Elite KBB

What Elite KBB does

Elite KBB (legal entity: Elite Kitchens & Bathrooms (Cheadle) Ltd.) is a UK private limited company founded in 1998 and operated as a family-run business by co-founders Rebecca and Andrew Savage. The company designs, supplies and installs fitted kitchens, bathrooms and bedrooms for homeowners in the Staffordshire and Derbyshire regions, operating from a two-floor showroom in Cheadle, Staffordshire. The company's GTM is design-led and showroom-anchored: customers book appointments to consult designers, view 3D visualisations of proposed rooms, and progress through a structured 5-step process (showroom visit, design refinement, site survey, deposit-led order finalisation, and installation). Pricing is unit-based, with fully fitted kitchens starting at approximately £25,000, bathrooms at £12,000 and bedrooms at £6,000, paid on a 25/50/25 deposit schedule.

The core product portfolio spans three categories — kitchens (Symphony's Gallery, Linear, and Laura Ashley Kitchen Collection ranges), bathrooms (Villeroy & Boch, Ideal Standard, Matki, Ellis, Sottini, VitrA and others), and bedrooms (Laura Ashley Fitted Bedrooms and Symphony Urbano) — supplemented by a curated appliance line (Neff 5 Star Master Partner, Miele), Karndean flooring, Quooker taps and Kaelo wine coolers. Elite KBB holds Premium Partner status with Symphony Group and Laura Ashley, Neff 5 Star Master Partner status, and NAPIT electrician accreditation. The company runs its own in-house multi-trade installation teams (plumbing, electrics, plastering, building works, tiling) rather than subcontracting, and also offers supply-only and measure-and-design alternatives alongside the fully fitted service.

The business model is primarily one-time project revenue per household, augmented by a smaller trade-customer channel (served via a dedicated [email protected] line) and supply-only orders. Customer concentration is low — revenue is spread across many individual residential projects. The company is privately held with no external funding, no subsidiaries, and no public ticker; geographic reach is confined to Staffordshire and Derbyshire. No revenue, headcount growth rate, or financial KPIs are disclosed in the source data.

Name

Elite KBB

Legal name

Elite Kitchens & Bathrooms (Cheadle) Ltd.

Website

https://elitekbb.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-run UK renovation company, founded 1998, designing, supplying and installing fitted kitchens, bathrooms and bedrooms for homeowners across Staffordshire and Derbyshire from its Cheadle showroom.

Ownership category

akta.pro rank

Product category

Home Renovation Services

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Closet Systems & Storage Built-Ins (HSAPAIAI), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Built-In Appliance Installation (Wall Ovens, Cooktops, Built-In Microwaves) (HSAGANAE)

Keywords

• Kitchen design installation
• Bathroom renovation services
• Bedroom fitting services
• Home renovation showroom
• Premium appliance supply

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fully Fitted Kitchens, Bathrooms & Bedrooms: Complete room installations including supply of furniture/products and professional installation services covering plumbing, electrics, plastering, building works and tiling.
2. Supply Only: For customers who prefer to oversee their own installation, the company offers a supply-only alternative for kitchens, bathrooms and bedrooms.
3. Measure and Design Service: A measure and design service is available for customers who want professional design input without full installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Elite KBB designs, supplies, and installs fully fitted kitchens, bathrooms, and bedrooms for residential customers. The company operates through a physical showroom in Cheadle, Staffordshire, offering premium brand partnerships (Symphony Group, Laura Ashley, Neff, Miele) and a fully managed installation service covering plumbing, electrics, plastering, building works, and tiling. Supply-only and measure-and-design alternatives are also available.

