Morton's Restaurant Group

What Morton's Restaurant Group does

Morton's Restaurant Group operates Morton's The Steakhouse, the world's largest owner and operator of company-owned upscale steakhouse restaurants, founded in 1978 in Chicago by Arnie Morton and Klaus Fritsch. The company runs a 65+ location footprint spanning 50+ company-owned restaurants across 25+ US states plus franchised locations in seven international markets (Beijing, Hong Kong, Shanghai, Singapore, Taipei, Toronto, and Mexico City). The core offering is fine dining built on a proprietary USDA Prime-aged beef program (23-28 day aging, custom-cut per Morton's specification), fresh seafood, and a Wine Spectator Award of Excellence wine program with 300+ selections per location. Sub-brands and ancillary revenue streams include the Bar 12-21 cocktail program, Power Hour happy hour, Prime Platters catering (via EZCater and direct ordering), gift cards integrated into the Landry's portfolio (600+ redemption locations), the State & Rush private wine label, and the Landry's Select Club loyalty program.

The business model is predominantly transaction-based dine-in service at premium price points (entrées $39-$139, average per-cover spend in the $120-$180 range), supplemented by private dining/event sales (corporate meetings, weddings, social celebrations) negotiated through dedicated Sales & Event Managers and the National Partnership Program for multi-city corporate accounts. Distribution extends through third-party delivery partnerships with DoorDash and Uber Eats, online ordering via AlohaOrderOnline, reservations through OpenTable, and direct gift card sales via the CashStar platform. The company is wholly owned by Landry's Inc., a diversified Houston-based hospitality conglomerate that acquired Morton's in 2012; Tilman Fertitta serves as Chairman, President, and CEO. The technology stack is built on third-party SaaS (BentoBox website, Fishbowl email, AudioEye accessibility) with no proprietary AI/ML capabilities, positioning Morton's as a physical-product-driven experiential brand rather than a technology-driven business.

Name

Morton's Restaurant Group

Legal name

Morton's Restaurant Group

Website

https://mortons.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Morton's Restaurant Group operates the world's largest chain of company-owned upscale steakhouses, founded in 1978 and now spanning 65+ locations across the US and seven international markets, serving affluent diners and corporate clients with USDA Prime-aged steaks, award-winning wine, and private dining services as a subsidiary of Landry's Inc.

Ownership category

akta.pro rank

Product category

Upscale Steakhouses

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Fine dining steakhouse
• USDA Prime beef
• Private dining events
• Wine program curation
• Corporate event catering

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices59 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Dine-In Restaurant Sales: Full-service fine dining restaurant with dinner, lunch, and bar service. Steaks, seafood, appetizers, desserts, and beverages. Most locations open 5 PM to 10 PM, some open for lunch at 11 AM.
2. Private Dining & Events: Private and semi-private dining rooms for corporate events, birthdays, anniversaries, weddings, and celebrations. Prix-fixe menu packages. National Partnership Program for corporate accounts.
3. Catering & Prime Platters: Morton's Prime Platters for pickup or delivery. Decadent appetizers, USDA Prime steaks, and house-made desserts for home or office events. Available through EZCater and direct ordering.
4. Gift Cards: Traditional and e-gift cards available online. Part of Landry's Gift Card Portfolio usable at 600+ Landry's locations nationwide. No service fees or expiration dates.
5. Bar Sales & Power Hour: Full bar service with hand-crafted cocktails, premium spirits, wine, and beer. Power Hour happy hour program at participating locations with specially priced bar bites and drinks.
6. Takeout & Delivery: Select locations offer takeout and delivery through DoorDash, Uber Eats, and other third-party delivery apps.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Morton's Restaurant Group operates a chain of upscale full-service steakhouses (Morton's The Steakhouse) across 65+ U.S. and international locations, selling USDA Prime-aged steaks (aged 23-28 days, custom-cut), fresh seafood, hand-crafted cocktails under the Bar 12-21 program, an award-winning wine program (300+ wines per location), private dining and event experiences with Prix-Fixe menu tiers, and catering via Prime Platters. Revenue is primarily generated through dine-in restaurant sales, private event bookings, catering orders, gift card sales, and bar/lounge service.

