ARMATIS LC GUIMARÃES
Armatis is a France-headquartered, 30-year-old BPO provider delivering omnichannel customer service (calls, email, chat, social) to enterprise clients across banking, insurance, telecom, energy, airlines, and retail, with ~9,000 employees in 5 countries and a proprietary AI analytics suite called SquAIre.
- Company typePrivate
- Founded1993
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ARMATIS LC GUIMARÃES does
Armatis is a France-based customer relationship management (CRM) and contact-center outsourcing company founded in 1993 and operating under the legal entity armatis-lc Holding SAS (share capital €35,157,287, RCS Paris 540 030 484). The group delivers omnichannel customer service — inbound and outbound calls, email, chat, and social media — to enterprise clients across banking (Credit Agricole), insurance, telecommunications (Orange), energy, airline, and e-commerce/retail verticals. Approximately 9,000 employees operate from 21+ sites across France, Portugal (Porto and Guimarães), Poland (Warszawa and additional cities), Tunisia, and Madagascar, with 30+ nationalities and 10 languages supporting multilingual delivery. The company reports strong talent metrics including 80% internal promotion into management and 10+ years average tenure in Portugal, and is certified Best Place to Work since 2021, with ISO 27001, RSE, and Ecovadis credentials.
Armatis runs two operating arms: the core BPO services division (Armatis LC) and a technology sub-brand, Armatis Technology, which has developed the SquAIre Performance & Knowledge suite — an AI-powered analytics platform integrating Mistral and Azure OpenAI for performance analysis, Voice of Customer (Voix du Client), relational knowledge management, and intelligent monitoring. Supporting internal tools include the LinkMeUp employee social network and SoDa WeezMeUp gamification platform, alongside the YES! Excellence Program for ongoing training. Revenue is generated through managed-services contracts for outsourced CRM operations, with named technology integrations to Microsoft Azure (hosting) and OVH (infrastructure), and recruitment psychometric tooling via AssessFirst. Ownership is private, with David Gillaux serving as Président of the holding entity; no external institutional investor ownership is evidenced in available materials.
ARMATIS LC GUIMARÃES firmographics
Firmographics- Name
- ARMATIS LC GUIMARÃES
- Legal name
- armatis-lc Holding
- Website
- https://emploi.armatis.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Armatis is a France-headquartered, 30-year-old BPO provider delivering omnichannel customer service (calls, email, chat, social) to enterprise clients across banking, insurance, telecom, energy, airlines, and retail, with ~9,000 employees in 5 countries and a proprietary AI analytics suite called SquAIre.
- Ownership category
- akta.pro rank
ARMATIS LC GUIMARÃES industry classification
Industry- Product category
- Business Process Outsourcing (Contact Center Services)
- NAICS
- Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Services-Help Supply Services (7363), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- General Customer Service (Order/Account/Inquiries) (BPAAABAA)
- akta.pro secondary industries
- AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), Service Desk & ITSM Outsourcing (BPAEAMAF), Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)
Keywords
Where ARMATIS LC GUIMARÃES is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices23 records
Markets served
ARMATIS LC GUIMARÃES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Business Process Outsourcing (BPO) Services: Armatis generates revenue by providing outsourced customer relationship management services to major accounts. Services include inbound/outbound calling, email support, chat, and social media management. The company serves blue-chip clients across banking, insurance, telecommunications (Orange), energy, and airline sectors. Revenue is generated through service contracts, typically involving permanent (CDI) staff providing multi-channel customer support.
- Recruitment Process Outsourcing: Armatis operates a dedicated recruitment portal (emploi.armatis.com) to source and place customer service representatives for its clients. This includes both permanent placement and apprenticeship programs (BTS NDRC).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Chargé de clientèle position - France |
| Subscription | Annual | CRM Project Manager - Poitiers |
| Subscription | Annual | Lead Developer - Paris |
| Subscription | Annual | Part-time Occupational Health Nurse - Calais |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ARMATIS LC GUIMARÃES product offering
Product offeringCore offering
Armatis provides outsourced customer relationship management services for major enterprise accounts across banking, insurance, telecommunications, energy, aviation, and retail sectors. Services cover inbound and outbound calls, email, chat, and social media support delivered in more than 10 languages by approximately 9,000 employees operating from 21 sites in France, Portugal, Poland, Tunisia, and Madagascar. A technology division (Armatis Technology) complements service delivery with the SquAIre AI suite for performance analytics and knowledge management.
Product overview
ARMATIS LC GUIMARÃES is a customer relationship management (CRM) and call center outsourcing company operating primarily as a service business rather than a software product company. The company operates two main divisions: Armatis LC (operational outsourcing services) and Armatis Technology (technology solutions). The technology division offers the SquAIre Performance & Knowledge suite, an AI-powered analytics platform built on Mistral and Azure OpenAI that provides customer performance analytics, Voice of Customer analysis, knowledge management, and intelligent monitoring for enterprise clients. The operational division provides multilingual customer service outsourcing across 21 sites in France, Portugal, Poland, and Tunisia, handling inbound/outbound calls, email, chat, and social media for clients in banking, insurance, energy, telecom, and retail sectors. The YES! Excellence Program supports internal staff development in customer relations. The company holds ISO and RSE international certifications.
Differentiator
Problem solved
Functional benefit
Brands
- Armatis Technology: Technology division developing AI-powered customer relationship solutions, including the SquAIre platform combining analytics, customer listening, and artificial intelligence (Mistral, Azure OpenAI) for performance and knowledge management.
