What EMAA Insurance does

EMAA Insurance (Emaa Sigorta A.Ş.) is a privately held Turkish non-life insurance company headquartered in Altunizade, Üsküdar, Istanbul. Founded on October 25, 2021 and licensed by SEDDK on June 1, 2022 to operate across 10 non-life insurance branches (accident, health, land vehicles, transport, fire and natural disasters, general damages, general liability, credit, financial loss, legal protection, and assistance), the company is a subsidiary of Golden Gateway Holding, with Gateway Management Lojistik A.Ş. holding 80% and founders Halis Ali Çakmak (Chairman) and Nurlana Hasanova Çakmak (Vice Chairwoman) each holding 10%. Committed capital was expanded from 270M TL to 1.5B TL as of June 2025 to support product innovation and service quality.

EMAA's product portfolio spans travel health insurance (outbound travel, Turkey visa, education abroad), motor insurance (mandatory Trafik plus Gold/Silver Kasko packages), property insurance (Yuvam Güvende Konut and compulsory DASK earthquake coverage distributed on behalf of the state pool), critical-illness coverage, personal accident, foreign-national health insurance, and 24/7 roadside assistance. The company operates an Insurtech-oriented technology stack featuring AI-driven risk assessment, big-data analytics, cloud infrastructure, chatbot/virtual-assistant tools, and digital claims filing. The Emaa Club loyalty program — with Gezgin, Avantaj, and Premium tiers — provides cross-category benefits spanning health, education, entertainment, and travel.

EMAA generates revenue through subscription/recurring premium billing across its product lines, with quote-based risk-adjusted pricing distributed through a nationwide agent network (acenteler), a 7/24 call center, and digital self-serve channels on emaasigorta.com.tr. A contracted network of hospitals and vehicle service workshops supports cashless claims across Turkey. In 2025, travel health insurance reached sector leadership at 753M TL in gross written premiums, and Q1 2026 net profit reached 345M TL (a 156% year-over-year increase), with claims payments of 523.8M TL in the same quarter. Customers are predominantly individual consumers — outbound travelers, vehicle owners, homeowners, foreign nationals, students, and individuals seeking critical-illness protection — with no enterprise concentration.

Name

EMAA Insurance

Legal name

EMAA SİGORTA ANONİM ŞİRKETİ

Website

https://emaasigorta.com.tr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

EMAA Insurance (Emaa Sigorta A.Ş.) is a Turkish non-life insurance company licensed across 10 branches, offering travel health, motor, home, critical illness, and personal accident coverage to individual consumers across Turkey via agents, digital channels, and a 7/24 call center.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ)

Keywords

• Non-life insurance
• Travel health insurance
• Motor insurance
• Home insurance
• Personal accident insurance

Headquarters

HQ city

İstanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Non-Life Insurance Premiums: Emaa Sigorta operates exclusively in non-life (hayat dışı) insurance, collecting premiums across multiple branches including travel health, compulsory earthquake (DASK), motor (traffic and casco), property/housing, personal accident, critical illness, and foreign health insurance. Premiums are collected at policy inception with annual or policy-term billing cycles.
2. Travel Health Insurance: Leading producer of travel health insurance in Turkey with 753 million TL in gross written premiums in 2025. Revenue generated through outbound travel policies covering international trips, visa-required travel insurance, and education-related travel coverage for students abroad.
3. Motor Insurance: Revenue from compulsory traffic insurance (Trafik Sigortası) mandated by Law No. 2918, and optional comprehensive motor insurance (Kasko) offered in Gold and Silver packages. Premiums are risk-based and collected annually or for the policy term.
4. Property & Home Insurance: Home insurance products (Yuvam Güvende Konut Sigortası) covering buildings and contents against fire, flood, theft, and natural disasters. Also includes mandatory earthquake insurance (Zorunlu Deprem Sigortası / DASK) distributed on behalf of the state earthquake pool.
5. Health & Personal Accident Insurance: Critical illness coverage, personal accident policies, and health insurance for foreign nationals residing in Turkey (Yabancı Sağlık Sigortası). Revenue generated through annual premium payments with coverage for inpatient and outpatient treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Emaa Sigorta is a Turkish non-life insurance company that sells and underwrites a diversified portfolio of insurance products across 10 branches including travel health insurance, compulsory traffic and comprehensive Kasko motor insurance, home and DASK earthquake insurance, personal accident, critical illness, foreign national health, and roadside assistance coverage. Policies are distributed to individual consumers via a nationwide insurance agent network and direct digital channels, with claims serviced through contracted repair workshops, hospitals, and a 7/24 call center. The company also operates the Emaa Club loyalty program providing policyholders with tiered benefit packages spanning health, education, entertainment, and travel.

