Emergency Vehicles Plus
Emergency Vehicles Plus is a private, multi-OEM authorized dealer and service provider headquartered in Holland, Michigan, selling ambulances, fire apparatus, and non-emergency transport vehicles to fire departments, EMS agencies, and healthcare providers across the US Midwest, with in-house ambulance remounting and mobile field service operations.
- Company typePrivate
- Founded-
- HeadquartersHolland, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Emergency Vehicles Plus does
Emergency Vehicles Plus (EV+) is a privately-held regional emergency vehicle dealership and service provider headquartered in Holland, Michigan, with a satellite service center in Atlanta, Indiana. The company sells new ambulances (Type I, II, and III), fire apparatus (pumpers, aerials, tankers, rescues), non-emergency medical transport vehicles, and flexible first responder units as an authorized dealer for multiple major OEMs including Rosenbauer, Wheeled Coach, Horton, Road Rescue, 1st Responder Flex, ADA Boy, and Micro Bird. Beyond new vehicle sales, EV+ operates an in-house ambulance remount program called the Standard Ambulance Remount Package (SARP), which transfers existing modules to new chassis for approximately $25,000-$40,000 in customer savings versus new procurement, supported by Type I-to-III conversions, chassis swaps, and an on-site computer-controlled paint booth.
The company's revenue model is anchored in capital-goods sales (new vehicles and direct parts distribution with 18+ component manufacturers including Whelen, Hale, Waterous, and Stryker), supplemented by professional services revenue from remount work, warranty service, collision repair, DOT and annual pump testing, and a mobile "On The Road" field service program that brings repairs to customer departments. Its customer base is concentrated in municipal and county fire departments, EMS agencies, and regional hospital and health systems across at least seven Midwestern states (Michigan, Indiana, Wisconsin, Illinois, Ohio, Iowa, Pennsylvania), with named customers including PBTEC Fire Department, New Buffalo Township Fire Department, Royal Oak Fire Department, Indiana University Health, Bronson Children's Hospital, and University Hospitals. Pricing is not publicly disclosed and is structured around inquiry-based quote-to-order sales delivered through dedicated personnel including a General Manager, apparatus and ambulance sales managers, and regional ambulance specialists covering Wisconsin and Indiana. Growth signals include product line additions (Battery Extinguishing Solution Technology, Idex SAM automated flow system), geographic broadening, and consistent units-in-production throughput through 2026.
Emergency Vehicles Plus firmographics
Firmographics- Name
- Emergency Vehicles Plus
- Legal name
- Emergency Vehicles Plus
- Website
- https://emergencyvehiclesplus.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Emergency Vehicles Plus is a private, multi-OEM authorized dealer and service provider headquartered in Holland, Michigan, selling ambulances, fire apparatus, and non-emergency transport vehicles to fire departments, EMS agencies, and healthcare providers across the US Midwest, with in-house ambulance remounting and mobile field service operations.
- Ownership category
- akta.pro rank
Emergency Vehicles Plus industry classification
Industry- Product category
- Emergency Vehicle Dealership
- NAICS
- Ambulance Services (62191), Other Automotive Repair and Maintenance (81119)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)
- akta.pro secondary industry
- Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC)
Keywords
Where Emergency Vehicles Plus is headquartered
LocationHeadquarters
- HQ city
- Holland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Emergency Vehicles Plus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- New Emergency Vehicle Sales: Sales of new ambulances, fire apparatus, aerials, pumpers, rescues, and tankers from multiple manufacturer brands including Wheeled Coach, Road Rescue, Horton, Rosenbauer, and others. Revenue is generated through direct purchase of completed vehicles.
- Vehicle Remount Services: Remounting existing ambulance modules onto new chassis, offering savings of $25,000-$40,000 compared to purchasing new vehicles. Includes comprehensive restoration services such as paint, graphics, flooring, diamond plate accessories, suspension and lighting systems.
- Parts Sales: Direct parts dealer for numerous emergency vehicle component manufacturers including Austin Hardware, Cast Products, Clean Seal, Firetech, Hale Fire Pumps, Horton, Kussmaul, Liquid Spring, Lonseal, Road Rescue, Rosenbauer, Soundoff Signal, Stryker, TecNiq, Vanner, Velvac, Waterous Fire Pumps, Wheeled Coach, and Whelen.
