Road Rescue
Road Rescue designs and manufactures premium custom ambulances and emergency vehicles (Type 1, Type 3, Medium Duty) under the UltraMedic, RediMedic, and High-Risk Infection Control lines, selling through an exclusive U.S. and Canadian dealer network to fire departments, hospitals, and EMS providers as part of REV Group.
- Company typePrivate
- Founded1976
- HeadquartersBrooklyn Park, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Road Rescue does
Road Rescue, founded in 1976 and headquartered at 2737 North Forsyth Rd, Winter Park, Florida, designs and manufactures premium custom ambulances and emergency-rescue vehicles. The company operates as a brand within REV Group's REV Ambulance Group alongside three other ambulance marques, distributing through an exclusive national dealer network covering the United States and Canada. Its core engineering platform centers on a proprietary one-piece formed aluminum body construction (CurveForce Formed Corners with 50% fewer seams than most ambulances), the MaxForce collision-energy-dispersing mounting system, the V-MUX multiplex electrical architecture, and the Smart Display 5.0 human-machine interface. The product portfolio spans the UltraMedic fully customizable line (Type 1, Type 3, Medium Duty), the preconfigured RediMedic line launched in 2024 for rapid deployment, and the High-Risk Infection Control specialty model delivered to customers including the NIH. Safety features developed in partnership with IMMI include the Per4Max four-point restraint system, the RollTek rollover airbag (0.25-second deployment), and the 2026 MBrace frontal collision and rollover airbag system. Manufacturing is ISO 9001:2015 certified and uses robotic welding, laser cutting, and one-piece body-panel tooling. Road Rescue generates revenue primarily through hardware sales of ambulances to fire departments, hospitals, and EMS providers via its dealer network, with secondary revenue from aftermarket parts, warranty service, and remounting programs financed through REV Financial Services. Pricing is quote-based on chassis selection (Ford, Chevrolet, Dodge, Freightliner, International), customization, and optional safety modules, with no public price disclosure.
Road Rescue firmographics
Firmographics- Name
- Road Rescue
- Legal name
- REV Group, Inc.
- Website
- https://roadrescue.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Road Rescue designs and manufactures premium custom ambulances and emergency vehicles (Type 1, Type 3, Medium Duty) under the UltraMedic, RediMedic, and High-Risk Infection Control lines, selling through an exclusive U.S. and Canadian dealer network to fire departments, hospitals, and EMS providers as part of REV Group.
- Ownership category
- akta.pro rank
Road Rescue industry classification
Industry- Product category
- Ambulance and Emergency Vehicle Manufacturing
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
Keywords
Where Road Rescue is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Road Rescue business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Emergency Vehicle Sales: Road Rescue manufactures and sells ambulances and emergency vehicles including Type 1, Type 3, and Medium Duty configurations. Revenue is generated through direct sales to fire departments, hospitals, and emergency services via dealer network. Pricing is custom/quoted based on specifications.
- Parts and After-Sales Service: Aftermarket parts, warranty services, and remounting services provided through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom ambulance sales with quote-based pricing |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels5 records
Road Rescue product offering
Product offeringCore offering
Road Rescue designs and manufactures premium custom ambulances and emergency-rescue vehicles, offering Type 1, Type 3, Medium-Duty, and High-Risk Infection Control configurations under the UltraMedic (fully custom) and RediMedic (preconfigured, easy-to-spec) product lines. Vehicles are built on Ford, Chevrolet, Dodge/Ram, Freightliner, or International chassis at the ISO 9001:2015-certified Winter Park, Florida factory and feature proprietary safety, restraint, lighting, insulation, and electrical systems. Distribution and after-sales service are handled exclusively through a national dealer network in the U.S. and Canada.
Product overview
Road Rescue is a manufacturer of emergency ambulances operating under REV Group, producing a portfolio of Type 1, Type 3, and Medium-Duty ambulances under the UltraMedic and RediMedic brands. The UltraMedic line represents the premium, fully customizable offering, while RediMedic provides preconfigured, easy-to-spec alternatives. The product lineup includes purpose-built High-Risk Infection Control models for transporting patients with infectious diseases. Beyond the core ambulance products, Road Rescue offers engineered safety and performance features including the MBrace frontal airbag system, RollTek rollover airbag system, Per4Max multi-point restraint system, CurveForce formed corners, MaxForce mounting system, Brilliance lighting, WhisperQuiet insulation, and Smart Display 5.0 multiplex electrical controls. These products are distributed through a national dealer network across the U.S. and Canada, with manufacturing facilities in Winter Park, Florida.