Product overview

Elite KBB is a family-run kitchen, bathroom, and bedroom renovation company established in 1998, offering a portfolio of fully fitted rooms alongside a comprehensive supply-and-installation service. The core offering spans three product lines: fully fitted Kitchens (featuring the Symphony Group brands Gallery by Symphony, Laura Ashley Kitchen Collection, and Linear by Symphony), fully fitted Bathrooms, and fully fitted Bedrooms (Laura Ashley Fitted Bedrooms and Symphony Urbano). The company acts as a Premium Partner of The Symphony Group and Laura Ashley, and supplements its fitted-room offerings with a curated range of appliances (Neff as a 5-Star Master Partner, Miele), kitchen accessories (Quooker boiling-water taps, Kaelo wine coolers), bathroom products (Matki, Villeroy & Boch, Ideal Standard Atelier Collection, Ellis, Sottini, VitrA, Craven Dunnill tiles), and Karndean flooring. Services include fully managed design-and-installation (covering plumbing, electrics, plastering, building works, and tiling), supply-only options, and a measure-and-design service. Pricing starts at approximately £25,000 for fully fitted kitchens, £12,000 for bathrooms, and £6,000 for bedrooms.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Fitted Kitchens End-to-end kitchen design, supply, and installation service for residential customers, starting from approximately £25,000. Includes premium Symphony Group kitchens (Gallery, Laura Ashley, Linear ranges) and appliances from Neff and Miele, with full project management across all trades.
• Fully Fitted Bathrooms End-to-end bathroom design, supply, and installation service for residential customers, starting from approximately £12,000. Includes premium products from Villeroy & Boch, Ideal Standard, Matki, Ellis, Sottini, VitrA, and Craven Dunnill tiles, with full project management across plumbing, electrics, plastering, building works, and tiling.
• Fully Fitted Bedrooms End-to-end bedroom design, supply, and installation service for residential customers, starting from approximately £6,000. Includes Symphony Urbano fitted bedroom furniture and Laura Ashley Fitted Bedrooms ranges, with custom storage and sliding wardrobe solutions.
• Design and Installation Service Fully managed design and installation service covering plumbing, electrics, plastering, building works, and tiling, carried out by time-served in-house fitters in accordance with current regulations. Includes 3D design visualization capability.
• Supply Only Supply-only alternative for kitchens, bathrooms, and bedrooms for customers who prefer to oversee their own installation rather than use the full fitted service.
• Measure and Design Service Professional measure and design service for customers who want professional design input, including 3D design visualizations, without committing to full installation.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• The Symphony GroupflagshipStrategic or Co-development PartnerElite KBB is a Premium Partner of The Symphony Group, the UK's largest privately owned manufacturer of fitted kitchen, bedroom and bathroom furniture. They supply Symphony kitchens including Gallery and Linear ranges, as well as Urbano bedroom furniture.
• NeffcoreChannel Partner/ Reseller/ DistributorElite KBB is a Neff 5 Star Master Partner, offering specialist expertise and knowledge of the Neff brand and full product range including the Slide&Hide oven range.
• Laura Ashley Kitchen CollectionflagshipChannel Partner/ Reseller/ DistributorElite KBB is an expert stockist of the Laura Ashley Kitchen Collection, having won Laura Ashley Stockist of the Year and Commitment to the Brand awards. They offer both kitchen and fitted bedroom collections.
• MielecoreChannel Partner/ Reseller/ DistributorElite KBB supplies the full range of Miele products including built-in kitchen appliances, washing machines, tumble dryers and vacuums.
• KarndeancoreChannel Partner/ Reseller/ DistributorElite KBB offers a wide range of Karndean flooring options to complement their kitchens, bathrooms and bedrooms, with a dedicated Karndean showroom.
• MatkicoreChannel Partner/ Reseller/ DistributorElite KBB offers Matki shower enclosures, shower trays and brassware, including EauZone Plus, Illusion, Matki-ONE, Radiance, Boutique Walk-In and Colonade ranges.
• Villeroy & BochcoreChannel Partner/ Reseller/ DistributorElite KBB features Villeroy & Boch bathroom products in their newly refurbished first floor showroom alongside Ideal Standard and Ellis displays.
• QuookercoreChannel Partner/ Reseller/ DistributorElite KBB supplies Quooker taps which dispense 100°C boiling water, cool sparkling water and filtered water, available in modern and traditional styles.
• KaelominorChannel Partner/ Reseller/ DistributorElite KBB offers Kaelo wine bottle coolers and beverage dispensers, a product that keeps drinks chilled at the perfect temperature and winner of the Kitchen Innovation in Design Award.
• Ideal StandardcoreChannel Partner/ Reseller/ DistributorElite KBB offers Ideal Standard bathroom products including the Atelier Collection, featured in their newly refurbished showroom.
• ElliscoreChannel Partner/ Reseller/ DistributorElite KBB features Ellis bathroom furniture in their showroom displays, including Novo Reed Green furniture collections.
• SottinicoreChannel Partner/ Reseller/ DistributorElite KBB offers Sottini bathroom products, featured in their showroom displays.
• Craven DunnillminorChannel Partner/ Reseller/ DistributorElite KBB offers Craven Dunnill tiles as part of their bathroom product range.
• AqualaisaminorChannel Partner/ Reseller/ DistributorElite KBB offers Aqualisa shower products in their bathroom range.
• HansgroheminorChannel Partner/ Reseller/ DistributorElite KBB offers Hansgrohe bathroom and kitchen fixtures in their showroom.
• Swadling BrasswareminorChannel Partner/ Reseller/ DistributorElite KBB offers Swadling Brassware products in their bathroom range.
• Roper RhodesminorChannel Partner/ Reseller/ DistributorElite KBB offers Roper Rhodes bathroom products in their showroom.
• Samuel HeathminorChannel Partner/ Reseller/ DistributorElite KBB offers Samuel Heath bathroom fixtures in their showroom displays.
• VitrAcoreChannel Partner/ Reseller/ DistributorElite KBB offers VitrA bathroom products including bathroom furniture, baths, taps, accessories and tiles, featuring products like Balance bathtub in their gallery.

