E-Motion Fitness Community

What E-Motion Fitness Community does

E-Motion Fitness Community is a private, single-location business-class fitness club operating from a 2,500 m² facility at vul. Kropyvnytskogo, 10, in central Kyiv, Ukraine. The club offers a comprehensive wellness stack anchored on premium Italian Technogym equipment (the official Olympic and Paralympic Games supplier), an 18-meter pool with a chlorine-free three-level purification system, Italian Starpool SPA zones (Finnish and Roman saunas, ice generators, jacuzzi), and an Omnia functional training station with Kinesis FullGravity rehabilitation capability. It runs 25+ group class directions including TRX, Pilates, Yoga, Boxing, Cycle, Barre, Aqua Aerobics, and Mind&Body programming, supported by certified personal trainers who build individualized programs informed by fitness testing and dietary recommendations.

The business model is a vertically integrated subscription fitness club monetized through multiple recurring tiers (Keep Fit Max, Keep Fit, Keep Fit Morning, Fitness Lunch, Happy Hours, Kids' Card, Junior Card, and Keep Fit Max AQUA), unit-priced studio class cards (10, 15, 30 sessions), one-off guest visits, gift certificates, personal training sessions, and a B2B corporate program with tiered 20-40% team-size discounts. Distribution is omnichannel but local: walk-in reception, phone-based inside sales (+38 050 419-55-92), email ([email protected]), a mobile app for booking and payments, plus mutual cross-promotion partnerships with four Ukrainian hotels (Puscha, Hlibivka, Yaremche, BANKHOTEL) and a refer-a-friend program that rewards membership extensions.

The company targets four primary segments: individual adults seeking premium full-service fitness and relaxation; corporate clients purchasing employee wellness; families with children (Kids' Card 6-14, Junior Card 14-17); and rehabilitation clients using the Kinesis station. Pricing in Ukrainian Hryvnia is not publicly disclosed; corporate and referral discounts are the principal mechanism for yield management. The company is privately held, reports no external funding, and operates a single site with five listed employees.

Name

E-Motion Fitness Community

Legal name

Emotion Fitness

Website

https://e-motion.fitness

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

E-Motion Fitness Community is a privately held, single-location premium fitness club in central Kyiv, Ukraine, operating a 2,500 m² facility with Technogym equipment, a chlorine-free 18-meter pool, Starpool SPA, and 25+ group classes, serving individual adults, corporate clients, families, and rehabilitation users via subscription tiers and a mobile app.

Ownership category

akta.pro rank

Product category

Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Fitness club memberships
• Group fitness classes
• Personal training services
• Pool and spa access
• Corporate wellness programs

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fitness Membership Subscriptions: Recurring subscription revenue from various membership tiers including Keep Fit Max, Keep Fit, Keep Fit Morning, Fitness Lunch, Happy Hours, Kids' Card, Junior Card, and Guest visits. Duration options from 1 month to 12 months with corporate discounts available.
2. Studio Class Cards: One-time purchases of studio class cards providing access to specific number of studio sessions (10, 15, or 30 sessions) valid for 3-6 months.
3. Pool & SPA Access: Separate membership and guest access options for pool, jacuzzi, and sauna facilities.
4. Gift Certificates: One-time purchase gift certificates for any membership at the fitness club.
5. Personal Training Sessions: Revenue from personal training sessions with professional instructors, recommended for beginners, children, elderly, athletes before competitions, and rehabilitation patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

E-Motion Fitness Community operates a 2,500 m² business-class fitness club in central Kyiv, Ukraine, providing gym access, group fitness classes, personal training, an 18-meter pool with SPA zone (saunas, jacuzzi), Mind&Body programs, and functional training. The club offers premium Italian Technogym equipment, certified trainers, and tiered subscription memberships with corporate programs.