Differentiator
Problem solved
Functional benefit
Brands
- UltraMedic: Premium ambulance line featuring Type 1, Type 3, and Medium Duty configurations with advanced engineering features.
- RediMedic
- MBrace
- RollTek
Products and services
- UltraMedic™ Type 1 Ambulance Premium, fully custom Type 1 ambulance built on Ford F450/F550 or Dodge Ram 4500HD/5500HD chassis, featuring the V-MUX multiplex electrical system and ER-inspired ergonomic interior for pre-hospital care. Sold via the national dealer network to fire departments, hospitals, and EMS providers.
- UltraMedic™ Type 3 Ambulance Premium custom Type 3 ambulance built on Chevrolet G3500/G4500 or Ford E450 chassis with engineered ergonomic environments for challenging pre-hospital missions; sold through dealers.
- UltraMedic™ Medium Duty Ambulance Medium-duty premium custom ambulance built on Chevrolet Silverado 5500HD, Freightliner M2, or International MV607 chassis with customizable specifications, safety features, and powerful performance for heavier-duty emergency response.
- High-Risk Infection Control Ambulance Purpose-built ambulance designed to safely transport patients with high-risk infectious diseases, featuring HEPA filters, cab crew-area isolation, and anti-microbial LED lighting; deployed to NIH among other customers.
- RediMedic™ Type 1 Ambulance Preconfigured, easy-to-spec Type 1 ambulance launched in 2024, delivering optimal pre-hospital care with Road Rescue DNA, Per4Max seatbelts, and ER-inspired interior on Ford, Chevrolet, or Dodge Ram chassis.
- RediMedic™ Type 3 Ambulance Preconfigured Type 3 ambulance launched in 2024 on Ford E-Series or Chevrolet G-Series chassis, featuring CurveForce™ formed corners, selectable options, and a composite interior that resists blood-borne pathogens.
Quantifiable outcome
- 50% fewer exterior body seams compared to most ambulances, reducing corrosion potential
- +2 more outcomes
Companies that use Road Rescue
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Road Rescue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Road Rescue partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- IMMIcoreIMMI, a global leader in safety, partnered with Road Rescue to develop and test the RollTek rollover airbag system and Per4Max multi-point restraint system. IMMI is known for safety systems used in fire apparatus and has extended this expertise to ambulance applications.
- FordcoreFord provides chassis for Road Rescue ambulances including F350, F450, F550, and E-Series. Road Rescue is a FordPro Qualified Upfitter. Chassis options include 4x2 and 4x4 configurations.
- ChevroletcoreChevrolet provides G-Series and Silverado chassis for Road Rescue ambulances including G3500, G4500, and Silverado 5500HD in both 4x2 and 4x4 configurations.
- DodgecoreDodge Ram provides B-Series and 4500HD/5500HD chassis for Type 1 ambulances.
- Siddons-Martin Emergency GroupcoreExclusive dealer for Utah. Partnership announced to ensure Utah fire departments, hospitals, and emergency services have access to Road Rescue ambulances with expert sales, service, and support.
- BFA of LA, Inc. (Bulldog Fire Apparatus)coreExclusive dealer for Louisiana. Partnership announced May 16, 2024 to represent Road Rescue brand throughout Louisiana, handling sales, service, and warranty. Highlighted in Firehouse magazine.
- SAVVIKminorSAVVIK member organization referenced as a dealer network partner for emergency vehicles.
- REV Financial ServicesminorREV Group's financial services division provides financing options for Road Rescue ambulance purchases through the company website.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Road Rescue competitors and assessment
Company assessmentDirect peers
- PL Custom Emergency Vehicles: U.S. manufacturer of Type I, II, and III ambulances and rescue vehicles. Comparable in scale, target customers (fire departments, EMS, hospitals), and build-to-order manufacturing approach, though primarily focused on East Coast markets.
