Vanner

What Vanner does

Vanner Handmade Tailor Made is a privately held, self-described small business headquartered in Criciúma, Santa Catarina, Brazil, that delivers brand creation and intellectual property protection services to microentrepreneurs, small business owners, and creative economy professionals (influencers, musicians, artists, podcasters). The company does not develop proprietary technology; instead, it operates as a service consultancy that orchestrates third-party platforms — Stripe for payments, Leadster for chatbot lead capture, JivoChat for unified customer communications, and the Google suite (Analytics, Search Console, Business Profile) for client digital presence — to deliver and support its offerings.

The core product portfolio is structured around three foundational services: Naming (brand name creation, including international projects for US clients), Branding (brand purpose, personality, and visual identity development), and Registro de Marca (trademark registration with Brazil's INPI, covering application through to certificate issuance and 10-year renewals, priced at R$ 1,350 entrance, R$ 1,750 at 12 months, R$ 500 at 10 years). These are extended by two recurring-revenue add-ons: Assessoria de Tecnologia, an annual subscription at R$ 936/year bundling hosting, domain, software updates, backups, technical support, Google Business Profile management, and chatbot integration; and Newswire, a monthly press-release distribution service at R$ 725–2,162/month reaching approximately 300 media outlets including Estadão, O Globo, Terra, Valor Econômico, and Google News. Consulting sessions (branding strategy, digital transformation assessment, trademark feasibility) are sold one at a time at R$ 75 per session via Stripe self-serve checkout.

Vanner's go-to-market is direct-to-consumer through its website, WhatsApp (two phone numbers, with WhatsApp serving as the primary contact channel), and the Leadster chat widget. There are no resellers, marketplaces, or intermediary channels; all sales are concluded domestically with one named specialist (Eliezer Cardoso) handling delivery. The company is LGPD-compliant, a signatory of Movimento ODS (Brazil's UN SDG movement), and serves an exclusively Brazilian SMB customer base with no disclosed funding, institutional investors, or parent entity.

Name

Vanner

Legal name

Vanner Handmade Tailor Made

Website

https://vanner.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Vanner Handmade Tailor Made is a privately held Brazilian consultancy in Criciúma, Santa Catarina, that delivers brand creation, trademark registration via INPI, technology advisory, and newswire distribution services directly to microentrepreneurs and small business owners via WhatsApp, website, and self-serve checkout.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Registration (Registro de Marca): One-time fee service for filing trademark applications with Brazil's INPI (Instituto Nacional da Propriedade Industrial). Includes initial filing and follow-up through registration.
2. Branding Consulting: Individual consulting sessions for branding strategy, digital transformation assessment, and trademark feasibility evaluation. Sold as one-time sessions via Stripe.
3. Newswire / Press Release Distribution: Monthly subscription service distributing press releases and corporate communications to a network of Brazilian media vehicles. Includes content production, editing, publication across 300+ sites, and performance reporting.
4. Technology Advisory: Annual subscription covering cloud hosting, domain management, software updates, backups, technical support, Google business profile management, and chatbot integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vanner Handmade Tailor Made is a Brazilian consultancy that creates and protects brands for microentrepreneurs and small businesses. Its core offering bundles three services: Naming (brand name creation), Branding (brand purpose, personality, and visual identity), and Registro de Marca (trademark registration through Brazil's INPI). Complementary offerings include an annual Assessoria de Tecnologia subscription (cloud hosting, domain, technical support, Google Business Profile management, chatbot integration) and a monthly Newswire press release distribution service.

Product overview

Vanner Handmade Tailor Made is a Brazilian branding and trademark consultancy offering an integrated suite of services that create and protect brands. The core portfolio comprises Naming (brand name creation), Branding (brand strategy and visual identity development), and Registro de Marca (trademark registration through INPI). These core services are supported by complementary add-ons including Assessoria de Tecnologia (technology advisory with cloud hosting, chatbot, and communication tool integrations) and Newswire (press release distribution to build brand authority). The company also offers consulting services for branding, trademark registration, and digital transformation. All services are delivered handcrafted and tailored to small and micro-business owners, with a focus on brand protection as a strategic priority.

