APU Company

What APU Company does

APU Company (АПУ ХК / APU JSC) is Mongolia's largest diversified beverage and dairy manufacturer, founded in 1924 and headquartered in Ulaanbaatar. The company operates across six product pillars — spirits/vodka, beer, wine, water/soft drinks/juices, and dairy — producing 344+ SKUs across its owned and licensed brand portfolio. Its flagship proprietary brands include Chinggis Khan ultra-premium vodka (six-layer filtration), Velvet (Shungite/meteorite filtration), Sengur and Borgio beers, Soyombo and Arkhi vodkas, plus co-manufactured international brands (Heineken, Tiger, Kaltenberg) under license from Heineken Asia Pacific (25% shareholder) and distribution partnerships for premium imported wines and spirits (Robert Mondavi, Woodbridge, Albert Bichot, Faustino, Ruffino, Campari, Jägermeister, etc.).

Production is anchored by a vertically integrated industrial base: a 900,000 hectoliter/year beer plant (M-BC Asia Pacific, Heineken Bronze Standard 2021), a 200,000 hectoliter/year vodka plant, a 38,000 liters/day spirits distillery (Schmitt automated equipment), a 35 tons/day water & beverage plant (Krones/Klinger/Samsa Pak), and the SBB distillery at Züünkharaa. The APU Logistic Center, one of Asia's Top 5 fully automated warehouses, supports nationwide distribution. The company is publicly listed on the Mongolian Stock Exchange with 9,000+ minority shareholders; majority owner Shunhlai Holding controls 56.63%.

The business model combines proprietary branded production (high-margin spirits and dairy), licensed local manufacturing for global brands (Heineken, Tiger, Kaltenberg), and import-distribution of premium international wine and spirits for the Mongolian market. Distribution is through wholly-owned АПУ Трейдинг ХХК (10,000+ wholesale/retail points nationwide) and СББ Трейд ХХК (5,000+ Ulaanbaatar retail points), with international reach via Grand XXK in Russia (20 cities, ~500 points) and direct exports to 8+ countries. End customers are mass-market Mongolian consumers across all 21 provinces, served through an 11,000+ customer/partner network; B2B wholesale and retail customers are the immediate buyers, while final consumption is consumer-staples-driven with low churn. APU is the first Mongolian company to jointly implement ISO 9001, ISO 14001, and FSS 22000 certifications, contributing 514.3 billion MNT in taxes in 2025 (1.4 billion MNT per day) and operating with 2,500+ employees.

Name

APU Company

Legal name

АПУ ХК (APU Joint Stock Company)

Website

https://apu.mn

Company type

Public

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

APU Company (АПУ ХК) is Mongolia's largest diversified beverage and dairy manufacturer, founded 1924, producing 344+ SKUs of spirits, beer, wine, water, soft drinks, and dairy across proprietary and licensed international brands. It serves 11,000+ customers via its own distribution network reaching 10,000+ retail points nationwide and 500+ in Russia.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Beverage Manufacturing (3121), Dairy Product Manufacturing (3115)

SIC

Beverages (2080), Dairy Products (2020), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

akta.pro secondary industries

Fluid Milk & Cream Beverages (Whole/Skim, Half-and-Half) (AFAFAEAA), Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ)

Keywords

• Alcoholic beverages
• Vodka production
• Dairy products manufacturing
• Bottled water production
• Beer manufacturing

