Elke’s Market Cafe

What Elke’s Market Cafe does

Elke's Market Cafe is a family-owned, single-location neighborhood café and prepared-food market operating in Allen, Texas since 2004. The business operates from one storefront at 105 N Greenville Ave #11, Allen, TX 75002, serving made-from-scratch comfort food across breakfast and lunch, including specialty sandwiches (e.g., Elke's Nutty Creation, Eagle Wing Club), casseroles, soups, salads, and baked goods prepared fresh daily. Adjacent to the dine-in café is a grab-and-go market offering heat-and-eat meals, frozen entrées, homemade breads, gourmet dips, deli meats, seasonal sides, and desserts for take-home consumption. Operating hours are Monday–Friday 8:00 AM to 4:00 PM (café) / 8:00 AM to 6:00 PM (market), Saturday 8:00 AM to 3:00 PM / 8:00 AM to 4:00 PM, and closed Sundays.

The revenue model is diversified across multiple streams targeting distinct customer segments: dine-in café sales, online ordering for pickup (via the Popmenu platform), corporate catering (sandwich trays, box lunches, breakfast casseroles), a prepared-food market, a recurring Wine Club membership at $48.99/month (60+ members since launch in 2020), and digital gift cards in $10–$200 denominations. The customer base is community-rooted — local residents, busy families, corporate/business clients, and wine enthusiasts — supported by word-of-mouth, community events (monthly wine tastings, weekly Allen Sunrise Rotary Club breakfast meetings), and a VIP email program. There is no proprietary technology, no AI/ML capability, no mobile app, no external funding, and no disclosed management team beyond the founding family; the technology stack consists of Popmenu (website, online ordering, menu, gift cards) and Level Access (accessibility compliance). The business remains privately held, single-unit, and community-anchored after over two decades of operation.

Name

Elke’s Market Cafe

Legal name

Elke's Market Cafe

Website

https://elkesmarketcafe.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Elke's Market Cafe is a family-owned, single-location neighborhood café and prepared-food market in Allen, Texas, founded in 2004, serving made-from-scratch comfort food, catering, and a monthly Wine Club to local residents and businesses.

Ownership category

akta.pro rank

Product category

Café & Comfort Food Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Made-to-Order Counters (Deli/Grill/Bowl/Custom Stations) (CRAHAKAK), Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB), Family-Style Restaurants (THAFACAC)

Keywords

• Neighborhood cafe
• Comfort food
• Prepared food market
• Corporate catering
• Wine club

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Café and Dine-In Sales: Fresh made-from-scratch comfort food including soups, sandwiches, casseroles, salads, and baked goods served during café hours.
2. Online Ordering: Pickup and delivery orders through Popmenu platform. Customers order via website and pick up at restaurant.
3. Catering Services: Corporate catering for business meetings, office lunches, and events. Includes sandwich trays, casseroles, fresh salads, and homemade sides.
4. Prepared Food Market: Heat-and-eat meals, frozen entrées, seasonal sides, homemade breads, gourmet dips, deli meats, and casseroles sold for take-home.
5. Wine Club Membership: Monthly membership at $48.99 providing 2 premium bottles of wine, complimentary tastings for two, exclusive discounts, and 10% off 6+ bottle purchases.
6. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $200 for use on online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elke's Market Cafe is a single-location neighborhood café and prepared-food market in Allen, Texas, serving made-from-scratch comfort food including breakfast, soups, artisan sandwiches, casseroles, salads, and baked goods. The business combines a dine-in café, a grab-and-go market for take-home meals, corporate and event catering, and a Wine Club membership with monthly tastings. Online ordering for pickup is available through the Popmenu-powered website.

