Aquilana Versicherungen

What Aquilana Versicherungen does

Aquilana Versicherungen is a privately held Swiss health and accident insurance company headquartered in Baden, Canton Aargau, founded in 1892 as the company health insurance fund of BBC (Brown Boveri) and operating independently under its current name since 1996. The company provides mandatory basic health insurance under the Swiss Health Insurance Act (KVG) as its primary offering, supplemented by voluntary supplementary insurance products (Krankenpflege PLUS/TOP, Spitalzusatzversicherung, Zahnpflegeversicherung, Reiseversicherung), daily allowance insurance, and accident and illness death/disability coverage. Aquilana also operates the alternative insurance models CASAMED (family doctor model) and SMARTMED (fully digital model with 24/7 telemedicine via Medgate), plus the myAquilana customer portal and mobile app for policy management.

The company generates revenue through monthly subscription-based premiums on its insurance portfolio, with 66,000 OKP basic insurance policyholders as of January 2025 and premium income in the CHF 172-190 million range across the 2017-2022 period. Its distribution strategy is exclusively direct-to-consumer through its own employees — explicitly without brokers, intermediaries, or call centers — supplemented by physical service at its Baden headquarters and self-service digital channels. Aquilana's technology stack centers on the myAquilana portal, SHIP (Swiss Health Information Processing) electronic data interchange implemented with SASIS AG and Centris AG, and Medgate telemedicine integration. The company also holds a joint venture interest in Hotel Collinetta ***Superior in Ascona alongside Wohlfahrtsstiftung Georg Fischer.

Aquilana maintains ISO 9001:2015, GoodPriv@cy:2018, and VDSZ:2014 certifications (continuously since 2001) and reports reserve ratios of 31.5% versus the 20% legal minimum and a 5.1% administrative cost ratio — among the lowest in the Swiss market. The company is governed as a mutual-style member organization with annual general assemblies (the 133rd held May 2026), led by CEO Werner Stoller (since January 2020) with Dieter Boesch as Verwaltungsratspräsident. Following a period of record customer growth in 2023, the company absorbed an approximately 25% reduction in insured persons in 2024-2025 via above-average premium pricing to preserve margin, and is now in a stabilization phase with a strategic executive reorganization effective January 2026 focused on internal succession.

Name

Aquilana Versicherungen

Legal name

Aquilana Versicherungen

Website

https://aquilana.ch

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquilana Versicherungen is a private Swiss health and accident insurer headquartered in Baden, serving approximately 66,000 basic insurance policyholders in the Aargau and Zurich cantons through a direct-to-consumer model offering KVG basic insurance, supplementary coverage, and digital telemedicine products like SMARTMED and the myAquilana portal.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industries

Ancillary & Supplemental Health Products (Accident/Critical Illness/Hospital Indemnity) (HLAEABAJ), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF)

Keywords

• Swiss health insurance
• Basic medical insurance
• Supplementary health coverage
• Accident insurance
• Telemedicine insurance

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Insurance Premiums (KVG - Mandatory Basic Insurance): Aquilana generates the majority of its revenue through mandatory basic health insurance premiums under the Swiss Health Insurance Act (KVG). Premiums are collected monthly from policyholders and constitute the primary revenue stream.
2. Supplementary Insurance Premiums (VVG): Additional revenue from supplementary health insurance products including Krankenpflege PLUS/TOP, hospital supplementary insurance, dental insurance, and travel insurance.
3. Daily Allowance and Accident Insurance: Income replacement products including daily allowance insurance (Taggeldversicherung KVG), accident insurance for death and disability (UTI), and illness/death/disability insurance (KTI).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aquilana Versicherungen is a Swiss health and accident insurer providing mandatory basic health insurance (Obligatorische Krankenpflege under KVG) and a range of supplementary insurance products (VVG). The company offers alternative insurance models including the CASAMED family doctor model and the fully digital SMARTMED model with 24/7 telemedicine access, alongside supplementary coverage for outpatient, hospital, dental, travel, daily allowance, and accident risks.

Product overview

Aquilana Versicherungen is a Swiss health and accident insurer offering a comprehensive insurance portfolio. The core offering is the mandatory basic health insurance (Obligatorische Krankenpflege), which can be supplemented with alternative insurance models such as CASAMED (family doctor model) and SMARTMED (fully digital telemedical model). Supplementary insurance products include Krankenpflege PLUS/TOP for enhanced outpatient coverage, Spitalzusatzversicherung for hospital comfort, Zahnpflegeversicherung for dental care, and travel insurance. Additional offerings include income protection through Taggeldversicherung, accident coverage (UTI), illness coverage (KTI), and guest insurance. Digital services include the myAquilana customer portal and app, Medgate telemedicine, Generikasuche, BMI calculator, and an online premium calculator. The company also operates Hotel Collinetta in Ascona as a subsidiary joint venture.

