ELLE Suisse
ELLE Suisse is the Swiss national edition of the globally licensed ELLE women's fashion and lifestyle magazine, operated by AA Editions Sàrl in Lausanne. It serves French-speaking Swiss women aged 25–55 across print, website, mobile app, newsletters, and social channels.
- Company typePrivate
- Founded-
- HeadquartersLausanne, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ELLE Suisse does
ELLE Suisse is the Swiss national edition of the internationally licensed ELLE women's fashion and lifestyle magazine franchise, operated by AA Editions Sàrl, a privately held Swiss limited company headquartered at Rue du Simplon 3D in Lausanne. Founded in 1990, the publication targets French-speaking Swiss women aged 25–55 and self-describes as the #1 women's fashion magazine in Switzerland. The editorial scope spans seven content verticals — Mode (fashion), Beauté (beauty), Lifestyle, Culture, Société (society), A table (gastronomy), and Astro (astrology) — delivered across a print weekly magazine, the elle.ch website, themed email newsletters, iOS and Android mobile applications, and an optional WhatsApp communication channel. The ELLE® brand and trademark are licensed inbound from Hachette Filipacchi Presse, a subsidiary of Lagardère SA, and physical print production is outsourced to CMI France with printing handled by Rotofrance.
The underlying technology is a web-based content management system with digital publishing capabilities, hosted by Swiss provider Infomaniak, supporting a free-plus-paid content model where readers can access limited free articles or upgrade to digital-only or mixed print+digital annual subscriptions managed by the subscription partner Edigroup. Supplementary products include themed newsletters, reader competitions (jeux-concours), the 'Le Carnet' sponsored-content section for partner brands, and WhatsApp messaging automation powered by Geneva-based BRSL Digital Sàrl. Multi-channel social media distribution spans Facebook, Instagram, LinkedIn, TikTok, and Pinterest. The product portfolio is a mix of core editorial platform and add-on engagement modules rather than distinct SKUs.
The business model combines four revenue streams: (1) recurring print and digital magazine subscriptions through Edigroup, (2) display and targeted advertising on elle.ch (including third-party cookie-based targeted advertising), (3) sponsored content and brand partnerships via the 'Le Carnet' section, and (4) ancillary events and competitions. The go-to-market is primarily direct-to-consumer through the website, print newsstands, social platforms, and newsletters, with a secondary sales-led layer for advertising and sponsorship deals. The company serves no disclosed B2B customer base; its revenue is anchored in a distributed French-speaking Swiss consumer subscription book plus a fashion/beauty/luxury advertiser pool.
ELLE Suisse firmographics
Firmographics- Name
- ELLE Suisse
- Legal name
- AA Editions Sàrl
- Website
- https://elle.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ELLE Suisse is the Swiss national edition of the globally licensed ELLE women's fashion and lifestyle magazine, operated by AA Editions Sàrl in Lausanne. It serves French-speaking Swiss women aged 25–55 across print, website, mobile app, newsletters, and social channels.
- Ownership category
- akta.pro rank
ELLE Suisse industry classification
Industry- Product category
- Women's Lifestyle Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Women’s Interest & Parenting Magazines (MPAJAEAB)
- akta.pro secondary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where ELLE Suisse is headquartered
LocationHeadquarters
- HQ city
- Lausanne
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
ELLE Suisse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Revenue model
- Print Magazine Sales: Physical magazine sold through newsstands, subscriptions, and partner Edigroup
- Digital Subscriptions: Paid digital access to exclusive content, digital magazine editions, and premium newsletters. Free content available with limited access.
- Advertising Revenue: The site is financed by advertising revenue from both internal ads and third-party cookies for targeted advertising. Print and digital advertising available.
- Sponsored Content / Partnerships: Brand features and sponsored content in sections like 'Le carnet' showcasing partner businesses in lifestyle, beauty, and luxury categories
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Digital-only subscription with unlimited website access and weekly newsletters |
| Subscription | Annual | Mixed print and digital subscription delivered weekly to home address |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ELLE Suisse product offering
Product offeringCore offering
ELLE Suisse publishes a French-language women's fashion and lifestyle magazine and website for French-speaking Swiss readers, covering fashion, beauty, lifestyle, culture, society, gastronomy, and astrology. The publication offers free editorial content online alongside paid annual subscriptions for digital-only and mixed print+digital access, supplemented by advertising and sponsored partner content sections.
Product overview
ELLE Suisse operates as a digital women's magazine platform offering a unified content experience. The core product is the elle.ch website providing editorial content across seven main sections: Mode (fashion), Beauté (beauty), Lifestyle, Culture, Société (society), A table (food/gastronomy), and Astro (astrology). The platform offers supplementary services including themed newsletters, paid magazine subscriptions (paper and/or digital) managed via partner Edigroup, interactive games and competitions, and an optional WhatsApp communication channel. A dedicated 'Le Carnet' section features sponsored partner content. The architecture combines free editorial content with premium subscription offerings, supported by advertising revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- ELLE Suisse Digital Magazine (elle.ch) Online editorial platform offering French-language content on fashion, beauty, lifestyle, culture, society, gastronomy, and astrology for French-speaking Swiss women, with free articles and premium subscription access.