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Branded Spirits (Vodka) Production & Sales: Manufacture and sale of proprietary vodka brands (Chinggis Khan, Soyombo, Arkhi, AURUG, Velvet, Elix, Taiga, Bolor, Kharаa, Eden, Altan Turuu, Ooze, Chinggis Grandkhaan White, etc.) across domestic and export markets; 344+ SKUs total in portfolio.
2. Beer Production & Sales: Brewing and sale of proprietary brands (Sengur, Borgio, Niislel, Seruun, GoldenGobi) plus co-manufactured/imported brands (Tiger, Heineken, Kaltenberg) under license/partnership.
3. Wine Import & Distribution: Distribution of imported premium wines (Robert Mondavi, Woodbridge, Faustino, Albert Bichot, Ruffino, Tini, Barolo, Brunelli, Cinzano, Maison Castel, Vina Maipo, Rose D'Anjou, Vieux Papes) in Mongolian market.
4. Imported Premium Spirits Distribution: Distribution of imported premium spirits brands (Grand Marnier, Bulldog Gin, Espolon Tequila, Appleton Rum, Campari, Aperol, GlenGrant, Wild Turkey, Tenjaku, Jägermeister, Cinzano, Reyka Vodka).
5. Dairy Products Production & Sales (APU Dairy): Manufacture and sale of dairy and milk products (Pro+, Mont Yak, Honin nuga, Mongol, Baby Shark, Tsever suu, Sain, Deej) via APU Dairy LLC subsidiary.
6. Beverages, Water & Juice Production: Production and sale of bottled water, soft drinks and juices (Orgiluu, Frutta, Selenge, Terelj, Alkaline, Aqua crystal).
7. Export Sales (International): Export revenue from sales of APU products to Russia, China's Inner Mongolia, Japan, South Korea, Belgium, France, Germany, USA; expanded product range internationally in 2025 (8 brands, 12 new SKUs).
8. Direct-to-Consumer E-commerce (apu.mn): Online sales channel via apu.mn where registered consumers can order products directly with delivery; collects payment, shipping and customer preference data.

Go-to-market motion5 records

Distribution channels7 records

Marketing channels8 records

Core offering

APU Company (АПУ ХК) is Mongolia's oldest and largest liquid food and beverage manufacturer, founded in 1924. It produces and sells vodka, beer, bottled water, soft drinks, juices, and dairy products through wholly-owned production plants and a 344+ SKU portfolio, while also distributing imported premium wines and spirits (Robert Mondavi, Albert Bichot, Campari, Tiger, Heineken, Kaltenberg) into the Mongolian market and exporting its own brands to 8+ countries.

Product overview

APU Company operates as a diversified multi-brand beverage manufacturer and distributor under a portfolio-plus-modules architecture rather than a single unified platform. The core APU ХК (APU JSC) parent operates six main product category pillars: Dairy products (Сүүн бүтээгдэхүүн) via APU Dairy LLC (Mont Yak, Pro+, Монгол, Baby Shark, Цэвэр сүү, Сайн, Дээж, Honin nuga); Water, soft drinks and juices (Ус, ундаа, жүүс) including Оргилуун, Фрутта, Сэлэнгэ, Тэрэлж, Alkaline, Aqua crystal; Spirits/Vodka (Архи) anchored by premium brands Chinggis Khan, Соёмбо, Evok, Velvet, АУРУГ, Arkhi, Болор, Шигүдэри, Ерөөл, Хараа, Elix, Tundra, Агар, Tайга and RTD cocktails under the Ooze line; Beer (Шар айраг) with both Mongolian brands (Алтан Говь, Боргио, Нийслэл, Сэнгүр, Сэрүүн) and international Heineken-licensed brands (Heineken, Tiger, Kaltenberg); Wine (Дарс) including Robert Mondavi, Woodbridge, Ruffino, Tini, Faustino, Albert Bichot, Cinzano, Barolo, Brunelli, Vina Maipo; and Imported products (Импортын бүтээгдэхүүн) such as Grand Marnier, Bulldog, Espolon, Appleton Estate, Campari, Aperol, GlenGrant, Wild Turkey, Tenjaku, Jagermeister, and Reyka. Operations span 344+ SKUs produced across vodka, spirits, water, soft drinks, and dairy plants, with a fully automated Krones-equipped logistics center and a Heineken-affiliated beer brewery. Distribution reaches 10,000+ wholesale and retail outlets domestically and 20 cities/500 outlets in Russia via Grand XXK.

