E.MAK Swimming Pools and Water Parks

What E.MAK Swimming Pools and Water Parks does

E.MAK Swimming Pools and Water Parks is an Egyptian construction and water-infrastructure company specializing in the design, construction, and maintenance of swimming pools, aqua parks, and artificial lagoons. Operating as the Egypt-based subsidiary of Kuwaiti conglomerate Al-Kharafi Group, the company is headquartered in Cairo and serves both private residential clients (villa owners) and commercial customers (hotels, resorts, clubs, real estate developers) through seven or more branch offices across Egypt. Cumulative reported installations exceed 7,000 private pools, 1,500 public pools, and 500 lagoons and aqua parks.

The company's core technology centers on the proprietary EMAK System, a pool architecture featuring external filtration units (80cm x 80cm, with 6 or 15 micron polyester filter bags) that eliminate the need for buried pipes, machine rooms, and floor/wall penetrations, paired with a 1.5mm PVC liner reinforced with fiberglass mesh. EMAK also acts as the sole agent in Egypt for Desjoyaux (France) — leveraging its patented external filtration system — and for Polin Water Parks (Turkey), the world-leading water slide manufacturer. Recent additions include smart control systems for automated pool management and an online spare parts shop offering 47 SKUs across cleaning equipment, chemicals, lighting, safety gear, and recreational items.

Revenue is generated through four streams: (1) one-time construction contracts for private pools, public pools, lagoons, and aqua parks; (2) ongoing maintenance and professional services contracts; (3) recurring spare parts and accessory sales via a WooCommerce e-commerce storefront with WhatsApp ordering; and (4) spare parts distribution. Pricing is quote-based, determined by pool type, dimensions, materials, and site conditions. The go-to-market combines enterprise field sales for commercial and high-end residential projects with direct-to-consumer channels for spare parts. Al-Kharafi Group's regional operations in Kuwait and UAE provide cross-Gulf distribution linkage, and the company's affiliation with the $2.6B+ turnover Grade A international contractor underwrites reputational and operational backing.

Name

E.MAK Swimming Pools and Water Parks

Legal name

EMAK Pools

Website

https://emakpools.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

E.MAK Swimming Pools and Water Parks is an Egypt-based pool construction and water park company, part of Kuwait's Al-Kharafi Group. It designs, builds, and maintains private pools, public pools, lagoons, and aqua parks for villa owners, hotels, resorts, and clubs across Egypt.

Ownership category

akta.pro rank

Product category

Swimming Pool and Water Park Construction Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (THAAAAAB)

akta.pro secondary industries

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Water Testing & Chemical Balancing (HSAIALAB), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL)

Keywords

• Swimming pool construction
• Water park design
• Pool maintenance services
• Artificial lagoon construction
• Pool equipment supply

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Swimming Pool Construction: Design and construction of new swimming pools for residential and commercial clients, including public pools, private pools, and lagoons. Revenue is project-based, one-time per installation.
2. Aqua Park and Water Park Construction: Design and implementation of water parks and aqua parks with slides and water attractions.
3. Pool Maintenance and Support Services: Ongoing maintenance services for swimming pools with professional technical teams. Includes support with accessories and spare parts.
4. Spare Parts and Accessories Sales: E-commerce shop selling pool equipment including cleaners, floats, life jackets, chemicals, brushes, filters, lamps, and maintenance accessories. Individual SKU-based product sales through WooCommerce platform with WhatsApp ordering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EMAK designs, builds, and implements swimming pools (private, public, and commercial), artificial lagoons, and aqua/water parks for hotels, resorts, clubs, and high-end residential clients across Egypt, using its proprietary EMAK System external-filtration pool technology. The company also provides ongoing pool maintenance services and sells pool spare parts, chemicals, cleaning equipment, lighting, and accessories through an online shop with WhatsApp ordering.

