What Craven Dunnill does

Craven Dunnill & Co Ltd is a UK-based tile specialist founded in 1872, headquartered in Bridgnorth, Shropshire, with 101-250 employees. The company sells ceramic wall and floor tiles, porcelain, natural stone, glass, metal tiles and mosaics across a catalogue of 654+ SKUs at price points ranging from under £30/m² to over £993/m². It serves two principal customer segments: retail homeowners purchasing for residential renovation projects, and trade professionals (installers, builders, architects and interior designers) buying through a dedicated Trade Account programme that offers up to 20% discount and dedicated account support, complemented by a Specifier service.

The business operates an omnichannel distribution model combining a Bridgnorth flagship showroom, a satellite showroom inside Carvers Interiors in Wolverhampton, a national e-commerce site delivering across England (with restrictions for Northern Ireland, Scottish Highlands and certain postcodes), and a Click & Collect service from Bridgnorth. Order fulfilment benefits from free delivery on orders over £500. The product is sold direct to consumers and via the trade channel, with pricing set per square metre and per collection rather than via subscription or contract.

The company is structured around two operating brands alongside the parent: Craven Dunnill Jackfield, which preserves the heritage tile manufacturing identity, and Craven Dunnill Specifier, which focuses on specification support for commercial and residential design projects. The technology stack is largely conventional e-commerce with a third-party Tile Visualiser tool enabling room preview prior to purchase. The firm is privately held, with no disclosed funding rounds, acquisitions or executive hires in the public record.

Name

Craven Dunnill

Legal name

Craven Dunnill & Co Ltd

Website

https://cravendunnill.co.uk

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

101–250 employees

Short description

Craven Dunnill is a UK tile specialist founded in 1872, supplying ceramic, porcelain, natural stone, glass and mosaic tiles to retail homeowners and trade professionals through showrooms in Bridgnorth and Wolverhampton and a national e-commerce site.

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Tile Distribution

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industry

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)

Keywords

• Ceramic wall tiles
• Porcelain floor tiles
• Kitchen bathroom tiles
• Tile fixing accessories
• Trade tile supplier

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail tile sales: Direct sales of ceramic tiles (wall, floor, kitchen, bathroom, outdoor tiles) to consumers and trade professionals through e-commerce website and physical showrooms. Products range from budget options under £30/m² to luxury tiles over £900/m². Revenue is one-time transaction-based with no recurring component for the customer.
2. Tile fixing ancillaries: Sale of complementary tile fixing products including adhesives, grout, silicone sealant, levelling compounds, underfloor heating systems, tile tools, trims, cutters, backer boards, and diamond blades. These products support the main tile sales and provide additional revenue per project.
3. Trade account fees: Trade accounts for professional customers (tilers, builders, plumbers, property developers, landlords, interior designers, architects, shopfitters, hotel/hospitality) provide exclusive trade pricing with up to 20% off retail prices and discounted ancillaries. While not a separate fee, this drives volume purchases from the trade segment.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Craven Dunnill distributes and sells ceramic and porcelain tiles (wall, floor, kitchen, bathroom, and outdoor) along with complementary tile fixing products such as adhesives, grout, sealants, levelling compounds, underfloor heating, and tools. The company sells to retail homeowners through its e-commerce site and Bridgnorth/Wolverhampton showrooms, and to trade professionals via a dedicated Trade Account programme offering up to 20% off retail pricing with 24/7 online ordering and specialist technical advice.

Product overview

Craven Dunnill is a specialist ceramic tile retailer and distributor operating since 1872, offering an extensive portfolio of wall tiles, floor tiles, kitchen tiles, bathroom tiles, and outdoor tiles. The company stocks over 600 tile products across various collections including Boutique, British Handcraft, Cement Effect, Decorative, Marble Effect, Onyx Effect, Stone Effect, Wood Effect, Terrazzo Effect, and Terrace & Outdoor ranges. Beyond tiles, the company provides complementary tile fixing products (adhesives, grout, sealants, levelling compounds, underfloor heating, tools, trims) and services including a Tile Visualiser tool, free tile sample service, trade account programs with up to 20% discounts, and Click & Collect from their Bridgnorth showroom. The product portfolio is organized by color (14 color categories), format (small, medium, large, XL, mosaic), surface finish (gloss, matt, natural, polished), and style effects.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Tiles

Quantifiable outcome

• Rated 4.7 stars on Google Reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Carvers InteriorsminorChannel Partner/ Reseller/ DistributorCraven Dunnill maintains a tile showroom within Carvers Interiors in Wolverhampton, West Midlands. This partnership provides an additional physical retail presence for Craven Dunnill products beyond their flagship Bridgnorth showroom, reaching customers in the Wolverhampton and surrounding areas.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• B&Q: B&Q is the UK's largest home improvement retailer, offering tiles alongside thousands of other DIY products across a national chain of large-format stores. It competes with Craven Dunnill in tile retail but as part of a much broader home improvement assortment.
• Travis Perkins: Travis Perkins is a leading UK builders' merchant serving primarily trade customers with a wide range of building materials including tiles. It competes with Craven Dunnill's trade segment but offers many other construction product categories.
• Wickes: Wickes is a major UK home improvement retailer with both retail and trade channels, stocking tiles and tile fixing products alongside kitchens, bathrooms, and building materials. It overlaps with Craven Dunnill in tile and trade offerings but as part of a broader portfolio.

Direct peers

• Porcelain Superstore: Porcelain Superstore is a UK specialist tile retailer (online plus showrooms) focused on porcelain and ceramic tiles across kitchen, bathroom, and outdoor applications. It serves the same retail and trade customers with comparable premium positioning.
• Tile Giant: Tile Giant operates a national network of tile retail showrooms across the UK with a similar focus on wall and floor tiles for kitchens, bathrooms, and outdoor spaces. It targets the same retail and trade segments as Craven Dunnill and competes on price and showroom convenience.
• Tile Mountain: Tile Mountain is a UK-based online tile retailer offering a broad range of ceramic, porcelain, and natural stone tiles at competitive prices with a focus on direct-to-consumer delivery. It targets similar retail and trade customers to Craven Dunnill.
• CTD Tiles: CTD Tiles is a UK-based tile specialist retailer with showrooms nationwide and an e-commerce platform. It is a direct competitor offering comparable ceramic, porcelain, and mosaic tiles to retail and trade customers.
• Walls and Floors: Walls and Floors is an online-focused UK tile retailer with a broad catalogue of ceramic, porcelain, mosaic, and natural stone tiles plus fixing essentials. It targets the same homeowner and trade customers with a similar e-commerce-led model.
• Topps Tiles: Topps Tiles is the UK's largest specialist tile retailer with a national chain of showrooms. It is a direct competitor to Craven Dunnill, serving retail homeowners and trade professionals with a comparable range of wall and floor tiles plus ancillaries, though at much greater scale.
• Original Style: Original Style is a UK tile manufacturer and retailer specialising in decorative, ceramic, glass, and natural stone tiles with strong heritage positioning. It competes with Craven Dunnill in the premium and decorative tile segment and also supplies other distributors.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/cravendunnill
• Instagraminstagram.com/cravendunnill
• Xx.com/cravendunnill

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craven Dunnill