Emr - Ente De La Movilidad De Rosario

What Emr - Ente De La Movilidad De Rosario does

EMR (Ente de la Movilidad de Rosario) is the official municipal mobility authority for the city of Rosario, Santa Fe, Argentina, established by the Municipalidad de Rosario. The entity holds exclusive regulatory and operational oversight over all urban mobility services in the city, including public bus and trolleybus transport, taxi and remise licensing and regulation, paid on-street parking (Estacionamiento Medido), the Mi bici tu bici public bicycle sharing system with 96 stations across the Sudoeste and Sur districts, and pedestrian safety infrastructure (Cruces Peatonales Seguros). With 65 employees, EMR combines direct service delivery (bike sharing, parking management) with regulatory authority over transport operators and a citywide video surveillance control system for road safety monitoring that has contributed to a 36% reduction in traffic fatalities in Rosario.

The organization runs a multi-modal digital platform serving residents and visitors: "Como llego" provides public transport route planning across the city, "Cuando llega" delivers real-time bus arrival information at specific stops, "Recorridos" publishes interactive route maps, and "Datos de Movilidad" operates as an open data portal publishing passenger surveys and statistical mobility information. Its technology stack includes the video control monitoring system for traffic safety, the bike-sharing station network with mobile app integration, and educational platforms such as Escuela Ciclista (Cycling School) and teacher training workshops on urban mobility. Sub-brands Mi bici tu bici, Como llego, and Cuando llega are operated as citizen-facing service brands under the EMR umbrella.

EMR generates revenue through public transportation fares (buses and trolleybuses under MOVI Rosario), hourly metered parking fees across the city's paid parking zones, taxi and remise licensing fees, and — as its primary funding source — direct budget allocations from the Municipalidad de Rosario. Capital allocation is visible in fleet modernization (100% trolleybus renewal and procurement of 45 new GNC-powered buses), electrical substation improvements for Line K, expansion of the bike-sharing network, and recurring community engagement programs including childhood cycling events, teacher workshops, and the third edition of the bike-decorating contest "A rodar mi vida." Customer segments span all residents of Rosario (general citizens, cyclists, pedestrians), the contracted bus operator MOVI Rosario, licensed taxi and remise drivers, and industrial sector commuters using services such as Enlace Uriburu.

Name

Emr - Ente De La Movilidad De Rosario

Legal name

Ente de la Movilidad de Rosario

Website

https://emr.gob.ar

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

EMR (Ente de la Movilidad de Rosario) is the official municipal mobility authority for Rosario, Argentina, regulating and operating public buses, trolleybuses, the Mi bici tu bici bike-sharing system (96 stations), taxis, remises, paid parking, and pedestrian infrastructure for the city's residents and visitors.

Ownership category

akta.pro rank

Product category

Urban Mobility Services

NAICS

Urban Transit Systems (4851), Bus and Other Motor Vehicle Transit Systems (485113)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Urban Rail Transit Authorities & Public Transport Agencies (THAIABAD)

akta.pro secondary industries

Bus Rapid Transit (BRT) Operators (TLAFAGAB), Tram/Streetcar Operators (TLAFAEAC)

Keywords

• Public transit services
• Urban mobility management
• Bike sharing system
• Paid parking management
• Taxi regulation services

Headquarters

HQ city

Rosario

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Public Transportation Fares: Revenue generated from public transportation services including buses (colectivos), trolleybuses, and other urban transit operated by MOVI Rosario under municipal oversight. Citizens pay standard fares for public transport use.
2. Paid Parking (Estacionamiento Medido): Meters-based parking system throughout designated areas of the city generating revenue from hourly parking fees.
3. Taxi and Remise Licensing: Regulation and oversight of taxi and remise services with approved applications and licensing fees.
4. Municipal Budget Allocation: Primary funding from municipal government budget allocations for public services including transportation infrastructure, safety programs, and mobility initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

EMR is the municipal mobility authority of Rosario, Argentina, responsible for regulating and overseeing all urban mobility services in the city. It manages public bus and trolleybus transportation (operated under contract by MOVI Rosario), the Mi bici tu bici public bicycle sharing system with 96 stations, metered on-street paid parking, taxi and remise licensing, and pedestrian safety infrastructure. It also delivers citizen education programs (cycling school, teacher workshops) and publishes open mobility data for residents.

Product overview

EMR (Ente de la Movilidad de Rosario) is a municipal government agency managing comprehensive urban mobility services in Rosario, Argentina. The organization operates a multi-modal platform consisting of: public bus transportation with real-time tracking tools (Como Llego for route planning, Cuando Llega for arrival times, and Recorridos for route maps); Mi Bici Tu Bici public bicycle sharing system with 96 stations; taxi and remise regulatory services; paid parking management (Estacionamiento Medido); and pedestrian infrastructure. The portfolio integrates transportation, cycling, parking, and pedestrian services into a unified municipal mobility ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Mi bici tu bici: Public bicycle sharing system operated by the Ente de la Movilidad de Rosario
• Como llego
• Cuando llega