Product overview

E.MAK Swimming Pools and Water Parks is a swimming pool construction and water park company that operates as part of the Al-Kharafi Group. The company offers a comprehensive portfolio of swimming pool and water park products and services, including construction of private swimming pools, public swimming pools, artificial lagoons, and aqua parks. Their service offering is complemented by an online spare parts shop offering 47 products including cleaning equipment (vacuum heads, brushes, hoses, nets), filtration components (filter bags, filter spots, baskets), pool chemicals (chlorine tablets/granules, soda ash, hydrochloric acid, testing strips), lighting (halogen lamps, LED lamps, spotlights), safety equipment (stainless steel ladders, handrails, life jackets), recreational items (floaters, boats, spring boards), and decorative items. The company is the sole agent in Egypt for Desjoyaux swimming pool systems (France) and Polin Water Parks (Turkey). A pool cost calculator tool is available on their website for customer inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Swimming Pool Construction Design and construction of private swimming pools for residential villas and homes, using EMAK System and Desjoyaux technology with quality finishes and efficient timelines.
• Public Swimming Pool Construction Design and construction of public/commercial swimming pools for hotels, clubs, resorts, and commercial establishments with modern designs and high quality standards.
• Artificial Lagoon Construction Construction of artificial lagoons to international specifications and designs, primarily for resorts and large-scale developments.
• Aqua Park and Water Park Construction Design and implementation of aqua parks and water parks with slides and attractions, leveraging Polin Water Parks (Turkey) technology as the exclusive Egyptian agent.
• Pool Maintenance and Support Services Ongoing professional maintenance services for swimming pools, including technical support, accessories supply, and spare parts availability for installed pools.
• Pool Spare Parts and Accessories Shop Online retail of pool spare parts and accessories (cleaners, floats, life jackets, chemicals, brushes, filters, lamps, ladders, handrails, and decorative items) via a WooCommerce storefront with WhatsApp ordering.

Quantifiable outcome

• 7,000+ private pools completed
• +3 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Desjoyaux Pools (France)coreOEM/ Whitelabel/ Licensing PartnerEMAK is the sole agent in Egypt for Desjoyaux, the renowned French swimming pool company. Desjoyaux manufactures pool liners, filters, and accessories and holds patents for their unique filtration system. This partnership provides EMAK access to premium French swimming pool technology and materials.
• Polin Water Parks (Turkey)coreOEM/ Whitelabel/ Licensing PartnerEMAK is the sole agent in Egypt for Polin Water Parks, the world-leading Turkish manufacturer of water slides and aqua park equipment. Polin specializes in manufacturing and installing water attractions globally.
• Al-Kharafi GroupflagshipOthersEMAK is part of the Al-Kharafi Group, a multinational conglomerate covering construction, manufacturing, and commerce. Founded in Kuwait over 100 years ago, Al-Kharafi is now a Grade A international contractor ranked at the front of Middle East companies with annual turnover exceeding US$2.6 billion. The group has operations across Kuwait, UAE, and Egypt.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Desjoyaux Pools: French pool manufacturer whose patented external filtration system EMAK distributes exclusively in Egypt. Desjoyaux builds and sells the same pool-and-filtration architecture globally, making it the closest functional peer even though EMAK acts as its local agent.
• Compass Pools: International composite/ceramic pool manufacturer with a global dealer-installer network similar to Desjoyaux's model. Competes with EMAK's premium proprietary-system positioning in adjacent markets and uses a comparable external-equipment installation approach.
• Polin Water Parks: Turkish world-leading manufacturer of water slides and aqua park equipment, supplied exclusively to Egypt through EMAK. Polin designs and builds complete water park attractions globally and is the most direct comparable for EMAK's aqua park construction business.
• Al Kharafi Pools Kuwait: Sister entity under Al-Kharafi Group providing the same pool construction, water park, and maintenance services in Kuwait. Operates an identical business model and shared parent, making it the closest operating peer.
• Al Kharafi Pools UAE: Sister entity under Al-Kharafi Group providing pool and water park construction services in the UAE. Same ownership, same service offering, and shared technology stack as EMAK.

Regional players

• River Pools and Spas: US-based fiberglass pool installer with a regional franchise model. Comparable business model (turnkey pool installation + service), though operating in a different geography with different construction technology (fiberglass vs. EMAK System).
• Premier Pools & Spas: Largest US pool builder by volume with franchise model offering custom pool construction and service. Comparable turnkey pool construction business model with parallel maintenance/after-sales service offering, though in a different geography.

Broad incumbents

• WhiteWater West Industries: Canadian global leader in water park design, manufacturing, and installation, comparable to Polin's role. Competes with EMAK's aqua park construction business for large international water park projects.
• Myrtha Pools: Italian modular stainless-steel pool builder with global presence in commercial pools, competition venues, and water parks. Comparable to EMAK's commercial/public pool and water park construction business at international scale.

Emerging players

• Aqua Leisure Group: Provider of pool and aquatic facility construction services for commercial and hospitality clients. Smaller-scale peer with a comparable focus on custom pool design and water feature construction for hotels and resorts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EmakPools
• YouTubeyoutube.com/channel/UCz3wbW8_yzYYWkq_FdHcJ6A
• Facebookfacebook.com/emakpools
• LinkedInlinkedin.com/company/e.mak-swimming-pool-center
• Instagraminstagram.com/emakpools
• Pinterestpinterest.com/emakpools

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E.MAK Swimming Pools and Water Parks