Differentiator

Problem solved

Functional benefit

Brands

• myAquilana: Customer portal and mobile application for insured members to access documents, submit invoices, and manage their insurance
• SMARTMED
• CASAMED
• Aquilana SMARTMED
• Krankenpflege PLUS
• Krankenpflege TOP

Products and services

• Obligatorische Krankenpflege (Grundversicherung) Mandatory basic health insurance covering essential healthcare services as required by Swiss law (KVG). Available to all Swiss residents with free choice of doctor model.
• Hausarztmodell CASAMED Family doctor model (alternative basic insurance) offering premium savings by requiring consultation with a chosen primary care physician before seeing specialists. Includes highest annual deductible option for maximum savings.
• Aquilana SMARTMED Fully digital basic insurance model providing 24/7 access to telemedicine consultations via app, phone, and video, available 365 days a year domestically and abroad. The most economical basic insurance option.
• Krankenpflege PLUS Supplementary health insurance offering enhanced coverage for outpatient treatments beyond what is covered by basic insurance.
• Krankenpflege TOP Premium supplementary health insurance offering the highest level of outpatient treatment coverage, building on the PLUS tier.
• Spitalzusatzversicherung Hospital supplementary insurance providing enhanced comfort and choice of hospital for inpatient treatments, complementing basic insurance coverage.
• Zahnpflegeversicherung Dental insurance covering dental treatment costs that are not included under mandatory basic insurance.
• Reiseversicherung Travel insurance providing coverage for trip cancellations, medical emergencies abroad, and travel assistance services for insured persons.
• Taggeldversicherung (KVG) Daily allowance insurance under the Swiss Health Insurance Act (KVG) providing income replacement during periods of illness.
• Unfallversicherung bei Tod und Invalidität (UTI) Accident insurance providing benefits in case of death or disability resulting from accidents, underwritten by SOLIDA Versicherungen AG.
• Krankheits-Tod und Invaliditätsversicherung (KTI) Insurance coverage providing financial protection in case of death or disability resulting from illness.
• Gästeversicherung Guest insurance providing coverage for foreign visitors during their stay in Switzerland, often used by corporate hosts for visiting business partners.
• Baby vor Geburt anmelden Pre-registration service for unborn children, allowing parents to register their baby for insurance coverage prior to birth to ensure continuous protection.
• Aquilana Assistance 24h 24-hour emergency and medical assistance hotline available to insured persons in Switzerland and during medical emergencies abroad.

Quantifiable outcome

• Reserve ratio of 31.5%, significantly above the legal minimum of 20%
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Wohlfahrtsstiftung Georg Fischer (Schaffhausen)coreStrategic or Co-development PartnerJoint venture partner in Hotel Collinetta ***Superior in Ascona. Wohlfahrtsstiftung Georg Fischer co-owns the hotel property with Aquilana Versicherungen. The hotel is consistently ranked among Switzerland's top 10 three-star hotels.
• MedgatecoreTechnology or IntegrationTelemedicine partner providing 24/7 medical consultations via phone and video. Medgate services are integrated into Aquilana's SMARTMED digital insurance model and general customer service offerings, including specialized services like heat hotline during summer months.
• SASIS AGcoreTechnology or IntegrationPartner in implementing SHIP (Swiss Health Information Processing) - the Swiss healthcare communication standard for electronic data interchange between healthcare providers and health insurers.
• Centris AGcoreTechnology or IntegrationPartner in implementing SHIP (Swiss Health Information Processing) - the Swiss healthcare communication standard for electronic data interchange between healthcare providers and health insurers.
• visàvis KommunikationminorGTM or Marketing PartnerCommunication agency partner responsible for conception and implementation of Aquilana's Image Campaign 2026/2027 featuring personal customer stories across different life stages.
• SOLIDA Versicherungen AGminorOthersExternal insurer for UTI (Accident Insurance for Death and Disability) product. SOLIDA Versicherungen AG, based in Zurich (Saumackerstrasse 35, 8048 Zürich), serves as the risk carrier for this specific insurance product.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atupri: Swiss health insurer affiliated with Mobiliar, offering KVG basic and supplementary insurance with a focus on digital customer service. Comparable to Aquilana on product scope and digital-first positioning; smaller scale like Aquilana, but with a strong parent-company ecosystem.
• Swica: Major Swiss health insurer with strong position in eastern Switzerland and a well-known telemedicine offering (Sante24). Directly comparable to Aquilana on KVG basic insurance and the telemedicine-first alternative insurance model approach (SMARTMED vs. Swica's telemedicine options).
• Sympany: Basel-based Swiss health insurer offering KVG basic and supplementary insurance for individuals and SMEs. Comparable to Aquilana on customer segments, mutual-style values, and core KVG + supplementary product mix, though concentrated in northwestern Switzerland.
• Groupe Mutuel: Swiss mutual insurer offering KVG basic and supplementary insurance, life, and property/casualty. Comparable to Aquilana on mutual ownership and basic insurance product; differs on multi-line insurance portfolio and broader Romandie presence.
• CSS Versicherung: Switzerland's largest basic health insurer (KVG), offering mandatory basic and supplementary insurance across all cantons. Directly comparable to Aquilana on product scope (OKP, supplementary, alternative models) and customer type (Swiss residents), but with national scale and full-canton coverage that Aquilana lacks.
• Concordia: Swiss mutual health insurer offering basic (KVG) and supplementary insurance to individuals and companies. Highly comparable to Aquilana on mutual structure, regional cantonal focus, and direct-distribution philosophy; differs on larger geographic reach and product breadth.
• KPT: Bern-based Swiss health insurer with a regional focus and a strong telemedicine offering (KPTwin.doc). Comparable to Aquilana on cantonal regional strategy, alternative insurance model emphasis, and KVG/supplementary product mix.
• Sanitas: Swiss health insurer offering KVG basic insurance plus supplementary and hospital products, with a strong digital focus. Comparable to Aquilana in product mix and digital strategy, but with significantly greater membership and a broader cantonal footprint.
• Visana: Swiss health and accident insurer offering KVG basic, supplementary, and accident insurance. Directly comparable to Aquilana on the combined health-plus-accident book (UTI/KTI analogs) and B2B/B2C segmentation.
• Helsana Versicherungen: One of Switzerland's largest health insurers offering KVG basic insurance, supplementary products, and care management programs. Comparable to Aquilana across the full product stack (basic + supplementary) and digital health investments, but at substantially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInch.linkedin.com/company/aquilana

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquilana Versicherungen