Product overview

Elke's Market Cafe is a single-location neighborhood café and prepared-food market in Allen, Texas, founded in 2004. The core offering is the café and restaurant serving made-from-scratch comfort food including breakfast, lunch, soups, artisan sandwiches, hearty casseroles, and baked goods prepared fresh daily. Adjacent to the café is a grab-and-go market offering heat-and-eat meals, frozen entrées, homemade breads, gourmet dips, deli meats, sides, and desserts for take-home meals. Additional offerings include a Wine Club membership ($48.99/month), monthly wine tasting events, and full catering services for corporate events and gatherings. Online ordering is available through the website for café pickup. The business operates as a single unified local restaurant brand rather than a platform or multi-product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Café & Restaurant Services Full-service café and restaurant offering made-from-scratch comfort food including breakfast, lunch, soups, artisan sandwiches, casseroles, salads, and baked goods prepared fresh daily. Dine-in service at the Allen, TX location.
• Prepared-Food Market Grab-and-go market offering heat-and-eat meals, frozen entrées, homemade breads, gourmet dips, deli meats, casseroles, sides, and sweet treats for take-home meals. Sells to walk-in customers and online pickup buyers.
• Wine Club Membership Monthly membership program at $48.99/month providing 2 premium bottles of wine, complimentary tastings for two, exclusive discounts, and 10% off 6+ bottle purchases. Tastings held the 2nd Thursday & Friday of each month.
• Catering Services Corporate and event catering featuring sandwich trays, box lunches, breakfast catering, hot entrées, casseroles, salads, sides, and desserts for business meetings, office lunches, and corporate events.
• Digital Gift Cards Digital gift cards available in denominations of $10, $25, $50, $100, and $200 for purchase on the website. Usable on website online orders. No refunds on gift card purchases.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Allen Sunrise Rotary ClubminorStrategic or Co-development PartnerWeekly breakfast meeting venue partner. The Rotary Club gathers every Wednesday at 6:45 AM for breakfast and fellowship, with the meeting starting at 7:15 AM. The club is a community of dedicated local professionals committed to service and youth programs.
• PopmenucoreTechnology or IntegrationWebsite platform and online ordering system provider. Powers the restaurant's website, online ordering, menu management, gift cards, and accessibility features. 'Made with by Popmenu' indicates ongoing platform partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Sweetgreen: Fast-growing salad and bowl concept with strong digital ordering and prepared-food retail elements. Comparable in addressing grab-and-go, busy-family, and health-conscious customer segments Elke's serves.

Broad incumbents

• Panera Bread: Largest US bakery-café chain with dine-in, online ordering, catering, and a robust loyalty program. Operates a similar hybrid café/market format at scale and competes for the same neighborhood lunch and catering customers.
• Le Pain Quotidien: International bakery-café chain emphasizing communal tables, organic scratch cooking, soups, salads, and grab-and-go market items. Closely comparable in combined dine-in café + retail market format.
• La Madeleine: French-inspired neighborhood café chain serving soups, salads, sandwiches, and baked goods in a sit-down format. Overlaps with Elke's comfort-food and scratch-cooking positioning for breakfast/lunch customers.
• First Watch: Daytime-only café chain focused on breakfast, brunch, and lunch with made-to-order and fresh-ingredient positioning. Comparable daypart-focused (no dinner) café concept with similar scratch-kitchen emphasis.

Direct peers

• Corner Bakery Cafe: National café chain offering made-from-scratch breakfast, lunch, sandwiches, soups, salads, and catering for corporate clients. Closest direct comparable to Elke's combined café + market + catering format.
• Jason's Deli: Deli-focused chain specializing in sandwiches, salads, soups, and party/corporate catering platters. Highly comparable menu composition and corporate catering model.

Others

• HoneyBaked Ham Co. National retailer of prepared meats, heat-and-eat meals, sides, and catering platters. Comparable in the prepared-food-market component where Elke's sells deli meats, frozen entrées, and casseroles for take-home.

Regional players

• Local Yocal Farm to Market: Independent North Texas market/cafe offering made-in-house comfort food, sandwiches, prepared meals to-go, and a butcher counter. Comparable in independent operator + prepared-food market positioning serving similar DFW suburbs.
• Bread Winners Café & Catering: North Texas-based (Dallas) café and bakery known for scratch cooking, breakfast/lunch service, and full-service catering. Direct regional comparable in the same DFW trade area as Allen.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elke%E2%80%99s-market-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elke’s Market Cafe