ErfahrungsMedizinisches Register EMR / Eskamed AG

What ErfahrungsMedizinisches Register EMR / Eskamed AG does

Eskamed AG operates the ErfahrungsMedizinisches Register (EMR), Switzerland's leading independent quality certification body for complementary and empirical medicine practitioners. Founded in 1999 in response to the 1994 Swiss Health Insurance Act (LAMal) reform, the EMR-Qualitätslabel certifies approximately 27,800 therapists across 212 therapy methods in Switzerland and Liechtenstein. The organization operates as a tripartite intermediary between certified practitioners (suppliers), patients seeking qualified complementary medicine providers (demand), and Swiss health insurers (reimbursement gatekeepers), with the quality label serving as the standardized credential that eliminates the need for therapists to seek individual recognition from each insurer.

The company's product portfolio centers on a digital directory ecosystem. The EMR-Guide is a public-facing online searchable directory allowing patients to find certified therapists by location, method, and language. The myEMR portal enables certified practitioners to manage their registrations, profiles, and billing. Supporting services include Tariff 590, a standardized billing tariff for insurance reimbursement; Millefolia, a Swiss health information portal covering complementary medicine topics; the KAM-Barometer market research survey (covering CAM usage rates, satisfaction, and effectiveness); and the annual Empirical Medicine Day conference (Giornata della Medicina Empirica), which attracted approximately 1,000 participants in 2024. The organization operates in all three major Swiss language regions (German, French, Italian) and Liechtenstein.

EMR's revenue model is primarily subscription-based, charging therapists recurring certification and registration fees for obtaining and renewing the EMR quality label. The company operates a B2B2C go-to-market: the quality label functions as a certification credential recognized by 25+ Swiss health insurers (including AXA, CSS, Helsana, SWICA, Concordia, Sympany, Aquilana, and Atupri) for complementary medicine reimbursement decisions within supplementary insurance products. Distribution is achieved through the online directory, the myEMR portal, partner insurer referral channels, an annual conference, and a telephone hotline. The company is privately held by the Keberle family following a January 2024 founder-to-son succession and has no external funding, no subsidiaries, and no public listing.

Name

ErfahrungsMedizinisches Register EMR / Eskamed AG

Legal name

Eskamed AG

Website

https://emr.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Eskamed AG operates the ErfahrungsMedizinisches Register (EMR), Switzerland's independent quality certification body for complementary medicine practitioners. The EMR-Qualitätslabel certifies approximately 27,800 therapists across 212 methods, recognized by 25+ Swiss health insurers for supplementary insurance reimbursement.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapist certification and registration fees: EMR charges therapists for certification, registration, and renewal services. Practitioners pay to obtain and maintain the EMR quality label, which enables them to be listed in the RME-Guide directory and recognized by partner health insurers for reimbursement purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EMR is the Swiss national quality certification body for complementary and alternative medicine (CAM) practitioners. It grants the EMR-Qualitätslabel, maintains an online directory of certified therapists, and provides a practitioner portal (myEMR) for registration, certification renewal, and administrative tasks. Its quality label is recognized by more than 25 health insurers in Switzerland and Liechtenstein for reimbursement of CAM services.

Product overview

ErfahrungsMedizinisches Register EMR (Eskamed AG) operates as a quality assurance organization for complementary medicine in Switzerland. The core offering consists of the EMR-Qualitätslabel certification service that certifies therapists against defined quality criteria, combined with the EMR-Guide online directory that makes certified practitioners discoverable to the public. Practitioners access and manage their certifications through the myEMR online portal. Supporting services include Tariff 590 for standardized billing, the Millefolia information portal, the annual Tag der Erfahrungsmedizin conference, and the KAM-Barometer research initiative tracking market trends.

Differentiator

Problem solved

Functional benefit

Products and services

• EMR-Qualitätslabel (EMR Quality Label) The central certification mark granted to complementary medicine practitioners in Switzerland and Liechtenstein. Recognized by more than 25 Swiss health insurers for reimbursement of CAM services, covering 212 therapy methods.
• EMR-Guide (RME-Guide) Public online searchable directory of 27,800 EMR-certified therapists across Switzerland and Liechtenstein, allowing patients to find qualified complementary medicine practitioners by method and location.
• myEMR practitioner portal Online portal for certified therapists to manage their EMR registration, renew certifications, update practice details, and access administrative services.
• Tarif 590 (Tariff 590) Standardized billing tariff for CAM services in Switzerland, providing a uniform framework for invoicing complementary medicine treatments by EMR-certified practitioners.

