Bimex Holding LLC

What Bimex Holding LLC does

Bimex Holding LLC is a privately held, Mongolia-headquartered diversified holding company founded in 1995 by Mr. Bat-Ulzii. It operates across five core business units: (i) Consumer Goods Distribution, which distributes imported and locally manufactured FMCG products (cooking oil, coffee, biscuits, tobacco, baby food, personal care) across 6,000+ retail outlets in Mongolia through on-trade, off-trade, and general trade channels; (ii) Logistics and Warehousing, supported by 54 trucks and 6,000+ sq meters of warehouse space operating on a 24/7 basis; (iii) BestCup LLC beverage manufacturing, producing instant coffee and tea (including the Mongolian milk tea brand XAAHTAH) under the BESTCUP trademark with ISO 22000, HACCP, ISO 17025, and Halal certifications; (iv) Altai Mongolian Grill, a Mongolian barbecue restaurant concept launched in 2006 and subsequently expanded into the USA, China, and Russia; and (v) EBIMEX, an online retail shop launched in 2021.

The company's distribution and operational technology stack consists of GPS-based fleet tracking, handheld POS devices issued to field sales staff, and a real-time inventory management system — capabilities the company pioneered in Mongolia in 1999 (direct sales delivery) and 2005 (handheld POS and GPS). Bimex is the official distributor in Mongolia for a roster of multinational principals including British American Tobacco (since 2001), Interbrew/AB InBev (1999-2005), Fruto Nyanya (since 2008), Vinda Malaysia (since 2013), Super Coffeemix (since 1995), and Munchy Food (since 1995). It has also entered joint ventures, notably the 2005 SUTL BIMEX JVC with Singapore's SUTL Corporation and the 2011 BS GLOBAL LLC JV with SUPER COFFEE that became BestCup in 2017.

Bimex makes money through FMCG distribution margin on transaction volume across 6,000+ outlets, manufacturing-led product sales under the BESTCUP and XAAHTAH brands, restaurant revenue from Altai Mongolian Grill, logistics/warehousing services, and direct-to-consumer sales via EBIMEX. The company employs 200+ staff, operates from a headquarters in Ulaanbaatar's Bayanzurkh district with a manufacturing facility in Bayanzurkh district-10 and regional distribution offices in Darkhan and Erdenet, and has been continuously recognized among Mongolia's TOP 100 Business Entities and as a Best Tax Payer by the Government of Mongolia.

Name

Bimex Holding LLC

Legal name

Bimex Holding LLC

Website

https://en.bimex.mn

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Bimex Holding is a Mongolia-based diversified holding company founded in 1995, operating FMCG distribution across 6,000+ outlets, beverage manufacturing (BESTCUP), restaurant chains (Altai Mongolian Grill), and logistics services across Mongolia and select international markets.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Snack Food Manufacturing (31191)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Miscellaneous Nondurable Goods (5190), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAMAH

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale)

Consumer Products & Retail/Grocery & Food Retail/Wholesale-to-Consumer & Bulk Food Stores

SECONDARYAFAIANAH

DTC Specialty & Ethnic Food Delivery

Agriculture & Food Production/Food Distribution & Wholesale/Direct-to-Consumer Food Distribution

Keywords

• FMCG distribution services
• Consumer goods trading
• Instant coffee manufacturing
• Logistics and warehousing
• Restaurant operations

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Goods Distribution: Distribution of Fast-Moving Consumer Goods (FMCG) including imported cooking oil, coffee, biscuits, tobacco products, baby food, and personal care products across Mongolian market through 6,000+ outlets
2. Manufacturing - BestCup LLC: Manufacturing and sale of instant coffee and tea products under BESTCUP brand, including Mongolian milk tea XAAHTAH
3. Leisure - Altai Mongolian Grill: Restaurant operations featuring Mongolian Barbecue dining experience
4. Logistics and Warehousing Services: 6,000+ sq meters warehouse storage space with 54 trucks for distribution services

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

Bimex Holding LLC distributes Fast-Moving Consumer Goods (FMCG) including imported cooking oil, coffee, biscuits, tobacco products, baby food, and personal care products across Mongolia through 6,000+ retail outlets. The company also manufactures instant coffee and tea products under the BESTCUP brand, operates the Altai Mongolian Grill restaurant chain, and provides logistics and warehousing services with a 6,000+ square meter warehouse and a fleet of 54 trucks.

Product overview

Bimex Holding LLC is a diversified Mongolian conglomerate operating across trade, distribution, logistics, and manufacturing sectors. The company operates through multiple business units including its core Consumer Goods Distribution and Logistics & Warehousing services, along with subsidiary brands such as BESTCUP (instant coffee and tea manufacturing), Altai Mongolian Grill restaurant chain, EBIMEX online shop, and beverage brands XAAHЦАЙ, SUPER Water, and GENGHIS Energy Drink. The portfolio spans B2B distribution services to over 6000 retail outlets across Mongolia, food & beverage manufacturing, restaurant operations, and e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• BESTCUP: Beverage brand producing instant coffee and tea products, established 2011 as one of the first Made in Mongolia beverage brands
• Altai Mongolian Grill
• XAAHЦАЙ
• SUPER
• GENGHIS

