AstroNova® Product ID
AstroNova Product Identification is a publicly traded (NASDAQ: ALOT) provider of digital label and direct-to-package printing systems. Through its QuickLabel, TrojanLabel, GetLabels, and AstroJet brands, it serves SMB and enterprise customers across food and beverage, cosmetics, biomedical, and industrial verticals worldwide.
- Company typePublic
- Founded1969
- HeadquartersWest Warwick, Rhode Island, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What AstroNova® Product ID does
AstroNova Product Identification is the label and packaging printing division of AstroNova, Inc. (NASDAQ: ALOT), a publicly traded company founded in 1969 and headquartered in West Warwick, Rhode Island. The division operates a multi-brand portfolio spanning desktop color label printers under QuickLabel, professional label presses under TrojanLabel, blank labels and consumables under GetLabels, and direct-to-package printing systems under AstroJet. Its core technology covers three digital printing modalities — High-Speed Inkjet, Electrophotography/Toner, and Thermal Transfer — with products ranging from compact monochrome and entry-level color desktop units (QL-30, QL-60, QL-E100) to mid-range desktop color printers (QL-120 series), four/five-color toner-based systems (QL-300), and industrial inkjet presses (QL-900, T2-C, QL-425/435). The AstroJet line (AJ-200, AJ-800, AJ-1300, T3-OPX) extends the platform to direct printing on corrugated cartons, paper bags, and boxes, with print widths up to 1066mm and speeds up to 27 m/min.
The company targets a diversified vertical set including food and beverage, cosmetics and health and beauty, biomedical and pharmaceutical, wine and spirits, cannabis and CBD, chemicals and solvents, e-liquid, horticulture, hardware and building supplies, and apparel and textile, plus OEM partners integrating printing technology into manufacturing and packaging systems. Customers are predominantly SMBs seeking on-demand, in-house label production to eliminate minimum order quantities and long lead times from external converters, with select enterprise accounts (notably Stanley Black & Decker, Key Surgical, Ortho Development) verifying the platform's scalability. Documented outcomes include 40% average sales uplift at Eastern Shore Tea Company and 500 labels printed in under 10 minutes versus multi-week external lead times.
AstroNova's revenue model is hardware-anchored (label printers, direct-to-package printers, accessories) supplemented by recurring consumables (inks, toners, ribbons, blanks via GetLabels), professional services and support contracts, and subscription software (CQL Pro, NiceLabel, Navigator-RIP). Go-to-market is sales-led with 10 wholly-owned offices across the US, Canada, Germany (EMEA HQ), the UK, France, Denmark, Portugal, Mexico, Malaysia, and China, free web-based remote consultations, and an OEM Partner Program. Pricing is quote-based and not publicly disclosed, with a freemium 30-day trial for CQL Pro and discount programs on consumables.
AstroNova® Product ID firmographics
Firmographics- Name
- AstroNova® Product ID
- Legal name
- AstroNova, Inc.
- Website
- https://emea.astronovaproductid.com
- Company type
- Public
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AstroNova Product Identification is a publicly traded (NASDAQ: ALOT) provider of digital label and direct-to-package printing systems. Through its QuickLabel, TrojanLabel, GetLabels, and AstroJet brands, it serves SMB and enterprise customers across food and beverage, cosmetics, biomedical, and industrial verticals worldwide.
- Ownership category
- akta.pro rank
AstroNova® Product ID industry classification
Industry- Product category
- Digital Label Printing Equipment
- NAICS
- Printing Ink Manufacturing (32591), Printing Ink Manufacturing (325910)
- SIC
- Printing Trades Machinery & Equipment (3555)
- akta.pro primary industry
- Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)
- akta.pro secondary industries
- Thermal & Label Printers (HDACAEAC), Labeling, Coding & Marking Systems (IMAHAOAE), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
Keywords
Where AstroNova® Product ID is headquartered
LocationHeadquarters
- HQ city
- West Warwick, Rhode Island
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
AstroNova® Product ID business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Label Printers and Presses: Sale of digital label printers ranging from compact desktop units (QL-30, QL-60, QL-E100) to high-volume industrial printing presses (T2-C, QL-425, QL-435, QL-900). Products include both color and monochrome options using dye inkjet, pigment inkjet, toner/LED, and thermal transfer technologies.
