Eltraco ApS

What Eltraco ApS does

Eltraco ApS is a privately held Danish distributor and system integrator of Surface Mount Technology (SMT) equipment for the electronics manufacturing industry, founded in 1994 and headquartered in Odense, Denmark. The company operates as the official Danish (and in some cases Scandinavian/Spanish) sales channel for a broad portfolio of leading international equipment OEMs, including Mycronic for jet printers, pick-and-place machines, screen printers, and component storage; ITW EAE (MPM, Electrovert, Vitronics Soltec) for soldering; MEK for AOI and SPI; Scienscope for X-ray and optical inspection; Seica for flying probe testers; BOFA for fume extraction; IBL for vapor phase soldering; Qualitek, Qtek, Seika, Seprays, Scanditron/Axxon, and pb tec solutions for ancillary SMT products and consumables. Its core business model is consultative B2B sales of high-mix, small-to-medium-batch production equipment, combined with installation, training, certified-technician service contracts, and automation project delivery (the latter historically in partnership with Robot Nordic following the 2018 organizational merger of Eltraco's automation arm). Eltraco's go-to-market relies on direct sales led by founder/CEO Mikael Thomsen, industry trade show participation (Productronica, E-22), and Danish-language case-study content marketing. Customers are primarily Scandinavian electronics manufacturers across diverse verticals including industrial actuators (LINAK), aerospace/defense (Terma), hearing aids (GN Hearing), wind energy (Vestas), pumps (Grundfos), utility meters (Kamstrup), lighting (LED iBond, NIKO-Servodan), and contract EMS providers (GP Elektronik, EuroTechnic, BB Electronics, CB Svendsen). Pricing is quote-based and not publicly disclosed; the company is small (~6 employees), with no external institutional investment and no disclosed revenue.

Name

Eltraco ApS

Legal name

Eltraco ApS

Website

https://eltraco.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Eltraco ApS is a privately held Danish SMT equipment distributor founded in 1994, representing Mycronic, ITW EAE, Seica, MEK, and other leading OEMs to serve Scandinavian electronics manufacturers with equipment, certified service, and automation projects.

Ownership category

akta.pro rank

Product category

Industrial SMT Equipment Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Test, Measurement & Calibration Equipment Manufacturing Services (ATE, DAQ, metrology electronics) (IMAGAGAH)

Keywords

• SMT equipment distribution
• Electronics manufacturing services
• Pick-and-place machines
• SMT production lines
• Automated optical inspection

Headquarters

HQ city

Odense N

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SMT Equipment Sales: Sale of SMT production equipment including pick-and-place machines, jet printers, screen printers, inspection systems, and related equipment from manufacturers such as Mycronic, ITW EAE, Seica, MEK, Scienscope, and others
2. Service and Maintenance: Service contracts, maintenance, and technical support for SMT equipment. Eltraco offers flexible service agreements tailored to individual customers with certified technicians
3. Automation Projects: Custom automation projects for electronics production in collaboration with Robot Nordic, including design, construction, programming, and installation

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Eltraco ApS distributes and supports Surface Mount Technology (SMT) equipment for the electronics manufacturing industry, acting as the Danish and Scandinavian dealer for leading international manufacturers including Mycronic, ITW EAE, Seica, MEK, Scienscope, IBL, BOFA, Seprays, and Seika. The company supplies complete production line solutions encompassing jet printers, pick-and-place machines, screen printers, soldering equipment, AOI/X-ray inspection, test systems, depaneling, and fume extraction, complemented by installation, training, service contracts, and automation project services delivered in partnership with Robot Nordic.

Product overview

Eltraco ApS is a Danish distributor and dealer of SMT (Surface Mount Technology) equipment for the electronics manufacturing industry, established in 1994. The company offers a comprehensive portfolio of SMT equipment organized by production category: Jet printing solutions including the Mycronic MY700 series (MY700JX, MY700JD, MY700JP) and MY600 for solder paste and assembly fluid dispensing; Pick and place machines from Mycronic including MY300HX, MY300EX, A40DX, and A40 for component placement; Screen printers from MPM (ITW EAE) including Edison and Speedline Momentum; Inspection and test systems spanning MEK AOI and SPI, Scienscope optical inspection systems and X-ray equipment (Xspection 1860, Xspection 3000, AXI 7300, AXC-800 III), and Seica flying probe testers (Compact Line, Mini Line, Pilot 4D Line, Rapid Line, Valid Line); Soldering equipment including IBL vapor phase machines and ITW EAE brands (Vitronics Soltec, MPM, Electrovert) for reflow, selective, and wave soldering; Depaneling solutions from Seprays (routers, laser, V-groove, punch systems) and Seika PCB routers; Fume extraction systems from BOFA (V 250, V 600, V 1000/1500 iQ, V 2000 iQ, FumeCAB 1000 iQ, AD Oracle SA iQ, DustPro, TCU); Cleaning equipment including MBtech washers (NC25, NC25E) and Qtek cleaning materials; MYTower component storage systems; Axxon coating and dispensing solutions; and used/refurbished SMT equipment. The company also provides automation project services through partnership with Robot Nordic, plus installation, training, and technical support services.

