. franchised dealer group with growing pre-owned and digital retail operations (Driveway acquisition); broader portfolio but overlapping certified used-vehicle and online-buying capabilities.
• Penske Automotive Group: Large diversified automotive retailer with new and used vehicle franchises across the U.S. and internationally; comparable scale of physical retail footprint and used-vehicle operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hertzcarsales
• Facebookfacebook.com/HertzCarSales

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hertz Car Sales