Ella Dining Room and Bar

What Ella Dining Room and Bar does

Ella Dining Room and Bar is a single-location fine dining restaurant operating at 1131 K Street in downtown Sacramento, California, founded in 2007 and owned by the Selland Family as part of Selland Hospitality Group (a portfolio of 4 restaurant concepts across 6 Sacramento-area locations). The restaurant serves New American, farm-to-fork cuisine for lunch (Monday-Friday), dinner (Monday-Saturday with extended weekend hours), and Happy Hour (Monday-Friday 3-6 PM), with a menu spanning seafood, steaks, pastas, small plates, salads, fresh oysters, and caviar service, complemented by an award-winning wine list and seasonal craft cocktail program.

The business operates a direct-to-consumer model across four revenue streams: dine-in service (the core), an award-winning beverage program, private dining and event hosting (with nine distinct configurable spaces ranging from 12-seat Board Room meetings up to 190-guest seated dinners or 350-guest cocktail receptions for full buyout), and gift cards sold via ToastTab. Pricing is unit-based per cover, with dinner entrees ranging from approximately $35 (Fried Half Chicken) to $165 (Tomahawk Ribeye), happy hour items from $6-$35, and private events carrying a 4.5% booking fee, 8.75% tax, and $35 corkage per 750ml bottle.

Customer segments span individual fine diners, downtown hotel guests (Hyatt, Sheraton, Citizen, Kimpton Sawyer), Convention Center and corporate event business, State Capitol and government visitors, and private social celebrations. Distribution relies on physical dine-in, OpenTable for reservations, PerfectVenue and Calendly for event booking, and direct sales via the Events Director. Technology infrastructure is standard hospitality tooling with no proprietary systems or AI/ML capabilities disclosed. The restaurant employs approximately 26 staff and does not publicly disclose revenue figures.

Name

Ella Dining Room and Bar

Legal name

Selland Family Restaurant LLC

Website

https://elladiningroomandbar.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Ella Dining Room and Bar is a single-location fine dining restaurant in downtown Sacramento serving New American farm-to-fork cuisine for lunch, dinner, private events, and corporate clients as part of the Selland Hospitality Group.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Steakhouses & Seafood Restaurants (THAFACAE), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Fine dining restaurant
• Farm-to-fork cuisine
• Private dining events
• Wine and cocktails
• Happy hour bar

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Service: Full-service fine dining restaurant serving New American farm-to-fork cuisine for lunch and dinner. Menu includes seafood, steaks, pastas, small plates, salads, fresh oysters, and caviar service. Revenue generated from per-customer dining checks.
2. Beverage Program: Award-winning wine list and handcrafted seasonal and classic cocktails. Additional revenue from beer, spirits, and after-dinner drinks.
3. Private Dining and Events: Catering and private event hosting with multiple venue options (Board Room, Capitol Room, Grand Capitol Room, Chef's Tables, South Wing, Lounge, Patio, full buyout). Charges include corkage fees ($35/750ml), booking fees (4.5%), dessert fees for outside desserts ($6/person), and minimums may apply.
4. Gift Cards: Ella Gift Cards sold through ToastTab platform for celebration, thank you, or gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Ella Dining Room and Bar operates a single-location, full-service fine dining restaurant in downtown Sacramento serving New American, farm-to-fork cuisine for lunch and dinner. The offering centers on seasonal menus featuring seafood, steaks, pastas, small plates, fresh oysters, caviar service, an award-winning wine list, handcrafted cocktails, and in-house desserts, complemented by an extensive private dining and event-hosting program across nine distinct indoor and outdoor spaces plus full buyout.

