ELLE Belgique

What ELLE Belgique does

ELLE Belgique is the Belgian edition of the global ELLE women's lifestyle magazine brand, operated under license from Lagardère Media by Edition Ventures Woman S.A. (primary operating entity, company number 0480.152.077) with editorial and commercial headquarters at Chaussée de Louvain 431D, Lasne, Belgium. The company publishes a bilingual (French and Dutch) women's lifestyle media platform spanning fashion, beauty, culture, food, interior decoration, health, and society, distributed through the elle.be website, print magazine subscriptions via abomagazine.be, single-copy sales via the Viapress digital newsstand, and physical newsstands. Editorial sub-brands include ELLE à Table (food culture, also at elleatable.be), ELLE Décoration, ELLE Santé, and ELLE Active, supported by a podcast channel, email newsletters, and product comparison guides.

The technology foundation is a WordPress CMS-based editorial platform with SEO optimization, cookie consent management, and affiliate commerce integration via Skimlinks and Amazon Associates. The company operates a multi-channel monetization stack: digital and print advertising (primary), affiliate referral commissions on reader purchases, magazine subscriptions, and event ticketing and sponsorship through an owned event portfolio (ELLE Tennis Club, ELLE Run, ELLE Golf Club, Pad'ELLE, ELLE Party, ELLE Active Forum). Distribution spans Belgium exclusively through digital, print, retail, and live-event channels, with active social media presence on Facebook, X/Twitter, Instagram, YouTube, and Pinterest.

AI usage is limited to assistive editorial functions (translation via Google Translate, DeepL, ChatGPT, and Claude; grammatical correction; topic ideation) governed by a formal internal AI Use Charter that prohibits automated content generation and requires human editorial verification. The management team includes Bernard de Wasseige as Administrateur délégué, Didier Henet as Directeur général, Florian de Wasseige as Managing Director, and Elodie Ouédraogo as Editor in Chief, alongside functional heads for beauty, content, art direction, commercial sales, events, and digital/SEO. The company is privately held within the Belgian Edition Ventures publishing group, which also operates Marie Claire, Forbes Belgium, L'Officiel Belgium, Psychologies, Déco Idées, and Actief Wonen.

Name

ELLE Belgique

Legal name

Edition Ventures Woman S.A.

Website

https://elle.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ELLE Belgique is the licensed Belgian edition of the global ELLE women's lifestyle brand, published by Edition Ventures Woman S.A. as a bilingual (French/Dutch) digital and print platform covering fashion, beauty, culture, food, and decoration for Belgian women, monetized through advertising, affiliate commerce, subscriptions, and branded lifestyle events.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Media

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Beauty & Grooming Magazines (MPAJAEAE)

Keywords

• Women's lifestyle magazine
• Fashion editorial content
• Beauty lifestyle news
• Digital media publishing
• Bilingual editorial platform

Headquarters

HQ city

Lasne

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Digital and Print Advertising: Primary revenue stream from display advertising, sponsored content, and native ad placements on elle.be. The site uses cookie-based behavioral targeting and data profiling to sell personalized ad inventory to advertisers. Advertising revenue funds the majority of editorial operations.
2. Affiliate Commerce (Skimlinks & Amazon Associates): The site participates in affiliate marketing programs via Skimlinks and as an Amazon Partner. Commission is earned when readers click affiliate links and complete purchases on merchant sites. The company discloses participation in affiliate programs transparently to readers.
3. Magazine Subscriptions and Single-Copy Sales: Revenue from print and digital magazine subscriptions via abomagazine.be and single-copy sales through the Viapress shop (viapress.be/magazine-elle-belgique.html) and physical newsstands.
4. Event Sponsorship and Ticketing: Owned branded lifestyle events (ELLE Tennis Club, ELLE Run, ELLE Party, Pad'ELLE, ELLE Active Forum) generate ticket revenue (e.g., 35 EUR/person for ELLE Tennis Club) and sponsor activations from brand partners (Renault, Foodmaker, Red Bull, Vita Coco, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

ELLE Belgique is the Belgian edition of the international ELLE magazine brand, publishing fashion, beauty, lifestyle, wellness, and culture editorial content aimed at Belgian women. It operates the elle.be bilingual (French/Dutch) digital flagship, a bimonthly print magazine distributed via subscription and newsstand, a daily newsletter, and a calendar of branded live events. Commercial activity combines direct advertising, programmatic ad inventory, affiliate commerce on shoppable editorial, paid print subscriptions, and event sponsorship/ticketing.