Product overview

Morton's Restaurant Group operates Morton's The Steakhouse, a fine dining steakhouse chain with 65+ locations worldwide featuring USDA Prime-aged steaks and fresh seafood. The portfolio includes core restaurant service with Bar 12-21 cocktail lounges and Power Hour happy hour programs, complemented by private dining and event spaces for corporate and social occasions, Prime Platters catering for off-premise events, and a proprietary wine program including the State & Rush private label. Additional offerings include gift cards within the Landry's Gift Card portfolio and the Landry's Select Club loyalty program. The company emphasizes wine excellence with Wine Spectator Awards and hosts Prime Events featuring winemaker dinners and celebrity server experiences.

Differentiator

Problem solved

Functional benefit

Brands

• State & Rush: Private wine label exclusive to Morton's featuring Cabernet Sauvignon, Chardonnay, and Pinot Noir sourced from Oak Ridge Winery in Lodi, California. Available at 60 locations worldwide.
• Bar 12-21
• Power Hour
• Prime Platters

Products and services

• Morton's The Steakhouse (Dine-In Restaurant Service) Full-service fine dining steakhouse featuring USDA Prime-aged steaks (23-28 days, custom-cut), fresh seafood, contemporary American cuisine, and Bar 12-21 cocktail service. Operated at 65+ company-owned locations across the U.S. (50+) and internationally (Toronto, Beijing, Hong Kong, Shanghai, Singapore, Taipei, Mexico City).
• Wine Locker Program Award-winning wine program at each Morton's location with 300+ wines, exclusive private Wine Locker storage for guests, sommelier selections and curation, and the State & Rush private-label wine line. Recipient of the 2025 Wine Spectator Award of Excellence across all locations.
• Bar 12-21 Cocktail & Bar Service Morton's signature bar and lounge concept offering classic hand-crafted cocktails, signature Mortini martinis, seasonal cocktails, spirit flights, and alcohol-free options, alongside chef-selected bar bites and an imported/local craft beer selection. Operated within each Morton's The Steakhouse location.
• Power Hour Happy Hour Discounted happy hour program offering specially priced beer, wine, craft cocktails, and bar bites ($8-12 Power Hour bites) at participating Morton's Bar 12-21 locations, Sunday through Friday, 4pm-6:30pm.
• Private Dining & Events Private and semi-private dining rooms in each Morton's restaurant for corporate events (business dinners, client entertainment, sales meetings, training seminars, conferences), weddings, birthdays, anniversaries, and celebrations. Includes Silver, Gold, Platinum, and Diamond prix-fixe menu tiers, AV equipment, dedicated Sales & Event Managers, and capacity for 10 to 500+ guests.
• Prime Platters Catering Off-premise catering offering featuring Morton's signature menu items on party trays — petite filet mignon sandwiches, miniature wagyu smash burgers, miniature crab cakes, wagyu meatballs, jumbo shrimp cocktail, lobster cocktails, steak sandwiches, and assorted platters — available for pickup or delivery in-home or to offices, including through the EZCater platform. A 4% catering administration charge is added to all orders.
• Morton's Gift Cards Traditional and e-gift cards sold online through the CashStar platform with no service fees and no expiration dates. Cards are part of the Landry's Gift Card Portfolio, redeemable at 600+ Landry's locations nationwide.
• State & Rush Private-Label Wine Exclusive Morton's wine label featuring three wines (Cabernet Sauvignon, Chardonnay, and Pinot Noir) sourced from Oak Ridge Winery in Lodi, California. Honors the brand's Chicago roots at the State and Rush Street intersection. Available at 60 Morton's locations worldwide.
• Prime Events Programming Special event programming series including winemaker dinners (in partnership with Duckhorn, Daou, Orin Swift, Quilt Napa Valley, Belle Glos, Oak Ridge, and other wineries), Celebrity Server fundraisers (with athletes such as Peyton Manning and Arian Foster raising money for charity), and seasonal tasting experiences (e.g., Sips of Summer: The Great American Road Trip at $99 per person).
• Morton's New Entrées Seasonal Menu Limited-time seasonal menu of new dishes including Wagyu Beef Dumplings, Oysters Rockefeller, Lobster & Crab Cocktail, Prime Bavette Steak Frites, Caymus Cabernet Butter, Wagyu Beef Stroganoff, and new seasonal cocktails and half-pour Mor-'Teeny's features at Morton's The Steakhouse.