- SquAIre
- YES! Program
Products and services
- Customer Service Outsourcing
Quantifiable outcome
- 96% job satisfaction rate in Tunisia operations
- +3 more outcomes
Companies that use ARMATIS LC GUIMARÃES
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles1 record
ARMATIS LC GUIMARÃES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
ARMATIS LC GUIMARÃES partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Microsoft AzurecoreArmatis uses Microsoft Azure cloud infrastructure for hosting its websites and applications. The legal notice states the employment website is hosted on Microsoft Azure servers located at 37-45, quai du Président Roosevelt, 92130 Issy-les-Moulineaux, France.
- OVHcoreThe main group websites (www.armatis.com and emploi.soda-demo.com) are hosted on OVH infrastructure located at 2 Rue Kellermann, 59100 Roubaix, France.
- Mistral AIcoreArmatis Technology integrates Mistral AI models into their SquAIre performance and knowledge management platform for customer analytics and intelligent monitoring capabilities.
- Azure OpenAIcoreArmatis Technology integrates Azure OpenAI services into their SquAIre suite for advanced AI capabilities including customer analytics and intelligent monitoring.
- OrangemajorArmatis serves Orange telecommunications as a major client, providing customer service and sales support for Orange products and services across their operations in France.
- Credit AgricolemajorArmatis provides German-language customer service for Credit Agricole bank, supporting account opening and banking service inquiries.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
ARMATIS LC GUIMARÃES competitors and assessment
Company assessmentDirect peers
- Atento: Latin America-headquartered CX and BPO provider serving telecom, banking, and retail. Comparable in service portfolio (inbound/outbound, digital channels) though primarily competing for Iberian/LatAm rather than Franco-African contracts.
- TTEC: Customer experience technology and services company offering omnichannel BPO alongside Engage™ platform. Competes with Armatis in CX outsourcing and increasingly in AI-augmented contact center operations.
- Teleperformance: Largest global outsourced customer experience management provider. Directly competes with Armatis across omnichannel contact center services, with overlapping nearshore/offshore delivery footprint and shared enterprise clients in banking, telecom, and insurance.
- Majorel: International CX and content services provider (now part of TELUS International). Operates multilingual contact centers across Europe, Africa, and beyond — directly competing for the same European enterprise BPO mandates as Armatis.
- Foundever: Global CX provider (formerly Sitel/Sykes). Provides outsourced customer support, sales, and technical assistance across multiple channels and languages — directly comparable to Armatis in scale, model, and verticals served.
- Concentrix: Global CX and BPO operator that acquired Webhelp in 2024. Competes head-to-head with Armatis in European-language customer support, digital CX, and AI-enabled agent augmentation for enterprise clients in financial services and telecom.
Emerging players
- Sitel Group: Now operating as Foundever, but the historical Sitel brand represents the mid-tier European CX outsourcing segment directly comparable to Armatis in scale, multilingual delivery, and enterprise BPO focus.
- Acticall (now part of Webhelp/Concentrix): French-originated CX outsourcer that grew into Webhelp prior to its Concentrix combination. Closest pre-merger European-headquartered comparable to Armatis in size, geography, and client mix.
Broad incumbents
- Capita: Large UK-listed outsourcing group with a customer management division that competes for European enterprise BPO contracts. Broader portfolio (public services, IT) means it competes only selectively with Armatis' specialized CX focus.
- Convergys (now part of Synnex/SYNNEX): Major BPO and customer management firm (acquired by SYNNEX/Concentrix). Historically a direct competitor in contact center outsourcing across Europe; now an indirect peer via Concentrix platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ARMATIS LC GUIMARÃES social profiles
Digital presenceARMATIS LC GUIMARÃES compliance and trust
Trust signalCompliance3 records
ARMATIS LC GUIMARÃES financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARMATIS LC GUIMARÃES leadership team
Management profileNumber of profiles
Profiles2 records
ARMATIS LC GUIMARÃES subsidiaries and ownership
Company hierarchySubsidiaries2 records
ARMATIS LC GUIMARÃES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARMATIS LC GUIMARÃES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARMATIS LC GUIMARÃES
What does ARMATIS LC GUIMARÃES do?
Armatis provides outsourced customer relationship management services for major enterprise accounts across banking, insurance, telecommunications, energy, aviation, and retail sectors. Services cover inbound and outbound calls, email, chat, and social media support delivered in more than 10 languages by approximately 9,000 employees operating from 21 sites in France, Portugal, Poland, Tunisia, and Madagascar. A technology division (Armatis Technology) complements service delivery with the SquAIre AI suite for performance analytics and knowledge management.
Is ARMATIS LC GUIMARÃES a public or private company?
ARMATIS LC GUIMARÃES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ARMATIS LC GUIMARÃES founded?
ARMATIS LC GUIMARÃES was founded in 1993. It employs 1 to 10 people.
Where is ARMATIS LC GUIMARÃES based?
ARMATIS LC GUIMARÃES is headquartered in Paris, France, in the Europe region.
How does ARMATIS LC GUIMARÃES make money?
Two revenue lines are on record. Business Process Outsourcing (BPO) Services are the primary driver. The others are recruitment Process Outsourcing.
Who are ARMATIS LC GUIMARÃES's main competitors?
Direct peers on record are Atento, TTEC, Teleperformance, Majorel, Foundever and Concentrix. Emerging players are Sitel Group and Acticall (now part of Webhelp/Concentrix). Broad incumbents are Capita and Convergys (now part of Synnex/SYNNEX).
Does ARMATIS LC GUIMARÃES have an API?
No public API is recorded for ARMATIS LC GUIMARÃES.
What industry is ARMATIS LC GUIMARÃES in?
ARMATIS LC GUIMARÃES's product category is Business Process Outsourcing (Contact Center Services). Its primary akta.pro industry code is BPAAABAA, General Customer Service (Order/Account/Inquiries), with a secondary code of EDABACAO, AI & Automation in Customer Service (Chatbots, Agent Assist). Its NAICS code is 56142 and its SIC code is 7363.