Differentiator

Problem solved

Functional benefit

Products and services

• Naming (Brand Name Creation) Brand name creation service for businesses, including international naming projects for companies in the United States and Brazil. Develops distinctive, registrable brand names as part of Vanner's integrated brand creation offering.
• Branding Brand purpose and personality development service focused on brand strategy, visual identity creation, and market positioning for small and micro businesses in Brazil.
• Registro de Marca (Trademark Registration) Trademark registration service in Brazil through INPI (Instituto Nacional da Propriedade Industrial), covering the full registration process from initial filing through follow-up to certificate issuance, with a 10-year renewal option. Priced in three installments: R$ 1,350 entrance fee, R$ 1,750 at 12 months, and R$ 500 renewal at 10 years. INPI fee of R$ 400 is included.
• Assessoria de Tecnologia (Technology Advisory) Annual subscription service covering cloud hosting, .com.br domain management, software updates, hourly backups, technical support, Google Business Profile management, chatbot integration (Leadster), unified communications (JivoChat), and Google Analytics integration. Priced at R$ 936 per year.
• Newswire (Press Release Distribution) Monthly subscription service distributing press releases and corporate communications to a network of approximately 300 partner sites and 16,000 journalists across 200+ editorial sections (including Estadão, O Globo, Terra, Valor Econômico, and Google News). Includes content production, editing, publication, and performance reporting. Three tiers: Newswire Press Release at R$ 725/month, Informativo at R$ 1,626/month, Noticioso at R$ 2,162/month.
• Consultoria de Branding (Branding Consulting Session) Individual consulting session covering branding strategy development, delivered by Eliezer Cardoso. Priced at R$ 75 per session, purchased via Stripe self-serve link.
• Consultoria de Registro de Marca (Trademark Feasibility Consulting) Individual consulting session evaluating whether a brand name can be registered with INPI, with recommendations for a new name if the desired name is unavailable. Priced at R$ 75 per session.
• Consultoria de Transformação Digital (Digital Transformation Consulting) Individual consulting session assessing business digital maturity and recommending strategies to increase revenue through digital channels. Priced at R$ 75 per session.

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor.

• EstadãominorGTM or Marketing PartnerMajor Brazilian newspaper (Estado de S.Paulo) is listed as a partner vehicle in Vanner's newswire service. When clients purchase the newswire/press release service, their content is distributed to and potentially published by Estādão among other media outlets in the network.
• O GlobominorGTM or Marketing PartnerMajor Brazilian newspaper (O Globo) is listed as a partner vehicle in Vanner's newswire service for content distribution to journalists and media outlets.
• TerraminorGTM or Marketing PartnerBrazilian web portal (Terra) is listed as a partner vehicle in Vanner's newswire service network for press release distribution.
• Valor EconômicominorGTM or Marketing PartnerBrazilian business newspaper (Valor Econômico) is listed as a partner vehicle in Vanner's newswire service for business-focused press release distribution.
• Google NewsminorGTM or Marketing PartnerGoogle News is listed as a media partner in Vanner's newswire distribution network. Press releases distributed through the newswire service may be indexed by Google News.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Global brand strategy consultancy with a São Paulo office. Comparable as a broad incumbent in the brand strategy and visual identity space where Vanner operates, though Interbrand serves multinational and large enterprise clients with a much wider portfolio and brand research capabilities.
• Locaweb: Major Brazilian web hosting and digital services provider (B3-listed) offering cloud hosting, .com.br domains, email, and managed services. Comparable as a broad incumbent in the tech advisory and hosting layer Vanner bundles into Assessoria de Tecnologia, though Locaweb is a B2B infrastructure vendor rather than an SMB-facing consultancy.
• Kasznar Leonardos: Established Brazilian IP law firm specializing in trademarks, patents, and copyright. Comparable as another incumbent in INPI trademark filing where Vanner operates, though Kasznar serves enterprise clients and offers full IP counsel rather than an SMB-focused integrated service.
• Landor & Fitch: Global brand strategy and design consultancy. Operates in the same brand strategy, naming, and visual identity space as Vanner, though Landor & Fitch serves global enterprise clients rather than the Brazilian microentrepreneur segment Vanner targets.
• Dannemann Siemsen: Major Brazilian intellectual property law firm handling trademark registration with INPI. Comparable to Vanner's Registro de Marca service, though Dannemann serves larger corporate clients and covers full-spectrum IP law (patents, contracts, litigation) rather than integrated branding plus filing for SMBs.
• Edelman Brasil: Brazilian arm of global PR firm Edelman, with media relationships, journalist outreach, and corporate communications capabilities. Comparable as a broad incumbent in the press release distribution and credibility-building layer where Vanner's Newswire service operates, though Edelman serves enterprise clients with full-service PR programs rather than SMB self-serve distribution.
• FutureBrand: Global brand consultancy (part of Interpublic Group) with presence in Brazil, focused on brand strategy, naming, and identity. Comparable as a broad incumbent in branding services where Vanner competes, though FutureBrand targets enterprise clients rather than the microentrepreneur segment Vanner targets.

Others

• Leadster: Brazilian conversational marketing and chatbot platform used by Vanner as a website lead capture tool. Comparable as an enabling technology partner rather than a direct competitor; Leadster provides the chat funnel that Vanner layers consulting, branding, and execution services on top of.

Emerging players

• 99designs (Brasil): Online design marketplace connecting businesses with freelance designers for logos, branding, and visual identity. Comparable to Vanner's naming and visual identity offerings via a digital/marketplace channel, though 99designs uses crowdsourced freelancers rather than an integrated single-specialist model with IP filing.

Regional players

• Pande Branding: Brazilian brand consultancy focused on naming, visual identity, and brand strategy for Brazilian businesses. Comparable to Vanner as a Brazil-based naming and branding agency operating in the same category, though Pande serves larger clients and does not bundle INPI registration into its offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vannerhandmade
• LinkedInlinkedin.com/company/vannertailormade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanner