End of Life Choices New York

What End of Life Choices New York does

End of Life Choices New York is a 501(c)(3) nonprofit organization headquartered in New York City with a secondary office in Garden City, NY, that provides free end-of-life education, advocacy, and direct support services exclusively to New York State residents (EIN 13-4048114). The organization's mission is to expand patient choice at the end of life, and it operates a Patient Support Program offering information about palliative care, hospice, pain specialists, and patient rights; assistance completing advance directives; advocacy for patients whose wishes are not being honored; and coordination of medical aid in dying care for eligible patients. It serves three primary customer segments: individuals and families navigating end-of-life decisions, healthcare professionals seeking continuing education on palliative care and aid-in-dying clinical practice, and community organizations (senior centers, assisted living facilities, advocacy groups) booking educational presentations.

The organization's core products and services include downloadable advance directive forms (Health Care Proxy, MOLST, Dementia Advance Directive), the End of Life Binder customizable document collection, the New Yorker's Guide to End of Life Planning (PDF and audio), the monthly MAID Peer Support Group on Zoom, the Legacy League community discussion series, the Deadly Dish video series, and bookable in-person and virtual presentations. Its underlying technology footprint is minimal — a content website (endoflifechoicesny.org), a Constant Contact email newsletter, and standard social channels — with no proprietary platform, mobile app, or API. The organization has played the initiating role in five major New York State legislative achievements since 2007, most notably the Medical Aid in Dying Act effective August 5, 2026, and operates a strategic partnership with The Academy of Aid-in-Dying Medicine to operationalize MAID delivery.

The business model is donation- and grant-funded. All services are provided free of charge to end users (freemium pricing model with no tier structure). Revenue streams comprise individual donations, recurring giving, planned giving, fundraising campaigns (e.g., an $80,526 campaign tied to MAID implementation), and grants from philanthropic partners such as the New York Foundation for Eldercare. The go-to-market motion is community-led, relying on educational content, public presentations, peer support groups, and referral networks rather than paid acquisition. Staffing consists of approximately 6 employees led by Executive Director Mandi Zucker (LSW, CT), with Senior Consultant David Leven (emeritus Executive Director) and a board that includes Peter Strauss and Kristen Karlberg. The organization is independently governed, with no parent company or subsidiaries.

Name

End of Life Choices New York

Legal name

End of Life Choices New York

Website

https://endoflifechoicesny.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

End of Life Choices New York is a 501(c)(3) nonprofit that provides free end-of-life education, advocacy, and patient support services exclusively to New York State residents, including medical aid in dying coordination, advance directive assistance, and healthcare professional training.

Ownership category

akta.pro rank

Product category

End-of-Life Care Advocacy and Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Health Services (8000)

akta.pro primary industry

End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

akta.pro secondary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• End of life care
• Medical aid in dying
• Advance directives
• Palliative care advocacy
• Patient support services

Headquarters

HQ city

New York, NY

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates as a 501(c)(3) nonprofit that raises funds through donations, fundraising campaigns, and events. They conduct annual fundraising campaigns such as the $80,526 by 8/05/26 campaign for Medical Aid in Dying implementation support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

End of Life Choices New York is a nonprofit organization that provides free education, advocacy, and direct support services to New Yorkers navigating end-of-life decisions. Its offerings include information and coordination for medical aid in dying, assistance completing advance directives, connections to hospice and palliative care resources, peer support groups, and community education presentations. The organization also produces downloadable planning guides, advance directive forms, and the End of Life Binder, while advocating for legislation such as the Medical Aid in Dying Act that became effective in New York on August 5, 2026.

