AstroNova® Product ID

What AstroNova® Product ID does

AstroNova Product Identification is the label and packaging printing division of AstroNova, Inc. (NASDAQ: ALOT), a publicly traded company founded in 1969 and headquartered in West Warwick, Rhode Island. The division operates a multi-brand portfolio spanning desktop color label printers under QuickLabel, professional label presses under TrojanLabel, blank labels and consumables under GetLabels, and direct-to-package printing systems under AstroJet. Its core technology covers three digital printing modalities — High-Speed Inkjet, Electrophotography/Toner, and Thermal Transfer — with products ranging from compact monochrome and entry-level color desktop units (QL-30, QL-60, QL-E100) to mid-range desktop color printers (QL-120 series), four/five-color toner-based systems (QL-300), and industrial inkjet presses (QL-900, T2-C, QL-425/435). The AstroJet line (AJ-200, AJ-800, AJ-1300, T3-OPX) extends the platform to direct printing on corrugated cartons, paper bags, and boxes, with print widths up to 1066mm and speeds up to 27 m/min.

The company targets a diversified vertical set including food and beverage, cosmetics and health and beauty, biomedical and pharmaceutical, wine and spirits, cannabis and CBD, chemicals and solvents, e-liquid, horticulture, hardware and building supplies, and apparel and textile, plus OEM partners integrating printing technology into manufacturing and packaging systems. Customers are predominantly SMBs seeking on-demand, in-house label production to eliminate minimum order quantities and long lead times from external converters, with select enterprise accounts (notably Stanley Black & Decker, Key Surgical, Ortho Development) verifying the platform's scalability. Documented outcomes include 40% average sales uplift at Eastern Shore Tea Company and 500 labels printed in under 10 minutes versus multi-week external lead times.

AstroNova's revenue model is hardware-anchored (label printers, direct-to-package printers, accessories) supplemented by recurring consumables (inks, toners, ribbons, blanks via GetLabels), professional services and support contracts, and subscription software (CQL Pro, NiceLabel, Navigator-RIP). Go-to-market is sales-led with 10 wholly-owned offices across the US, Canada, Germany (EMEA HQ), the UK, France, Denmark, Portugal, Mexico, Malaysia, and China, free web-based remote consultations, and an OEM Partner Program. Pricing is quote-based and not publicly disclosed, with a freemium 30-day trial for CQL Pro and discount programs on consumables.

Name

AstroNova® Product ID

Legal name

AstroNova, Inc.

Website

https://emea.astronovaproductid.com

Company type

Public

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

AstroNova Product Identification is a publicly traded (NASDAQ: ALOT) provider of digital label and direct-to-package printing systems. Through its QuickLabel, TrojanLabel, GetLabels, and AstroJet brands, it serves SMB and enterprise customers across food and beverage, cosmetics, biomedical, and industrial verticals worldwide.

Ownership category

akta.pro rank

Product category

Digital Label Printing Equipment

NAICS

Printing Ink Manufacturing (32591), Printing Ink Manufacturing (325910)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Thermal & Label Printers (HDACAEAC), Labeling, Coding & Marking Systems (IMAHAOAE), Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)

Keywords

• Digital label printing
• Industrial inkjet printers
• Direct-to-package printing
• Label design software
• Label printing consumables

Headquarters

HQ city

West Warwick, Rhode Island

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Label Printers and Presses: Sale of digital label printers ranging from compact desktop units (QL-30, QL-60, QL-E100) to high-volume industrial printing presses (T2-C, QL-425, QL-435, QL-900). Products include both color and monochrome options using dye inkjet, pigment inkjet, toner/LED, and thermal transfer technologies.
2. Direct-to-Package Printers: Industrial and compact printers for direct printing on packaging materials including corrugated cartons, paper bags, boxes, and other packaging substrates.
3. Consumables and Materials: Labels, inks, toners, ribbons, and other consumables through GetLabels brand. Materials are developed and tested by experts to ensure labels meet requirements for specific applications including durability, resistance, and print quality.
4. Support and Professional Services: Technical support, remote installation and training, phone/video support, warranty extensions, maintenance packages, and customer support programs. Also includes consultation services for printer systems, labels/media, and order/delivery inquiries.
5. Label Design Software: CQL Pro advanced labeling software for designing and printing custom labels on color and monochrome label printers. NiceLabel graphical application software for designing custom user interfaces. Navigator-RIP for custom labeling software.
6. Accessories: Label rewinders, unwinders, roll cutters, label/tag cutter stackers, matrix removal systems, label finishing systems, and high-speed vacuum friction feeders.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

AstroNova Product Identification designs, manufactures, and sells digital label and packaging printing systems under four sub-brands: QuickLabel® (desktop color label printers), TrojanLabel® (professional and specialty label presses), GetLabels® (consumables, inks, toners, ribbons), and AstroJet® (direct-to-package printers). The company offers a complete portfolio spanning compact entry-level tabletop printers to high-volume industrial inkjet and toner-based presses, paired with label design software and finishing accessories, serving on-demand in-house label production across food & beverage, cosmetics, pharmaceutical, and industrial customers.

