EMBLA

Fine Dining Restaurantembla-hk.com

Embla is a privately held contemporary Nordic fine dining restaurant founded in 2022 by Chef Jim Löfdahl in Sheung Wan, Hong Kong. It serves affluent diners through lunch and dinner tasting menus and a curated wine program led by Master Sommelier Alfred Wong.

Company typePrivate
Founded2022
HeadquartersSheung Wan, Hong Kong SAR China
Headcount1–10
GTM typeB2C
OfferingServices

What EMBLA does

Embla is a privately held contemporary Nordic fine dining restaurant founded in 2022 by Chef Jim Löfdahl, operating from a single location at 11 Upper Station Street in Sheung Wan, Hong Kong. The restaurant is built on the New Nordic Cuisine philosophy, emphasizing local, natural, and seasonal produce with close chef-farmer relationships, and presents a multi-sensory menu that cycles across Spring, Summer, Autumn and Winter. Service is structured as a Wednesday-to-Saturday lunch (12:00-15:00) and Tuesday-to-Saturday dinner (18:00-00:00) operation, closed Sundays and Mondays, with a smart-casual dress code and a minimum age policy of 8 for guests. The kitchen is complemented by a wine program curated by Master Sommelier Alfred Wong, featuring classic, forgotten and undiscovered regions, with a defined corkage policy (500 HKD per 750ml bottle standard, 350 HKD if purchased from the in-house selection).

The business operates a direct-to-consumer model with no institutional investment, parent company, subsidiaries, or funding events disclosed. Distribution is omnichannel at the guest level: walk-ins to the physical venue, online bookings via the SevenRooms reservation platform, and direct contact through phone (+852 2559 8508) and WhatsApp (+852 9736 0605), supported by organic social presence on Facebook, Instagram, Twitter and LinkedIn plus an email newsletter. Revenue mechanics rely on per-cover food sales plus beverage/corkage income; full menu pricing is not publicly disclosed. The target customer is the affluent diner and food enthusiast in Hong Kong seeking premium, sustainable, seasonally driven Nordic fine dining and curated wine experiences. The reported headcount is approximately 7, indicating a lean founder-led operating team, and no technology products, APIs, AI capabilities, patents, awards, or strategic partnerships beyond the SevenRooms booking integration are evidenced in the source data.

EMBLA firmographics

Firmographics

Name: EMBLA
Legal name: Embla
Website: https://embla-hk.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Short description: Embla is a privately held contemporary Nordic fine dining restaurant founded in 2022 by Chef Jim Löfdahl in Sheung Wan, Hong Kong. It serves affluent diners through lunch and dinner tasting menus and a curated wine program led by Master Sommelier Alfred Wong.
Ownership category
akta.pro rank

EMBLA industry classification

Industry

Product category: Fine Dining Restaurant
NAICS: Full-Service Restaurants (722511)
SIC: Retail-Eating Places (5812)
akta.pro primary industry: Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

Nordic fine dining
Contemporary restaurant
Seasonal cuisine
Curated wine program
Chef-led restaurant

Where EMBLA is headquartered

Location

Headquarters

HQ city: Sheung Wan
HQ country: Hong Kong SAR China
HQ region: Asia

Offices1 record

Markets served

EMBLA business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

Fine Dining Service: Revenue generated from lunch and dinner service at the restaurant. The restaurant serves contemporary Nordic fine dining with seasonal menus that are regularly updated based on ingredient availability.
Beverage Service: Wine and beverage sales including corkage fees. The restaurant offers an extensive wine selection curated by Master Sommelier Alfred Wong, featuring breathtaking classics, forgotten grapes and undiscovered regions.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Corkage Fee - Standard
Transaction based/ take rate	Pay-as-you-go	Corkage Fee - Wine Selection Purchase

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

EMBLA product offering

Product offering

Core offering

EMBLA is a contemporary Nordic fine dining restaurant in Sheung Wan, Hong Kong, offering a seasonal New Nordic Cuisine menu for lunch and dinner. The restaurant emphasizes chef-farmer relationships, locally sourced and sustainable produce, and a curated wine list overseen by Master Sommelier Alfred Wong. Service is delivered via dine-in at the restaurant and reservations through the SevenRooms platform, phone, or WhatsApp.