Differentiator

Problem solved

Functional benefit

Products and services

• MY700JX Jet Printer High-speed jet printing and dispensing platform from Mycronic capable of speeds exceeding one million dots per hour, with dual lanes and dual heads for handling flexible substrates, LED boards, cavities, and package-on-package applications. Non-contact nozzle jets solder paste deposits with complete volume control.
• MY700JD Jet Printer High-speed jet dispensing platform from Mycronic with dual-head, dual-lane design for operator-free, high-volume manufacturing. Throughput rate vastly higher than traditional glue dispensers, handling complex SMA and random dot patterns.
• MY700JP Jet Printer MYPro series jet printer for solder paste and assembly fluids. Features dual lanes and dual heads, state-of-the-art vision system, and 100% software-driven platform for high-speed production with complete solder paste volume control.
• MY300 Pick-and-Place Machine Pick-and-place machine from Mycronic offering high flexibility and rapid changeover between product series. Part of the MYPro series for SMT production.
• MY300HX Pick-and-Place Machine Advanced pick-and-place platform combining maximum flexibility with increased capacity through upgraded software and three-in-one design. Delivers up to 100,000 components per hour.
• MY300EX Pick-and-Place Machine Advanced pick-and-place platform combining maximum flexibility with increased capacity. Three machines combined in one production line for synergy between flexibility and capacity.
• A40DX Pick-and-Place Machine Part of Mycronic's MYPro series, combining flexibility with high capacity and speed for modern electronics manufacturing.
• MYC50 In-Line Coating Machine In-line coating machine from Mycronic for conformal coating of printed circuit boards. Part of Mycronic's portfolio acquired from Axxon in 2016.
• MY600 Jet Printer Previous generation jet printer from Mycronic, capable of dispensing 300 dots per second. Used at CB Svendsen for prototype production.
• MEK AOI (Automated Optical Inspection) AOI solutions from MEK (Marantz Electronics) for automated optical inspection of printed circuit boards.
• MEK SPI (Solder Paste Inspection) SPI solutions from MEK for solder paste inspection, ensuring proper paste deposition before component placement.
• ISO-Spector M1A Hybrid AOI Machine AOI machine with built-in artificial intelligence from MEK (Marantz Electronics). Features hybrid 2D and 3D inspection with 25MP camera for PCB components up to 510mm x 680mm.
• Seica Test Solutions Flying probe test technology from Seica for functional testing of electronic boards and assemblies.
• Compact Line (Seica) Compact flying probe tester from Seica designed for lean production environments with high flexibility, measurement accuracy, and test speed in small spaces.
• Mini Line (Seica) Small-sized ATE from Seica with portability and integration capabilities. Offers wide flexibility with competitive price/performance ratio.
• Pilot 4D Line (Seica) Most versatile flying probe tester from Seica with 4-8 independent test probes for accessing both sides of boards simultaneously. Used in manufacturing, repair, reverse engineering, prototyping and NPI.
• Rapid Line (Seica) Flying probe tester from Seica with horizontal or vertical architecture. Horizontal architecture enables automatic in-line testing of large or small PCB batches.
• Valid Line (Seica) Functional test solution from Seica for military and aerospace electronics. Covers analog, digital and mixed-signal testing at board level and box level.
• Scienscope Optical Inspection Systems Optical and video-based inspection equipment from Scienscope including stereo zoom microscopes, ergonomic inspection stations, and digital inspection systems for visual inspection, measurement and documentation.
• Xspection 1860 X-Ray Inspection System Entry-level X-ray inspection system from Scienscope with micro-focus X-ray source and digital flat panel detector with tilting for oblique angle views.
