Encore Concrete Coatings

What Encore Concrete Coatings does

Encore Concrete Coatings, Inc. is a privately held concrete floor coating installation company founded in 2005 and headquartered in East Dundee, Illinois. The company applies proprietary two-coat, three-layer polyurea-polyaspartic systems, alongside epoxy, urethane, and specialty decorative systems (Flake, Marble Metallic, Quartz, Solid Color, Flexcore), for residential and commercial customers. Installations are designed to be completed in a single day, with floors walkable in 12 hours and driveable in 48 hours, and the company markets 4X abrasion resistance and 2X adhesion strength relative to standard epoxy coatings. Service coverage spans Illinois, Iowa, Indiana, Wisconsin, and Florida, with regional offices in East Dundee, IL and North Liberty, IA.

The business operates as a direct-to-consumer field service. Customers initiate contact via phone or website quote forms; installation is performed by company-employed crews under a Rev Share Pay Plan (6% Lead Installer / 5% Assistant Lead Installer during regular season). Pricing is quote-based on project scope and is not publicly disclosed; GreenSky financing is offered to reduce purchase friction. Marketing emphasizes location-specific SEO, an active social presence (Facebook, YouTube, Twitter, Pinterest), and a $350 cash referral program. Back-office operations run on Paycom (payroll), ADP (time and attendance), and Monday.com (referral workflows).

The company is owner-operated with no disclosed institutional ownership, parent company, funding rounds, or M&A activity. Customer-facing technology is limited to standard quote, review, and payment pages; no proprietary software platform or AI/ML capabilities are evidenced. Revenue is project-based and one-time in nature, with no recurring contract or subscription layer.

Name

Encore Concrete Coatings

Legal name

Encore Concrete Coatings, Inc.

Website

https://encoreconcretecoatings.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore Concrete Coatings is a privately held, Illinois-based concrete floor coating installer using proprietary polyurea-polyaspartic systems for residential and commercial customers across the Midwest and Florida.

Ownership category

akta.pro rank

Product category

Concrete Floor Coating Services

NAICS

Painting and Wall Covering Contractors (23832)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG)

akta.pro secondary industries

Concrete Floor Finishing, Polishing & Coatings (Residential) (HSAPAGAI), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)

Keywords

• Concrete floor coatings
• Garage floor coatings
• Polyurea floor systems
• Polyaspartic coatings
• Commercial floor installation

Headquarters

HQ city

East Dundee, Illinois

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Concrete Floor Coating Installation Services: One-time installation services for concrete floor coatings including garage floors, basements, patios, pool decks, and commercial spaces. Revenue is generated through project-based fees for materials and labor installation. The company uses a Rev Share Pay Plan for installers, calculating pay as a percentage of each project (6% for Lead Installers, 5% for Assistant Lead Installers during regular season). Financing options available through GreenSky.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Encore Concrete Coatings sells and professionally installs concrete floor coating systems for residential and commercial customers. Its core product is a proprietary polyurea-polyaspartic two-coat, three-layer system (polyurea base coat, acrylic flake middle layer, polyaspartic top coat) delivered across multiple coating systems (Flake, Marble Metallic, Quartz, Solid Color Epoxy, Solid Color Polyurea, Flexcore Polyurea) and application areas including garages, basements, patios, pool decks, and commercial spaces.

Product overview

Encore Concrete Coatings is a concrete floor coating company serving residential and commercial customers throughout Chicagoland, Iowa, Indiana, Wisconsin, and Florida. The company offers a unified portfolio of coating systems centered around four core technologies: epoxy, polyurea, urethane, and polyaspartic coatings. These are delivered through multiple product lines including the Flake System, Marble Metallic System, Quartz System, Solid Color Epoxy, Solid Color Polyurea, and Flexcore Polyurea Coating. The company also provides installation services for specific applications including garage floors, basements, patios, pool decks, and commercial spaces. Their signature installation process is a two-coat, three-layer system using polyurea as the base coat, acrylic flakes in the middle layer, and polyaspartic as the top coat, completing installations in a single day with floors walkable in 12 hours, heavy-item-ready in 24 hours, and driveable in 48 hours.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4X more abrasion resistant than traditional epoxy coatings
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• PaycomminorOthersPaycom is used as the company's payroll processor, providing employee payroll access, time tracking, and HR management tools.
• ADPminorOthersADP is used for time and attendance tracking via their mobile app, with employees required to use the ADP Time & Attendance App for scheduling time off.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Florock: Industrial and commercial resinous floor coating manufacturer/installer with epoxy, polyurethane, and polyaspartic systems. Overlaps with Encore's commercial offering (warehouses, showrooms, locker rooms).
• Hello Garage: National franchise system specializing in polyurea-based residential garage floor coatings. Competes head-to-head with Encore in the Midwest and Florida markets using a similar proprietary polyurea technology stack and one-day install promise.
• ArmorPoxy: Epoxy and polyaspartic coating manufacturer selling both DIY kits and commercial-grade systems. Comparable product portfolio and overlapping customer segments, particularly in garage and commercial flooring.
• Garage Force: Franchise-based concrete coating company offering polyurea and epoxy floor systems for residential and commercial customers. Direct overlap with Encore's product line, customer base, and multi-state expansion strategy.
• Citadel Floor Finishing Systems: Commercial and industrial epoxy/polyaspartic floor coating contractor with a regional install model. Comparable on commercial segment focus, technology stack, and project-based revenue model.
• Stone Edge Surfaces: Concrete coating manufacturer offering epoxy, polyurea, and polyaspartic systems for residential and commercial floors. Comparable product technology and customer segments, especially in decorative and metallic finishes.
• Garage Living: Residential garage flooring and organization franchise offering coated floors, cabinetry, and slatwall systems. Closely comparable on customer persona, install model, and Midwest/Florida geographies.
• PremierGarage: Established residential garage floor coating franchise serving homeowners with epoxy and polyaspartic systems. Targets the same homeowner use cases (garage, basement, patio) and competes for the same Google/SEO-driven leads.
• Penntek Coatings: Manufacturer and franchise network of polyurea and polyaspartic concrete coatings. Competes at both the installer level (via dealers/franchisees) and on the same technology narrative as Encore's polyurea-polyaspartic system.

Broad incumbents

• Elite Crete Systems: Established national manufacturer and trainer of decorative concrete and resinous coating systems. Competes indirectly through a network of certified installers using overlapping epoxy/polyurea/polyaspartic technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/encoregarage
• YouTubestudio.youtube.com/channel/UCWmUAjpklVkE7hoFb5sGL-g
• Facebookfacebook.com/EncoreGarage
• Pinterestpinterest.com/encoregarage
• LinkedInlinkedin.com/company/encore-concrete-coatings

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Concrete Coatings