Owensboro Racing & Gaming

Name

Owensboro Racing & Gaming

Legal name

Owensboro Racing & Gaming

Website

https://ellisparkowensborogaming.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Casino & Pari-Mutuel Gaming Entertainment

NAICS

Racetracks (711212), Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industry

Off-Track Betting (OTB) & Simulcast Wagering (MPAEADAC)

Keywords

• Historical horse racing
• Retail sports betting
• Simulcast wagering services
• Live thoroughbred racing
• Casino gaming entertainment

Headquarters

HQ city

Owensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Historical Horse Racing (HHR) Gaming: Revenue from 900 total HHR gaming machines across two properties (600 at Owensboro, 300 at Ellis Park). Players wager on historical horse races with payouts from pari-mutuel pools. Revenue generated from the takeout/commission deducted from pari-mutuel pools per Kentucky regulations.
2. Retail Sports Betting: Revenue from five retail sports betting terminals at Owensboro and Ellis Park. Sportsbook operating hours at Owensboro: Sunday 11AM-11PM, Monday-Thursday 9AM-11PM, Friday-Saturday 9AM-12AM. Food and beverage available at the Starting Gate Sportsbook.
3. Pari-Mutuel Wagering (Live & Simulcast): Revenue from win, place, show, and exotic wagers on live and simulcast horse racing. Live racing season at Ellis Park runs July 3 through August 23. Simulcast wagering available 365 days a year. Takeout deducted per KRS 230.3615.
4. Food & Beverage: On-site dining at Owensboro (The Track Kitchen, Starting Gate Sportsbook, Center Bar) and Ellis Park (The Pea Patch Deli, Dade Park Grill). Revenue from food and beverage sales. Dining discount of 15% for 50+ Club members and $5 food voucher for Hometown Heroes participants.
5. FastTrack Rewards / Free Play: Free play promotions drive gaming revenue. New members can win up to $2,500 in Free Play. Promotional free play is valid for 7 days after download and redeemable at gaming machines. Rewards program encourages carded play and repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Owensboro Racing & Gaming operates two physical gaming and racing venues in Western Kentucky — the Owensboro property (600 HHR machines, retail sportsbook, simulcast, dining, open 24/7) and Ellis Park in Henderson (300 HHR machines, live thoroughbred racing July–August, year-round simulcast). The venues offer pari-mutuel wagering on historical and live horse races, retail sports betting, electronic roulette, food and beverage service, and the FastTrack Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• FastTrack Rewards: The rewards program for Churchill Downs Incorporated gaming destinations, allowing members to earn and redeem perks across multiple properties including Owensboro and Ellis Park.

Products and services

• Owensboro Racing & Gaming Property A $100 million, 24/7 gaming and entertainment complex at 460 Wrights Landing Rd, Owensboro, KY featuring 600 historical horse racing machines, a retail sportsbook with five sports betting terminals, year-round simulcast wagering, electronic roulette, and dining venues (The Track Kitchen, Starting Gate Sportsbook, Center Bar). Targeted at adults 21+ in Western Kentucky seeking gaming, sports betting, simulcast wagering, and dining.
• Ellis Park Racing & Gaming Property A historic racing and gaming venue at 3300 US-41 N, Henderson, KY with 300 historical horse racing machines, live thoroughbred racing during the July 3 – August 23 summer season (drawing 120,000+ fans annually), year-round simulcast wagering, retail sports betting, electronic roulette, and dining at Dade Park Grill and The Pea Patch Deli. Targeted at horse racing fans, simulcast bettors, and adult gaming patrons across Kentucky and surrounding markets.
• Historical Horse Racing (HHR) Gaming Pari-mutuel wagering on randomly selected historical horse races via 900 state-of-the-art terminals across the two properties (600 at Owensboro, 300 at Ellis Park). Terminals display past performance data prior to wagering and reveal race results after the bet is placed. Minimum wager is 10 cents on historical races, with payouts drawn from pari-mutuel pools (seed pools funded by the association). For adults 21+ on the gaming floor.
• Retail Sports Betting Retail sports wagering via five sports betting terminals at both Owensboro and Ellis Park. The Starting Gate Sportsbook at Owensboro operates Sunday 11AM–11PM, Monday–Thursday 9AM–11PM, and Friday–Saturday 9AM–12AM with food and beverage service. For adults 21+ in Western Kentucky seeking on-site sports wagering.
• Simulcast Wagering