- Service and Repair: Factory trained EVT and ASE certified technicians provide warranty work, accident repair, annual pump testing, DOT testing, collision repair, custom lettering and striping, and on-site servicing capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New Emergency Vehicles |
| One time/ perpetual license | Multi-year contract | Vehicle Remount Services |
| Other | Pay-as-you-go | Parts and Service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Emergency Vehicles Plus product offering
Product offeringCore offering
Emergency Vehicles Plus is a multi-line dealer of ambulances and fire apparatus, offering new vehicle sales, ambulance remounts, OEM parts, and certified repair services to fire departments, EMS agencies, and healthcare providers. The company supports the full emergency vehicle lifecycle through multiple physical service locations and mobile service units.
Product overview
Emergency Vehicles Plus is an emergency vehicle dealership and service provider offering a comprehensive portfolio of vehicles and services for fire departments and EMS agencies. The core product line includes Type I, II, and III ambulances, fire apparatus (pumpers, tankers, aerials, rescues), first responder vehicles, and non-emergency transport units from manufacturer partners including Rosenbauer, Wheeled Coach, Horton, Road Rescue, and Micro Bird. Complementary services include ambulance remounting (transferring existing modules onto new chassis to save $25,000-$40,000), full-service maintenance, collision repair, and specialized technology add-ons such as the Battery Extinguishing Solution Technology (BEST) and Idex SAM automated flow system. The company operates facilities in Michigan and Indiana.
Differentiator
Problem solved
Functional benefit
Brands
- First Responder FLEX: A product brand offered by Emergency Vehicles Plus for first responder vehicles.
Products and services
- Ambulances New ambulance vehicles sold to EMS agencies, fire departments, and healthcare providers through a multi-manufacturer dealership.
- Fire Apparatus New fire apparatus vehicles, including aerials, pumpers, rescues, and tankers, sold to fire departments through dealer partnerships.
- First Responder FLEX Specialty first responder vehicle offered through the dealership lineup for public safety and emergency response buyers.
- Non-Emergency Transport Non-emergency medical transport vehicles sold to healthcare providers and transport operators.
- Ambulance Remounts In-house remount service that refurbishes and repurposes ambulance boxes onto new chassis, extending fleet life for EMS agencies and healthcare providers.
- Service and Parts OEM parts distribution and certified repair service, including mobile service units, for emergency vehicle fleets.
Quantifiable outcome
- Remount savings of $25,000-$40,000 compared to new vehicle purchase
- +1 more outcomes
Companies that use Emergency Vehicles Plus
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles1 record
Emergency Vehicles Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Emergency Vehicles Plus partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- RosenbauercoreAuthorized dealer for Rosenbauer emergency vehicles including Commander chassis, aerials, and fire apparatus. Rosenbauer is a major global emergency vehicle manufacturer.
- Wheeled CoachcoreAuthorized dealer for Wheeled Coach ambulances. Wheeled Coach is a leading ambulance manufacturer.
- HortoncoreAuthorized dealer and service provider for Horton ambulances. Also provides Horton warranty and service support at Indiana facility.
- Road RescuecoreAuthorized dealer for Road Rescue emergency vehicles and ambulances.
- 1st Responder FlexminorAuthorized dealer for 1st Responder Flex products.
- ADA Boy Non-Emergency Transport Van ConversionsminorAuthorized dealer for ADA Boy non-emergency transport van conversions.
- Micro Bird Non-Emergency TransportminorAuthorized dealer for Micro Bird non-emergency transport vehicles.
- WhelencoreDirect parts dealer for Whelen emergency lighting products and warning light packages.
- Waterous Fire PumpscoreDirect parts dealer for Waterous fire pumps, a major manufacturer of fire apparatus pumps.
- Hale Fire PumpscoreDirect parts dealer for Hale fire pumps, a leading fire pump manufacturer.
- StrykercoreDirect parts dealer for Stryker emergency medical equipment including cot mounting hardware.
- Austin HardwareminorDirect parts dealer for Austin Hardware emergency vehicle components.
- Cast Products, IncminorDirect parts dealer for Cast Products including fuel filler guards.
- Clean SealminorDirect parts dealer for Clean Seal products.
- FiretechminorDirect parts dealer for Firetech products.
- KussmaulminorDirect parts dealer for Kussmaul emergency vehicle components.
- Liquid SpringminorDirect parts dealer for Liquid Spring suspension products.
- LonsealminorDirect parts dealer for Lonseal flooring products used in ambulance remounts.
- Soundoff SignalminorDirect parts dealer for Soundoff Signal emergency lighting and warning products.
