EMBROID THIS, INC.

What EMBROID THIS, INC. does

Embroid This, Inc. is a privately held custom promotional merchandise decorator incorporated in Illinois and operating from a single retail showroom at 7830 N. 2nd Street, Machesney Park (Rockford metro area). The company provides custom decorated apparel and signage across four decoration technologies: embroidery (priced by stitch count with the first 10,000 stitches bundled), screen printing (recommended for orders of 24+ items using CTS computer-to-screen imaging and automatic presses), direct-to-garment (DTG) printing (no minimums, full-color, 14x16 inch max print area), and custom signs/banners including billboard-format work. It also sells a broad catalog of promotional products — apparel, hats, bags, mugs, and personalized gifts — sourced through brand partnerships with major manufacturers including North Face, Carhartt, Eddie Bauer, Brooks Brothers, Nike Golf, Tommy Bahama, Red Kap, New Era, Cotopaxi, OGIO, WonderWink, District, and Travis Mathew.

The go-to-market combines a walk-in showroom (Monday-Friday 8:30AM-5:30PM), phone/email-driven inside sales (815-623-2200), a transactional e-commerce website, and a dedicated web-store channel built on the Inksoft platform. The web-store model is the company's primary recurring-revenue mechanism: dedicated branded storefronts are deployed for schools, businesses, and organizations with no monthly recurring fees and ultra-low setup fees; a fundraiser variant returns 20% of net sales to the host school. Over 40 K-12 schools — including Alpine Academy, Boylan, Guilford, Hononegah, Rockford Lutheran, and Belvidere Central/North — operate storefronts through this channel. Nationwide fulfillment is supported alongside local Rockford walk-in traffic, and marketing relies on organic social (Facebook, Instagram, YouTube), Google Reviews, and direct phone/email outreach.

The business model is predominantly transactional and project-based (one-time decoration orders) supplemented by a transaction-fee/take-rate stream on web-store sales. Pricing is unit-based across all four decoration technologies, with DTG and most in-house products carrying no minimum order requirements. Embroid This is founder-owned with no disclosed institutional funding, no subsidiaries, no parent company, and no M&A activity in the source material; operational scale signals (a single showroom, no disclosed headcount, no disclosed revenue) point to a small independent regional decorator rather than a multi-site enterprise.

Name

EMBROID THIS, INC.

Legal name

EMBROID THIS, INC.

Website

https://embroidthis.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Embroid This, Inc. is a Rockford, Illinois-based custom apparel and signage decorator offering embroidery, screen printing, DTG printing, and signs via a walk-in showroom, phone/email orders, and Inksoft-powered web stores deployed across 40+ K-12 schools and organizations with nationwide shipping.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industry

Packaging & Product Brand Design (BPAFAEAG)

Keywords

• Custom embroidery services
• Screen printing services
• Direct-to-garment printing
• Promotional apparel decoration
• Branded merchandise web stores

Headquarters

HQ city

Machesney Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Embroidery Services: Embroidery services priced by total stitch count. First 10,000 stitches included at one low price. Applied to hats, jackets, dress shirts, polos, bags, caps, towels, and more.
2. Screen Printing: Screen printing services for orders of 24 or more with minimal colors. Uses CTS and automatic presses for consistent quality.
3. Direct-to-Garment Printing: DTG printing with no minimums, ideal for single-item orders. Full-color printing capability.
4. Signs and Banners: Production of yard signs (1 to 1,000), banners (including large billboard-sized), and metal street signs in various formats including full color and double-sided.
5. Web Store Services: E-commerce web store setup for businesses/organizations with no monthly recurring fees and ultra-low setup fees. Enables staff, customers, or members to purchase branded products without inventory management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Embroid This is a full-service custom decoration shop that produces custom embroidered, screen printed, and direct-to-garment (DTG) apparel along with custom signs and banners. The company also sets up white-label e-commerce web stores for schools and organizations to sell branded merchandise. Orders are accepted via walk-in showroom, phone, email, or dedicated organization web stores, with nationwide shipping and most orders turned around in 5–10 business days.