Product overview

EMAA Insurance (Emaa Sigorta A.Ş.) is a non-life insurance company headquartered in Istanbul, Turkey, operating as a subsidiary of Golden Gateway Holding. The company offers a diversified portfolio of insurance products across multiple branches including travel health insurance (Yurt Dışı Seyahat, Türkiye Vize, Yurtdışı Eğitim), motor insurance (Trafik, Kasko, Yol Yardım), property insurance (Konut, Deprem), health insurance (Yabancı Sağlık, Kritik Hastalıklar), and personal accident insurance (Ferdi Kaza). The Emaa Club loyalty program enhances the product ecosystem by providing policyholders with discounts and benefits across health, travel, entertainment, and shopping categories. The company operates through an agency network and offers digital channels for claims processing and policy management.

Differentiator

Problem solved

Functional benefit

Brands

• Emaa Club: A loyalty program offering benefits packages (Gezgin Paket, Avantaj Paket, Premium Paket) to policyholders including health, education, travel, and entertainment discounts.

Products and services

• Yurt Dışı Seyahat Sağlık ve Güvenlik Sigortası (Outbound Travel Health and Security Insurance) International travel health and safety insurance providing coverage for medical risks, baggage loss, and travel cancellations during international trips. Targeted at Turkish citizens and residents traveling abroad.
• Yurtdışı Eğitim Seyahat Sağlık Sigortası (International Education Travel Health Insurance) Specialized travel health insurance for students pursuing international education, offering extended coverage for long-term study abroad programs. Targeted at Turkish students undertaking education outside Turkey.
• Türkiye Vize Seyahat Sağlık ve Güvenlik Sigortası (Turkey Visa Travel Health and Security Insurance) Travel health insurance for inbound visitors to Turkey, covering health risks and problems during travel for visa application requirements. Targeted at foreign nationals visiting Turkey.
• Trafik Sigortası (Compulsory Traffic Insurance) Mandatory traffic insurance required by Turkish Law No. 2918 (Karayolları Trafik Kanunu), covering third-party material damages and medical expenses in case of accidents. Targeted at all motor vehicle owners in Turkey.
• Kasko Sigortası (Comprehensive Motor Insurance) Comprehensive vehicle insurance (Kasko) offered in Gold and Silver packages, covering collision, theft, natural disasters, with replacement vehicle (loaner), roadside assistance, and legal protection. Targeted at vehicle owners seeking voluntary comprehensive coverage beyond compulsory traffic insurance.
• Yuvam Güvende Konut Sigortası (Home Insurance) Home insurance covering residential buildings and contents against fire, flood, theft, and other risks, with free assistance services. Targeted at residential property owners and tenants in Turkey.
• Zorunlu Deprem Sigortası (DASK - Compulsory Earthquake Insurance) Mandatory earthquake insurance (DASK) covering residential buildings against earthquake damage and related perils including fire, explosion, landslide, and tsunami. Distributed by Emaa Sigorta on behalf of the state-managed DASK pool. Targeted at all residential property owners in Turkey per legal requirement.
• Ferdi Kaza Sigortası (Personal Accident Insurance) Personal accident insurance covering accident-related death, permanent disability, medical treatment costs, and legal protection. Targeted at individuals and families seeking protection against accident-related risks.
• Kritik Hastalıklar Sigortası (Critical Illness Insurance) Critical illness insurance covering life-threatening diseases including cancer, stroke, heart attack, kidney failure, organ transplants, and neurological conditions, with lump sum payments. Targeted at individuals and families seeking financial protection against serious illness costs.
• Yabancı Sağlık Sigortası (Foreign National Health Insurance) Health insurance for foreign nationals residing in Turkey, required for residence permit applications, covering inpatient and outpatient treatments at contracted healthcare institutions with cashless billing. Targeted at foreign nationals and persons under International Protection Law in Turkey.
• 7/24 Emaa Yol Yardım Sigortası (24/7 Roadside Assistance Insurance) 24/7 roadside assistance insurance providing towing and rescue services across Turkey for vehicles including cars, vans, motorcycles, and trucks. Targeted at vehicle owners needing emergency roadside support.
• Emaa Club Loyalty Program Loyalty program offering exclusive benefits including Gezgin Paket (travel), Avantaj Paketi (health and entertainment), and Premium Paket (premium health services) to Emaa Sigorta policyholders. Available exclusively to existing insurance customers.