- Braun Industries: Independent ambulance manufacturer producing Type I, II, and III ambulances plus custom specialty vehicles from Van Wert, Ohio. Closest non-REV competitor with similar premium positioning and overlapping dealer relationships in U.S. fire/EMS markets.
- Horton Emergency Vehicles: Sister brand within REV Group producing Type I, II, III, and Medium-Duty ambulances, plus specialty vehicles. Comparable as a fellow REV Ambulance Group competitor with overlapping products and dealer coverage in the U.S.
- American Emergency Vehicles (AEV): REV Ambulance Group sister brand manufacturing custom ambulances and remounts. Directly comparable product portfolio, distribution model, and customer segments to Road Rescue, with shared parent resources and competing dealer relationships.
- Crestline Coach: Canadian-based manufacturer of ambulances, specialty vehicles, and buses serving North American EMS, fire, and transit markets. Comparable in product category and customer base; its Canadian operations overlap with Road Rescue's Code Three dealer territory.
- Wheeled Coach Industries: Sister brand under REV Ambulance Group manufacturing Type I, II, and III ambulances on Ford, Chevrolet, and Mercedes chassis. Most directly comparable competitor given shared parent (REV Group), overlapping dealer networks, and similar customer base of fire departments and EMS agencies.
- Demers Ambulances: Canadian ambulance manufacturer producing Type I, II, and III ambulances plus specialty vehicles. Comparable product portfolio with emphasis on safety innovations and custom builds, serving similar fire department and EMS customers across North America.
Others
- Ford Pro: Chassis supplier for Road Rescue ambulances (F-350, F-450, F-550, E-Series). Road Rescue is a FordPro Qualified Vehicle Modifier. Adjacent ecosystem participant providing the underlying commercial vehicle platforms that Road Rescue upfits.
- IMMI: Strategic technology partner of Road Rescue, supplying the RollTek rollover airbag system and Per4Max restraint system. Comparable as a safety systems supplier to fire apparatus and ambulance manufacturers; adjacent ecosystem participant rather than a direct competitor.
Broad incumbents
- REV Group: Parent company of Road Rescue and a diversified specialty vehicle manufacturer with operations across fire & emergency, commercial, and recreational segments. Broadly incumbent across multiple vehicle categories, including fire trucks (E-ONE, KME, Ferrara) and ambulances (Road Rescue, Wheeled Coach, Horton, AEV).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Road Rescue social profiles
Digital presenceRoad Rescue compliance and trust
Trust signalCompliance1 record
Road Rescue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Road Rescue leadership team
Management profileNumber of profiles
Profiles1 record
Road Rescue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Road Rescue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Road Rescue
What does Road Rescue do?
Road Rescue designs and manufactures premium custom ambulances and emergency-rescue vehicles, offering Type 1, Type 3, Medium-Duty, and High-Risk Infection Control configurations under the UltraMedic (fully custom) and RediMedic (preconfigured, easy-to-spec) product lines. Vehicles are built on Ford, Chevrolet, Dodge/Ram, Freightliner, or International chassis at the ISO 9001:2015-certified Winter Park, Florida factory and feature proprietary safety, restraint, lighting, insulation, and electrical systems. Distribution and after-sales service are handled exclusively through a national dealer network in the U.S. and Canada.
Is Road Rescue a public or private company?
Road Rescue is a private company. It is classified as corporate owned and is currently operating.
When was Road Rescue founded?
Road Rescue was founded in 1976. It employs 5,001 to 10,000 people.
Where is Road Rescue based?
Road Rescue is headquartered in Brooklyn Park, United States, in the North America region.
How does Road Rescue make money?
Two revenue lines are on record. Emergency Vehicle Sales are the primary driver. The others are parts and After-Sales Service.
Who are Road Rescue's main competitors?
Direct peers on record are PL Custom Emergency Vehicles, Braun Industries, Horton Emergency Vehicles, American Emergency Vehicles (AEV), Crestline Coach, Wheeled Coach Industries and Demers Ambulances. Others are Ford Pro and IMMI. REV Group is listed as a broad incumbent.
Does Road Rescue have an API?
No public API is recorded for Road Rescue.
What industry is Road Rescue in?
Road Rescue's product category is Ambulance and Emergency Vehicle Manufacturing. Its primary akta.pro industry code is IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks). Its NAICS code is 33632 and its SIC code is 3713.