Quantifiable outcome

• Each Morton's location maintains a list of more than 300 wines with Wine Spectator recognition
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Landry's Inc.coreOthersParent company of Morton's The Steakhouse. Landry's is a major hospitality and entertainment corporation. Morton's gift cards are part of Landry's Gift Card Portfolio usable at 600+ locations. Morton's participates in Landry's Select Club loyalty program.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partner for takeout and delivery orders at select Morton's locations.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party delivery partner for takeout and delivery orders at select Morton's locations.
• EZCaterminorChannel Partner/ Reseller/ DistributorCatering platform partner for ordering Morton's Prime Platters for office parties and events.
• OpenTableminorChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner. Morton's locations available for booking through OpenTable with Diners' Choice Awards recognition.
• EventbriteminorChannel Partner/ Reseller/ DistributorEvent ticketing platform for special events like Sips of Summer tasting menu experiences at participating locations.
• Various Wineries (Duckhorn, Daou, Orin Swift, Quilt Napa Valley, Belle Glos)minorStrategic or Co-development PartnerPartnerships with respected wineries, vintners and wine proprietors for winemaker dinners featuring intimate four-course wine pairings. A Taste of Two Legends Wine Dinner Series.
• Various Athletes and Sports CelebritiesminorGTM or Marketing PartnerCelebrity Server events where athletes serve as celebrity waiters to raise funds for their preferred charities. Past participants include Peyton Manning, Arian Foster, and various NFL players.
• Oak Ridge WineryminorStrategic or Co-development PartnerSource of State & Rush private wine label. Oak Ridge Winery is the oldest continuously operating winery in Lodi, California. Exclusive collection honors Morton's Chicago roots with Cabernet Sauvignon, Chardonnay, and Pinot Noir.
• Horse Soldier BourbonminorStrategic or Co-development PartnerBourbon flight featuring three expressions crafted by former U.S. Army Green Berets. Horse Soldiers Straight, Small Batch, and Barrel Strength available at select locations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Palm Steakhouse: Long-standing U.S. steakhouse with a similar heritage angle to Morton's. Competes for the same special-occasion and corporate entertainment segment in overlapping U.S. metro markets.
• The Capital Grille: Darden-owned upscale steakhouse chain with a comparable wine program, dry-aged steaks, and private dining emphasis. Closest U.S. comparable in terms of dinner-only fine-dining steakhouse format.
• STK Steakhouse: The ONE Group's modern, vibe-driven premium steakhouse. Directly competes for affluent diners and group bookings but skews younger and more experiential than Morton's.
• Del Frisco's Double Eagle Steakhouse: Landry's-owned sister brand to Morton's, operating high-end steakhouses with similar USDA Prime sourcing, extensive wine lists, and corporate event programming — effectively a direct portfolio peer.
• Ruth's Chris Steak House: Direct premium steakhouse competitor operating roughly 80+ locations worldwide, recently acquired by Darden Restaurants. Mirrors Morton's USDA Prime-style positioning and full-service private dining model.
• Fleming's Prime Steakhouse & Wine Bar: Bloomin' Brands-owned premium steakhouse chain with a strong wine-bar identity. Directly comparable in target customer, price point, and emphasis on private dining and wine programming.
• Smith & Wollensky: Iconic U.S. steakhouse with multiple locations plus the Wollensky Grill concept. Comparable premium positioning, USDA Prime-style cuts, and corporate event/private dining focus.
• Wolfgang's Steakhouse: NYC-born dry-aging-focused steakhouse with multiple U.S. locations. Closely comparable in core product (dry-aged USDA Prime), service format, and price point to Morton's.

Broad incumbents

• Saltgrass Steak House: Landry's-owned sister brand to Morton's, but positioned as a more casual Texas-themed steakhouse. Comparable in supply chain and parent company, but broader/more value-oriented than Morton's.
• McCormick & Schmick's: Landry's-owned upscale seafood-and-steak chain. Adjacent within the same parent portfolio, sharing customer overlap but with a seafood-forward rather than steakhouse-centric identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mortons
• Facebookfacebook.com/Mortons
• Instagraminstagram.com/mortonssteak?igshid=agk8xvc9ngh

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morton's Restaurant Group