Product overview

E-Motion Fitness Community is a business-class fitness club offering a comprehensive suite of fitness services. The portfolio includes a premium Technogym-equipped gym facility with dedicated zones for free weights, strength machines, cardio, and functional training; over 25 group class programs (Body Sculpt, Interval, Stretching, TRX, Body Pump, Yoga, Pilates, Boxing, Cycle, Barre, dance classes, and more); personal training with certified instructors; Mind&Body wellness programs; functional training using Omnia stations and TRX; and a Pool & SPA area with 18-meter pool, Finnish/Roman saunas, and jacuzzi. Membership options range from single visits to annual subscriptions including Keep Fit Max, Keep Fit, Keep Fit Morning, Fitness Lunch, Happy Hours, and specialty cards for teens and children. The club also offers gift certificates, a corporate fitness program, and a mobile app for workout management and booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Facility Access (Тренажерна зала)

Quantifiable outcome

• 18-meter pool with chlorine-free purification system safe for children and allergy sufferers
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TechnogymcoreTechnology or IntegrationOfficial supplier of premium fitness equipment. Italian company Technogym (The Wellness Company) is the official supplier of fitness equipment for Olympic and Paralympic Games. E-MOTION provides Technogym equipment including Omnia functional training stations, Kinesis rehabilitation stations, SkillRun treadmills, and comprehensive gym equipment.
• StarpoolcoreTechnology or IntegrationItalian company supplying SPA zone equipment including Finnish and Roman saunas, ice generators, and spa technology for the wellness area.
• Congress-Hotel Puscha (Пуща)minorGTM or Marketing PartnerPartnership program offering 10% bonus discount for conferences, seminars, recreation and celebrations at the hotel.
• Country Hotel Hlibivka (Глібівка)minorGTM or Marketing PartnerPartnership program offering 10% bonus discount for conferences, seminars, recreation and celebrations at the hotel.
• Club Hotel YaremcheminorGTM or Marketing PartnerPartnership program offering 10% bonus discount for conferences, seminars, recreation and celebrations at the hotel.
• BANKHOTELminorGTM or Marketing PartnerPartnership program offering 10% bonus discount for conferences, seminars, recreation and celebrations at the hotel.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Technogym: Italian premium fitness equipment manufacturer and official Olympic/Paralympic supplier that equips E-Motion. Comparable not as a competing club but as the equipment/technology ecosystem partner whose brand association E-Motion leverages.

Broad incumbents

• Fitness First: Global mid-to-premium fitness chain with group classes, personal training, and wellness amenities across multiple markets. Comparable as a multi-location fitness club operator with overlapping membership and group-class business model.
• Equinox: US-headquartered luxury fitness operator known for premium equipment, design-led clubs, group classes, and spa/wellness amenities. Comparable to E-Motion as a premium-segment, full-service fitness brand competing on experience and equipment quality rather than price.
• David Lloyd Leisure: European premium family-focused health club chain with pools, group classes, personal training, and SPA facilities. Comparable to E-Motion's family-oriented positioning (Kids'/Junior cards, pool, SPA) and premium-club operating model.
• Virgin Active: International premium fitness club operator offering group classes, pools, wellness, and personal training across multiple geographies. Comparable as a broader incumbent offering the same combination of premium equipment, classes, and wellness amenities.
• Gold's Gym: Iconic global fitness franchise with strength-training focus, group classes, and personal training. Comparable as a broad incumbent in the fitness-club category, though more strength-oriented and less SPA/pool-centric than E-Motion.

Direct peers

• World Class: Premium fitness club chain operating in Ukraine (Kyiv) and CIS with multiple locations, group classes, pools, SPA zones, and personal training. Directly comparable as a premium-segment fitness operator in the same Kyiv market with similar full-service club offerings.
• Sport Life: Largest Ukrainian fitness chain with multiple locations across Kyiv. Comparable as a domestic premium/mid-market fitness club operator offering memberships, group programs, pools, and personal training to a similar customer base.
• Fitness Academy: Kyiv-based premium fitness club operator offering memberships, group classes, pools, and personal training. Directly comparable to E-Motion as a similarly positioned premium single-city fitness operator with overlapping service mix.
• 4Fitness (Ukraine): Ukrainian fitness club chain with locations in Kyiv, offering memberships, group classes, and personal training. Comparable as a domestic fitness club competitor serving the same Kyiv consumer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/e-motion-fitness-community

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Motion Fitness Community