Elixir Fitness
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Elixir Fitness firmographics
Firmographics- Name
- Elixir Fitness
- Legal name
- Elixir Fitness AB
- Website
- https://elixirfitness.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Elixir Fitness industry classification
Industry- Product category
- Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- HIIT & Circuit Bootcamps (HSADABAA)
- akta.pro secondary industry
- Outdoor Fitness & Park Bootcamps (HSADABAC)
Keywords
Elixir Fitness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Elixir Fitness product offering
Product offeringCore offering
Elixir Fitness AB operates as a Swedish fitness company based in Nyköping, Södermanland, Sweden. The specific products, services, class offerings, or facility details are not described in the available source content beyond the company's designation as a fitness business.
Product overview
Elixir Fitness AB is a Swedish fitness company. No specific products, modules, or service offerings are detailed in the available source content.
Differentiator
Problem solved
Functional benefit
Companies that use Elixir Fitness
Customer profileIdeal customer profiles1 record
Elixir Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elixir Fitness partnerships and signals
Strategic signalRecent moves1 record
Elixir Fitness competitors and assessment
Company assessmentDirect peers
- Fitness24Seven: Swedish-origin, low-cost 24/7 gym chain with locations across the Nordics. Comparable because it targets the same Swedish membership fitness segment, often at budget price points, and competes for local catchment consumers.
- Actic Group: Nordic fitness chain with significant Swedish operations, including a presence in regional cities. Comparable on membership fitness services, geographic overlap in Sweden, and a multi-site operating model that small independents like Elixir Fitness face.
- Nordic Wellness: One of Sweden's largest fitness center operators with broad geographic coverage. Comparable because it competes for the same Swedish fitness consumer and operates a similar membership-club business model that Elixir Fitness likely operates.
- SATS Group: Largest fitness chain in the Nordics, headquartered in Sweden, operating hundreds of clubs across Sweden, Norway, and Finland. Directly comparable because both operate membership-based fitness services in the Swedish market targeting similar end consumers.
Broad incumbents
- PureGym: European low-cost fitness chain with broad geographic reach and an aggressive expansion strategy. Comparable because it operates subscription-based fitness clubs at budget price points and increasingly encroaches on smaller markets, raising competitive pressure on independents like Elixir Fitness.
- Friskis&Svettis: Sweden's largest non-profit fitness organization with widespread local club presence. Comparable because it offers affordable group fitness and training access to the same Swedish consumer base, often in smaller cities like Nyköping.
- Basic-Fit: Largest low-cost fitness operator in Europe with rapid multi-site expansion across multiple countries. Comparable as a benchmark for the budget subscription-club business model that puts price pressure on independent Swedish fitness operators.
- World Class: Premium fitness club operator with a Nordic presence and Swedish locations. Comparable because it operates in the same Swedish fitness services category, competes for the same upper-tier Swedish consumer, and benchmarks premium positioning in the market Elixir Fitness serves.
Emerging players
- Orangetheory Fitness: Internationally expanding HIIT/heart-rate-based group fitness concept. Comparable because it represents a benchmark for the high-intensity group-training format that is the closest sub-niche within the available industry codes for a small Swedish fitness operator.
- CrossFit: Global branded fitness methodology (HIIT/functional training) with affiliated local affiliates worldwide, including Sweden. Comparable as a possible operating framework for a small Swedish fitness outfit offering group-based, coach-led training rather than traditional gym memberships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Elixir Fitness social profiles
Digital presenceElixir Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elixir Fitness leadership team
Management profileNumber of profiles
Elixir Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elixir Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elixir Fitness
What does Elixir Fitness do?
Elixir Fitness AB operates as a Swedish fitness company based in Nyköping, Södermanland, Sweden. The specific products, services, class offerings, or facility details are not described in the available source content beyond the company's designation as a fitness business.
Is Elixir Fitness a public or private company?
Elixir Fitness is a private company. It is classified as unknown and is currently operating.
When was Elixir Fitness founded?
Elixir Fitness was founded in -1. It employs 1 to 10 people.
Who are Elixir Fitness's main competitors?
Direct peers on record are Fitness24Seven, Actic Group, Nordic Wellness and SATS Group. Broad incumbents are PureGym, Friskis&Svettis, Basic-Fit and World Class. Emerging players are Orangetheory Fitness and CrossFit.
Does Elixir Fitness have an API?
No public API is recorded for Elixir Fitness.
What industry is Elixir Fitness in?
Elixir Fitness's product category is Fitness Services. Its primary akta.pro industry code is HSADABAA, HIIT & Circuit Bootcamps, with a secondary code of HSADABAC, Outdoor Fitness & Park Bootcamps. Its NAICS code is 71394 and its SIC code is 7997.