Emotional Paycheck Institute of Canada (Salario Emocional)
The Emotional Paycheck Institute of Canada is a privately held education and professional-services firm that sells certification programs, online courses, books, and the proprietary TARRIX assessment platform for measuring 'Emotional Salary' (non-financial compensation), primarily serving HR professionals and people leaders across Spanish-speaking Latin America via its five regional offices.
- Company typePrivate
- Founded-
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Emotional Paycheck Institute of Canada (Salario Emocional) does
Emotional Paycheck Institute of Canada, legally operated by A.R.O. Coaching and Teambuilding Services Inc. and founded in 2011 by Dr. Jaime Leal, is a privately held educational and professional-services firm that specializes in 'Salario Emocional' (Emotional Salary) — the non-financial dimensions of compensation. The institute sells a tiered learning portfolio to individual professionals and corporate clients: an entry-level basic course (USD $150), an accelerated Bootcamp (USD $250), a Formation in Wellness Leader (USD $600 / Transformar tier), and the flagship 12-week 'Certificación de Embajadores del Salario Emocional' (USD $1,350 / Escalar tier) delivered via live sessions, mentoring, and a proprietary e-learning platform. Content is largely Spanish-language and is grounded in positive psychology frameworks (PERMA), Graves' theory of seven motivations, and the founder's own publications.
The core technology is TARRIX, a proprietary assessment platform that measures nine elements of Emotional Salary, seven Graves motivations, and five wellness categories, with text-based inputs and described AI capabilities for analysis, predictive insights, and personalized recommendations. The institute reports 17,000+ TARRIX evaluations across 18+ countries and publishes an annual report derived from that dataset. Products include books ('El Método del Salario Emocional', 'La Fogata del Bienestar', 'Lidera con bienestar'), training kits (UNO A UNO Leader Kit), virtual conferences, and add-on frameworks such as E.F.C. (Equity Flow Chart) and R.I.C.O.T.T. onboarding, sold through a proprietary e-commerce store plus third-party platform nas.io.
Go-to-market is hybrid: sales-led via website, WhatsApp, and email for enterprise and certification buyers; event-driven via bootcamps, webinars, and workshops; and community-led via an alumni/ambassador network and Spanish-language content marketing. The institute maintains regional offices in Mexico, Ecuador, Guatemala, Costa Rica, and the Dominican Republic, and holds university and association partnerships (UPSA, USAC, ESPOL, INTECAP, ASOEGRE) alongside HRCI Authorized Provider status. Commercial buyers are split between individual course purchasers and corporate training/consulting engagements, with no publicly disclosed revenue or enterprise customer concentration.
Emotional Paycheck Institute of Canada (Salario Emocional) firmographics
Firmographics- Name
- Emotional Paycheck Institute of Canada (Salario Emocional)
- Legal name
- A.R.O. Coaching and Teambuilding Services Inc.
- Website
- https://emotionalpaycheck.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Emotional Paycheck Institute of Canada is a privately held education and professional-services firm that sells certification programs, online courses, books, and the proprietary TARRIX assessment platform for measuring 'Emotional Salary' (non-financial compensation), primarily serving HR professionals and people leaders across Spanish-speaking Latin America via its five regional offices.
- Ownership category
- akta.pro rank
Emotional Paycheck Institute of Canada (Salario Emocional) industry classification
Industry- Product category
- Workplace Wellness Training and Employee Engagement Education
- NAICS
- Human Resources Consulting Services (541612), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
- akta.pro secondary industries
- Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Compensation, Benefits & Rewards Consulting (BPAHAGAF), Compensation, Benefits & Total Rewards Training (EDABAIAD)
Keywords
Where Emotional Paycheck Institute of Canada (Salario Emocional) is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Emotional Paycheck Institute of Canada (Salario Emocional) business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Certification Programs: International certification programs in Emotional Salary for HR professionals, managers, and leaders. Programs include 12-week intensive certifications and specialized training tracks with live sessions and e-learning platform access.
- Course Sales: Online courses including basic courses, bootcamps, and wellness leadership formation sold individually through e-commerce platform.
- Product Sales: Sale of books, training kits, conference recordings, and digital resources through online store.
- TARRIX Assessment Services: AI-powered emotional salary measurement tool with demo samples, group assessments for teams and departments, and annual reports.
