What Elriyad Castle does

Elriyad Castle, legally operating as El-Riyad Castle (الرياض كاسيل), is an Egyptian real estate development and construction company founded in 1999 and headquartered in Alexandria. It specializes in luxury residential compounds and mixed-use developments marketed under the "Valore" sub-brand, with completed projects including Valore Smouha, Valore Antoniades, and Valore Sheraton in Alexandria. The company's product portfolio combines gated-community living with amenities such as private beaches, gardens, fitness facilities, and 24-hour surveillance, and its customer base is primarily Egyptian high-net-worth individuals and families, supplemented at the Cairo project by business owners purchasing commercial, administrative, and hotel units.

The company generates revenue through one-time sales of units within its developed compounds, supported by a sales-led go-to-market model: a direct sales force led by General Manager Wassim Taha (وسيم طه), on-site sales offices at project locations, and participation in major exhibitions such as Cityscape Egypt. Pricing varies by unit type and project — Valore Thawra residential units range from 43,000-74,000 EGP per square meter, administrative units 61,000-87,000 EGP/sqm, and commercial units 117,000-148,000 EGP/sqm — and the company offers installment plans spanning 4 to 7 years with down payments ranging from 0% to 27%. Total headcount stands at 13 employees, and the company is privately held with no disclosed parent company, subsidiaries, or external funding.

The most recent disclosed strategic activity is the September 2023 launch of Valore El Thawra (فالورى الثورة), a ~6 billion EGP mixed-use development spanning 29,000 sqm in New Cairo, which was reported as 80% complete and 80% marketed with delivery planned within three years. The company simultaneously announced plans to open three additional projects in New Cairo and 5th Settlement, marking its first material geographic expansion beyond Alexandria. No technology stack, AI capabilities, or recurring software/technology revenue is disclosed; the business is fundamentally a physical-asset developer.

Name

Elriyad Castle

Legal name

El-Riyad Castle

Website

https://elriyad-castle.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Elriyad Castle is an Egyptian luxury real estate developer founded in 1999, operating the "Valore" branded compound portfolio across Alexandria and Cairo. It sells residential, commercial, administrative, and hotel units to high-net-worth individuals and businesses via direct sales and exhibitions.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

NAICS

Real Estate Property Managers (53131)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Luxury Vacation Homes & Residences (THAMAEAB), Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Luxury real estate development
• Residential compounds
• Mixed-use property development
• Property construction
• Premium housing

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Real Estate Development and Sales: The company generates revenue through the sale of luxury residential, administrative, commercial, and hotel units in its developed compounds. Revenue is one-time per unit sale with various payment plan options spanning 4-7 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Elriyad Castle is a real estate development and construction company that invests in, develops, and sells luxury residential, administrative, commercial, and hotel units within branded mixed-use compounds in Egypt (primarily Alexandria and New Cairo). The company delivers turnkey compounds with integrated amenities (private beach, gardens, gyms, surveillance, intercom) and offers multi-year installment plans to buyers. Its current portfolio under the "Valore" brand includes Valore Smouha, Valore Antoniades, Valore Sheraton, and Valore El Thawra.

Product overview

Elriyad Castle is a leading Egyptian real estate development company established in 1999, specializing in luxury residential compounds, villas, and mixed-use developments. The company operates a portfolio of branded property projects under the 'Valore' sub-brand, including Valore Smouha (Alexandria), Valore Antoniades (Alexandria), Valore Sheraton (Alexandria), and Valore El Thawra (Cairo). Projects feature luxury amenities including private beaches, gardens, fitness centers, surveillance systems, and intercom facilities. The company targets high-end residential buyers seeking premium lifestyle experiences in gated communities.

Differentiator

Problem solved

Functional benefit

Brands

• Valore: Luxury residential compound brand featuring multiple projects including Valore Smouha, Valore Antoniades, Valore Sheraton, and Valore Thawra
• Valore Thawra (فالورى الثورة)

Products and services

• Valore Smouha Luxury residential compound located in central Alexandria, near major facilities, services and public highways, overlooking the Mahmoudia project. Features include private beach, garden views, gym, surveillance cameras, intercom system, and private parking; targeted at affluent individuals and families seeking a premium lifestyle in a gated community.
• Valore Antoniades Residential compound in Alexandria offering diverse housing types in a compound setting described as a small city, featuring children's playgrounds, shopping centers, gym, spa facilities, and green spaces; targeted at affluent families seeking comprehensive lifestyle amenities within a single community.
• Valore Sheraton Distinctive elegant residential compound in Alexandria focused on privacy, security, comfort, and modern architectural design, featuring private beach, gardens, private garages, surveillance cameras, and intercom access, located near commercial services and facilities; targeted at luxury residential buyers seeking premium urban living.
• Valore El Thawra (Valore Thawra / فالورى الثورة) Mixed-use development on Thawra Street in New Cairo (Masr El Gadida) spanning 29,000 square meters, comprising residential units (174–188 sqm), administrative offices (96–393 sqm), hotel apartments, and commercial spaces (98–303 sqm), with total investment of approximately 6 billion Egyptian pounds. Targeted at both affluent individuals seeking residential units and business owners/corporates seeking commercial, administrative, or hotel units in a strategic location near City Stars and Almaza City Center.

Quantifiable outcome

• 80% of Valore Thawra project completed and marketed within the development timeline

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ora Developers: Egyptian luxury developer founded by Naguib Sawiris, active in premium residential and mixed-use projects primarily in the North Coast and New Cairo. Closely comparable in HNW targeting and large-scale compound format.
• Tatweer Misr: Egyptian developer focused on large-scale integrated communities and mixed-use projects in New Cairo and the North Coast. Comparable in scope, premium positioning, and mixed-use development approach.
• Hassan Allam Properties: Egyptian developer of premium residential and mixed-use projects across Cairo and the North Coast. Comparable in premium positioning and integrated community model.
• Amer Group: Egyptian real estate developer building coastal and urban luxury residential compounds. Comparable in product type and target market segment.
• City Edge: Joint venture between New Urban Communities Authority and major developers, building large mixed-use communities. Comparable in scale and mixed-use product format.
• Mountain View: Egyptian developer specializing in lifestyle-oriented residential compounds with strong amenities (beaches, gyms, gardens). Highly comparable product offering to El Riyad Castle's Valore compounds.

Broad incumbents

• Madinet Nasr Housing and Development (MNHD): Listed Egyptian real estate developer active in residential and commercial developments across Greater Cairo. Comparable as a domestic Egyptian developer with mixed-use exposure, though broader in product range.
• SODIC: Leading Egyptian luxury real estate developer known for upscale compounds in New Cairo and the North Coast. Highly comparable in targeting affluent residential buyers with premium amenities and mixed-use communities.
• Palm Hills Development: Major Egyptian developer of integrated luxury communities across Cairo, Alexandria, and the North Coast. Comparable in residential compound model with resort-style amenities.
• Emaar Misr: Egyptian arm of Emaar Properties (UAE), one of the largest luxury mixed-use developers in Egypt. Directly comparable as a premium real estate developer targeting HNW buyers with large-scale compound and mixed-use projects in Cairo and along the North Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elriyad-castle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elriyad Castle