Metrolinea
Metrolinea S.A. is a Colombian state-owned enterprise that manages the SITM/SITME mass transit system — including trunk, feeder, and express bus routes, electronic fare collection, and the Clobi Bga bicycle-sharing service — for the Bucaramanga metropolitan area covering Bucaramanga, Floridablanca, Girón, and Piedecuesta.
- Company typePrivate
- Founded2008
- HeadquartersBucaramanga, Colombia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Metrolinea does
Metrolinea S.A. is a Colombian state-owned enterprise (Empresa Industrial y Comercial del Estado), founded in 2008 and headquartered in Bucaramanga, Santander, that serves as the Ente Gestor (managing entity) for the Sistema Integrado de Transporte Masivo (SITM) of the Bucaramanga Metropolitan Area, covering the municipalities of Bucaramanga, Floridablanca, Girón, and Piedecuesta. Its core offering is an integrated mass-transit platform combining trunk, feeder, and express bus routes running on exclusive lanes across the four municipalities, complemented by the Clobi Bga public bicycle-sharing system (launched 2017) and a network of stations and portals that physically anchor the service.
The technology stack centers on the SITME (Sistema Integrado de Transporte Masivo Metropolitano) electronic fare system — new payment validators, an online recharge portal at sitme.metrolinea.gov.co with PSE (Pagos Seguros por Internet) integration, the option to use a Bancolombia debit card directly as a fare card, and Moovit-powered trip planning, supported by a mobile app for PQRSDF citizen requests. Metrolinea does not operate buses directly; rather, it coordinates a network of independent operators (Transpiedecuesta, Transcolombia, Unitransa) and has been transitioning from a legacy concession model (TISA and Movilizamos S.A. contracts terminated in 2020-2022) to the SITME integrated model.
Metrolinea earns through regulated transit fares supplemented by government transfers and subsidies — including a 50% fare subsidy program for eligible Bucaramanga users — and is funded materially by the Alcaldía de Bucaramanga, the Ministry of Transport, and the national government. Customer segments are predominantly horizontal: daily commuters, students traveling to institutions such as UIS, healthcare access (HIC hospital via the T4 route), reduced-mobility users, and Clobi Bga cyclists. The entity is not publicly traded and is not PE- or VC-backed; its operating status is active with infrastructure buildout (Portal Norte, Portal Girón at 65-68% complete, Portal Piedecuesta) ongoing as of 2026.
Metrolinea firmographics
Firmographics- Name
- Metrolinea
- Legal name
- METROLINEA S.A.
- Website
- https://metrolinea.gov.co
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Metrolinea S.A. is a Colombian state-owned enterprise that manages the SITM/SITME mass transit system — including trunk, feeder, and express bus routes, electronic fare collection, and the Clobi Bga bicycle-sharing service — for the Bucaramanga metropolitan area covering Bucaramanga, Floridablanca, Girón, and Piedecuesta.
- Ownership category
- akta.pro rank
Where Metrolinea is headquartered
LocationHeadquarters
- HQ city
- Bucaramanga
- HQ country
- Colombia
- HQ region
- Latin America
Offices6 records
Markets served
Metrolinea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard single-ride fare |
Distribution channels4 records
Marketing channels8 records
Metrolinea product offering
Product offeringCore offering
Manages and operates the integrated mass transit system (SITM - Sistema Integrado de Transporte Masivo) for the Bucaramanga Metropolitan Area in Colombia. The company provides fixed-route bus services, an electronic fare recharge platform (SITME), a public bicycle sharing system (Clobi Bga), and a mobile application that integrates multimodal passenger services and trip planning.
Product overview
Metrolinea operates the Sistema Integrado de Transporte Masivo (SITM), a multi-modal mass transit platform serving Bucaramanga and its metropolitan area. The portfolio consists of the core SITM bus network with trunk, feeder, and express routes; the SITME online recharge platform for electronic fare loading; the Clobi Bga public bicycle sharing system; and a mobile application for customer service (PQRSDF). These components are designed to work together as an integrated urban mobility ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- SITME (Sistema Integrado de Transporte Masivo Metropolitano): The new integrated mass transit system model launched by METROLINEA S.A., featuring new fare collection technology (SITME), restructured bus routes, digital payment validators, and the SITME mobile app for trip planning and fare recharging.