• Xspection 3000 X-Ray Inspection System Flagship X-ray inspection system from Scienscope with 130KV power, 360-degree rotation sample stage and oblique angle viewing camera for comprehensive inspection capability.
• AXI 7300 Inline X-Ray Inspection System Most technologically advanced inline X-ray inspection system from Scienscope with SPC environment for live monitoring of production quality. 130KV inline system.
• AXC-800 III X-Ray Component Counter World's fastest semi-automatic component counter from Scienscope. Counts four 7-inch reels in 23 seconds, 13-15 inch reels in 16 seconds. Features AI interface with 99.9% accuracy.
• Seprays Depaneling Solutions Advanced PCB and FPC depaneling solutions from Taiwanese manufacturer Seprays. Includes routers, laser, V-groove and punch systems plus automated load/unload systems for high precision and stable operation.
• Seika PCB Routers Super-compact and precise PCB routers from Seika Corporation for stress-free depaneling. Includes SAM-CT series (SAM-CT23S, SAM-CT23Q, SAM-CT23NJ, SAM-CT34NJ, SAM-CT56NJ).
• V 250 Fume Extraction System Portable fume extraction unit from BOFA designed for hand soldering applications. Features dual-operator setup capability and comprehensive filtration.
• V 600 Fume Extraction System High-end fume extraction system from BOFA combining large filter life with high airflows and pressure. Features full gas filter capability, built-in silencing, and digital speed control.
• V 1000/1500 iQ Fume Extraction System High-volume fume extraction systems from BOFA combining large filter capacity with high airflow and pressure rates for heavy-duty hand and machine solder applications.
• V 2000 iQ Fume Extraction System High-performance fume extraction from BOFA with iQ Operating System and three-stage filtration. Detects VOC saturation to prevent unfiltered contaminants.
• IBL Vapor Phase Machines Vapor phase soldering machines from IBL including inline machines for larger volume production. Vapor phase technology ensures superior soldering quality.
• VAC645i Vapour Phase Reflow Oven Inline vapor phase oven from IBL with vacuum technology for void-free soldering of HF-critical components. Handles both lead-free and leaded products with different temperature profiles.
• ITW EAE Soldering Solutions ITW EAE soldering equipment including reflow, selective, and wave soldering solutions. Brands include MPM, Electrovert, and Vitronics Soltec.
• MPM Edison Screen Printer High-speed screen printer from MPM (part of ITW EAE) with parallel processing system achieving market's highest throughput of 15 seconds per cycle. Features +/- 8 micron adjustment tolerance.
• Speedline MPM Momentum Screen Printer Screen printer from MPM that reduced changeover time between series by 25% at NIKO-Servodan.
• MBtech NC25/NC25E PCB Cleaner PCB and stencil cleaning machines from French supplier MBtech with patented filtration system. Features ultrasonic capability and vacuum-based drying process. Operates in 100% closed circuit.
• Qtek Cleaning Materials Market-leading cleaning materials from Irish manufacturer Qtek including stencil clean rolls, cleaning sprays, and splicing kits for SMT processes.
• MYTower Component Storage System Automatic and flexible storage system from Mycronic for components. Latest MYTower 6X model can hold nearly 2,500 components on just 2 square meters with innovative shelf design.
• VeriSpector AOI Quality Station AOI quality assurance station from MEK (Marantz Electronics) with 24MP camera for reducing errors in manual and semi-automatic assembly processes.
• Automation Project Services Automation projects delivered in partnership with Robot Nordic. Includes idea generation, concept development, pre-project, construction, production, FAT/SAT testing, and ongoing service.
• Service and Support Flexible service agreements with three types of service programs tailored to individual customer needs. Experienced Danish service team with certified technicians.
• Used SMT Equipment Wide selection of used SMT machines, robots and other automation equipment. Buy and sell used SMT or automation equipment.