Products and services

• Consumer Goods Distribution FMCG distribution service covering the entire Mongolian region, distributing imported cooking oil, coffee, biscuits, tobacco products, baby food, and personal care products across 6,000+ retail outlets via professional sales teams serving wholesale customers, supermarket accounts, and street corner grocery stores.
• Logistics and Warehousing Services Third-party logistics and warehousing services offering 6,000+ square meters of warehouse storage space with 24/7 operational system, distributing products across on-trade, off-trade, and general trade channels using a 54-truck fleet.
• BESTCUP Beverages Manufacturing and sale of instant coffee and tea products under the BESTCUP trademark, including the Mongolian Milk Tea XAAHTAH, produced at an ISO 22000, HACCP, and Halal certified facility.
• Altai Mongolian Grill Restaurant Mongolian Barbecue buffet restaurant concept offering customizable stir-fry dishes, operating in Mongolia (Ulaanbaatar and Darkhan), USA, China, and Russia.
• XAAHTAH Mongolian Milk Tea Mongolian Milk Tea product distributed in the Mongolian market and exported to Russia, produced under the BESTCUP manufacturing facility.
• SUPER Water Bottled water brand produced using RO water filtration technology at a factory opened in 2002.
• GENGHIS Energy Drink Energy drink brand launched in 2002 using RO water technology, produced alongside the SUPER water brand.
• EBIMEX Online Shop Online e-commerce platform established in 2021 for selling consumer goods online.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Vinda MalaysiacoreChannel Partner/ Reseller/ Distributor · 1 January 2013Became the distributor of Vinda Malaysia (personal care products) starting in 2013.
• BS GLOBAL LLC JV with SUPER COFFEEmajorStrategic or Co-development Partner · 1 January 2011Started BS GLOBAL LLC JV coffee & tea manufacturing facility with SUPER COFFEE (one of the world's top coffee companies) in 2011. This joint venture later led to the establishment of BestCup manufacturing operations.
• Fruto Nyanya (Russia)coreChannel Partner/ Reseller/ Distributor · 1 January 2008Became the distributor of Fruto Nyanya, Russia's number 1 baby food brand, starting in 2008.
• SUTL BIMEX JVC (SUTL Corporation Singapore)majorStrategic or Co-development Partner · 1 January 2005Established SUTL BIMEX JVC in Mongolia in partnership with SUTL Corporation of Singapore, an Asian conglomerate focused on consumer and lifestyle products.
• British American TobaccocoreChannel Partner/ Reseller/ Distributor · 1 January 2001Became the official distributor of British American Tobacco (leader of worldwide tobacco industry) in 2001, distributing tobacco products in Mongolia.
• Lubritrade Trading PTE Ltd (Singapore)majorStrategic or Co-development Partner · 1 January 1999Joint venture company established with Lubritrade Trading PTE Ltd of Singapore in 1999, representing Bimex's first international joint venture partnership.
• Interbrew (AB InBev)majorChannel Partner/ Reseller/ Distributor · 1 January 1999Represented Interbrew (world's number 1 brewery) from 1999-2005. Introduced premium beer brands including Stella Artois, Hoegarden, and Belgium fruit beer to the Mongolian market. Opened 3 Belgium Stella Artois pubs in Ulaanbaatar.
• Super Coffeemix PTE LTD (Singapore)coreChannel Partner/ Reseller/ Distributor · 1 January 1995Super Coffeemix PTE LTD of Singapore became the official distributor relationship from 1995 when Bimex started importing coffee products. This partnership established Bimex's entry into the consumer goods distribution business.
• Munchy Food SDN BHD (Malaysia)coreChannel Partner/ Reseller/ Distributor · 1 January 1995Official distributor relationship with Malaysian biscuit manufacturer Munchy Food SDN BHD established in 1995 as part of Bimex's initial business operations in importing and trading.

Scale indicators8 records

Recent moves16 records

Expansion highlights5 records

Direct peers

• APU Company: Mongolian food manufacturing and distribution company producing confectionery and consumer goods with nationwide distribution. Directly comparable to Bimex's FMCG distribution and BestCup manufacturing operations in the same Mongolian market.
• Mongol Nekhmel: Mongolian food and beverage distribution company. Directly comparable to Bimex's FMCG distribution and wholesale operations, competing for the same retail and wholesale customers.
• ERKHEM Group: Mongolian distribution and trading company covering consumer goods nationwide. Directly comparable to Bimex's distribution and trading operations in the Mongolian market.

Others

• Super Coffeemix: Singapore-based instant coffee manufacturer and Bimex's original distribution partner since 1995. Comparable as a co-manufacturer/distributor in the instant coffee segment via the BS GLOBAL LLC joint venture.
• British American Tobacco: Global tobacco giant that has been a core Bimex distribution partner since 2001. Comparable as a principal in the same distribution relationship, and as a benchmark for the branded tobacco distribution segment.

Regional players

• Mongolian Mining Corporation: Mongolian conglomerate operating in mining and related services. Comparable as a major Mongolian business entity but in a different sector; useful as a benchmark for the scale of top-tier Mongolian corporate operations.
• Trade and Development Bank of Mongolia: Mongolian financial institution recognized as a TOP 100 business entity alongside Bimex. Comparable as a major Mongolian corporate player but in banking; useful as a benchmark for Mongolian corporate scale and governance standards.

Broad incumbents

• Max Group Mongolia: Mongolian conglomerate with food manufacturing, import/distribution, and retail operations. Comparable to Bimex across consumer goods distribution and branded food manufacturing in Mongolia.
• Tavan Bogd Group: One of Mongolia's largest diversified conglomerates with operations across FMCG, retail, manufacturing, and services. Comparable as a Mongolian diversified conglomerate, though with broader scope including retail and real estate.
• Nestlé Mongolia: Global FMCG multinational with operations in Mongolia covering coffee, beverages, and consumer goods. Comparable as a major brand owner competing for shelf space at the same retail outlets Bimex serves.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bimexholding
• LinkedInlinkedin.com/company/bimex-holding-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bimex Holding LLC