Product overview

AstroNova Product Identification is a label and packaging printing solutions provider offering a comprehensive portfolio of digital printing systems. The offering is organized as a multi-brand platform: QuickLabel® provides desktop color label printers (QL series) for on-demand printing; TrojanLabel® serves the professional label and specialty printing market with industrial presses (T2-C, QL-425/435); GetLabels® supplies blank label materials, inks, and toners; and AstroJet® offers direct-to-package printing solutions (AJ series, T3-OPX). The product line spans from compact monochrome/entry-level color tabletop printers (QL-30, QL-60, QL-E100) through mid-range desktop color printers (QL-120Xe/X/D) to high-volume toner-based (QL-300) and industrial inkjet systems (QL-900), plus a full suite of accessories (rewinders, unwinders, cutters, matrix removers, finishers) and label design software (CQL Pro, NiceLabel, Navigator-RIP). The company also provides OEM integration solutions and direct-to-package printing for corrugated boxes and paper bags.

Differentiator

Problem solved

Functional benefit

Brands

• QuickLabel: Pioneer in the in-house label printing industry, leading in desktop color label printers for on-demand printing.
• GetLabels
• TrojanLabel
• AstroJet

Products and services

• QL-30 Label Printer Compact monochrome label printer with built-in Wi-Fi and Ethernet and ZPL emulation for drop-in replacement, designed for businesses needing basic on-demand label printing.
• QL-60 Thermal Transfer Printer Thermal transfer label printer for professional label printing applications requiring durable monochrome printing.
• QL-E100 Entry-Level Color Label Printer Affordable entry-level compact color label printer with touchscreen interface and internal image memory for one-touch printing of on-demand color labels.
• QL-120Xe Desktop Color Label Printer Cost-effective desktop color label printer for lower-volume applications with an extended, user-replaceable printhead life.
• QL-120X Premium Desktop Color Label Printer Premium desktop color label printer offering intense colors, industry-leading 2-year warranty, and low total cost of operation.
• QL-120D Durable Desktop Label Printer Digital desktop label printer using pigment-based ink for maximum resistance to moisture, chemicals, and UV radiation; BS5609 certified for durable labels.
• QL-300 Five-Color Label Printer Four or five-color toner-based label printer available in CMYK or CMYK+White configurations, designed for glossy, semi-gloss, matte, or specialty labels and capable of white printing on dark substrates.
• QL-900 Industrial Inkjet Label Press Industrial inkjet label press with integrated touchscreen supporting roll-to-roll, roll-to-cut, or inline printing with high-capacity label and ink supply.
• T2-C Desktop Label Printing Press Desktop label printing machine for high-volume production with intuitive operation and compact footprint under 4 square meters.
• QL-425 A4 Digital Inkjet Label Press Compact A4 digital inkjet label press with industry-leading operating costs, dye or pigment ink options, and maximum print width of 218mm.
• QL-435 A3 Digital Inkjet Label Press Compact A3 digital inkjet label press with maximum print width of 297mm for larger label formats.
• AJ-200 Direct-to-Package Printer Compact A3-wide format desktop printer for direct printing on packaging substrates including sheets, cardboard, bags, envelopes, coasters, and other flat rigid to semi-flexible materials.
• T3-OPX Large Format Direct-to-Package Printing Solution Large format direct-to-package printing solution for printers and manufacturers, capable of printing on cardboard, postcards, boxes, paper bags, and wood boards.
• AJ-800 Direct-to-Package Digital Press Versatile digital printing solution for professional packaging and paper bag production, printing on paper bags, corrugated boxes, and substrates for food, beverage, medical, logistics, and e-commerce industries.
• AJ-1300 Industrial Corrugated Carton Printer Industrial printer for individually printed corrugated cartons with maximum feed width of 1300mm and print width of 1066mm at speeds up to 27 m/min.
• GetLabels Consumables, Inks, Toners, and Ribbons Brand offering blank labels, pigment and dye inks, toners, ribbons, and other consumables developed and tested by experts for use with AstroNova printers across applications requiring durability, resistance, and print quality.
• CQL Pro Label Design Software Advanced label design software enabling users to design custom labels for color and monochrome label printers, including label designer and print manager functionality; offered with a free 30-day full-function trial.
• NiceLabel Graphical Application Software Graphical application software enabling design of custom user interfaces and bundling the entire NiceLabel family of functionality for professional label printing workflows.
• Navigator-RIP Custom Labeling Software Custom labeling software for professional label printing workflows using RIP-based processing.
• RW-5.1 Label Rewinder Accessory that enables simultaneous rewinding of labels into clean rolls while printing.
• UW-5.1 Label Unwinder Accessory that extends capability to operate QuickLabel printers with large-diameter label rolls.
• QL Label/Tag Cutter Stacker Accessory that cuts non-adhesive labels or label material into individual, cleanly stacked labels or tags.
• MR-301 Matrix Removal System Accessory that removes excess label matrix and rewinds finished labels onto a clean roll for use in label applicators or dispensers.
• LF-100/200 Label Finishing System Professional compact all-in-one desktop finishing system enabling die-cutting and lamination of labels in a single pass.
• VF280 Commercial High-Speed Vacuum Friction Feeder Accessory that processes a wide variety of products with seamless job changeover capabilities at high production volumes.
• Support and Professional Services Technical support, remote installation and training, phone/video support, warranty extensions, maintenance packages, customer support programs, and consultation services for printer systems, labels/media, and order/delivery inquiries.