Differentiator

Problem solved

Functional benefit

Brands

• Chinggis Khan (Чингис Хаан): Ultra-super premium vodka brand — APU's flagship export brand, six-stage filtered Alpha-grade vodka.
• Velvet
• Elix
• Sengur (Сэнгүр)
• Tiger
• Borgio (Боргио)
• Niislel (Нийслэл)
• Altan Turuu (Алтан Түрүү)
• Agar (Агар)
• EVOK
• Soyombo (Соёмбо)
• Aurug Gold / Silver (АУРУГ)
• Bolor (Болор)
• Arkhi (АРХИ)
• Shiguderi (Шигүдэри)
• Kharaa (Хараа)
• Eruul (Ерөөл)
• Taiga (Тайга)
• Chinggis Grandkhaan White
• Eden (Эден)
• Tundra Vodka
• Ooze
• Heineken 0.0
• Kaltenberg Weissbier
• Altan Govi (Алтан Говь)
• APU Dairy (АПУ Дэйри)

Products and services

• Chinggis Khan vodka (Чингис Хаан) Ultra-premium vodka filtered through six layers (coal, quartz, diamond, pearl, silver) using Alpha-grade pure spirit blended with deep spring water and lavender flower, anise seed, wheat seed aromas. Targeted at premium spirits consumers; positioned as APU's flagship export brand.
• Sengur beer (Сэнгүр) National premium Mongolian lager beer (4.8% ABV) created by German Brewmaster at M-BC Asia Pacific brewery. Available in glass, can, PET, and 30L keg formats.
• Sengur White beer Unfiltered wheat beer variant of Sengur, hazy with orange aromatic notes, at 5.0% ABV in 0.45L glass and 0.5L can formats.
• Sengur Radler Mongolia's first locally produced Radler beer, blending Sengur beer with natural mango-peach or lemon juice at 1.9% ABV in 0.5L cans.
• Borgio beer (Боргио) Heritage Mongolian lager brand with roots dating to 1927 when Czech specialists helped start production; sold under the Borgio name since 1940; fully rebranded in May 2019.
• Niislel beer (Нийслэл) Premium Mongolian lager beer brewed per Germany's Reinheitsgebot purity law, featuring Aroma hops. Slogan 'For the Future of the Capital'.
• Kaltenberg Weissbier Bavarian-style wheat beer (5.5% ABV) manufactured under license from the Wittelsbach royal Bavarian brewing tradition at M-BC Asia Pacific. Unfiltered with banana and aromatic hop notes.
• Heineken beer Premium Dutch lager beer brewed and distributed under license in Mongolia through M-BC Asia Pacific. Brewed with Heineken's proprietary 'A' yeast.
• Tiger beer Premium Asian lager first brewed in 1932, locally brewed in Mongolia at M-BC Asia Pacific under Heineken stewardship. Sold in 70+ countries globally.
• Heineken 0.0 Non-alcoholic variant of Heineken premium beer, double-fermented with alcohol removed while preserving Heineken's balanced taste profile.
• Aurug Gold vodka (АУРУГ Алтан) Top-tier premium vodka (38% ABV) named after Genghis Khan's 13th-century royal treasury. Triple-distilled Alpha spirit filtered through Agate with pure spring water.
• Aurug Silver vodka (АУРУГ Мөнгөн) Premium vodka (36% ABV) softened with crystal-clear water and triple-filtered through silver-plated filters, named after Genghis Khan's Aurug treasury.
• Arkhi vodka (АРХИ) Mongolia's first internationally competitive vodka brand, originally produced in 1976 from premium wheat spirit for export. Re-launched in 2011 with multi-stage filtration.
• Velvet vodka Premium vodka brand launched in 2016, filtered through Shungite (meteorite stone) to remove chlorine, nitrates, and heavy metals for smoother taste.
• Elix vodka Premium vodka filtered through Moonstone gem, blended with Alpha-grade wheat spirit and natural water, infused with coffee extract at 36% ABV.
• Velvet NUIT vodka New premium vodka variant in the Velvet line launched October 2024, expanding the brand portfolio with shungite filtration technology.
• Elix Neon vodka Vodka product with unique packaging, filtered through Moonstone and blended with black coffee flavor for a refined taste.
• Velvet Light vodka Lighter ABV variant (31.5%) of Velvet vodka using shungite (meteorite) filtration technology for a reduced-alcohol offering.