Quantifiable outcome

• Two-thirds of Swiss population (66%) has used complementary medicine; 47% currently using or used within last 3 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Aquilana VersicherungencoreOthersSwiss health insurer using EMR quality label to determine complementary medicine reimbursement in supplementary insurance products.
• Atupri Assurance de la santécoreOthersSwiss health insurer recognizing EMR certification for complementary medicine coverage decisions.
• Helsana Assurances SAcoreOthersMajor Swiss health insurer using EMR quality label as standard for complementary medicine practitioner recognition.
• SWICAcoreOthersMajor Swiss health insurer recognizing EMR-certified therapists for supplementary insurance reimbursement purposes.
• Concordia Assurance suisse de maladie et accidents SAcoreOthersSwiss health insurer using EMR quality label to validate complementary medicine practitioner qualifications.
• CSS assurance SAcoreOthersSwiss health insurer partnering with EMR for complementary medicine quality certification verification.
• Swiss Rheumatism LeagueminorOthersSwiss patient organization recognizing EMR quality standards for complementary medicine practitioners.
• Swiss Cancer LeagueminorOthersSwiss cancer patient organization supporting EMR's quality standards for complementary medicine.
• AMEOS Seeklinikum BrunnenminorOthersSwiss clinic offering integrative medicine treatments, listed on EMR's clinic referral page.
• Klinik Arlesheim AGminorOthersSwiss clinic providing integrative medicine services, featured on EMR's clinic directory.
• Universitätsspital Basel (Gynecological Tumor Center)minorOthersUniversity Hospital Basel integrating complementary medicine, listed on EMR's integrative clinics page.
• cliniques-integratives.ch AssociationminorOthersAssociation of Swiss clinics providing integrative medicine, partnered with EMR for quality standards alignment.
• Dr. Silva Keberle (Founder)coreStrategic or Co-development PartnerFounder of Eskamed AG and EMR who established the quality certification system in 1999 and led the organization until 2024 leadership transition.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zocdoc: US-based patient platform providing doctor search, scheduling, and verified provider information with insurance compatibility checks. Zocdoc parallels EMR's directory and quality-verification model in the US conventional healthcare market, with similar B2B2C dynamics involving insurance and provider networks.
• Healthgrades: US healthcare directory platform connecting patients with verified physicians and healthcare providers, with quality information and provider profiles. Healthgrades' quality information and provider verification model is conceptually adjacent to EMR's quality label and directory, though operating in the US conventional medicine market at much larger scale.
• Doctolib: European healthcare booking and practice management platform serving patients and practitioners across Germany, France, Italy, and other countries. Doctolib's practitioner directory and booking functionality parallel RME-Guide, but at significantly larger scale and across broader medical categories with insurance integration capabilities.
• Jameda: Germany's leading doctor directory platform serving patients seeking verified medical practitioners with reviews and booking functionality. Jameda overlaps with EMR's RME-Guide directory functionality but focuses on conventional medical specialties rather than complementary medicine, operating as a broader incumbent in the German patient-provider matching space.

Others

• Medi24: Swiss telemedicine and health advice platform providing remote medical consultation services operated by the Medgate group. Medi24 is a Swiss healthcare ecosystem participant operating in the same Swiss market and statutory health insurance framework (telmed model), addressing patient-provider connections through telehealth rather than certification — adjacent rather than directly competitive.
• Swiss Accreditation Service (SAS): Swiss federal accreditation body under SECO that accredits certification and inspection bodies operating in Switzerland. SAS is conceptually related to EMR's quality certification role but operates at the meta-level of accrediting the certifiers across multiple industries beyond healthcare, including medical laboratories, inspection bodies, and certification organizations.

Direct peers

• DocCheck: German healthcare professional network with a similar B2B model providing verified access to medical professionals via an authentication/credentialing platform. DocCheck operates a parallel healthcare professional verification and content community model, comparable to EMR's certification and directory approach, though primarily serving the conventional medicine market in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emr-eskamed

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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