Quantifiable outcome

• 40% average increase in tea sales after label quality improvement (Eastern Shore Tea Company)
• +2 more outcomes

Named customers21 records

Segments12 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OEM Partner Program MemberscoreOEM/ Whitelabel/ Licensing PartnerAstroNova partners with OEMs to integrate digital printing solutions into label processing machines, professional packaging, and overprint systems. Partners benefit from proven technology, integration support, and global second-line support for their sales channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zebra Technologies: Zebra is a broad incumbent in industrial and desktop thermal label printing (ZPL ecosystem, QLn series), competing directly with AstroNova's QL-60 thermal transfer line and adding deep enterprise software and RFID capabilities AstroNova does not match.
• Videojet Technologies: Videojet is a broad incumbent in industrial coding, marking, and label printing solutions for manufacturing lines, providing direct overlap with AstroNova's OEM and inline packaging printing opportunities.
• HP Indigo (HP Industrial): HP Indigo digital label presses (e.g., 6K, 8K) target the high-end commercial label converter segment where TrojanLabel T-series competes, leveraging much larger installed base and finance capabilities.
• Brother (Industrial Labeling): Brother's TD and TJ industrial thermal label printers overlap directly with AstroNova's QL-30/QL-60 desktop thermal units and the OEM/ZPL embedded ecosystem, with stronger global retail distribution.

Direct peers

• Mark Andy: Mark Andy is a leading manufacturer of narrow-web flexo and digital label presses that compete with TrojanLabel and QL-900 industrial systems in commercial label converting environments.
• Durst Group (Durst Digital Printing): Durst's Tau and Omega industrial digital label presses compete in the same high-volume digital label production category as TrojanLabel/T2-C, often with stronger European pressroom and software installations.
• Primera Technology: Primera is the closest direct competitor to AstroNova's QuickLabel line, offering the LX610 and LX910 desktop color label printers and the AP-Series label applicators targeting the same SMB on-demand labeling use cases.
• Epson (ColorWorks): Epson's ColorWorks C4000/C6000/C8000 desktop and industrial color label printers directly overlap QuickLabel's desktop color label product range with stronger channel leverage through Epson's enterprise and reseller network.
• Afinia Label (built on Memjet): Afinia Label competes head-on with the QuickLabel QL-series for desktop and mid-volume color label printing, using Memjet's water-based print engine and offering similar on-demand short-run workflows.

Emerging players

• Colordyne (Kernow Coatings): Colordyne manufactures mid-volume digital label and tag printers, representing an emerging challenger in the same niche between AstroNova's QL-series desktop printers and TrojanLabel industrial presses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AstroNovaProID
• YouTubeyoutube.com/QuickLabel
• Facebookfacebook.com/AstroNovaProductIdentification
• LinkedInlinkedin.com/company/astronovagmbh
• Instagraminstagram.com/AstroNovaProductID

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AstroNova® Product ID