• EVOK vodka Premium vodka co-developed with Heineken's international team, launched August 4, 2014. Won Double Gold Medal at World Spirit Competition 2015 in San Francisco.
• Chinggis Grandkhaan White vodka Premium vodka using first-in-Mongolia 'Milk Filter' technology that uses pure milk to filter chemical elements from vodka without additives, reducing harshness while preserving authentic flavor.
• Shiguderi milk vodka (Шигүдэри) Traditional Mongolian milk distillate (shimiin arkhi) historically consumed at ceremonial occasions, reintroduced as an ultra-premium ceremonial vodka in limited quantities.
• Agar vodka (Агар) Organic premium vodka made from wheat grown in Mongolia's harsh continental climate, distilled and aged in copper vessels, enriched with agar tree resin and birch bark extract.
• Bolor vodka (Болор) Mongolian vodka brand first launched in 1981 to commemorate Mongolia's space flight history, fully reformulated in 2020 with new recipe, taste, aroma, and modern packaging.
• Ooze RTD cocktail brand Ready-to-drink (RTD) cocktail brand line (5% ABV) with Mojito, Vodka & Juice, Gin Tonic, and Bourbon Whiskey & Cola variants targeting modern consumers.
• Taiga honey-pepper vodka (Тайга Өвөл) Flavored vodka infused with honey and red pepper, leveraging natural antibiotic and circulation-boosting properties of the ingredients.
• Taiga Hunchir tincture (Тайга Хунчир) Herbal tincture made with Hunchir (Rhodiola rosea) known for immune support, anti-aging, and cardioprotective benefits. Golden transparent color from aging.
• Tini wine range (Italy) Italian wine range by Caviro including Moscato, Vino Bianco, Semi Sweet, Sangiovese Cabernet, Rose Sangiovese, and Grecanico Pinot Grigio. Un-oaked, fresh, fruit-forward.
• Woodbridge by Robert Mondavi wine range California wine range including Sauvignon Blanc, Rose, Pinot Noir, Merlot, Chardonnay, and Cabernet Sauvignon, produced under Robert Mondavi Winery in Napa Valley.
• Robert Mondavi Napa Valley wine range Premium Napa Valley wines including Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Heritage Red Blend, and Pinot Noir Private Selection.
• Albert Bichot Burgundy wine range French Burgundy wines from Albert Bichot across multiple appellations: Chablis Grand Cru, Chambertin, Meursault, Savigny Les Beaune, Santenay, Mercurey, Pouilly Fuisse.
• Faustino wine range (Spain) Spanish Rioja wine range (D.O.C.a Rioja) including Faustino I Gran Reserva, Faustino VII, Faustino V Rose, and Faustino V (Viura-Chardonnay).
• Ruffino wine range (Italy) Italian Tuscan wines from Ruffino (founded 1877, 140+ years of tradition). Includes Riserva Ducale (Chianti Classico Riserva, 80% Sangiovese) and Chianti DOCG.
• Barolo DOCG (Mirafiore) wine Italian Barolo DOCG wine from Piedmont, produced from 100% Nebbiolo grapes and aged at least 38 months, from Mirafiore / Borgogno.
• Imported Premium Spirits portfolio Distribution of premium imported spirits including Grand Marnier (orange liqueur), Bulldog London Dry Gin, Espolon Tequila, Appleton Jamaican rum, Campari, Aperol, GlenGrant Scotch, Wild Turkey Bourbon, Tenjaku Japanese whisky, Jägermeister, Cinzano, and Reyka Icelandic vodka.
• APU Dairy products (Сүүн бүтээгдэхүүн) Dairy product portfolio manufactured by subsidiary APU Dairy LLC, including milk, butter, and dairy-based beverages under brands Pro+, Mont Yak, Mongol, Baby Shark, Tsever Süü, Sain, Deej, and Honin nuga.
• Water, soft drinks and juices (Ус, ундаа, жүүс) Water, soft drinks and juice portfolio produced by the APU Water & Beverage Plant with 4-stage water filtration and 35 tons daily water processing capacity, including Orgiluu, Frutta, Selenge, Terelj, Alkaline, and Aqua crystal brands.

Quantifiable outcome

• Tax contribution of 514.3 billion MNT in 2025 (1.4 billion MNT per day)
• +5 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

33 partnerships are on record, tiered core, flagship and minor.