Products and services

• Transporte Público (Public Transportation) Urban public transportation system managed by the municipality, including bus routes (colectivos), trolleybuses (Line K), schedules, fare information, and oversight of the contracted operator MOVI Rosario. Serves all residents and visitors of Rosario across districts Norte, Sur, Sudoeste, Centro, and industrial areas.
• Mi Bici Tu Bici (Public Bike Sharing) Public bicycle sharing system with 96 stations across Rosario, enabling citizens to rent bikes for urban mobility. Includes mobile app integration and links to cycle education programs such as Escuela Ciclista.
• Taxis (Regulatory Service) Regulatory oversight and management of taxi services in Rosario, including licensed operators, approved mobile applications, regulated fares and tariffs, payment methods, and mandatory driver training courses.
• Remises (Regulatory Service) Management and regulation of remise (pre-booked car service) operations in Rosario, including licensing, fare regulation, and oversight of approved operators.
• Estacionamiento Medido (Paid Parking System) Paid parking system covering on-street parking across designated zones in Rosario, including zone-based tariffs and multiple payment methods.
• Cruces Peatonales Seguros (Safe Pedestrian Crossings) Pedestrian infrastructure program featuring safe pedestrian crossings to improve urban walkability, accessibility for people with reduced mobility, and overall pedestrian safety across Rosario.
• Educación para la Movilidad (Mobility Education) Mobility education programs including cycling schools (Escuela Ciclista) and educational workshops for citizens and primary school teachers on urban mobility topics.
• Datos de Movilidad (Open Mobility Data) Open mobility data platform providing statistical information and passenger surveys about urban transportation patterns in Rosario for public access.
• Como Llego (Route Planning Tool) Route planning tool that helps citizens find public transportation lines connecting different points across Rosario.
• Cuando Llega (Real-time Bus Arrival) Real-time arrival information system that shows estimated bus arrival times at specific stops in Rosario.

Quantifiable outcome

• 36% reduction in traffic fatalities since video control system implementation
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• MOVI RosariocoreChannel Partner/ Reseller/ Distributor · 1 May 2026MOVI Rosario is the contracted bus operating company providing urban public transport services under EMR's regulatory oversight. EMR manages the contract and recently facilitated the purchase of 45 new GNC-powered bus units for MOVI's fleet renewal, representing significant capital investment in the operator's capacity.
• Empresa Provincial de la EnergíacoreImplementation/ SI/ Consulting PartnerProvincial energy company responsible for electrical infrastructure that supplies power to trolleybus services. EMR coordinates with this entity for substation improvements and electrical maintenance affecting Line K trolleybus operations.
• Municipalidad de RosarioflagshipStrategic or Co-development PartnerParent municipal government entity that established EMR as the official mobility authority. Provides budget funding, strategic direction, and inter-departmental coordination for urban mobility initiatives including street infrastructure and traffic management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TransMilenio: Bogotá's BRT system managed by a public entity under city government. Comparable to EMR as a municipal authority overseeing urban bus rapid transit, fare collection, and corridor regulation in a major Latin American city.
• SBASE - Subterráneos de Buenos Aires: Buenos Aires municipal subway authority operating urban rail transit under the city government. Most comparable to EMR as a city-level public transport authority in Argentina with regulatory and operational responsibilities.
• URBS - Urbanização de Curitiba: Municipal mobility and urban planning authority for Curitiba, Brazil, managing the city's renowned BRT network. Directly comparable as a Latin American municipal entity overseeing integrated bus, fare, and mobility policy.
• Metrolínea: Metropolitan mass transit system in Bucaramanga, Colombia, operating integrated bus corridors under public authority oversight. Comparable to EMR as a publicly managed urban bus transit authority.
• Metrovía - Guayaquil: Integrated mass transit system operating BRT corridors in Guayaquil, Ecuador, under municipal oversight. Comparable to EMR as a publicly regulated urban bus/BRT authority with route-based operations and municipal fare regulation.

Emerging players

• Citymapper: Mobility-as-a-Service app offering multi-modal urban route planning including public transport, bike-share, and ride-hail. Comparable to EMR's Cómo llego and Cuándo llega digital products as a transit information platform.

Broad incumbents

• STM - Société de transport de Montréal: Montreal's public transit authority operating bus and metro services. Comparable to EMR as a municipal public transport authority with multi-modal responsibility, though operating at much larger scale in a developed market.
• MTA - Metropolitan Transportation Authority: New York metropolitan area transit authority. Comparable to EMR as a public transport regulator/operator, though covering subways, buses, and commuter rail at vastly greater scale and complexity.
• Transport for London (TfL): Integrated transport authority for Greater London overseeing buses, tubes, taxis, cycling, and streets. Comparable to EMR as a municipal mobility authority with multi-modal remit, though far broader in scope and scale.

Regional players

• SETP - Serviço de Transporte Público Coletivo: Federation of Brazilian urban public transport services operating BRT and bus systems in mid-sized cities. Comparable to EMR's bus oversight function and serves as a peer for municipal BRT governance models in Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movilidadros
• Facebookfacebook.com/MovilidadRosario
• Instagraminstagram.com/movilidad.rosario
• LinkedInlinkedin.com/company/emr---ente-de-la-movilidad-de-rosario

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emr - Ente De La Movilidad De Rosario