Product overview

ELLE Belgique operates as a multi-platform women's media brand combining digital editorial content, print magazine publishing, and live events. The core offering centers on ELLE.be, a French-language online magazine covering fashion, beauty, culture, lifestyle, and society, supplemented by a Dutch-language version. Key editorial sub-brands include ELLE à Table (food culture), ELLE Décoration (interior design), ELLE Santé (health), and ELLE Active (wellness forums). The company extends engagement through ELLE Events (sports lifestyle events including ELLE Tennis Club, ELLE Run, ELLE Party, Pad'ELLE padel, and ELLE Golf Club). Print subscriptions, newsletters, podcasts, and shopping services complement the digital ecosystem, all operated under the Edition Ventures parent group.

Differentiator

Problem solved

Functional benefit

Products and services

• elle.be website (French and Dutch) Bilingual (French/Dutch) editorial website covering fashion, beauty, wellness, culture, and lifestyle for Belgian female readers, monetized through advertising and affiliate commerce.
• ELLE Belgique print magazine (bimonthly, French) Printed bimonthly French-language magazine covering fashion, beauty, lifestyle, and culture, sold via paid subscriptions and single-copy newsstand distribution to Belgian readers.
• ELLE Belgique daily newsletter Daily email newsletter distributing curated elle.be editorial content to opted-in Belgian readers for audience engagement and retention.
• ELLE branded events (ELLE Bloggers Days, ELLE Music Live, ELLE Active) Recurring branded live events (such as ELLE Bloggers Days, ELLE Music Live, and ELLE Active) that engage the ELLE Belgique audience and provide sponsorship/partnership canvases for brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature3 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• RenaultflagshipGTM or Marketing Partner · 26 June 2026Renault is the headline sponsor for multiple ELLE sports events including ELLE Run and ELLE Tennis Club. The partnership features the Renault R5 E-Tech Electric as a visible brand presence at events. Renault also provides test-drive experiences as prizes for event participants.
• FoodmakercoreGTM or Marketing Partner · 26 June 2026Foodmaker provides the official lunch catering for the ELLE Tennis Club 2026 event, aligning the food-lifestyle brand with ELLE's food editorial content (ELLE à Table).
• Maison PerrierminorGTM or Marketing Partner · 26 June 2026Provides refreshment beverages for event participants at the ELLE Tennis Club 2026.
• Fulfil NutritionminorGTM or Marketing Partner · 26 June 2026Provides protein bars for event participants at ELLE Tennis Club 2026 as a health and wellness brand partner.
• Vita CocominorGTM or Marketing Partner · 26 June 2026Provides coconut water refreshments for participants at ELLE Tennis Club 2026 and ELLE Run events.
• Red BullminorGTM or Marketing Partner · 26 June 2026Provides energy drinks for event participants at ELLE Tennis Club 2026 and ELLE Run events.
• Yves RocherminorGTM or Marketing PartnerBeauty brand providing prize gifts (shampoo and refillable shower gel) for race winners at the ELLE Run by Renault event.
• EtamminorGTM or Marketing PartnerLingerie and fashion brand presenting its Beach Club collection at the ELLE Run partner village and providing gift cards as prizes.
• Clio (Goldbrenner)minorGTM or Marketing PartnerMusic duo Clio performing at the ELLE Run event and providing merchandise (bags from their new collection made from recycled nylon) as prizes, showcasing sustainability-themed collaboration.
• BiodermaminorGTM or Marketing PartnerDermatological skincare brand providing sunscreen application services at the ELLE Run event village.
• EsthedermminorGTM or Marketing PartnerSkincare brand providing sun protection products and advice at the ELLE Run partner village.
• Start 2 RunminorGTM or Marketing PartnerRunning app partner for the ELLE Run event, likely providing the registration and tracking infrastructure for runners.
• SkimlinkscoreTechnology or IntegrationAffiliate monetization platform used by Edition Ventures sites to manage affiliate link commissions. When readers click affiliate links on ELLE.be, Skimlinks tracks the transaction and attributes commission to the publisher. The platform enables automated affiliate link conversion and reporting.
• INNO (Department Store)coreGTM or Marketing PartnerINNO department store collaborates with ELLE Belgique on co-branded events including the ELLE x INNO pre-party and fashion activations. The partnership combines retail distribution with ELLE's editorial brand for fashion-focused events.
• Social Media Platforms (Facebook, LinkedIn, Instagram, YouTube, Pinterest)coreTechnology or IntegrationEdition Ventures uses social media plugins that automatically transmit user data (IP address, browser fingerprint) to Facebook and LinkedIn. These plugins enable social sharing functionality and social login on ELLE.be. The company is co-responsible with these platforms for data processing operations.
• La Roche-PosayminorGTM or Marketing PartnerDermatological skincare brand partnering with ELLE on the ELLE x La Roche-Posay Tennis Experience event in Knokke.
• Ventures Media / Edition Ventures GroupflagshipOthersELLE Belgique is published by Edition Ventures S.A. and Edition Ventures Woman S.A., which together form the Ventures Media publishing group. The group publishes multiple magazine titles in Belgium including Marie Claire, Forbes Belgium, L'Officiel Belgium, Psychologies, Déco Idées, and Actief Wonen, enabling cross-promotional opportunities and shared infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ELLE France: Flagship international ELLE edition operated under Lagardère licensing in France. Sets the editorial standard and brand authority for the global ELLE network including ELLE Belgique, providing brand authority and content syndication leverage to the Belgian edition.
• Vogue France: European flagship of the Vogue fashion magazine brand (Condé Nast). Competes with ELLE for the same premium fashion/beauty advertisers and overlapping high-end audience, though Vogue does not publish a dedicated Belgian edition.