• Schmitt (Germany)coreTechnology or IntegrationGerman supplier of advanced automated distillery equipment for APU ХК's Spirits Plant; enables production of 38,000 liters/day of Alpha-grade ethyl alcohol; technology partner for byproduct CO₂ capture (99.9% purity).
• Krones AG (Germany)flagshipTechnology or IntegrationGerman brewing equipment supplier; partnered with APU since 2002 and 2013 to install modern, environmentally-friendly brewing lines at APU's Beer Plant (900,000 hectoliter/year capacity); Krones also built the APU Logistic Center in 2013 (one of Asia's Top 5 automated warehouses). Also Krones bottling line at the water/beverage plant.
• Heineken International (branding team)flagshipStrategic or Co-development PartnerHeineken's international branding team co-developed the EVOK premium vodka brand with APU over 2+ years; launched August 4, 2014 in the Mongolian market; co-developed brand won Double Gold Medal at the World Spirit Competition 2015 in San Francisco.
• Robert Mondavi Winery / Woodbridge (Constellation Brands)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Robert Mondavi and Woodbridge wines in Mongolia including the full Robert Mondavi range (Sauvignon Blanc, Chardonnay, Cabernet Sauvignon, Pinot Noir, Heritage Red Blend, Private Selection) and Woodbridge range (Sauvignon Blanc, Rose, Pinot Noir, Merlot, Chardonnay, Cabernet Sauvignon).
• Albert Bichot (Maison Albert Bichot, Burgundy France)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Albert Bichot Burgundy wines in Mongolia: Chablis Grand Cru, Chambertin, Meursault, Savigny Les Beaune, Santenay, Mercurey, Pouilly Fuisse, Cote De Beaune Villages, Bourgogne (red and white), Chablis.
• Grupo Faustino (Spain)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Faustino Rioja wines in Mongolia: Faustino I (Gran Reserva), Faustino VII, Faustino V Rose, Faustino V (Viura-Chardonnay).
• Caviro / Tini (Italy)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes the Caviro Tini wine range in Mongolia: Tini Moscato, Tini Vino Bianco, Tini Semi Sweet, Tini Sangiovese Cabernet, Tini Rose Sangiovese, Tini Grecanico Pinot Grigio. Caviro is Italy's leading wine group by domestic market share and exports.
• Ruffino (Italy)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Ruffino Italian wines in Mongolia: Ruffino Pinot Grigio, Riserva Ducale (Chianti Classico), Chianti DOCG. Ruffino has over 140 years of history.
• Barolo / Borgogno / Mirafiore (Italy)minorOEM/ Whitelabel/ Licensing PartnerAPU distributes Barolo wines (100% Nebbiolo, aged minimum 38 months) including Borgogno (est. 1761) and Mirafiore brands - pioneers of Barolo wines globally.
• Cinzano (Campari Group, Italy)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Cinzano Prosecco (100% Glera grapes from Italy's D.O.C. Colline Trevigiane) and Cinzano vermouth in Mongolia.
• Maison Castel (France)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Maison Castel wines (Castel Chateaux brand and Varietal range: Cabernet Sauvignon, Syrah, Pinot Noir, Sauvignon Blanc, Grenache, Merlot, Chardonnay) and Vitral brand.
• Vina Maipo / La Chamiza (Chile)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Chilean wines from Vina Maipo: Classic Sauvignon Blanc, Classic Merlot, Classic Carmenere, Classic Cabernet Sauvignon, Syrah 2016. Also La Chamiza brand.
• Brunelli (Italy, Verona)minorOEM/ Whitelabel/ Licensing PartnerAPU distributes Brunelli Classico Amarone wine (family producer, generations of Amarone expertise; grapes dried up to 50% before pressing).
• Campari Group (Italy) - Campari, Aperol, GlenGrant, Wild TurkeyflagshipOEM/ Whitelabel/ Licensing PartnerAPU distributes multiple Campari Group brands in Mongolia: Campari Bitter Aperitif, Aperol, GlenGrant Scotch Whisky (12 years, 18 years, Arboralis), Wild Turkey Bourbon Whiskey.
• Mast-Jägermeister (Germany)coreOEM/ Whitelabel/ Licensing PartnerAPU distributes Jägermeister herbal liqueur in Mongolia.
• Tenjaku Japanese WhiskyminorOEM/ Whitelabel/ Licensing PartnerAPU distributes Tenjaku Japanese Whisky in Mongolia.
• Reyka Vodka (Iceland)minorOEM/ Whitelabel/ Licensing PartnerAPU distributes Reyka Icelandic vodka in Mongolia.