- ELLE Suisse Print Magazine Subscription Weekly print edition of ELLE Suisse distributed through Swiss newsstands and subscription home delivery, managed by subscription partner Edigroup.
- Le Carnet (Sponsored Partner Content) Sponsored editorial content section featuring partner brands in lifestyle, beauty, and luxury categories, presented in editorial format on elle.ch for brand promotion.
- ELLE Suisse Mobile Application Mobile and tablet application for iOS and Android devices offering digital magazine access to ELLE Suisse subscribers.
Companies that use ELLE Suisse
Customer profileSegments1 record
Ideal customer profiles2 records
ELLE Suisse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELLE Suisse partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- EdigroupcoreEdigroup is the subscription management partner for ELLE Suisse print and digital magazine subscriptions. They handle subscription processing, customer data management, billing, and delivery for all magazine subscriptions.
- CMI FrancecoreCMI France (Compagnie des Médias Indépendants) is the print publishing partner for ELLE Suisse. Headquartered in Levallois-Perret, France, they are associated with International Media Invest A.S. and publish the print edition.
- Hachette Filipacchi Presse (Lagardère SA)coreLicensor of the ELLE brand and magazine franchise for the Swiss edition. Owns the trademark and editorial standards for the ELLE brand worldwide.
- RotofranceFrench printing company responsible for printing the ELLE Suisse print edition.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
ELLE Suisse competitors and assessment
Company assessmentDirect peers
- L'Officiel: French luxury fashion and lifestyle magazine covering haute couture, beauty, and culture. Overlaps with ELLE Suisse in the premium French-language women's fashion category, particularly for luxury brand advertising.
- Grazia France: French edition of Grazia, a weekly fashion and celebrity magazine. Competes directly with ELLE Suisse's weekly print cadence and similar fashion/beauty/celebrity content mix targeting French-speaking women.
- Harper's Bazaar France: French edition of Harper's Bazaar, focused on fashion, beauty, and culture for women. Competes head-to-head with ELLE Suisse in the French-language luxury women's magazine category.
- ELLE France: The flagship French edition of ELLE, also licensed from Hachette Filipacchi Presse (Lagardère SA), serving French-speaking women with fashion, beauty, and lifestyle content. Most directly comparable as the parent/franchise edition under the same brand licensing arrangement.
- Madame Figaro: French weekly women's magazine supplement of Le Figaro, covering fashion, beauty, culture, and society. Competes with ELLE Suisse for the same French-speaking women's interest audience and luxury/beauty ad budgets.
- Glamour France: French edition of Glamour magazine, focused on accessible fashion, beauty, and pop culture. Targets a slightly younger demographic than ELLE Suisse but directly competes for the same French-speaking women's advertising pool.
- Marie Claire: Global women's fashion/lifestyle magazine with a French edition targeting the same demographic as ELLE Suisse — women interested in fashion, beauty, culture, and society. Direct competitor in editorial positioning and advertising inventory.
- Vogue France: The French edition of Vogue, the leading global fashion magazine brand (Condé Nast). Directly competes with ELLE Suisse for the same French-speaking, fashion-forward, premium advertising audience across print, digital, and social.
Regional players
- Schweizer Illustrierte: Switzerland's leading general-interest weekly magazine, covering news, lifestyle, and culture for a broad Swiss-German and Romandie audience. A domestic competitor for advertising share and reader attention, though broader in editorial scope than ELLE Suisse's women-focused niche.
- ELLE Belgique: Belgian edition of ELLE, also operated under license from Hachette Filipacchi Presse. Comparable business model and content mix but serves the Belgian French-speaking market rather than Switzerland — relevant peer for cross-border licensed-edition benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ELLE Suisse social profiles
Digital presenceELLE Suisse financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELLE Suisse leadership team
Management profileNumber of profiles
Profiles6 records
ELLE Suisse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELLE Suisse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELLE Suisse
What does ELLE Suisse do?
ELLE Suisse publishes a French-language women's fashion and lifestyle magazine and website for French-speaking Swiss readers, covering fashion, beauty, lifestyle, culture, society, gastronomy, and astrology. The publication offers free editorial content online alongside paid annual subscriptions for digital-only and mixed print+digital access, supplemented by advertising and sponsored partner content sections.
Is ELLE Suisse a public or private company?
ELLE Suisse is a private company. It is classified as corporate owned and is currently operating.
When was ELLE Suisse founded?
ELLE Suisse was founded in -1. It employs 1 to 10 people.
Where is ELLE Suisse based?
ELLE Suisse is headquartered in Lausanne, Switzerland, in the Europe region.
How does ELLE Suisse make money?
Four revenue lines are on record. Print Magazine Sales are the primary driver. The others are digital Subscriptions, advertising Revenue and sponsored Content / Partnerships.
Who are ELLE Suisse's main competitors?
Direct peers on record are L'Officiel, Grazia France, Harper's Bazaar France, ELLE France, Madame Figaro, Glamour France, Marie Claire and Vogue France. Regional players are Schweizer Illustrierte and ELLE Belgique.
Does ELLE Suisse have an API?
No public API is recorded for ELLE Suisse.
What industry is ELLE Suisse in?
ELLE Suisse's product category is Women's Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAB, Women’s Interest & Parenting Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.