- Direct-to-Package Printers: Industrial and compact printers for direct printing on packaging materials including corrugated cartons, paper bags, boxes, and other packaging substrates.
- Consumables and Materials: Labels, inks, toners, ribbons, and other consumables through GetLabels brand. Materials are developed and tested by experts to ensure labels meet requirements for specific applications including durability, resistance, and print quality.
- Support and Professional Services: Technical support, remote installation and training, phone/video support, warranty extensions, maintenance packages, and customer support programs. Also includes consultation services for printer systems, labels/media, and order/delivery inquiries.
- Label Design Software: CQL Pro advanced labeling software for designing and printing custom labels on color and monochrome label printers. NiceLabel graphical application software for designing custom user interfaces. Navigator-RIP for custom labeling software.
- Accessories: Label rewinders, unwinders, roll cutters, label/tag cutter stackers, matrix removal systems, label finishing systems, and high-speed vacuum friction feeders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | CQL Pro Label Design Software - Free 30-day full-function trial |
| Other | Pay-as-you-go | Discount programs for ink and blank labels |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
AstroNova® Product ID product offering
Product offeringCore offering
AstroNova Product Identification designs, manufactures, and sells digital label and packaging printing systems under four sub-brands: QuickLabel® (desktop color label printers), TrojanLabel® (professional and specialty label presses), GetLabels® (consumables, inks, toners, ribbons), and AstroJet® (direct-to-package printers). The company offers a complete portfolio spanning compact entry-level tabletop printers to high-volume industrial inkjet and toner-based presses, paired with label design software and finishing accessories, serving on-demand in-house label production across food & beverage, cosmetics, pharmaceutical, and industrial customers.
Product overview
AstroNova Product Identification is a label and packaging printing solutions provider offering a comprehensive portfolio of digital printing systems. The offering is organized as a multi-brand platform: QuickLabel® provides desktop color label printers (QL series) for on-demand printing; TrojanLabel® serves the professional label and specialty printing market with industrial presses (T2-C, QL-425/435); GetLabels® supplies blank label materials, inks, and toners; and AstroJet® offers direct-to-package printing solutions (AJ series, T3-OPX). The product line spans from compact monochrome/entry-level color tabletop printers (QL-30, QL-60, QL-E100) through mid-range desktop color printers (QL-120Xe/X/D) to high-volume toner-based (QL-300) and industrial inkjet systems (QL-900), plus a full suite of accessories (rewinders, unwinders, cutters, matrix removers, finishers) and label design software (CQL Pro, NiceLabel, Navigator-RIP). The company also provides OEM integration solutions and direct-to-package printing for corrugated boxes and paper bags.
Differentiator
Problem solved
Functional benefit
Brands
- QuickLabel: Pioneer in the in-house label printing industry, leading in desktop color label printers for on-demand printing.
- GetLabels
- TrojanLabel
- AstroJet
Products and services
- QL-30 Label Printer Compact monochrome label printer with built-in Wi-Fi and Ethernet and ZPL emulation for drop-in replacement, designed for businesses needing basic on-demand label printing.
- QL-60 Thermal Transfer Printer Thermal transfer label printer for professional label printing applications requiring durable monochrome printing.
- QL-E100 Entry-Level Color Label Printer Affordable entry-level compact color label printer with touchscreen interface and internal image memory for one-touch printing of on-demand color labels.
- QL-120Xe Desktop Color Label Printer Cost-effective desktop color label printer for lower-volume applications with an extended, user-replaceable printhead life.
- QL-120X Premium Desktop Color Label Printer Premium desktop color label printer offering intense colors, industry-leading 2-year warranty, and low total cost of operation.
- QL-120D Durable Desktop Label Printer Digital desktop label printer using pigment-based ink for maximum resistance to moisture, chemicals, and UV radiation; BS5609 certified for durable labels.
- QL-300 Five-Color Label Printer Four or five-color toner-based label printer available in CMYK or CMYK+White configurations, designed for glossy, semi-gloss, matte, or specialty labels and capable of white printing on dark substrates.