- Corporate Training & Consulting: Enterprise engagements for implementing emotional salary programs, teambuilding workshops, conferences, and private seminars for organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Entender (Basic Course) - Entry-level wellness awareness |
| One time/ perpetual license | One time/ perpetual license | Transformar (Leadership Formation) - Team leader development |
| One time/ perpetual license | One time/ perpetual license | Escalar (Certification) - Organizational leadership transformation |
| One time/ perpetual license | One time/ perpetual license | Basic Emotional Salary Course |
| One time/ perpetual license | One time/ perpetual license | Bootcamp Emotional Salary |
| One time/ perpetual license | One time/ perpetual license | Formation in Wellness Leader |
| Unit Pricing | One time/ perpetual license | Books and Resources |
| Unit Pricing | One time/ perpetual license | UNO a UNO with Jaime (Coaching) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Emotional Paycheck Institute of Canada (Salario Emocional) product offering
Product offeringCore offering
The Emotional Paycheck Institute of Canada delivers specialized training, certification programs, and assessment services in Emotional Salary (Salario Emocional) methodology, a framework for measuring and improving non-financial compensation in the workplace. Core products include the proprietary TARRIX assessment tool (which measures 9 elements of Emotional Salary, 7 employee motivations via Graves' theory, and 5 wellness categories), a 12-week flagship Ambassador Certification program, tiered online courses (basic, bootcamp, leadership formation), books and training kits, virtual conferences, and an annual industry report. The methodology integrates positive psychology (PERMA model), workload balancing systems (E.F.C.), onboarding frameworks (R.I.C.O.T.T.), and one-on-one leadership conversation tools (UNO A UNO).
Product overview
The Emotional Paycheck Institute of Canada offers a portfolio of educational products and services centered on Emotional Salary (Salario Emocional) — non-financial compensation that impacts employee satisfaction, well-being, and organizational outcomes. The core offering is the TARRIX assessment platform, which measures 9 elements of emotional salary, 7 motivations (Graves theory), and 5 well-being categories across 17,000+ evaluations in 18+ countries. The institute's flagship certification is the 12-week 'Certificación de Embajadores del Salario Emocional' program, which trains leaders to implement emotional salary strategies using tools like TARRIX, UNO A UNO conversation methodology, EFC workload charts, and the calculator for turnover costs. The product suite includes tiered learning options: an introductory 'Curso Básico' (20 hours), an accelerated 'Bootcamp' (12 hours/6 sessions), and the comprehensive certification (100+ hours/12 weeks). Supporting products include books ('El Método del Salario Emocional', 'La Fogata del Bienestar'), training kits, virtual conferences, and the annual Emotional Salary Report. All offerings are delivered primarily in Spanish through a proprietary e-learning platform with live sessions, available in formats from individual self-study to enterprise group programs.
Differentiator
Problem solved
Functional benefit
Brands
- TARRIX: First tool that measures the quality of Emotional Paycheck perceived by collaborators, measuring 9 elements of emotional salary, Graves theory motivations, 5 wellbeing categories, and providing practical solutions with accessible strategies.
Products and services
- TARRIX Assessment Tool Proprietary AI-powered assessment platform that measures the quality of Emotional Salary perceived by employees, including 9 elements of emotional salary, 7 fundamental motivations via Graves' theory, and 5 wellness categories. Provides detailed measurement, urgency analysis, and personalized wellness recommendations for individuals, teams, and departments.
- Certificación de Embajadores del Salario Emocional 12-week international certification program training professionals to implement Emotional Salary methodologies. Includes 100+ training hours, real project development, TARRIX and UNO A UNO tools, 10 mentoring sessions, 4 TARRIX tests, and official certificate. Priced at USD $1,350 for individuals with group discounts available.
- Curso Básico De Salario Emocional Introductory online course covering basic concepts of positive psychology and Emotional Salary. 100% online with e-learning platform access, 20 hours of study, 2 live sessions, digital work manual, 1 TARRIX trial test, printed textbook, diploma, and electronic badge. Priced at USD $99 (Entender tier) to USD $150.
- Bootcamp De Salario Emocional Accelerated learning program for leaders with limited time, delivering Emotional Salary strategy through 6 live classes (12 hours total). Covers well-being, positive psychology, balanced leadership, EFC workload distribution, rotation impact, and TARRIX measurement. Priced at USD $250.