Direct peers

• L'Officiel Belgique: Sister publication under Edition Ventures, focused on fashion and luxury. Shares the same Belgian publishing group infrastructure, target audience, and digital-plus-print business model as ELLE Belgique.
• Libelle Belgique: Sanoma-published Dutch-language Belgian women's lifestyle magazine. Direct competitor to ELLE Belgique for the Dutch-speaking Belgian audience and the same set of female-focused advertisers.
• Flair Belgique: Sanoma-published Belgian women's lifestyle magazine covering fashion, beauty, and lifestyle. Direct competitor to ELLE Belgique for the same female Belgian audience and the same set of fashion/beauty advertisers.
• Marie Claire Belgique: Sister publication under the same Edition Ventures publishing group (Edition Ventures Woman S.A.). Competes in the same women's fashion/lifestyle category with a similar bilingual Belgian model and shared advertising sales infrastructure.
• Psychologies Belgique: Sister title under Edition Ventures publishing group covering women's wellness and psychology. Operates with the same Belgian publishing infrastructure, audience demographic, and monetization model as ELLE Belgique.
• Knack Weekend: DPG Media Belgian lifestyle weekend supplement covering culture, food, travel, and lifestyle. Competes for the same Belgian lifestyle advertiser budgets and overlapping audience as ELLE Belgique.

Emerging players

• HLN Lifestyle: DPG Media Belgian mainstream news outlet with lifestyle vertical sections. Digital-first competitor for lifestyle content share-of-attention and Belgian advertising budgets, though lifestyle is not its core focus.
• Purepeople Belgique: Digital-first celebrity news platform serving the Belgian French-speaking audience. Adjacent competitor for share of lifestyle/celebrity editorial attention and lifestyle advertiser budgets in Belgium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ELLEBelgique
• YouTubeyoutube.com/user/ellebelgique1?sub_confirmation=1
• Facebookfacebook.com/37490723084
• Instagraminstagram.com/ellebelgique
• Pinterestpinterest.com/ellebelgique/pins
• LinkedInlinkedin.com/company/elle-belgique

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELLE Belgique