El Moro Spirits and Tavern
Single-location historic restaurant and cocktail bar in downtown Durango, Colorado, operating in a restored 1906 saloon. Serves modern casual fine dining, craft cocktails, and weekend brunch to local residents, tourists, and private event hosts.
- Company typePrivate
- Founded2013
- HeadquartersDurango, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What El Moro Spirits and Tavern does
El Moro Spirits & Tavern operates a single-location restaurant and cocktail bar at 945 Main Avenue in downtown Durango, Colorado, housed in a restored early-1900s saloon historically tied to "Durango's Strangest Shootout" of 1906. The modern iteration of the business opened in 2013 and combines a historic venue with a contemporary casual fine-dining program. The company has 6 employees, with all operations concentrated at the one Durango site.
The product offering centers on in-person hospitality: a dinner service featuring seasonal small plates ($10–$20) and inspired entrees ($22–$36), a weekend brunch on Saturdays and Sundays (9am–2pm), and a bar program with classic and original cocktails ($8–$13), a curated wine list, local craft beer, and a deep spirits library (whiskey, mezcal, fine spirits). Recurring weekly specials include Happy Hour (Mon–Fri 4–5pm and 9pm–close, 20% off beer/wine/apps), Burger Night (Mondays, $15 burgers), and Wine Wednesday (50% off bottles). Private dining and event hosting and gift card sales are offered via the Toast Tab platform.
Revenue is generated entirely through on-premise consumption: food and beverage sales during dinner and brunch, private event bookings, and gift card purchases. Pricing is unit-based (pay-as-you-go menu pricing) with a 3% hospitality surcharge on all checks to fund livable wages and a 20% gratuity added for parties of six or more. The go-to-market motion is direct-to-consumer targeting local Durango residents, tourists seeking a historic Old West dining experience, and private event hosts. The company is privately held, has no disclosed external funding, no parent company, and operates only in Durango, Colorado.
El Moro Spirits and Tavern firmographics
Firmographics- Name
- El Moro Spirits and Tavern
- Legal name
- El Moro Spirits & Tavern
- Website
- https://elmorotavern.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Single-location historic restaurant and cocktail bar in downtown Durango, Colorado, operating in a restored 1906 saloon. Serves modern casual fine dining, craft cocktails, and weekend brunch to local residents, tourists, and private event hosts.
- Ownership category
- akta.pro rank
El Moro Spirits and Tavern industry classification
Industry- Product category
- Fine Dining Restaurant and Cocktail Bar
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where El Moro Spirits and Tavern is headquartered
LocationHeadquarters
- HQ city
- Durango
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Moro Spirits and Tavern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Dining service revenue: Revenue from food and beverage sales during dinner and brunch service. Customers dine in-person at the historic downtown Durango location.
- Beverage sales: Revenue from cocktails, wine, beer, and spirits. Bar highlights classic cocktails, house originals, and an impressive spirits library.
- Private event hosting: Revenue from private dining room bookings and special events. Gallery shows private event setup capabilities.
- Brunch service: Weekend brunch revenue Saturday and Sunday 9am-2pm featuring guest favorites and seasonal additions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner appetizers and small plates ranging from $10-$20 |
| Unit Pricing | Pay-as-you-go | Dinner entrees ranging from $22-$36 |
| Unit Pricing | Pay-as-you-go | Weekend brunch items from $10-$22 |
| Unit Pricing | Pay-as-you-go | Craft cocktails from $8-$13 |
| Other | Pay-as-you-go | Happy Hour: 20% off beer, wine by glass, and appetizers |
| Unit Pricing | Pay-as-you-go | Burger Night: $15 burgers on Mondays |
| Other | Pay-as-you-go | Wine Wednesday: 50% off wine bottles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
El Moro Spirits and Tavern product offering
Product offeringCore offering
El Moro Spirits & Tavern is a single-location restaurant and cocktail bar operating from a historic 1900s saloon building in downtown Durango, Colorado, serving modern casual fine dining including seasonal small plates, house-made pastas, steaks, and seafood. The establishment complements its food program with a craft cocktail bar featuring classic and house-original drinks, a curated wine list, a deep spirits library, weekend brunch service, private event hosting, and gift card sales.
Product overview
El Moro Spirits & Tavern is a single-location historic restaurant and cocktail bar in Durango, Colorado, offering a unified hospitality experience built around modern casual fine dining, creative cocktails, and an extensive spirits library. The establishment operates as one cohesive offering rather than a platform architecture, combining dinner service, weekend brunch, a full cocktail program, curated wine and beer selections, and desserts within a restored 1900s saloon building. The restaurant's product portfolio centers on in-person dining and beverage experiences, supplemented by private event hosting and gift card sales through a third-party platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Dinner Service Modern casual fine dining experience featuring seasonal ingredients, creative small plates, and inspired entrees including house-made pastas, steaks, and seafood, served Monday-Thursday 4pm-10pm and Friday-Saturday 4pm-11pm.
- Weekend Brunch Weekend breakfast and lunch service offered Saturday and Sunday from 9am-2pm, featuring Benedicts, hash dishes, waffles, sandwiches, small plates, and brunch cocktails.
- Cocktail Program Bar program featuring classic cocktails, house original creations, and an impressive spirits library including whiskey, mezcal, and fine spirits. Includes specialty cocktails and barrel-aged options.
- Wine Program Carefully curated wine selection by the glass and bottle, featuring reds, whites, sparkling wines, and dessert wines from various regions including France, Italy, Spain, Argentina, and domestic selections.
- Beer Selection Draft, canned, and bottled beer featuring local Colorado craft options along with imported and domestic selections, including gluten-free and non-alcoholic alternatives.