Product overview

Embroid This operates as a full-service custom promotional merchandise shop offering embroidery, screen printing, direct-to-garment printing, and custom signs/banners as its core decoration services. The company also provides white-label e-commerce web stores through the Inksoft platform and sells a broad catalog of promotional products including apparel, accessories, and personalized gifts. Services range from single-item customizations to large quantity orders, with 5-10 day turnaround and no minimums on most in-house products. The product portfolio centers on branded apparel decoration across multiple printing technologies, complemented by e-commerce store solutions and promotional merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery Services Custom embroidery decoration that converts logos into stitchable files via in-house digitizing, then sews designs onto apparel (hats, jackets, dress shirts, polos, bags, caps, towels). Priced by total stitch count with the first 10,000 stitches included at one low price; targeted at businesses, schools, and individual buyers wanting branded apparel.
• Screen Printing Services Screen printing decoration service using CTS (computer-to-screen) imaging and automatic presses for consistent quality across runs. Recommended for orders of 24 or more items with minimal colors; suited for t-shirts, sweatshirts, and similar apparel for businesses, schools, and events.
• Direct-to-Garment (DTG) Printing Direct-to-garment full-color printing on cotton fabric with no minimum order requirements, supporting photos and unlimited colors. Maximum print size 14x16 inches; ideal for single-item and short-run custom apparel.
• Custom Signs and Banners Custom sign and banner production including yard signs (1 to 1,000), full-color and double-sided banners up to billboard size, and metal street signs. Sold to businesses, schools, and individuals for events, storefronts, and advertising.
• Organization Web Stores (E-Commerce) White-label e-commerce web stores built for businesses and schools on the Inksoft platform, enabling staff, customers, or members to purchase branded merchandise online. No monthly recurring fees and ultra-low setup fees; over 50 client school stores documented.
• Promotional Products Catalog of blank promotional merchandise (T-shirts, sweatshirts, polos, outerwear, hats, caps, bags, mugs, cups, personalized gifts) sourced from brand partners including Red Kap, Carhartt, Eddie Bauer, The North Face, Nike Golf, Brooks Brothers, Tommy Bahama, and others, available for custom decoration or direct sale.

Quantifiable outcome

• 5-10 day turnaround on most orders
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Red KapminorOthersBrand partner displayed on website. Embroid This offers Red Kap branded work apparel that can be customized with embroidery or printing.
• New EraminorOthersBrand partner for headwear. New Era caps and hats available for custom decoration.
• Eddie BauerminorOthersBrand partner for outdoor and casual apparel. Eddie Bauer products available for custom decoration.
• CotopaximinorOthersBrand partner offering adventure-inspired apparel and bags for customization.
• OGIOminorOthersBrand partner for bags and technical apparel with embroidery/printing customization.
• The North FaceminorOthersBrand partner for outdoor performance apparel and outerwear available for decoration.
• Wink (WonderWink)minorOthersBrand partner for healthcare and workwear scrubs and uniforms.
• Brooks BrothersminorOthersBrand partner for professional dress shirts and apparel with embroidery capability.
• DistrictminorOthersBrand partner for modern casual apparel and uniforms.
• Travis MathewminorOthersBrand partner for lifestyle and golf apparel with custom decoration.
• Nike GolfminorOthersBrand partner for athletic apparel and golf products available for customization.
• CarharttminorOthersBrand partner for workwear and outerwear. Carhartt jackets are specifically mentioned as suitable for embroidery with appropriate 'tweaking' for the fabric.
• Tommy BahamaminorOthersBrand partner for resort and lifestyle apparel with custom decoration options.
• InksoftcoreTechnology or IntegrationInksoft powers Embroid This's web store platform. The partnership enables creation of dedicated e-commerce stores for organizations and schools to sell branded merchandise. Over 50 client examples shown using the Inksoft platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RushOrderTees: Custom screen printing and embroidery decorator competing on speed and no-minimum orders. Directly comparable to Embroid This on small-order, fast-turn decorated apparel, with a national online channel.
• Underground Printing: Mid-size custom apparel printer and decorator with multiple retail locations and a strong collegiate/team apparel book of business. Nearly identical operating model to Embroid This at a slightly larger scale and broader geographic footprint.
• CustomInk: Largest U.S. online custom apparel decorator with a configurator-first ordering model for groups, teams, and schools. Most direct competitor to Embroid This in the custom decorated apparel space, though operating at national scale rather than single-location.
• HALO (HALO Branding Solutions): National promotional products distributor with deep corporate and education accounts. Comparable to Embroid This on the institutional web-store and decorated apparel model, with support for school fundraisers and team apparel.

Broad incumbents

• Alphabroder (now S&S Activewear): Wholesale distributor of blank apparel to decorators and screen printers. Compares to Embroid This on the apparel supply side rather than the decoration side, but participates in the same ecosystem of small apparel decorators.
• Vistaprint (Cimpress): Mass-market custom printing platform for small businesses and consumers. Adjacent competitor on custom apparel, signage, and promotional products, with much larger scale and a primarily online ordering UX.
• 4imprint: Large North American promotional products distributor offering decorated apparel, drinkware, signage, and trade-show giveaways. Overlaps with Embroid This across its promotional merchandise and embroidery lines, but covers a broader product catalog.
• SanMar: Largest U.S. wholesale supplier of imprintable apparel and accessories. Indirect peer via Embroid This's reliance on the same brand catalog (Nike, Carhartt, Eddie Bauer, etc.) that SanMar distributes to decorators.

Others

• Inksoft: Provider of the white-label e-commerce platform that powers Embroid This's school and organization web stores. A key infrastructure partner rather than a competitor, but central to Embroid This's institutional growth motion.

Emerging players

• Discount Mugs: Custom-imprinted promotional products company with a comparable product mix (drinkware, apparel, bags, gifts) and a national online ordering model. Smaller and more focused than 4imprint but competes for the same small-business promotional products spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@embroidthis
• Facebookfacebook.com/embroidthis
• Instagraminstagram.com/embroid_this
• LinkedInlinkedin.com/company/embroid-this-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMBROID THIS, INC.