- Formación en Líder del Bienestar Training program for team leaders who want to lead with well-being and become talent magnets. Includes 5 live sessions, 1 TARRIX test, Kit Líder del Bienestar (Book, Cards, and course), 4 mentoring sessions, and diploma. Priced at USD $600 to USD $650.
- La Fogata del Bienestar (Course and Book) Course for awareness and generating well-being strategies in organizations, paired with the companion book. Book presents findings from 17,000+ person study and explains six essential wellness categories. Book priced at USD $29.99.
- El Método del Salario Emocional (Book) Foundational book for the Emotional Paycheck Ambassador certification. Integrates scientific evidence, theory, and statistical data on the impact of well-being in organizations. Priced at USD $89.99.
- Kit UNO a UNO Training kit for one-on-one leadership conversations, including cards and online course. Methodology for measuring workload overload, preventing burnout, and elevating productivity through emotionally intelligent conversations. Priced at USD $65.00.
- Conferencia Virtual de Salario Emocional Virtual conference on Emotional Salary for organizations, delivered online with expert speakers covering topics related to employee well-being and organizational culture. Conference recordings priced from USD $17.00.
- Reporte Anual de Salario Emocional Annual report on Emotional Salary trends, well-being, and emotional compensation based on data from thousands of applications across multiple countries. Provides statistics and practical strategies for organizations.
- E-Learning Platform Online learning platform for course delivery, student registration, progress tracking, and certification management. Accessible at emotionalpaycheck.com/elearning with student support resources.
- Corporate Training & Consulting Enterprise engagements for implementing emotional salary programs, teambuilding workshops, conferences, and private seminars for organizations. Group discounts available for 10+ employees from the same company.
- UNO a UNO with Jaime (Personal Coaching) Personal one-on-one coaching session with Dr. Jaime Leal for personalized Emotional Salary guidance. Priced at USD $365.61 per session.
Quantifiable outcome
- 51% reduction in employee turnover
- +7 more outcomes
Companies that use Emotional Paycheck Institute of Canada (Salario Emocional)
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Emotional Paycheck Institute of Canada (Salario Emocional) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Emotional Paycheck Institute of Canada (Salario Emocional) partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- Human Resources Certification Institute (HRCI)coreAuthorized provider status requiring annual renewal with methodological rigor and continuous updating. HRCI is a premier global certification body for HR professionals.
- Universidad Católica Boliviana San Pablo (UPSA)flagshipBolivian university that has collaborated or utilized Emotional Paycheck programs for its academic base and results in commitment and workplace climate.
- Universidad de San Carlos de Guatemala (USAC)flagshipGuatemalan university partner for Emotional Salary program implementation and academic collaboration.
- Escuela Superior Politécnica del Litoral (ESPOL)flagshipEcuadorian university that has collaborated with Emotional Paycheck programs for scientific base and workplace commitment results.
- Asociación de Employers Gremiales de Costa Rica (ASOEGRE)coreCosta Rican employer association partner for Emotional Salary program implementation in the region.
- Instituto Técnico de Capacitación y Productividad (INTECAP)coreGuatemalan technical training institute collaborating on Emotional Salary methodology and workforce development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Emotional Paycheck Institute of Canada (Salario Emocional) competitors and assessment
Company assessmentDirect peers
- BetterUp: BetterUp is a coaching and wellbeing platform for enterprises, combining AI-driven assessments with 1:1 coaching. It directly competes with Emotional Paycheck in the workplace wellbeing and assessment-plus-training category, but at significantly larger scale and with venture backing.
- Hogan Assessments: Hogan Assessments provides proprietary personality and behavioral assessment tools used in leadership development and talent management. It is comparable to Emotional Paycheck's TARRIX assessment for organizational applications and HR/leadership buyers.
- Calm Business: Calm Business offers mental wellness subscriptions for employees, addressing stress, sleep, and burnout. It competes in the same workplace-wellbeing category, particularly against Emotional Paycheck's burnout and stress-management offerings.
- Culture Amp: Culture Amp is an employee engagement and performance platform with survey, analytics, and development capabilities. It overlaps with Emotional Paycheck in measuring and acting on employee experience, though Culture Amp is far more software-centric and globally scaled.
- FranklinCovey: FranklinCovey provides leadership training, certification programs, and organizational development content for enterprises globally. It is directly comparable to Emotional Paycheck in the methodology-driven leadership training and certification category.