- TecNiq, IncminorDirect parts dealer for TecNiq emergency vehicle lighting products.
- VannerminorDirect parts dealer for Vanner power conversion and electrical products.
- VelvacminorDirect parts dealer for Velvac mirrors and camera systems.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Emergency Vehicles Plus competitors and assessment
Company assessmentBroad incumbents
- REV Group: Public specialty vehicle manufacturer (NYSE: REVG) and owner of major ambulance brands Wheeled Coach, Horton, Road Rescue, as well as fire apparatus makers KME, E-One, Ferrara, and Spartan. Competes with and supplies EV+.
- Rosenbauer America: U.S. operations of global fire apparatus manufacturer Rosenbauer, a core OEM partner of EV+. As both a supplier and a competing direct-sales channel, it is a key industry incumbent.
- KME (Kovatch Mobile Equipment): Custom fire apparatus manufacturer (REV Group subsidiary) producing pumpers, aerials, and rescue vehicles — competing OEM in the same fire apparatus market EV+ distributes.
- Crestline Industries: Canadian manufacturer of ambulances and small buses, competing in the ambulance OEM space with Type II and Type III configurations similar to those EV+ distributes.
- Pierce Manufacturing: Leading fire apparatus manufacturer (subsidiary of Oshkosh Corporation) and a dominant brand in pumpers, aerials, and rescues — competes for the same municipal fire department buyers that EV+ serves.
Direct peers
- Penn Care Inc. Ohio-based ambulance and emergency vehicle dealer providing sales, service, and remount operations to EMS and hospital customers — directly comparable to EV+'s ambulance and remount business.
- Foster Coach Sales: Wisconsin-based emergency vehicle dealer specializing in ambulances, including Type I, II, and III configurations, with service and remount capabilities — overlapping dealer footprint and customer mix.
- Atlantic Emergency Solutions: Regional emergency vehicle dealer serving the Mid-Atlantic with a multi-manufacturer portfolio (Pierce, Horton, Road Rescue) and service capabilities — closely comparable to EV+'s multi-brand dealer model.
- Siddons-Martin Emergency Group: Multi-brand emergency vehicle dealer and service provider serving fire and EMS agencies across Texas and the South, with a comparable authorized-dealer business model and in-house service operations.
Others
- Custom Truck One Source: Specialty truck upfitter, dealer, and rental company providing vehicle customization and aftermarket services — adjacent commercial vehicle services business with overlapping customer profiles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Emergency Vehicles Plus social profiles
Digital presenceEmergency Vehicles Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emergency Vehicles Plus leadership team
Management profileNumber of profiles
Profiles9 records
Emergency Vehicles Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emergency Vehicles Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emergency Vehicles Plus
What does Emergency Vehicles Plus do?
Emergency Vehicles Plus is a multi-line dealer of ambulances and fire apparatus, offering new vehicle sales, ambulance remounts, OEM parts, and certified repair services to fire departments, EMS agencies, and healthcare providers. The company supports the full emergency vehicle lifecycle through multiple physical service locations and mobile service units.
Is Emergency Vehicles Plus a public or private company?
Emergency Vehicles Plus is a private company. It is classified as unknown and is currently operating.
When was Emergency Vehicles Plus founded?
Emergency Vehicles Plus was founded in -1. It employs 1 to 10 people.
Where is Emergency Vehicles Plus based?
Emergency Vehicles Plus is headquartered in Holland, United States, in the North America region.
How does Emergency Vehicles Plus make money?
Four revenue lines are on record. New Emergency Vehicle Sales are the primary driver. The others are vehicle Remount Services, parts Sales and service and Repair.
Who are Emergency Vehicles Plus's main competitors?
Broad incumbents on record are REV Group, Rosenbauer America, KME (Kovatch Mobile Equipment), Crestline Industries and Pierce Manufacturing. Direct peers are Penn Care Inc., Foster Coach Sales, Atlantic Emergency Solutions and Siddons-Martin Emergency Group. Custom Truck One Source is listed as an others.
Does Emergency Vehicles Plus have an API?
No public API is recorded for Emergency Vehicles Plus.
What industry is Emergency Vehicles Plus in?
Emergency Vehicles Plus's product category is Emergency Vehicle Dealership. Its primary akta.pro industry code is HLAFANAN, Ambulance Fleet, Equipment & Logistics Services, with a secondary code of BPAIAGAC, Emergency Medical Services (EMS) & Ambulance Services. Its NAICS code is 62191 and its SIC code is 7500.