Product overview

End of Life Choices New York provides a comprehensive suite of services centered on end-of-life care, advocacy, and education for New Yorkers. The organization's core offerings include Medical Aid in Dying Services (information, coordination, and support for terminally ill patients pursuing this option), a Patient Support Program (providing resources, advocacy, and decision-making assistance), and downloadable Advance Directive Forms (Health Care Proxy, MOLST, Dementia Advance Directive). Educational offerings include the New Yorker's Guide to End of Life Planning (comprehensive PDF guide and audio), Educational Presentations (community workshops on MAiD and planning), and Legacy League (community discussions on death and dying). Additional products include the End of Life Binder (document collection for organizing end-of-life wishes) and Medical Aid in Dying Peer Support Groups. Together, these services provide a continuum from information and planning to implementation support and community connection for individuals and families navigating end-of-life decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Support Program A free direct support service that provides terminally ill patients and their families with information about pain specialists, hospice programs, and resources; assistance completing advance directives; advocacy when end-of-life wishes are not being honored; and decision support. It is available to all New Yorkers.
• Medical Aid in Dying Services Information, support, and care coordination for terminally ill patients considering or completing medical aid in dying in New York, including connecting patients with trained clinicians through the partnership with The Academy of Aid-in-Dying Medicine and providing bedside support.
• Advance Directive Forms Downloadable legal forms including the Health Care Proxy Form, MOLST Form, and Dementia Advance Directive for Receiving Oral Food and Fluids, designed to help individuals document and communicate their treatment preferences.
• Educational Presentations Community education sessions, workshops, and presentations on medical aid in dying, end-of-life planning, advance care directives, and patient rights, delivered both virtually and in-person to organizations and community groups.
• Medical Aid in Dying Peer Support Group Monthly virtual peer support group on Zoom for those considering or affected by medical aid in dying, providing community, shared experiences, and mutual support for patients and family members.
• A New Yorker's Guide to End of Life Planning Comprehensive guide covering advance care planning, advance directives, palliative care, hospice, end-of-life options, patient rights, caregiver options, glossary, and resource list, available as a PDF download and audio recording.
• End of Life Binder A customizable collection of documents serving as a guide for emergency situations and end-of-life wishes, including personal documents, logistics, arrangements, and financial information, available as a PDF or through a binder-making workshop.
• Legacy League Informal community gatherings (online and in-person) for discussing death and dying, demystifying end-of-life topics, and providing a supportive environment to ask questions and share concerns.
• VSED Information and Support Information and support regarding Voluntarily Stopping Eating and Drinking (VSED) as an end-of-life option for individuals who wish to hasten their death.

Quantifiable outcome

• Successfully advocated for passage of Medical Aid in Dying Act in New York, with law becoming effective August 5, 2026
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Academy of Aid-in-Dying MedicinecoreStrategic or Co-development Partner · 1 January 2026Partnership to provide public education, training on evidence-based best practices in aid-in-dying clinical care, resources and referrals for patients and families. The partnership provides clinicians access to pharmacology information, family assistance with decision-making, volunteers for bedside support, and system-wide consultation on policy and ethics.
• Patient Choices VermontminorGTM or Marketing PartnerPartnership for joint educational events comparing New York and Vermont medical aid in dying laws and processes, particularly for residents who may cross state lines for medical care.
• New York Foundation for EldercarecoreOthersGrant provider that funded the development of A New Yorker's Guide to End of Life Planning, a comprehensive guide on end of life planning options and rights for New Yorkers.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compassion & Choices: National nonprofit advocating for end-of-life options including medical aid in dying, advance care planning, and patient autonomy. Directly comparable mission to EOLCNY but operates nationally with significantly larger scale.
• Patient Choices Vermont: Vermont-based nonprofit providing education and advocacy for medical aid in dying and end-of-life choice. EOLCNY lists Patient Choices Vermont as an active GTM partner for joint educational events on MAiD.
• Final Exit Network: Right-to-die advocacy nonprofit providing information and exit guidance to terminally ill individuals. Overlaps with EOLCNY on end-of-life choice advocacy but with a more activist orientation.
• Death with Dignity National Center: National advocacy organization that helped pass the first-in-the-nation Oregon Death with Dignity Act and supports MAiD legislation in other states. Closely aligned advocacy mission with EOLCNY.

Broad incumbents

• Hospice Foundation of America: National nonprofit focused on hospice education and public awareness. Overlaps with EOLCNY's public-education function but centered on hospice rather than MAiD.
• National Hospice and Palliative Care Organization: Large national industry association representing hospice and palliative care providers. Addresses an adjacent segment of end-of-life care that EOLCNY coordinates patients into.

Others

• CaringInfo (National Hospice and Palliative Care Organization program): NHPCO's consumer-facing program providing free advance directives and end-of-life planning resources nationally. Closest direct overlap with EOLCNY's free End of Life Guide and downloadable forms offering.
• American Academy of Hospice and Palliative Medicine: Professional association for hospice and palliative medicine physicians. Comparable professional-training and policy-advocacy footprint but a clinician-membership body rather than a patient-services nonprofit.

Emerging players

• Aging with Dignity (Five Wishes): Nonprofit distributing the Five Wishes advance directive document across the U.S. Comparable advance-directive product offering that competes for the same end-of-life planning audience.
• The Academy of Aid-in-Dying Medicine: Clinical training organization partnered with EOLCNY to provide evidence-based best-practice education for clinicians delivering aid-in-dying care. Highly comparable clinical-training focus but physician-centric rather than patient/advocacy-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/end-of-life-choices-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about End of Life Choices New York