Viña El Principal

Name

Viña El Principal

Legal name

Viña El Principal S.A.

Website

https://elprincipal.cl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Wines

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Ultra premium wines
• Wine tourism experiences
• Alto maipo wines
• Cabernet sauvignon blends
• Bordeaux style winemaking

Headquarters

HQ city

Pirque, Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales: Direct-to-consumer online sales of ultra-premium wines (El Principal, Memorias, Calicanto, Kiñe) via their e-commerce platform. Prices in Chilean pesos including VAT. Products shipped throughout continental Chile via Blue Express. Free shipping for purchases over CLP 50,000 in RM and CLP 100,000 to regions.
2. Wine Tourism Experiences: Paid wine tourism experiences including Tour El Principal ($72,990 CLP), Sunset Tour ($77,900 CLP), and Countryside Tour at El Mirador ($102,900 CLP). Bookings via website or email, open Monday through Saturday. Revenue from tour fees and associated wine purchases.
3. International Distribution: Wholesale distribution to international markets through exclusive importer partnerships (e.g., Decanter in Brazil). Wines presented at international trade fairs and distributed globally.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Viña El Principal is a Chilean winery producing ultra-premium wines from 90 hectares of estate vineyards in the Alto Maipo Valley at the foot of the Andes. The company makes four distinct wines (El Principal, Memorias, Calicanto, Kiñe) using traditional Bordeaux-style gravity-based winemaking with French oak aging, and complements wine sales with paid wine tourism experiences at its Pirque estate.

Product overview

Viña El Principal is a Chilean winery producing four distinct Ultra Premium wines from its estate vineyard in the Alto Maipo Valley, Pirque. The portfolio centers on El Principal, their flagship Cabernet Sauvignon blend recognized internationally since 1999, complemented by Memorias (structured Bordeaux-style blend), Calicanto (fresh, fruity red blend), and Kiñe (pioneering Verdejo white wine from Spain). The winery supplements wine sales with wine tourism experiences including guided vineyard tours, sunset tastings, and countryside gastronomic experiences at their panoramic viewpoint.

Differentiator

Problem solved

Functional benefit

Brands

• El Principal: The winery's most important Cabernet Sauvignon blend, recognized as one of Chile's Ultra Premium wines since its first vintage in 1999.
• Memorias
• Calicanto
• Kiñe

Products and services

• El Principal Flagship ultra-premium Cabernet Sauvignon blend embodying the nobility of the winery's history and the unique terroir of Alto Maipo. Recognized internationally since the 1999 first vintage as one of Chile's Ultra Premium wines.
• Memorias Cabernet Sauvignon-based Bordeaux-style blend with Petit Verdot, Syrah, Carmenere, and Cabernet Franc. Honors four centuries of history and is known for perfect structure, balance, and complexity increasing through bottle aging.
• Calicanto Fresh and fruity red grape blend from the Andetelmo Estate, distinguished by its spicy notes and silky, refined tannins. Named after Santiago's first bridge over the Mapocho River (1767-1782), symbolizing tradition and modernity.
• Kiñe First New World wine made from the Verdejo white grape variety originating from Spain's Rueda region. Name means 'first' or 'only' in Mapudungun, reflecting its pioneering nature in Chile.
• Tour El Principal Wine tourism experience at $72,990 CLP per adult combining in-depth knowledge of winemaking processes, terroir exploration in the Calicata winery, and tasting of four premium wines (Kiñe, Calicanto, Memorias, and El Principal) paired with gourmet cheeses. Duration: 1.5 hours.
• Sunset Tour Wine tourism experience at $77,900 CLP per adult among the vineyards with panoramic sunset viewing, ambient music, charcuterie, and premium tasting of Kiñe, Calicanto, and Memorias. Includes complimentary glass and bottle of Calicanto red wine. Duration: 2 hours.
• Countryside Tour at El Mirador Wine and gastronomic experience at $102,900 CLP per adult featuring winery tour, aging room, wine cellar visit, and panoramic viewpoint lunch with Chilean barbecue style. Includes tasting of Kiñe, Calicanto, and Memorias wines, with each adult receiving a bottle of Calicanto. Duration: 3 hours.