- Clobi Bga
- SITME App
Products and services
- SITM Metrolínea (Integrated Mass Transit System) Bus rapid transit service operating fixed routes with dedicated lanes across the Bucaramanga Metropolitan Area; serves daily commuters needing reliable public transportation in the region.
Quantifiable outcome
- 200,000+ trips completed by Clobi Bga bicycle system
- +2 more outcomes
Companies that use Metrolinea
Customer profileSegments3 records
Ideal customer profiles1 record
Metrolinea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Metrolinea partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TranspiedecuestacoreTransportation operator integration partnership for route coordination between Metrolínea SITM and Transpiedecuesta services. Enables seamless transit connectivity for passengers traveling to and from Piedecuesta municipality within the integrated mass transit system.
- TranscolombiacoreIntegration partnership for North Bucaramanga transit services. Enables route coordination and passenger integration with Transcolombia operator serving northern metropolitan areas.
- Gaula de la Policía Nacional de ColombiaminorSecurity alliance for user safety. Collaboration with Police anti-kidnapping and anti-extortion unit (GAULA) to enhance security measures for SITM users and infrastructure.
- UnitransacoreRoute enablement partnership for improving public transit service. Unitransa enables 7 new routes to enhance service coverage and frequency across the metropolitan area.
- Metro CalicoreRevenue collection and fare management partnership. Metro Cali provided revenue collection systems that prevented paralysis of SITM Metrolínea operations, ensuring continuous service delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Metrolinea competitors and assessment
Company assessmentDirect peers
- TransMilenio: Bogotá's BRT and integrated mass transit system operating dedicated bus lanes, trunk and feeder routes, and electronic fare collection. Most direct Colombian counterpart to Metrolinea's SITM model.
- Transcaribe: Integrated mass transit system in Cartagena, Colombia, operating trunk and feeder BRT corridors under the same national SITM regulatory model as Metrolinea.
- Transmetro (Barranquilla): Mass transit operator in Barranquilla operating trunk-feeder bus corridors with electronic fare collection, structurally analogous to Metrolinea's SITM.
- Metro Cali (Masivo de Occidente): Operator of the MIO BRT system in Cali, Colombia. Already partnered with Metrolinea on fare collection services, indicating closely aligned operational models and shared regulatory framework under national SITM norms.
- Megabús (Pereira): Integrated mass transit system serving Pereira and Dosquebradas, Colombia. Similar municipal-intermunicipal scope, dedicated lanes, and SITM-aligned operating model.
Others
- Moovit: MaaS trip-planning platform integrated into Metrolinea as a technology partner. Comparable as an enabling technology layer for urban transit user experience rather than a direct operator.
Broad incumbents
- Transantiago (RED Metropolitana de Movilidad): Santiago, Chile's integrated urban transit system with trunk-feeder bus operations and electronic fare collection. Comparable international LATAM reference point for SITM-style BRT systems at greater scale.
Regional players
- Área Metropolitana de Bucaramanga: The metropolitan planning authority overseeing the four municipalities that Metrolinea serves. While not a direct transit operator, it shapes policy and funding decisions that determine Metrolinea's operating scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Metrolinea social profiles
Digital presenceMetrolinea compliance and trust
Trust signalCompliance1 record
Metrolinea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metrolinea leadership team
Management profileNumber of profiles
Metrolinea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metrolinea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metrolinea
What does Metrolinea do?
Manages and operates the integrated mass transit system (SITM - Sistema Integrado de Transporte Masivo) for the Bucaramanga Metropolitan Area in Colombia. The company provides fixed-route bus services, an electronic fare recharge platform (SITME), a public bicycle sharing system (Clobi Bga), and a mobile application that integrates multimodal passenger services and trip planning.
Is Metrolinea a public or private company?
Metrolinea is a private company. It is classified as state government owned and is currently operating.
When was Metrolinea founded?
Metrolinea was founded in 2008. It employs 51 to 100 people.
Where is Metrolinea based?
Metrolinea is headquartered in Bucaramanga, Colombia, in the Latin America region.
Who are Metrolinea's main competitors?
Direct peers on record are TransMilenio, Transcaribe, Transmetro (Barranquilla), Metro Cali (Masivo de Occidente) and Megabús (Pereira). Moovit is listed as an others. Transantiago (RED Metropolitana de Movilidad) is listed as a broad incumbent. Área Metropolitana de Bucaramanga is listed as a regional player.
Does Metrolinea have an API?
No public API is recorded for Metrolinea.