Product overview

Ella Dining Room and Bar is a premier farm-to-fork New American fine dining restaurant in downtown Sacramento offering a unified dining experience. The core product portfolio includes lunch service (Monday-Friday), dinner service (daily with extended weekend hours), Happy Hour at the bar and lounge (Monday-Friday 3-6 PM), an award-winning cocktail and wine program, in-house dessert menu, and comprehensive private dining services. Private dining options encompass 9 distinct spaces: Board Room (up to 14 guests), Capitol Room (up to 20), Grand Capitol Room (up to 40), Chef's Table (up to 26 across two tables), South Wing (up to 32), Lounge (up to 70), Friends & Family Table (up to 16), The Patio (up to 35), and full restaurant buyout (up to 350). Additional services include gift cards through Toast Tab platform. The restaurant features locally-sourced seasonal ingredients with a menu emphasizing seafood, steaks, pastas, and small plates, complemented by a renowned cocktail program and caviar service.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch Service

Quantifiable outcome

• Named among 10 Best Restaurants in Sacramento (multiple publications)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Selland Hospitality GroupcoreOthersParent company and ownership group. Selland Hospitality Group is owned and operated by the Selland Family: Randall Selland, Nancy Zimmer, Tamera Baker, and Josh Nelson. The group includes The Kitchen Restaurant, Ella Dining Room & Bar, Sellands Café & Bar (3 locations), and OBO' Italian Table & Bar (2 locations). Over 30 years of Sacramento hospitality experience.
• OpenTablecoreChannel Partner/ Reseller/ DistributorThird-party reservation platform partnership for online booking of dining reservations. Customers can make reservations through OpenTable at https://www.opentable.com/ella-dining-room-and-bar-reservations-sacramento
• PerfectVenueminorChannel Partner/ Reseller/ DistributorEvent venue booking platform for private dining inquiries. Used for scheduling calls and contact form submissions for private events and special occasions.
• ToastTabminorChannel Partner/ Reseller/ DistributorGift card sales platform and newsletter marketing. Ella Gift Cards and marketing signup are processed through ToastTab.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frank Fat's: Historic Sacramento upscale Chinese restaurant with banquet/private dining rooms and a similar special-occasion positioning in downtown Sacramento. Direct competitor for government, civic, and celebration dining near the Capitol.
• Mulvaney's B&L: Long-running Sacramento farm-to-fork restaurant with an award-winning wine and spirits program. Comparable farm-to-fork philosophy, comparable check size, and competes for the same downtown-adjacent diner and event business.
• OBO' Italian Table & Bar: Another Selland Hospitality Group concept (two Sacramento locations) operating a full-service, upscale Italian menu with bar program and private dining. Direct internal comparable for beverage-led upselling and group-event execution.
• Sellands Market and Café: Selland Hospitality Group's casual daytime concept with multiple Sacramento locations. Comparable for back-of-house, sourcing, and brand funnel, though positioned at a lower price point and daypart than Ella.
• Localis: Independent Sacramento fine dining restaurant known for a seasonal, locally-sourced tasting-menu concept in a similar price tier. Direct external peer competing for the same Sacramento special-occasion and foodie diner.
• The Kitchen Restaurant: Sister concept under the same Selland Hospitality Group. Operates as an upscale, chef-driven Sacramento restaurant with a similar farm-to-fork, locally-sourced philosophy, offering the most direct internal comparable for menu, pricing, and operating model.

Broad incumbents

• The Capital Grille: National upscale steakhouse chain specializing in dry-aged steaks, private dining, and an award-winning wine list. Comparable premium check structure, private events business, and downtown business-treater positioning.
• Morton's The Steakhouse: Established national upscale steakhouse chain with extensive private dining rooms and an emphasis on power-business lunches. Comparable for private-event-driven revenue mix and premium check averages.
• Ruth's Chris Steak House: National upscale steakhouse brand with private dining and banquet programs. Comparable for high-end steak pricing, wine program, and corporate-event positioning even though it sits at a broader, chain-driven scale.

Regional players

• Hawks Restaurant: Long-standing Sacramento-region fine dining destination with a strong wine program and private event business. Comparable farm-to-fork ethos and special-occasion positioning, though located outside downtown Sacramento.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elladiningroomandbar
• Instagraminstagram.com/elladiningroomandbar
• LinkedInlinkedin.com/company/ella-dining-room-and-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ella Dining Room and Bar