Scale indicators5 records

Expansion highlights5 records

Broad incumbents

• Wickes: Major UK DIY and home improvement retailer with kitchen and bathroom ranges. Comparable in product categories but operates as a broader home improvement retailer rather than a specialist kitchen/bathroom showroom.
• B&Q: UK's largest home improvement retailer with kitchen, bathroom, and bedroom offerings. Comparable in product categories but operates at multi-category mass-market scale rather than specialist premium positioning.

Direct peers

• Wren Kitchens: UK's largest kitchen retailer with showroom-led design and installation model. Most directly comparable in product offering (fitted kitchens) and service structure, though at significantly larger scale with national footprint.
• Magnet Kitchens: Established UK kitchen retailer with showrooms offering design, supply, and installation. Comparable in product category, showroom-led sales motion, and full-service installation offering.
• Bathstore: UK bathroom retailer with showroom experience and design-led sales. Comparable in premium bathroom products, showroom-led customer journey, and supply-and-installation service.
• Victoria Plum: UK bathroom retailer with showroom and online presence. Comparable in fitted bathroom design and supply, with a broader digital and omnichannel footprint than Elite KBB.
• Sharps: UK fitted bedroom and home storage specialist with showroom and design-led installation. Comparable in fitted bedroom offering, design-and-install service model, and showroom-led customer journey.
• C.P. Hart: Premium UK bathroom retailer with showrooms and design-led installations. Closely comparable in premium positioning, bathroom-centric offering, and showroom experience-led sales.
• Dream Doors: UK kitchen refurbishment specialist with showroom and design service. Comparable in fitted kitchen offering, regional showroom model, and design-and-install service structure.
• Howdens Joinery: Trade-focused kitchen supplier with depot/showroom model. Directly comparable in fitted kitchen design and trade customer handling, though serving a primarily trade customer base rather than consumer end-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elitekbb
• Instagraminstagram.com/elitekbb
• LinkedInlinkedin.com/company/elite-kitchens-&-bathrooms-cheadle-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite KBB