Embracing Hearts at Home, LLC

What Embracing Hearts at Home, LLC does

Embracing Hearts at Home, LLC is a privately held, founder-owned home healthcare provider headquartered in Suwanee, Georgia, founded in 2015 by Registered Nurse Sandra Brumfield. The company delivers in-home non-medical and skilled nursing services to elderly, disabled, and medically frail individuals across 11 counties in the Metro Atlanta area (Franklin, Gwinnett, Clayton, Barrow, Hall, Fulton, Cobb, Jackson, DeKalb, Henry, and Forsyth). Service offerings span four core lines — Home Support, Companion Care, Senior Assistance, and Skilled Nursing — supplemented by personal care, mobility/transfer assistance, medical appointment accompaniment, and respite care. All care plans are overseen by a registered nurse, which is positioned as the primary clinical differentiator.

The company operates with a 60+ person team of caregivers, PCAs, CNAs, and administrative staff, with no proprietary software platform — service delivery is in-person and human-driven. Revenue is generated through a diversified payor mix: private pay (hourly/per-visit), Georgia Medicaid CCSP and SOURCE waiver programs, and Veterans Affairs (VA) referrals, with which the company holds approved-provider status. There is no public rate card; pricing is quote-based following a free consultation, and the customer base is composed primarily of individual families (SMB/consumer) rather than enterprise accounts.

Go-to-market is direct-to-consumer, relying on a website with quote-request forms, online directory listings (GuideToGwinnett, Yelp, YellowPages), Care.com presence, and word-of-mouth referrals. The company is State of Georgia licensed (passed inspection in 2019) and has been a Best of Gwinnett nominee. It has no disclosed funding, no parent company, no subsidiaries, and no M&A activity — operations are entirely organic and founder-led.

Name

Embracing Hearts at Home, LLC

Legal name

Embracing Hearts at Home, LLC

Website

https://embracingheartsathome.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Embracing Hearts at Home, LLC is a founder-owned home healthcare provider in Suwanee, GA, delivering RN-overseen in-home care — companion, personal, senior, and skilled nursing — to elderly and disabled clients across 11 Metro Atlanta counties, funded by private pay, Georgia Medicaid waivers, and VA benefits.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Companionship & Social Engagement Visits (HSABAAAA)

akta.pro secondary industries

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Family Communication, Care Updates & Scheduling Support (HSABAAAK), End-of-Life Personal Care Support (Non-Clinical) (HSABABAL), Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

Keywords

• Home healthcare services
• In-home personal care
• Skilled nursing services
• Companion care services
• Senior assistance services

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-Home Care Services: Hourly or per-visit home healthcare services including companion care, personal care assistance, skilled nursing, senior assistance, and home support. Revenue is generated through private pay (out-of-pocket), Medicaid waiver programs (Georgia CCSP and SOURCE), and VA benefit programs. Services are priced competitively with free consultations offered.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Embracing Hearts at Home, LLC is a Georgia-licensed home healthcare provider that delivers in-person non-medical and skilled nursing care to elderly, disabled, chronically ill, and post-operative clients in their own homes across 11 Metro Atlanta counties. Services span four core categories — Home Support, Companion Care, Senior Assistance, and Skilled Nursing — plus Personal Care, Mobility/Transfers, Doctor Appointment Attendance, and Respite Services, all overseen by a registered nurse and available 24/7.

Product overview

Embracing Hearts at Home, LLC is a home healthcare service provider offering a unified suite of in-home care services. The company's product portfolio comprises four core service lines—Home Support, Companion Care, Senior Assistance, and Skilled Nursing—supplemented by Personal Care, Mobility/Transfers, Doctor Appointment Attendance, and Respite Services. All care is overseen by a registered nurse and delivered in clients' homes across 11 Metro Atlanta counties. The company also participates in Georgia CCSP and SOURCE waiver programs and accepts VA referrals.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Support Services Comprehensive in-home support for elderly, disabled, medically frail, chronically ill, post-operative, and mentally or physically handicapped clients, including personal care assistance, companionship, sitter care, help with personal hygiene, mobility, meal preparation, and light housekeeping.
• Companion Care Services In-home companionship and social engagement services including accompaniment to church, library visits, shopping trips, park outings, and games, supplemented by light housekeeping, meal preparation, and household management.
• Senior Assistance Services Assistance with activities of daily living for senior clients, including bathing, dressing, eating, mobility support, medication schedule management, light housekeeping, and meal preparation.
• Skilled Nursing Services Registered nurse-supervised nursing care addressing Alzheimer's, dementia, congestive heart failure, traumatic brain injuries, spinal cord injuries, wound care, ostomy care, hypertension, and post-operative recovery, including medication administration and medical management.
• Personal Care Services Personal hygiene assistance including showers, bed baths, oral care, hair care, skin integrity monitoring, ambulation assistance, transfers, range of motion exercises, and incontinence management.
• Mobility, Transfers and Ambulation Services Mobility assistance including proper positioning, range of motion exercises as prescribed by physical therapists, safe mobility promotion, and two-hour turning routines for total care clients to maintain skin integrity and prevent aspiration.
• Doctor Appointment Attendance Service Transportation and facilitation services for medical appointments, including communication support between clients and physicians.
• Respite Services

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Helpers: Franchised senior home care provider offering personal and companion care, including Alzheimer's/dementia specialty programs. Direct competitor for elderly clients wanting to remain at home with non-clinical support.
• Visiting Angels: National franchised home care agency focused on companion, personal, and respite care for seniors. Comparable in elder-care positioning, in-home service delivery, and reliance on caregiver labor.
• Right at Home: Franchised in-home senior care provider offering companionship, personal care, and skilled nursing. Comparable in service breadth, target demographic, and franchise-versus-local ownership dynamics.
• Interim HealthCare: Franchised home health and personal care provider offering skilled nursing, therapy, and non-medical home care. Comparable on the skilled-nursing and personal-care blend and on Medicaid/insurance reimbursement channels.
• BrightStar Care: Franchised home care agency network offering companion care, personal care, and skilled nursing overseen by RNs in clients' homes. Closest national analog to Embracing Hearts' service mix and clinical-oversight model.
• Home Instead: Large franchised senior home care provider offering companion and personal care services to elderly clients wanting to age in place. Directly comparable on target customer, service lines, and franchise-versus-local operating dynamics.
• Comfort Keepers: Franchised in-home care provider offering companion, personal care, and specialized dementia/senior services. Operates in many of the same Metro Atlanta-area counties with a similar agency-level service model.

Emerging players

• Honor Technology: Tech-enabled home care platform that partners with local agencies to provide caregiver matching, scheduling, and care management software. Represents the technology-enabled competitive threat to non-tech home care agencies like Embracing Hearts.

Broad incumbents

• Amedisys: Public home health and hospice company with Medicare-certified skilled home health services across the U.S. Comparable as an established, scaled home health player; not a local franchise competitor but represents the broader competitive set.
• Bayada Home Health Care: Large nonprofit home health provider offering skilled nursing, therapy, and personal care across many states. Comparable as a scaled home health operator with an institutional reputation; broader geographic and clinical footprint than Embracing Hearts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/embracing-hearts-at-home-llc2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embracing Hearts at Home, LLC