Quantifiable outcome

• GP Elektronik achieves 42,000 components per hour per line
• +2 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• SeprayscoreChannel Partner/ Reseller/ Distributor · 17 February 2026Eltraco entered a distribution agreement with Taiwanese manufacturer Seprays for advanced PCB and FPC depaneling solutions. Seprays is recognized internationally for precise and reliable solutions for processing and separation of printed circuit boards, including routers, laser, V-groove, and punch systems.
• ScanditroncoreChannel Partner/ Reseller/ Distributor · 1 August 2024Eltraco and Scanditron entered a collaboration to sell, service, and advise on Axxon dispensing and coating solutions for the electronics industry.
• Robot NordiccoreStrategic or Co-development Partner · 1 December 2018Eltraco Automation and Robot Nordic established a joint company under the Robot Nordic name in December 2018. Eltraco's automation department was transferred to Robot Nordic while Mikael Thomsen joined Robot Nordic's management and board. For automation projects, Robot Nordic is project manager and legally responsible, while Eltraco Automation acts as advisor and technical sparring partner.
• MycroniccoreChannel Partner/ Reseller/ DistributorOfficial Danish distributor of Mycronic SMT equipment including jet printers, pick-and-place machines, screen printers, component towers, and software. Mycronic is one of the industry's leading suppliers of production equipment for the electronics industry.
• ITW EAEcoreChannel Partner/ Reseller/ DistributorDanish distributor of ITW EAE brands including MPM, Electrovert, and Vitronics Soltec for soldering equipment including reflow, selective, and wave soldering solutions.
• SeicacoreChannel Partner/ Reseller/ DistributorDanish distributor of Seica test solutions including flying probe testers and functional test systems for electronics manufacturing.
• MEK (Marantz Electronics)coreChannel Partner/ Reseller/ DistributorDanish distributor of MEK (Marantz Electronics) AOI systems, SPI systems, and ISO-Spector machines with AI capabilities for automated optical inspection.
• ScienscopecoreChannel Partner/ Reseller/ DistributorDanish distributor of Scienscope X-ray and inspection systems including component counting systems and X-ray inspection systems for electronics quality control.
• BOFA InternationalcoreChannel Partner/ Reseller/ DistributorDanish distributor of BOFA fume extraction systems for electronics production environments. BOFA is a market-leading manufacturer founded in 1987, serving electronics, pharma, medical, and dental industries.
• IBLcoreChannel Partner/ Reseller/ DistributorDanish distributor of IBL vapor phase soldering machines and inline solutions for electronics production.
• QualitekcoreChannel Partner/ Reseller/ DistributorDanish distributor of Qualitek SMT equipment.
• QtekcoreChannel Partner/ Reseller/ DistributorDanish distributor of Qtek cleaning materials for SMT processes including screen rolls and cleaning sprays. Qtek is an Irish market-leading manufacturer of cleaning consumables for the electronics industry.
• Seika CorporationminorChannel Partner/ Reseller/ DistributorDanish distributor of Seika Corporation super-compact PCB routers for depaneling. Japanese manufacturer established in 1947 specializing in compact and user-friendly depaneling equipment.
• pb tec solutions GmbHminorChannel Partner/ Reseller/ DistributorGerman supplier of feeders and accessories for SMT equipment, distributed by Eltraco.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mycronic AB: Swedish manufacturer of SMT assembly equipment including jet printers, pick-and-place, and AOI. While Eltraco is Mycronic's official Danish distributor, Mycronic also sells direct globally and competes with Eltraco for major accounts, making it the closest comparable and most consequential counterparty in the same SMT equipment category.
• JUKI Corporation: Japanese manufacturer of SMT pick-and-place equipment (RS/RS Pro series) targeting mid-volume and high-mix EMS customers. JUKI overlaps with Eltraco's Mycronic A40DX/MY300 pick-and-place positioning and serves comparable European accounts through its own channel partners.
• Koh Young Technology: Korean manufacturer of SPI and 3D AOI systems used in SMT lines. Koh Young competes directly with MEK (one of Eltraco's distributed inspection brands) for inspection equipment placements in Nordic factories and sells both direct and through distributors in the region.
• Kurtz Ersa: German manufacturer of soldering equipment including reflow, wave, and selective soldering under the Ersa brand. Ersa competes with ITW EAE (MPM/Vitronics Soltec, distributed by Eltraco) for soldering line placements in European electronics manufacturing.
• Yamaha Motor (SMT section): Japanese manufacturer of high-speed SMT pick-and-place equipment (YS/YSM series). Yamaha competes in the same placement equipment category Eltraco distributes for Mycronic and addresses the same Nordic EMS customers through direct sales channels.
• Fuji Corporation: Japanese manufacturer of SMT pick-and-place machines (NXTR, AIMEX) and factory automation. Fuji addresses the same high-mix Nordic EMS segment that Eltraco targets through Mycronic, with overlapping product economics and customer profile.
• Viscom AG: German manufacturer of 3D AOI, AXI, and SPI inspection systems. Viscom competes with MEK and Scienscope (both distributed by Eltraco) for inspection slots in European SMT lines, with strong direct presence in the German-speaking market adjacent to Denmark.
• ASMPT: Hong Kong-headquartered global leader in SMT equipment (SIPLACE placement, DEK printing, inspection). ASMPT sells direct worldwide and competes for the same Nordic electronics manufacturing accounts Eltraco serves, representing the largest direct equipment OEM alternative to Eltraco's Mycronic-led portfolio.
• Panasonic Connect (SMT): Japanese electronics conglomerate supplying SMT placement, screen printing, and welding solutions. Panasonic sells direct into European accounts and competes with the Mycronic/ITW EAE portfolio Eltraco distributes, particularly for high-volume lines.

Emerging players

• Europlacer: UK-based manufacturer of flexible pick-and-place machines designed for high-mix, low-volume production typical of European EMS providers. Europlacer competes with Mycronic (Eltraco's lead franchise) in the same flexible placement niche that defines the Nordic customer segment Eltraco serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eltraco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eltraco ApS