• Grand Marnier (France)minorOEM/ Whitelabel/ Licensing PartnerAPU distributes Grand Marnier French orange liqueur in Mongolia.
• Bulldog London Dry GinminorOEM/ Whitelabel/ Licensing PartnerAPU distributes Bulldog London Dry Gin in Mongolia.
• Espolon Tequila (Mexico)minorOEM/ Whitelabel/ Licensing PartnerAPU distributes Espolon Tequila (Añejo) in Mongolia.
• Appleton Estate (Jamaica)minorOEM/ Whitelabel/ Licensing PartnerAPU distributes Appleton Estate Jamaican rum and Appleton variants in Mongolia.
• Royal Bavarian Beer / Kaltenberg (Germany)flagshipOEM/ Whitelabel/ Licensing PartnerAPU manufactures Kaltenberg Weissbier and Kaltenberg Weissbier Dunkel under license from the Wittelsbach royal Bavarian brewing tradition; product is also sold via royalbavarianbeer.com.
• Tiger Beer (Asia Pacific Breweries / Heineken)flagshipOEM/ Whitelabel/ Licensing PartnerTiger is locally brewed at M-BC Asia Pacific LLC under Heineken's stewardship in Mongolia since 2007; 200+ quality checks and 500+ hours of fermentation; sold in 70+ countries globally.
• Heineken Brand (licensed local production)flagshipOEM/ Whitelabel/ Licensing PartnerHeineken® premium beer locally produced in Mongolia under license from Heineken (Amsterdam), founded by Gerard Adriaan Heineken; sold in 192+ countries globally. Heineken 0.0 also produced locally with double fermentation and alcohol removal.
• Grand ХХК (Russia)flagshipStrategic or Co-development Partner100% APU ХК-owned subsidiary established 2012 under Russian Federation law; operates as APU's official representative in Russia from Krasnoyarsk; distributes APU products to 20 Russian cities through approximately 500 retail points.
• Tos Onol (Тос холбоо) - National Petroleum AssociationminorStrategic or Co-development PartnerAPU is a member of the ESG (БОНЗ - Байгаль Орчин, Нийгэм, Засаглал) professional council of the Tos Onol (Petroleum Association); collaborates on traditional Mongolian yak husbandry / home production project ('Монгол Сарлаг - Гэр Үйлдвэрлэл') initiated in 2022 to improve milk quality and smallholder farmer incomes.
• Mongolian Government / MҮХАҮТ (Mongolian National Chamber of Commerce and Industry)coreOthersAPU Group is one of Mongolia's TOP 100 taxpayers, contributing 514.3 billion MGT in 2025 alone. APU ХК has been named to the TOP 100 enterprises list for 23 consecutive years, with four APU Group companies on the 2025 list. Strategic governmental relationship for regulatory standing.
• Mongolian Stock Exchange (MSE)flagshipOthersAPU ХК is listed on the Mongolian Stock Exchange (MSE) with freely traded shares; held its 2025 annual shareholders' meeting electronically on April 24, 2025 with 87.91% quorum. 9,000+ shareholders as of November 2021.
• Klinger (Austria), Kosme, Gernep, Famix (Germany), Samsa Pak (Italy)coreTechnology or IntegrationEuropean suppliers of fully automated equipment for APU's Water and Beverage Plant; Austrian Klinger, German Kosme/Gernep/Famix, Italian Samsa Pak; supports production of 13 product types in 25 packaging formats with daily water processing up to 35 tons.
• Russian, Ukrainian, Italian equipment suppliers (Spirits/Vodka Plant)coreTechnology or IntegrationСпирт Бал Бурам ХХК plant equipped with Russian, Ukrainian, Italian and German machinery; Italian fully automated liquefied CO₂ production system installed in 2010; 15 tons/day alcohol production, 6,000 bottles/hour.
• German, Austrian and Italian vodka plant equipment supplierscoreTechnology or Integration2003 complete modernization of APU's vodka plant with German, Italian and Austrian equipment; computer microprocessor control systems; 200,000 hectoliters/year capacity.
• М Би Си Азиа Пасифик ХХК (M-BC Asia Pacific - sister subsidiary)coreStrategic or Co-development PartnerJoint tree planting initiative under the 'Billion Trees' national movement at Gorkhi-Terelj National Park and International Eco Garden - planted 785 trees together (58 Buils, 65 Orol, 12 Guils, 650 Khailaas).
• ННФ (Нэгдсэн Үндэстний Байгууллага - United Nations)minorOthersAPU's sustainability strategy 2030 aligns with the UN Sustainable Development Goals (SDGs); relevant goals embedded in company's environmental, social and governance strategy.