Quantifiable outcome

• 156% increase in net profit in Q1 2026 compared to Q1 2025
• +2 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Türkiye Sigorta Birliği (TSB) - Turkish Insurance AssociationcoreStrategic or Co-development Partner · 8 April 2026Emaa Sigorta's General Manager Prof. Dr. Aykut Ekinci was re-elected to the Supervisory Board of the Turkish Insurance Association (TSB) at the TSB Ordinary Elective General Assembly held on April 8. The TSB is the primary industry association for the Turkish insurance sector.
• DASK (Doğal Afet Sigortaları Kurumu)coreStrategic or Co-development PartnerEmaa Sigorta distributes Zorunlu Deprem Sigortası (compulsory earthquake insurance) as a licensed insurer on behalf of DASK, the state-managed earthquake insurance pool. Emaa handles policy sales, customer service, and claims coordination for earthquake coverage covering buildings against earthquake damage, fire, explosion, landslide, and tsunami.
• İpek Yolu Sigorta Forumu (Silk Road Insurance Forum)minorStrategic or Co-development PartnerEmaa Sigorta participated at a senior management level in the Silk Road Insurance Forum, strengthening international business collaborations and evaluating regional insurance market opportunities.
• Samsun UniversityminorStrategic or Co-development PartnerEmaa Sigorta participated in the TSB-University Insurance Meetings program at Samsun University, where General Manager Prof. Dr. Aykut Ekinci spoke as a guest lecturer, contributing to insurance sector talent development and university-industry collaboration.
• Sigortalı Anadolu ZirvesiminorStrategic or Co-development PartnerEmaa Sigorta's General Manager Prof. Dr. Aykut Ekinci served as a speaker at the Sigortalı Anadolu Zirvesi (Insured Anatolia Summit), an industry conference bringing together insurance sector professionals across Turkey.
• Contracted Service Provider Network (Anlaşmalı Servisler)coreChannel Partner/ Reseller/ DistributorEmaa Sigorta maintains a nationwide network of contracted vehicle repair workshops and service providers across Turkish provinces and vehicle brands. Policyholders benefit from preferential pricing and cashless service processing through this network. Service providers can apply through a dedicated application process.
• Contracted Hospital Network (Anlaşmalı Hastaneler)coreChannel Partner/ Reseller/ DistributorEmaa Sigorta maintains a network of contracted hospitals and healthcare institutions across Turkey where policyholders can access medical services with discounted pricing and cashless billing. The network covers both inpatient and outpatient care for health, travel, and foreign national insurance products.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sompo Sigorta: Japanese-backed Turkish non-life insurer with full multi-branch portfolio including motor, health, fire, and liability coverage. Direct peer operating in the same regulatory environment and competing for the same Turkish policyholders.
• Türk Nippon Sigorta: Japanese-Turkish joint venture non-life insurer offering motor, fire, health, and accident products. Direct competitor for Turkish consumer and SME insurance customers across the same product branches.
• Güneş Sigorta: Established Turkish non-life insurance carrier offering motor, home, health, accident, and commercial lines. Direct peer with comparable multi-branch product strategy and agency-led distribution.
• HDI Sigorta: Hannover-backed Turkish non-life insurer with broad multi-branch portfolio including motor, property, liability, and accident coverage. Comparable as a foreign-affiliated non-life peer competing for the same Turkish insurance market.
• Aksigorta: Major Sabancı-backed Turkish non-life insurer offering motor, home, health, accident, and corporate lines. Direct peer with comparable national agency distribution model and similar multi-branch product strategy.
• Anadolu Sigorta: One of the largest Turkish non-life insurance carriers with a broad multi-branch portfolio including motor, home, health, and travel insurance. Directly comparable to Emaa as a full-service non-life competitor in the same domestic market with overlapping product set.
• Mapfre Sigorta: Spanish-backed Turkish non-life carrier providing motor, home, health, and personal accident coverage. Directly comparable to Emaa in product breadth, distribution model, and target customer segments within Turkey.

Broad incumbents

• Türkiye Sigorta: State-affiliated Turkish non-life insurer with the largest domestic market share across most non-life branches including DASK. Broad incumbent benchmark for scale, distribution reach, and underwriting capacity.
• Allianz Sigorta: Global insurer's Turkish non-life subsidiary offering comprehensive P&C, motor, health, and accident products. Broader incumbent with deeper capital base and global travel insurance expertise, overlapping with Emaa on most product lines.

Emerging players

• Ethica Sigorta: Digital-focused Turkish non-life insurer emphasizing technology-driven customer experience. Comparable emerging peer with similar Insurtech orientation, competing for digitally-engaged Turkish consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/emaasigorta

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMAA Insurance