- QL-900 Industrial Inkjet Label Press Industrial inkjet label press with integrated touchscreen supporting roll-to-roll, roll-to-cut, or inline printing with high-capacity label and ink supply.
- T2-C Desktop Label Printing Press Desktop label printing machine for high-volume production with intuitive operation and compact footprint under 4 square meters.
- QL-425 A4 Digital Inkjet Label Press Compact A4 digital inkjet label press with industry-leading operating costs, dye or pigment ink options, and maximum print width of 218mm.
- QL-435 A3 Digital Inkjet Label Press Compact A3 digital inkjet label press with maximum print width of 297mm for larger label formats.
- AJ-200 Direct-to-Package Printer Compact A3-wide format desktop printer for direct printing on packaging substrates including sheets, cardboard, bags, envelopes, coasters, and other flat rigid to semi-flexible materials.
- T3-OPX Large Format Direct-to-Package Printing Solution Large format direct-to-package printing solution for printers and manufacturers, capable of printing on cardboard, postcards, boxes, paper bags, and wood boards.
- AJ-800 Direct-to-Package Digital Press Versatile digital printing solution for professional packaging and paper bag production, printing on paper bags, corrugated boxes, and substrates for food, beverage, medical, logistics, and e-commerce industries.
- AJ-1300 Industrial Corrugated Carton Printer Industrial printer for individually printed corrugated cartons with maximum feed width of 1300mm and print width of 1066mm at speeds up to 27 m/min.
- GetLabels Consumables, Inks, Toners, and Ribbons Brand offering blank labels, pigment and dye inks, toners, ribbons, and other consumables developed and tested by experts for use with AstroNova printers across applications requiring durability, resistance, and print quality.
- CQL Pro Label Design Software Advanced label design software enabling users to design custom labels for color and monochrome label printers, including label designer and print manager functionality; offered with a free 30-day full-function trial.
- NiceLabel Graphical Application Software Graphical application software enabling design of custom user interfaces and bundling the entire NiceLabel family of functionality for professional label printing workflows.
- Navigator-RIP Custom Labeling Software Custom labeling software for professional label printing workflows using RIP-based processing.
- RW-5.1 Label Rewinder Accessory that enables simultaneous rewinding of labels into clean rolls while printing.
- UW-5.1 Label Unwinder Accessory that extends capability to operate QuickLabel printers with large-diameter label rolls.
- QL Label/Tag Cutter Stacker Accessory that cuts non-adhesive labels or label material into individual, cleanly stacked labels or tags.
- MR-301 Matrix Removal System Accessory that removes excess label matrix and rewinds finished labels onto a clean roll for use in label applicators or dispensers.
- LF-100/200 Label Finishing System Professional compact all-in-one desktop finishing system enabling die-cutting and lamination of labels in a single pass.
- VF280 Commercial High-Speed Vacuum Friction Feeder Accessory that processes a wide variety of products with seamless job changeover capabilities at high production volumes.
- Support and Professional Services Technical support, remote installation and training, phone/video support, warranty extensions, maintenance packages, customer support programs, and consultation services for printer systems, labels/media, and order/delivery inquiries.
Quantifiable outcome
- 40% average increase in tea sales after label quality improvement (Eastern Shore Tea Company)
- +2 more outcomes
Companies that use AstroNova® Product ID
Customer profileNamed customers21 records
Segments12 records
Ideal customer profiles6 records
AstroNova® Product ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AstroNova® Product ID partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OEM Partner Program MemberscoreAstroNova partners with OEMs to integrate digital printing solutions into label processing machines, professional packaging, and overprint systems. Partners benefit from proven technology, integration support, and global second-line support for their sales channels.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
AstroNova® Product ID competitors and assessment
Company assessmentBroad incumbents
- Zebra Technologies: Zebra is a broad incumbent in industrial and desktop thermal label printing (ZPL ecosystem, QLn series), competing directly with AstroNova's QL-60 thermal transfer line and adding deep enterprise software and RFID capabilities AstroNova does not match.