Product overview

EMBLA is a contemporary Nordic fine dining restaurant offering a unified dining experience centered on fresh, seasonal, and locally-sourced Nordic cuisine. The restaurant provides two primary service offerings: Lunch Service and Dinner Service, both featuring menus inspired by new Nordic cuisine that emphasize connection between chefs and farmers. Additionally, the Wine Selection Program, curated by Master Sommelier Alfred Wong, complements the dining experience with classic and discovery wines. The products operate as a cohesive fine dining concept rather than separate modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

Lunch Service Midday dining experience offered Wednesday through Saturday from 12:00-15:00, featuring seasonal Nordic-inspired cuisine using fresh and local ingredients. Intended for guests seeking a premium Nordic lunch in Hong Kong.
Dinner Service Evening dining experience offered Tuesday through Saturday from 18:00-00:00, showcasing New Nordic cuisine with multi-sensory dishes reflecting seasonal changes. Targeted at diners seeking an elevated seasonal tasting experience.
Wine Selection Program Curated wine list overseen by Master Sommelier Alfred Wong, featuring breathtaking classics, forgotten grapes, and undiscovered wine regions, with corkage policy available (500 HKD per standard 750ml bottle, or 350 HKD if purchasing from the wine selection). Designed to complement the Nordic cuisine for guests of the restaurant.

Companies that use EMBLA

Customer profile

Segments1 record

Ideal customer profiles1 record

EMBLA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

EMBLA partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

EMBLA competitors and assessment

Company assessment

Direct peers

Amber: Michelin-recognized fine-dining restaurant at The Landmark Mandarin Oriental in Hong Kong offering tasting menus curated by a celebrity chef; competes for the same affluent diners and tasting-menu occasions as Embla.
8½ Otto e Mezzo Bombana: Long-established three-Michelin-star Italian fine-dining restaurant in Central, Hong Kong; directly comparable premium tasting-menu experience and target customer for celebratory and business dining.
Lung King Heen: Three-Michelin-star Cantonese fine-dining restaurant at the Four Seasons Hong Kong; comparable premium dining tier, Hong Kong market, and reliance on chef-driven cuisine and curated beverage program.
Arbor: Contemporary fine-dining restaurant in Central, Hong Kong with a tasting-menu format and seasonal Nordic-influenced cooking; directly comparable concept, customer base, and price point to Embla.
Ta Vie: Chef-driven French-Japanese tasting-menu restaurant in Hong Kong with a similar focus on seasonality and minimalist plating; comparable price point, cover count, and target diner.
The Chairman: Hong Kong fine-dining Cantonese restaurant emphasizing carefully sourced seasonal ingredients; comparable chef-driven, ingredient-led philosophy and premium Hong Kong dining audience.

Emerging players

Frantzén: Stockholm-based New Nordic fine-dining restaurant by Chef Björn Frantzén, also expanding into Asian markets; directly comparable Nordic culinary philosophy and chef-driven tasting-menu model.
Noma: Iconic Copenhagen New Nordic restaurant that defined the movement Embla explicitly follows; comparable seasonal, locally sourced, chef-led philosophy and global fine-dining reputation.
Geranium: Copenhagen-based three-Michelin-star New Nordic restaurant; a flagship reference point for the New Nordic movement that Embla draws on, and a comparable seasonal tasting-menu format.

Broad incumbents

Eleven Madison Park: Three-Michelin-star New York fine-dining institution offering a multi-course seasonal tasting menu; broadly comparable premium tasting-menu format and aspirational benchmark for chef-driven restaurants globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

EMBLA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EMBLA leadership team

Management profile

Number of profiles

Profiles2 records

EMBLA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EMBLA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMBLA

What does EMBLA do?

Is EMBLA a public or private company?

EMBLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was EMBLA founded?

EMBLA was founded in 2022. It employs 1 to 10 people.

Where is EMBLA based?

EMBLA is headquartered in Sheung Wan, Hong Kong SAR China, in the Asia region.

How does EMBLA make money?

Two revenue lines are on record. Fine Dining Service is the primary driver. The others are beverage Service.

Who are EMBLA's main competitors?

Direct peers on record are Amber, 8½ Otto e Mezzo Bombana, Lung King Heen, Arbor, Ta Vie and The Chairman. Emerging players are Frantzén, Noma and Geranium. Eleven Madison Park is listed as a broad incumbent.

Does EMBLA have an API?

No public API is recorded for EMBLA.

What industry is EMBLA in?

EMBLA's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.