Elle A. Design

What Elle A. Design does

Elle A. Design is a privately held, founder-owned graphic design studio founded in 2008 by Lindsey McGlone in West Liberty, Ohio. The firm provides logo design, print design, website design, photography, videography, and social media graphics primarily to small businesses, startups, and community institutions across Ohio and the surrounding region, with selective enterprise engagements that include Chick-fil-A, Cedar Fair, and Citizens Federal. Service delivery is project-based, with revenue generated through one-time project fees and ongoing client relationships covering brand maintenance and marketing support. The studio operates as a service practice rather than a software platform, with no app, API, or marketplace offering, and the company is bootstrapped with no disclosed external investors or funding.

The product portfolio is integrated rather than modular: design services and visual production capabilities (photo and video) are delivered together to create cohesive brand identities for each client. Underlying technology is industry-standard rather than proprietary — the firm uses Asana for project management and Trello for social media planning, hosts its public presence on Wix, and has no disclosed integrations, SDKs, or proprietary models. The go-to-market motion is direct client engagement via website inquiry, phone (937.935.3396), and local community presence, with no resellers, distributors, or self-serve channels.

The customer base spans food and beverage, energy, banking, theme parks, legal, fitness, childcare, salons, restaurants, real estate, government, and nonprofits, with a horizontal segmentation approach that tailors full brand identity packages to each client's needs rather than vertical specialization. Marketing relies on content (a maintained blog covering brand strategy, design philosophy, and AI in design), organic social (Instagram, Facebook, YouTube, Pinterest), an email newsletter, and community PR coverage, including a Voyage Ohio Magazine feature in 2021. The firm's competitive position is anchored in founder-led creative direction, long-tenured multi-disciplinary staff, and embedded local relationships rather than in scalable technology or distribution.

Name

Elle A. Design

Legal name

Elle A. Design Co

Website

https://elleadesign.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Elle A. Design is a privately held graphic design studio founded in 2008 in West Liberty, Ohio. It provides logo, print, web, photography, videography, and social media design services to small businesses, startups, and select enterprise clients across Ohio.

Ownership category

akta.pro rank

Product category

Graphic Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Graphic design services
• Logo design
• Brand identity design
• Website design
• Creative agency

Headquarters

HQ city

West Liberty

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: Project-based design services including logo design, print design, web design, photography, and videography. Revenue generated through one-time project fees and ongoing client relationships for brand maintenance and marketing support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Elle A. Design is a graphic design studio offering logo design, print design, website design, photography, videography, and social media graphics services to businesses. The studio delivers complete brand identity packages combining visual design with photography and video production assets. Services are delivered as project-based engagements under a client-first collaborative process.

Product overview

Elle A. Design is a graphic design agency offering a comprehensive suite of creative services. The company provides logo design, print design, web design, photography, and videography as its core service offerings. These services work together to deliver complete brand identity and marketing solutions—logo design establishes visual identity, print and web design extend that identity across physical and digital touchpoints, while photography and videography provide the visual assets that power these deliverables. Social media graphics round out their digital marketing offerings. The agency operates as a single unified service practice rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Logo Design Custom logo design services creating distinctive visual identities for businesses, including brand marks, typography-based logos, and comprehensive brand identity systems. Targeted at small businesses and startups in Ohio needing distinctive visual branding.
• Print Design Print design services including marketing materials, signage, packaging, and collateral that maintain brand consistency across physical media for small businesses.
• Website Design Custom website design creating digital experiences that reflect clients' brand personality and create cohesive online presence, with responsive design for all devices. Targeted at small businesses and local organizations needing branded websites.
• Photography Professional photography services including product photography, portraits, event coverage, and brand imagery that captures clients' visual identity for use across digital and print channels.
• Videography Video production services including promotional videos, event documentation, social media content, and brand storytelling through motion graphics and video for businesses and local organizations.
• Social Media Graphics Social media content design including post graphics, templates, and visual content aligned with clients' brand identity for consistent social presence across platforms.

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Logan County Visitors BureauminorStrategic or Co-development Partner · 1 January 2020Partnership with Logan County Visitors Bureau for mural project depicting landmarks from all over the county. The murals highlight reasons to love living and working in the area, serving both the community and tourism promotion.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mucca: Boutique branding and design studio offering logo, brand identity, print, and web design — closely comparable in service mix and boutique-team structure to Elle A. Design.
• Hatchmark: Brand identity studio focused on logo and visual identity systems for small businesses and startups — the closest direct overlap with Elle A.'s core offering and customer type.
• Frank: Small, full-service creative agency delivering branding, identity, web, and content design for consumer and SMB clients — directly comparable in scope and target customer to Elle A. Design.
• Character: Independent brand and design agency producing identity systems, packaging, and digital design — overlapping with Elle A.'s logo and brand-identity focus.
• Ueno: Independent creative agency offering branding, design, and product creative — comparable as a similarly structured design-led boutique competing for SMB and mid-market brand work.

Broad incumbents

• Siegel+Gale: Global brand strategy and design consultancy with deep logo, identity, and brand-systems practice — overlaps with Elle A.'s brand design work but serves enterprise clients globally.
• Pentagram: Multi-partner independent design firm producing identity, logo, and brand systems — broadly comparable in service category but operating at dramatically larger scale than Elle A.
• Landor & Fitch: Global branding consultancy offering identity, brand strategy, and design across industries — a much larger incumbent in the same visual identity and brand design category as Elle A.
• Red Antler: Larger, well-known brand agency building identities and launch campaigns for consumer brands — operates in the same visual identity and brand design space as Elle A. but at significantly greater scale and reach.

Emerging players

• GoDaddy Studio (formerly Over): Self-serve design and brand-template platform aimed at SMBs and solopreneurs — adjacent competitor that pressures Elle A.'s lower-end SMB logo and social-media design work via low-cost tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ellea.designco.1450
• Facebookfacebook.com/elleadesignco
• Instagraminstagram.com/elleadesignco
• LinkedInlinkedin.com/company/elle-a-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elle A. Design