Emovet Oy

What Emovet Oy does

Emovet Oy is a Finnish veterinary services company headquartered in Vantaa, Finland, specializing in preventive healthcare for cattle farms. The company focuses on developing and growing dairy and beef cattle operations, offering a portfolio of integrated services that include herd health planning, embryo flushing and transfer for genetic improvement, professional training programs (including "Smart Cows" behavior training and on-farm group sessions on hoof health, fertility, calf health, and udder health), and resale of Easi-Scan wireless ultrasound equipment for large animal practice. Emovet's veterinarians function as expert partners embedded directly on-farm, delivering field-based services across Finland and maintaining a strategic vantage point on herd fertility and reproductive technology.

The company is a wholly-owned subsidiary of Faba osk, a Finnish agricultural cooperative with approximately 280 employees that owns several complementary subsidiaries including FinnLacto (dairy technology), F Tekniikka (barn technology), and Suomen Bioturva. Emovet benefits from the Faba cooperative's broader ecosystem of cattle breeding, insemination, and genetic evaluation services (via VikingGenetics and NAV), and uses the cooperative's network to market and distribute its offerings. Its experts are Neuvo-certified by Ruokavirasto (Finnish Food Authority), enabling eligible farms to claim up to €2,000/year in government subsidy (Neuvo-raha) toward Emovet consulting fees, with consulting billed at €75/hour and a €1,500 cap per visit. With approximately seven employees, Emovet operates as a small, specialized clinical and training unit within the cooperative's larger agricultural services platform.

Revenue is generated through three streams: per-visit veterinary service fees (the primary model), hardware resale of Easi-Scan ultrasound devices, and training services (including paid group sessions). Go-to-market is enterprise field sales, with direct farmer-to-veterinician contact and visibility through the parent Faba.fi digital ecosystem, agricultural industry events, and the Neuvo-raha advisory channel. The addressable customer base is fragmented across Finland's dairy and beef cattle farms, with no concentration in any single enterprise account. Public pricing is not fully disclosed; a general price list is referenced and the parent Faba publishes a comprehensive service price list covering Emovet services.

Name

Emovet Oy

Legal name

Emovet Oy

Website

https://emovet.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Emovet Oy is a Finnish veterinary services subsidiary of Faba osk cooperative, delivering on-farm preventive health planning, embryo flushing, training, and Easi-Scan ultrasound distribution to dairy and beef cattle farms across Finland.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Veterinary Services (541940), Support Activities for Animal Production (1152)

SIC

Agricultural Services (700)

akta.pro primary industry

Reproductive & Theriogenology Services (Breeding Soundness, Fertility, AI Support) (AFACADAC)

akta.pro secondary industries

Livestock Health & Welfare Support Services (Vaccination Clinics, Biosecurity Implementation) (AFACAEAK), Reproductive Health & Herd Fertility Programs (Preg Checks, Calving/Lambing Support) (AFACALAG)

Keywords

• Veterinary health services
• Cattle health planning
• Embryo transfer services
• Livestock ultrasound equipment
• Farm training services

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary Service Fees: Emovet veterinarians provide on-farm health services including health planning, embryo flushing, animal training, and other livestock health consultations. Services are priced per visit with Neuvo-raha subsidy available.
2. Equipment Sales: Sale of Easi-Scan ultrasound equipment and accessories for large animal practice to veterinarians and livestock operations.
3. Training Services: Training services for cattle farmers and industry professionals, including 'Smart Cows' behavior training, on-farm group training sessions on hoof health, fertility, calf health, and udder health. Fees shared among participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Emovet Oy is a Finnish veterinary company specializing in cattle health services for developing and growing cattle farms. The company delivers on-farm veterinary services including comprehensive herd health planning, embryo flushing and transfer for genetic improvement, training services for producers and farm staff, and the distribution of Easi-Scan wireless ultrasound devices for large animal practice. Services are delivered directly on customer farms across Finland by Emovet's own veterinarians.

Product overview

Emovet Oy is a veterinary company specializing in cattle health services for developing and growing cattle farms. The company offers a portfolio of integrated services including health planning (Emovet-terveydenhuoltosuunnitelma), embryo flushing (Alkiohuuhtelut), professional training services (Koulutukset), and ultrasound equipment sales (Easi-Scan). The company focuses on preventive cattle healthcare, with veterinarians providing expert services in reproduction, animal training, and embryo technology. Emovet is a subsidiary of Faba osk, a Finnish cooperative providing breeding and insemination services.

