EMBLA
Embla is a privately held contemporary Nordic fine dining restaurant founded in 2022 by Chef Jim Löfdahl in Sheung Wan, Hong Kong. It serves affluent diners through lunch and dinner tasting menus and a curated wine program led by Master Sommelier Alfred Wong.
- Company typePrivate
- Founded2022
- HeadquartersSheung Wan, Hong Kong SAR China
- Headcount1–10
- GTM typeB2C
- OfferingServices
What EMBLA does
Embla is a privately held contemporary Nordic fine dining restaurant founded in 2022 by Chef Jim Löfdahl, operating from a single location at 11 Upper Station Street in Sheung Wan, Hong Kong. The restaurant is built on the New Nordic Cuisine philosophy, emphasizing local, natural, and seasonal produce with close chef-farmer relationships, and presents a multi-sensory menu that cycles across Spring, Summer, Autumn and Winter. Service is structured as a Wednesday-to-Saturday lunch (12:00-15:00) and Tuesday-to-Saturday dinner (18:00-00:00) operation, closed Sundays and Mondays, with a smart-casual dress code and a minimum age policy of 8 for guests. The kitchen is complemented by a wine program curated by Master Sommelier Alfred Wong, featuring classic, forgotten and undiscovered regions, with a defined corkage policy (500 HKD per 750ml bottle standard, 350 HKD if purchased from the in-house selection).
The business operates a direct-to-consumer model with no institutional investment, parent company, subsidiaries, or funding events disclosed. Distribution is omnichannel at the guest level: walk-ins to the physical venue, online bookings via the SevenRooms reservation platform, and direct contact through phone (+852 2559 8508) and WhatsApp (+852 9736 0605), supported by organic social presence on Facebook, Instagram, Twitter and LinkedIn plus an email newsletter. Revenue mechanics rely on per-cover food sales plus beverage/corkage income; full menu pricing is not publicly disclosed. The target customer is the affluent diner and food enthusiast in Hong Kong seeking premium, sustainable, seasonally driven Nordic fine dining and curated wine experiences. The reported headcount is approximately 7, indicating a lean founder-led operating team, and no technology products, APIs, AI capabilities, patents, awards, or strategic partnerships beyond the SevenRooms booking integration are evidenced in the source data.
EMBLA firmographics
Firmographics- Name
- EMBLA
- Legal name
- Embla
- Website
- https://embla-hk.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embla is a privately held contemporary Nordic fine dining restaurant founded in 2022 by Chef Jim Löfdahl in Sheung Wan, Hong Kong. It serves affluent diners through lunch and dinner tasting menus and a curated wine program led by Master Sommelier Alfred Wong.
- Ownership category
- akta.pro rank
EMBLA industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where EMBLA is headquartered
LocationHeadquarters
- HQ city
- Sheung Wan
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
EMBLA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Fine Dining Service: Revenue generated from lunch and dinner service at the restaurant. The restaurant serves contemporary Nordic fine dining with seasonal menus that are regularly updated based on ingredient availability.
- Beverage Service: Wine and beverage sales including corkage fees. The restaurant offers an extensive wine selection curated by Master Sommelier Alfred Wong, featuring breathtaking classics, forgotten grapes and undiscovered regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Corkage Fee - Standard |
| Transaction based/ take rate | Pay-as-you-go | Corkage Fee - Wine Selection Purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EMBLA product offering
Product offeringCore offering
EMBLA is a contemporary Nordic fine dining restaurant in Sheung Wan, Hong Kong, offering a seasonal New Nordic Cuisine menu for lunch and dinner. The restaurant emphasizes chef-farmer relationships, locally sourced and sustainable produce, and a curated wine list overseen by Master Sommelier Alfred Wong. Service is delivered via dine-in at the restaurant and reservations through the SevenRooms platform, phone, or WhatsApp.
Product overview
EMBLA is a contemporary Nordic fine dining restaurant offering a unified dining experience centered on fresh, seasonal, and locally-sourced Nordic cuisine. The restaurant provides two primary service offerings: Lunch Service and Dinner Service, both featuring menus inspired by new Nordic cuisine that emphasize connection between chefs and farmers. Additionally, the Wine Selection Program, curated by Master Sommelier Alfred Wong, complements the dining experience with classic and discovery wines. The products operate as a cohesive fine dining concept rather than separate modules or add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Lunch Service Midday dining experience offered Wednesday through Saturday from 12:00-15:00, featuring seasonal Nordic-inspired cuisine using fresh and local ingredients. Intended for guests seeking a premium Nordic lunch in Hong Kong.