Quantifiable outcome

• El Principal 2021 awarded 'Best Icon Wine of Chile' at Vinos Iconos 2025 among 40+ participating wineries
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Baron Philippe de RothschildflagshipStrategic or Co-development Partner · 1 May 2026Technical and oenological exchange between two high-end wine benchmarks. Representatives from Baron Philippe de Rothschild (France and Chile) toured Viña El Principal's Alto Maipo vineyards and learned about production methods. Visit led by enological team including Ingeborg Kania and Alejandro Espinosa. Symbolizes building relationships with key players in the global wine industry and promoting mutual learning.
• DecantercoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive importer for Viña El Principal wines in Brazil. Organizes the Decanter Wine Day 2025 series of events in Porto Alegre, Curitiba, Florianopolis, and Sao Paulo, where winery representatives present flagship wines to industry experts, key clients, and premium wine connoisseurs.
• Blue ExpressminorOthersLogistics and courier partner for nationwide wine delivery within continental Chile. Products dispatched from Santiago within 3 business days for distribution throughout the country. Subject to Blue Express distribution and service schedules.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Viña Errázuriz: One of Chile's most awarded wineries, particularly for Aconcagua Costa Cabernet and the Seña joint venture. Comparable as an icon-tier Chilean producer with global critical acclaim and premium export distribution.
• Casa Lapostolle: Premium Chilean winery with French winemaking influence (the Marnier Lapostolle family) producing ultra-premium icon wines from Apalta and other valleys. Comparable as a French-influenced Chilean ultra-premium producer with strong international distribution and tourism.
• De Martino: Family-owned Chilean winery recognized for terroir-driven wines across multiple valleys including Maipo. Comparable as a similarly-sized, family-controlled premium Chilean producer focused on single-vineyard expressions.
• Almaviva: Joint venture between Concha y Toro and Baron Philippe de Rothschild producing a single icon Cabernet blend in the Alto Maipo Valley. Direct geographic and stylistic peer operating in the same ultra-premium Chilean category with similar Bordeaux-style winemaking.
• Viña Montes: Premium Chilean winery with strong Apalta and Colchagua terroir focus, including ultra-premium icon wines. Comparable as a family-owned premium Chilean producer with similar international export focus and wine tourism offerings.
• Viña Seña: Iconic Chilean ultra-premium wine founded as a joint venture with Robert Mondavi, now owned by Eduardo Chadwick. Directly comparable as a Chilean icon-tier producer competing in the same ultra-premium category, with similar Bordeaux blend style and global critical acclaim.

Emerging players

• Bodega Garzón: Ultra-premium winery in Uruguay founded by Alejandro Bulgheroni with state-of-the-art gravity-based winery and strong international critical scores. Comparable as a South American ultra-premium producer with a gravity-based gravity-flow winery, premium tourism, and global fine dining focus.

Regional players

• Tabali: Premium Chilean winery focused on cool-climate Limarí and Maipo valleys with strong icon wines and international recognition. Comparable as a premium Chilean family winery with similar critical acclaim strategy and export focus.

Broad incumbents

• Viña Santa Rita: Major Chilean wine producer with a broad portfolio spanning entry-level to premium icons, plus significant wine tourism at the Casa Real estate. Comparable broad incumbent with both production and tourism operations.
• Concha y Toro: Largest Chilean wine producer and one of the world's biggest wine companies, owner of Almaviva and Don Melchor. Comparable as a Chilean wine powerhouse with icon-tier brands and global distribution, though operating at vastly larger scale across many price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vinaelprincipal
• Instagraminstagram.com/vinaelprincipal
• LinkedInlinkedin.com/company/vinaelprincipal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viña El Principal