Differentiator

Problem solved

Functional benefit

Products and services

• Emovet-terveydenhuoltosuunnitelma (Emovet Health Planning)

Quantifiable outcome

• Government subsidy (Neuvo-raha) covers up to 2000 €/year per farm for consulting services

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• Faba oskcoreStrategic or Co-development PartnerFaba osk is the parent cooperative and owner of Emovet Oy. As a subsidiary, Emovet operates within Faba's broader ecosystem of cattle breeding, insemination, and technology services. Faba serves as the primary organizational platform through which Emovet's services are marketed and delivered to cattle farms.
• VikingGeneticsmoderateTechnology or IntegrationFaba osk operates in close cooperation with VikingGenetics, the Nordic insemination company, and breeding value calculation company NAV. This partnership connects Faba's breeding and genetic services, which include embryo flushing services offered by Emovet.
• Ruokavirasto (Finnish Food Authority)moderateOthersEmovet experts hold Neuvo-rights allowing them to provide advisory services subsidized through the Neuvo-raha program administered by Ruokavirasto. Farms can use Neuvo-raha (up to 2000 €/year) to cover consulting costs with Emovet and Faba advisors.
• FinnLacto OyminorStrategic or Co-development PartnerFinnLacto Oy is a subsidiary of Faba osk alongside Emovet, operating in the dairy technology and services space, complementing the livestock health services offered by Emovet.
• F Tekniikka OyminorStrategic or Co-development PartnerF Tekniikka Oy is a Faba subsidiary focused on barn technology, complementing Emovet's livestock health services with technology solutions for cattle facilities.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Elanco Animal Health: Global animal health company with a cattle, beef, and dairy portfolio spanning therapeutics, parasiticides, and preventive products. Comparable as a broad incumbent competing for the cattle veterinarian's product and service budget.
• Lely: Global dairy equipment and farm management incumbent with robotics, milking systems, and dairy herd management software. Comparable because it serves large-scale dairy farms seeking to mechanize and optimize herd productivity — the same 'growing farm' segment Emovet targets.
• Zoetis: Largest pure-play animal health company globally, with a strong cattle and livestock portfolio including reproductive and vaccine products. Comparable in addressing cattle herd health, fertility, and preventive care at scale, though via pharmaceuticals rather than field veterinary services.
• Boehringer Ingelheim Animal Health: Major animal health player with a sizable cattle and livestock portfolio (vaccines, parasiticides, reproductive products). Comparable as a broad incumbent serving the same end-customer (cattle farmers) and the same veterinarian channel.
• MSD Animal Health: Global animal health pharma and biologics company (Merck). Although a pharma-led incumbent, it competes for the cattle veterinarian's share-of-practice via vaccines, parasiticides, and reproductive health products directly overlapping with Emovet's portfolio.
• DeLaval: Swedish-headquartered dairy equipment, milking, and herd management incumbent. Comparable in serving the Finnish and Nordic dairy farm base with productivity-improving solutions; broader portfolio including hardware, advisory, and digital services.

Regional players

• ProAgria: Finnish agricultural advisory organization providing consulting, farm planning, and production advisory services to cattle and other livestock farms. Competes for the same advisory-spending budget that Emovet captures through Neuvo-raha-eligible services.

Direct peers

• VikingGenetics: Nordic cattle genetics and insemination company that partners directly with Emovet's parent Faba. Operates in the same cattle-reproduction value chain (genetics, breeding, fertility) and serves the same Finnish/Nordic dairy and beef farm customers.

Others

• Mtech Digital Solutions Oy: Finnish agricultural software and data platform; close partner of Faba and Emovet. Adjacent enabling peer as it provides data, registry, and digital infrastructure on which Finnish livestock producers (and Emovet's customers) increasingly rely.
• Faba osk: Parent cooperative of Emovet. Included as an ecosystem peer rather than competitor — Faba provides breeding, insemination, and genetic services, while Emovet layers veterinary reproductive and health services on the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emovet-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emovet Oy