- Dessert Menu Sweet endings including pot de creme, cheesecake, churros, and shortcake, complemented by dessert wines such as sherry, port, and Madeira.
- Private Dining and Events Private dining room available for events with custom table settings and dedicated service for celebrations, corporate gatherings, and special occasions.
- Gift Cards Gift card purchases available through Toast Tab platform for use at the restaurant.
- Weekly Specials Recurring weekly specials including Happy Hour (Monday-Friday 4-5pm and 9pm-close with 20% off beer, wine, and appetizers), Burger Night (Mondays with $15 burgers), and Wine Wednesday (Wednesdays with 50% off bottle wine).
Companies that use El Moro Spirits and Tavern
Customer profileSegments3 records
Ideal customer profiles3 records
El Moro Spirits and Tavern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Moro Spirits and Tavern partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights3 records
El Moro Spirits and Tavern competitors and assessment
Company assessmentRegional players
- Purgatory Resort: Mountain ski resort 25 miles north of Durango operating multiple on-mountain restaurants and bars; a regional peer that drives a meaningful share of Durango tourism demand El Moro captures and competes for après-ski and resort-visitor dining spend.
Broad incumbents
- Yard House: National upscale-casual restaurant chain famous for its extensive tap beer list, craft cocktails, and elevated American fare; comparable as a broader-market benchmark for an upscale-casual concept whose beverage program (beer + cocktails) is a stated core differentiator, similar to El Moro's spirits library.
- Texas Roadhouse: Large national casual-dining chain with hand-cut steaks, fall-off-the-bone ribs, and made-from-scratch sides at value price points; comparable as a broader-market benchmark for an independently positioned casual-dining operator that uses weekly specials and limited-time offers to drive repeat traffic.
- Seasons 52: National fresh-grill and wine-bar concept built on seasonal menus, an extensive wine list, and craft cocktails; comparable as a broader-market benchmark for an elevated-casual concept whose seasonal menu and beverage library are core differentiators, mirroring El Moro's positioning.
- Eddie V's Prime Seafood: National upscale-casual seafood and steakhouse chain with a deep wine program, jazz lounge ambiance, and craft cocktails; comparable as a broader benchmark for an elevated, hospitality-led dining concept with a high-attach beverage program in the same general price band as El Moro's.
- Bonefish Grill: National polished-casual chain offering seasonal seafood, hand-crafted cocktails, and a curated bar program; comparable as a broader-market benchmark for an upscale-casual concept with a strong cocktail/spirits focus and similar per-check economics to El Moro's.
Direct peers
- Diamond Belle Saloon (Strater Hotel): Historic Old West saloon restaurant inside the Strater Hotel in downtown Durango; comparable because it pairs a heritage 1880s venue with cocktails, spirits, and elevated bar food in the same Main Avenue corridor as El Moro, targeting the same tourist and local mix.
- Ken & Sue's: Long-standing upscale farm-to-table restaurant in Durango with a seasonally rotating menu and craft cocktail program; directly comparable as another independently owned, locally rooted elevated-dining destination competing for the same Durango local and tourist guest.
- Ska Brewing World Headquarters: Durango-based craft brewery with a large tasting-room restaurant serving elevated pub food and beer; comparable because it pairs a locally rooted craft-beverage program with a full food service in the same Durango market, targeting overlapping tourist traffic.
Others
- The Strater Hotel: Historic 1887 hotel on Main Avenue in Durango operating multiple F&B outlets including the Diamond Belle Saloon; adjacent comparable because it is the nearest heritage lodging and dining complex on the same street, sharing the tourist guest base though operating a lodging-led rather than standalone-restaurant model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
El Moro Spirits and Tavern social profiles
Digital presenceEl Moro Spirits and Tavern financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Moro Spirits and Tavern leadership team
Management profileNumber of profiles
El Moro Spirits and Tavern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Moro Spirits and Tavern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Moro Spirits and Tavern
What does El Moro Spirits and Tavern do?
El Moro Spirits & Tavern is a single-location restaurant and cocktail bar operating from a historic 1900s saloon building in downtown Durango, Colorado, serving modern casual fine dining including seasonal small plates, house-made pastas, steaks, and seafood. The establishment complements its food program with a craft cocktail bar featuring classic and house-original drinks, a curated wine list, a deep spirits library, weekend brunch service, private event hosting, and gift card sales.
Is El Moro Spirits and Tavern a public or private company?
El Moro Spirits and Tavern is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Moro Spirits and Tavern founded?
El Moro Spirits and Tavern was founded in 2013. It employs 1 to 10 people.
Where is El Moro Spirits and Tavern based?
El Moro Spirits and Tavern is headquartered in Durango, United States, in the North America region.
How does El Moro Spirits and Tavern make money?
Four revenue lines are on record. Dining service revenue is the primary driver. The others are beverage sales, private event hosting and brunch service.
Who are El Moro Spirits and Tavern's main competitors?
Purgatory Resort is listed as a regional player. Broad incumbents are Yard House, Texas Roadhouse, Seasons 52, Eddie V's Prime Seafood and Bonefish Grill. Direct peers are Diamond Belle Saloon (Strater Hotel), Ken & Sue's and Ska Brewing World Headquarters. The Strater Hotel is listed as an others.
Does El Moro Spirits and Tavern have an API?
No public API is recorded for El Moro Spirits and Tavern.
What industry is El Moro Spirits and Tavern in?
El Moro Spirits and Tavern's product category is Fine Dining Restaurant and Cocktail Bar. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of CRANACAB, Pubs & Gastropubs. Its NAICS code is 722511 and its SIC code is 5810.