- Limeade (Personify Health): Limeade is an employee wellbeing and engagement platform used by mid-market and enterprise customers. Like Emotional Paycheck, it combines measurement (engagement surveys) with interventions (wellbeing programs), making it a comparable, though more software-centric, peer.
- Wiley (Everything DiSC / TalentSmart): Wiley owns established emotional intelligence and behavioral assessment products (Everything DiSC, PXT, TalentSmart EQ). It competes with Emotional Paycheck in selling proprietary assessments and training content to HR and leadership development buyers.
- Headspace for Work: Headspace for Work delivers mental wellness, meditation, and coaching to employers. Both companies target the same HR buyer seeking to improve employee wellbeing, engagement, and retention through measurable programs.
Broad incumbents
- Gallup: Gallup is a global analytics and advisory firm whose workplace research and Q12 engagement framework is cited by Emotional Paycheck. Both sell engagement measurement, leadership development, and consultancy to HR leaders, but Gallup operates at vastly broader scale.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering leadership development, talent assessment, and rewards consulting. It competes with Emotional Paycheck across HR consulting, assessment, and total rewards advisory, though at massive scale.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Emotional Paycheck Institute of Canada (Salario Emocional) social profiles
Digital presenceEmotional Paycheck Institute of Canada (Salario Emocional) compliance and trust
Trust signalCompliance4 records
Emotional Paycheck Institute of Canada (Salario Emocional) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emotional Paycheck Institute of Canada (Salario Emocional) leadership team
Management profileNumber of profiles
Profiles2 records
Emotional Paycheck Institute of Canada (Salario Emocional) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emotional Paycheck Institute of Canada (Salario Emocional) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emotional Paycheck Institute of Canada (Salario Emocional)
What does Emotional Paycheck Institute of Canada (Salario Emocional) do?
The Emotional Paycheck Institute of Canada delivers specialized training, certification programs, and assessment services in Emotional Salary (Salario Emocional) methodology, a framework for measuring and improving non-financial compensation in the workplace. Core products include the proprietary TARRIX assessment tool (which measures 9 elements of Emotional Salary, 7 employee motivations via Graves' theory, and 5 wellness categories), a 12-week flagship Ambassador Certification program, tiered online courses (basic, bootcamp, leadership formation), books and training kits, virtual conferences, and an annual industry report. The methodology integrates positive psychology (PERMA model), workload balancing systems (E.F.C.), onboarding frameworks (R.I.C.O.T.T.), and one-on-one leadership conversation tools (UNO A UNO).
Is Emotional Paycheck Institute of Canada (Salario Emocional) a public or private company?
Emotional Paycheck Institute of Canada (Salario Emocional) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Emotional Paycheck Institute of Canada (Salario Emocional) founded?
Emotional Paycheck Institute of Canada (Salario Emocional) was founded in -1. It employs 11 to 50 people.
Where is Emotional Paycheck Institute of Canada (Salario Emocional) based?
Emotional Paycheck Institute of Canada (Salario Emocional) is headquartered in Mississauga, Canada, in the North America region.
How does Emotional Paycheck Institute of Canada (Salario Emocional) make money?
Five revenue lines are on record. Professional Certification Programs are the primary driver. The others are course Sales, product Sales, TARRIX Assessment Services and corporate Training & Consulting.
Who are Emotional Paycheck Institute of Canada (Salario Emocional)'s main competitors?
Direct peers on record are BetterUp, Hogan Assessments, Calm Business, Culture Amp, FranklinCovey, Limeade (Personify Health), Wiley (Everything DiSC / TalentSmart) and Headspace for Work. Broad incumbents are Gallup and Korn Ferry.
Does Emotional Paycheck Institute of Canada (Salario Emocional) have an API?
No public API is recorded for Emotional Paycheck Institute of Canada (Salario Emocional).
What industry is Emotional Paycheck Institute of Canada (Salario Emocional) in?
Emotional Paycheck Institute of Canada (Salario Emocional)'s product category is Workplace Wellness Training and Employee Engagement Education. Its primary akta.pro industry code is BPACAPAO, Wellbeing, Mental Health & Employee Assistance (EAP), with a secondary code of BPACAMAI, Emotional Intelligence, Motivation & Culture-Fit Assessments. Its NAICS code is 541612 and its SIC code is 8200.