- Videojet Technologies: Videojet is a broad incumbent in industrial coding, marking, and label printing solutions for manufacturing lines, providing direct overlap with AstroNova's OEM and inline packaging printing opportunities.
- HP Indigo (HP Industrial): HP Indigo digital label presses (e.g., 6K, 8K) target the high-end commercial label converter segment where TrojanLabel T-series competes, leveraging much larger installed base and finance capabilities.
- Brother (Industrial Labeling): Brother's TD and TJ industrial thermal label printers overlap directly with AstroNova's QL-30/QL-60 desktop thermal units and the OEM/ZPL embedded ecosystem, with stronger global retail distribution.
Direct peers
- Mark Andy: Mark Andy is a leading manufacturer of narrow-web flexo and digital label presses that compete with TrojanLabel and QL-900 industrial systems in commercial label converting environments.
- Durst Group (Durst Digital Printing): Durst's Tau and Omega industrial digital label presses compete in the same high-volume digital label production category as TrojanLabel/T2-C, often with stronger European pressroom and software installations.
- Primera Technology: Primera is the closest direct competitor to AstroNova's QuickLabel line, offering the LX610 and LX910 desktop color label printers and the AP-Series label applicators targeting the same SMB on-demand labeling use cases.
- Epson (ColorWorks): Epson's ColorWorks C4000/C6000/C8000 desktop and industrial color label printers directly overlap QuickLabel's desktop color label product range with stronger channel leverage through Epson's enterprise and reseller network.
- Afinia Label (built on Memjet): Afinia Label competes head-on with the QuickLabel QL-series for desktop and mid-volume color label printing, using Memjet's water-based print engine and offering similar on-demand short-run workflows.
Emerging players
- Colordyne (Kernow Coatings): Colordyne manufactures mid-volume digital label and tag printers, representing an emerging challenger in the same niche between AstroNova's QL-series desktop printers and TrojanLabel industrial presses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AstroNova® Product ID social profiles
Digital presenceAstroNova® Product ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
AstroNova® Product ID leadership team
Management profileNumber of profiles
AstroNova® Product ID subsidiaries and ownership
Company hierarchySubsidiaries6 records
AstroNova® Product ID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AstroNova® Product ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AstroNova® Product ID
What does AstroNova® Product ID do?
AstroNova Product Identification designs, manufactures, and sells digital label and packaging printing systems under four sub-brands: QuickLabel® (desktop color label printers), TrojanLabel® (professional and specialty label presses), GetLabels® (consumables, inks, toners, ribbons), and AstroJet® (direct-to-package printers). The company offers a complete portfolio spanning compact entry-level tabletop printers to high-volume industrial inkjet and toner-based presses, paired with label design software and finishing accessories, serving on-demand in-house label production across food & beverage, cosmetics, pharmaceutical, and industrial customers.
Is AstroNova® Product ID a public or private company?
AstroNova® Product ID is a public company. It is classified as public and is currently operating.
When was AstroNova® Product ID founded?
AstroNova® Product ID was founded in 1969. It employs 1 to 10 people.
Where is AstroNova® Product ID based?
AstroNova® Product ID is headquartered in West Warwick, Rhode Island, United States, in the North America region.
How does AstroNova® Product ID make money?
Six revenue lines are on record. Label Printers and Presses are the primary driver. The others are direct-to-Package Printers, consumables and Materials, support and Professional Services, label Design Software and accessories.
Who are AstroNova® Product ID's main competitors?
Broad incumbents on record are Zebra Technologies, Videojet Technologies, HP Indigo (HP Industrial) and Brother (Industrial Labeling). Direct peers are Mark Andy, Durst Group (Durst Digital Printing), Primera Technology, Epson (ColorWorks) and Afinia Label (built on Memjet). Colordyne (Kernow Coatings) is listed as an emerging player.
Does AstroNova® Product ID have an API?
No public API is recorded for AstroNova® Product ID.
What industry is AstroNova® Product ID in?
AstroNova® Product ID's product category is Digital Label Printing Equipment. Its primary akta.pro industry code is IMALAOAD, Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser), with a secondary code of HDACAEAC, Thermal & Label Printers. Its NAICS code is 32591 and its SIC code is 3555.