- Dinner Service Evening dining experience offered Tuesday through Saturday from 18:00-00:00, showcasing New Nordic cuisine with multi-sensory dishes reflecting seasonal changes. Targeted at diners seeking an elevated seasonal tasting experience.
- Wine Selection Program Curated wine list overseen by Master Sommelier Alfred Wong, featuring breathtaking classics, forgotten grapes, and undiscovered wine regions, with corkage policy available (500 HKD per standard 750ml bottle, or 350 HKD if purchasing from the wine selection). Designed to complement the Nordic cuisine for guests of the restaurant.
Companies that use EMBLA
Customer profileSegments1 record
Ideal customer profiles1 record
EMBLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EMBLA partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
EMBLA competitors and assessment
Company assessmentDirect peers
- Amber: Michelin-recognized fine-dining restaurant at The Landmark Mandarin Oriental in Hong Kong offering tasting menus curated by a celebrity chef; competes for the same affluent diners and tasting-menu occasions as Embla.
- 8½ Otto e Mezzo Bombana: Long-established three-Michelin-star Italian fine-dining restaurant in Central, Hong Kong; directly comparable premium tasting-menu experience and target customer for celebratory and business dining.
- Lung King Heen: Three-Michelin-star Cantonese fine-dining restaurant at the Four Seasons Hong Kong; comparable premium dining tier, Hong Kong market, and reliance on chef-driven cuisine and curated beverage program.
- Arbor: Contemporary fine-dining restaurant in Central, Hong Kong with a tasting-menu format and seasonal Nordic-influenced cooking; directly comparable concept, customer base, and price point to Embla.
- Ta Vie: Chef-driven French-Japanese tasting-menu restaurant in Hong Kong with a similar focus on seasonality and minimalist plating; comparable price point, cover count, and target diner.
- The Chairman: Hong Kong fine-dining Cantonese restaurant emphasizing carefully sourced seasonal ingredients; comparable chef-driven, ingredient-led philosophy and premium Hong Kong dining audience.
Emerging players
- Frantzén: Stockholm-based New Nordic fine-dining restaurant by Chef Björn Frantzén, also expanding into Asian markets; directly comparable Nordic culinary philosophy and chef-driven tasting-menu model.
- Noma: Iconic Copenhagen New Nordic restaurant that defined the movement Embla explicitly follows; comparable seasonal, locally sourced, chef-led philosophy and global fine-dining reputation.
- Geranium: Copenhagen-based three-Michelin-star New Nordic restaurant; a flagship reference point for the New Nordic movement that Embla draws on, and a comparable seasonal tasting-menu format.
Broad incumbents
- Eleven Madison Park: Three-Michelin-star New York fine-dining institution offering a multi-course seasonal tasting menu; broadly comparable premium tasting-menu format and aspirational benchmark for chef-driven restaurants globally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
EMBLA social profiles
Digital presenceEMBLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMBLA leadership team
Management profileNumber of profiles
Profiles2 records
EMBLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMBLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMBLA
What does EMBLA do?
EMBLA is a contemporary Nordic fine dining restaurant in Sheung Wan, Hong Kong, offering a seasonal New Nordic Cuisine menu for lunch and dinner. The restaurant emphasizes chef-farmer relationships, locally sourced and sustainable produce, and a curated wine list overseen by Master Sommelier Alfred Wong. Service is delivered via dine-in at the restaurant and reservations through the SevenRooms platform, phone, or WhatsApp.
Is EMBLA a public or private company?
EMBLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EMBLA founded?
EMBLA was founded in 2022. It employs 1 to 10 people.
Where is EMBLA based?
EMBLA is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.
How does EMBLA make money?
Two revenue lines are on record. Fine Dining Service is the primary driver. The others are beverage Service.
Who are EMBLA's main competitors?
Direct peers on record are Amber, 8½ Otto e Mezzo Bombana, Lung King Heen, Arbor, Ta Vie and The Chairman. Emerging players are Frantzén, Noma and Geranium. Eleven Madison Park is listed as a broad incumbent.
Does EMBLA have an API?
No public API is recorded for EMBLA.
What industry is EMBLA in?
EMBLA's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.