Quantifiable outcome

• 120,000+ fans attend Ellis Park racing season annually
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• Churchill Downs IncorporatedcoreOthersChurchill Downs Incorporated (CDI, NASDAQ: CHDN) is the parent company of both Owensboro Racing & Gaming and Ellis Park Racing & Gaming. CDI owns and operates multiple gaming and racing properties across the US including Churchill Downs, Calder Casino, Fair Grounds Race Course, and others. CDI's FastTrack Rewards program connects Owensboro and Ellis Park with other CDI properties. CDI's corporate giving contributes over $5 million annually to charitable causes. Grand opening of Owensboro was February 12.
• Kentucky Horse Racing CommissioncoreOthersState regulatory body governing horse racing and historical horse racing (HHR) machines in Kentucky. Regulates pari-mutuel wagering (KRS 230, 810 KAR 1:011, 810 KAR 1:120). Owensboro Racing & Gaming and Ellis Park Racing & Gaming are licensed associations operating under KHRC oversight. All HHR terminals and exotic wagers require KHRC approval. Minimum age enforcement is also KHRC-mandated (21+).
• Kentucky Horsemen's Benevolent and Protective AssociationcoreStrategic or Co-development PartnerAssociation representing horse owners and trainers. Under Kentucky regulations, Ellis Park Racing & Gaming must enter into an agreement with either the KHBPA or the Kentucky Thoroughbred Association/KTOB establishing allocation of takeout on all exotic wagers on historical horse races. This agreement includes provisions allocating a percentage of takeout to purses on live races.
• Kentucky Thoroughbred Association / Kentucky Thoroughbred Owners and BreederscoreStrategic or Co-development PartnerTrade association for Thoroughbred industry participants. Ellis Park must have an agreement with either KHBPA or KTA/KTOB regarding exotic wager takeout allocation. Both associations represent the interests of horse racing participants who benefit from purse funding derived from HHR exotic wagers.

Scale indicators6 records

Broad incumbents

• Churchill Downs Racetrack: Churchill Downs is the flagship Louisville, KY thoroughbred racing venue and the parent company of Owensboro Racing & Gaming. It operates a much broader racing and gaming portfolio (Derby City Gaming, Turfway, etc.) and provides the corporate infrastructure supporting Owensboro.

Regional players

• Horseshoe Indianapolis: Horseshoe Indianapolis (formerly Indiana Grand) is a Shelbyville, IN casino and racing facility offering slots, table games, and live racing. It represents a nearby regional competitor drawing Western Kentucky patrons to full-scale gaming options across the state border.
• Hoosier Park Racing & Casino: Hoosier Park is an Anderson, IN racing and casino property operated by Caesars Entertainment, offering slots, table games, and live harness racing. It serves as an out-of-state regional alternative for Kentucky gaming patrons.
• Belterra Casino Resort: Belterra is a Florence, IN casino resort owned by Boyd Gaming offering slots, table games, and live harness racing. It competes for gaming and racing patrons from across the Ohio River from Northern Kentucky.

Direct peers

• Kentucky Downs: Kentucky Downs operates Historical Horse Racing machines and live/simulcast racing in Franklin, KY. It is one of the closest comparable HHR + pari-mutuel operators in the state, with a similar machine-heavy gaming model and Kentucky Horse Racing Commission oversight.
• Keeneland Association: Keeneland is a premier Lexington, KY thoroughbred racetrack and simulcast venue. While it does not operate HHR machines, it shares the Kentucky pari-mutuel racing, simulcast wagering, and KHRC-regulated operating environment.
• Derby City Gaming: Derby City Gaming is a Louisville, KY HHR-only facility owned by Churchill Downs Incorporated. It runs historical racing machines under KHRC pari-mutuel oversight, providing a directly comparable but gaming-only (no live racing) reference point.
• Oak Grove Racing, Gaming & Hotel: Oak Grove operates HHR machines, live racing, and simulcast in Oak Grove, KY — a comparable regional Kentucky pari-mutuel and historical racing competitor to Owensboro Racing & Gaming.
• Turfway Park: Turfway Park is a Florence, KY thoroughbred racetrack and HHR gaming venue also owned by Churchill Downs Incorporated. It operates a directly comparable pari-mutuel and historical racing machine model, making it the most operationally aligned peer within the same parent company.
• Red Mile Gaming & Racing: Red Mile is a Lexington, KY HHR and harness racing venue offering historical racing machines, simulcast, and live racing — closely mirroring Owensboro's mix of HHR machines and pari-mutuel wagering under KHRC regulation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ellisparkowensboro
• LinkedInlinkedin.com/company/owensboro-racing-gaming

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Owensboro Racing & Gaming