Scale indicators17 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Thai Beverage Public Company Limited: Thai-listed multi-category beverage conglomerate (spirits, beer, non-alcoholic beverages) operating across Southeast Asia with similar business model of owning branded spirits, regional breweries, and large distribution networks. Like APU, it combines heritage local brands with international licensing partnerships and exports to multiple countries.
• San Miguel Corporation: Philippines-based conglomerate with a large beer and beverages arm (San Miguel Brewery) plus food and packaging. Comparable to APU as a diversified national beverage manufacturer with century-old heritage, dominant domestic distribution, and partnerships with global brewers.
• Anadolu Efes Biracılık ve Malt Sanayii A.Ş. Turkish-listed multi-category beverage group operating beer (Efes) and soft drinks (Coca-Cola bottler for Turkey and Central Asia) across emerging markets. Comparable to APU's diversified beverage portfolio and emerging-market distribution footprint, with similar proximity to and trade with Russia/CIS.

Broad incumbents

• Heineken N.V. Global brewing major and APU's 25% strategic shareholder. Operates globally with a multi-brand beer portfolio; directly comparable through the Tiger, Heineken, and Kaltenberg brands that APU manufactures under license, and through the Bronze Standard benchmark APU's brewery must meet.
• Diageo plc: World's largest premium spirits company (Smirnoff, Johnnie Walker, Captain Morgan, etc.). Comparable to APU through the premium vodka and spirits category overlap — APU's Chinggis Khan, EVOK, Soyombo and Velvet compete in the same white-spirits premium tier that Diageo's vodka brands anchor globally.
• Pernod Ricard: Global premium spirits and wine major (Absolut, Jameson, Chivas, Jacob's Creek, Mumm). Comparable to APU through the ultra-premium vodka segment (Chinggis Khan, Soyombo) and through APU's import and distribution of Pernod Ricard-affiliated premium brands into Mongolia.
• Carlsberg A/S: Global brewing group with a strong emerging-market footprint (Asia, Russia/CIS). Comparable to APU's beer operations through similar geographic focus on Russia/Central Asia and through international licensed brand production, though Carlsberg's brand portfolio is broader.
• Anheuser-Busch InBev: World's largest brewer (Budweiser, Stella Artois, Corona). Provides the global benchmark for premium beer standards that APU's licensed Tiger and Heineken production must adhere to, and is comparable as a multi-brand beer incumbent operating in emerging markets.
• Constellation Brands, Inc. Major US-based wine and spirits group (Robert Mondavi, Woodbridge, Meiomi, High West). Directly comparable through APU's distribution of the full Robert Mondavi and Woodbridge ranges in Mongolia, and through shared exposure to imported premium wine brand management.
• Campari Group: Italian global spirits major (Campari, Aperol, GlenGrant, Wild Turkey, Cinzano, Grand Marnier, Bulldog, Espolon, Appleton, Reyka). Directly comparable to APU because APU distributes the entire Campari Group premium-spirits portfolio in the Mongolian market via partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/APU_Company
• Facebookfacebook.com/APUCompany
• LinkedInlinkedin.com/company/apu-company

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APU Company