ENERMAX
Brazilian electrical materials distributor and retailer operating from Joinville, Santa Catarina, selling outlets, switches, lighting, and industrial automation components from 16+ certified brands to electricians, construction firms, and manufacturers through e-commerce, a physical showroom, and B2B direct sales with nationwide delivery.
- Company typePrivate
- Founded-
- HeadquartersJoinville, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ENERMAX does
ENERMAX is described in the underlying firmographic record as a Brazilian company founded in 1993 with 54 employees, headquartered in São Paulo, with the corporate website enermax.com.br. The substantive operational data provided, however, corresponds to a different Brazilian electrical-materials business — GWH Materiais Elétricos e Automação Industrial — a distributor and retailer based in Joinville, Santa Catarina, operating gwh.com.br. Because of this data conflict, the descriptive analysis below is grounded in the substantive content actually supplied; an investor reconciling these records should resolve the firmographic mismatch before acting on the description.
The substantively described company is a multi-channel electrical materials distributor and retailer serving residential, commercial, and industrial customers in Brazil. It operates three distribution channels: an e-commerce storefront (gwh.com.br) with credit-card installment payment and nationwide delivery, a physical retail showroom in Joinville's Paranaguamirim neighborhood offering in-store pickup, and a B2B direct-sales channel via WhatsApp and the [email protected] inbox targeting construction companies and industrial buyers with project quoting and recurring supply arrangements. The product catalog spans electrical outlets, switches, plates and modules, LED lighting and sockets, circuit protection devices, and industrial automation components including frequency inverters, contactors, relays, and sensors. The company is an authorized distributor for 16+ certified brands, including WEG, Pial Legrand, Iriel, Tramontina Blux, Soprano, Alumbra, Margirius, Blumenau Iluminação, Lumanti, Tachibra, Exatron, Qualitronix, Corfio, Enerbras, Mectronic, and Eletromar.
The business model is a hybrid retail-plus-wholesale distributor operating on unit pricing for retail (e.g., R$6.83 for outlet plates, R$7.23 for outlet modules) and volume-based, quote-driven pricing for B2B construction and industrial supply. Customer segments are diversified across licensed electricians and installers, construction firms and contractors, manufacturing industries in the Joinville industrial zone, residential complexes, other retailers, and individual DIY consumers, with the first three flagged as primary. Geographic reach extends from Joinville and northern Santa Catarina into Paraná and nationwide Brazil via logistics partners. The firm has no disclosed proprietary technology, no app, no API, no patents or trademarks, no disclosed ownership or investor backing, and no disclosed revenue or funding history, and is classified as a privately held operating business.
ENERMAX firmographics
Firmographics- Name
- ENERMAX
- Legal name
- GWH Materiais Elétricos e Automação Industrial
- Website
- https://enermax.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brazilian electrical materials distributor and retailer operating from Joinville, Santa Catarina, selling outlets, switches, lighting, and industrial automation components from 16+ certified brands to electricians, construction firms, and manufacturers through e-commerce, a physical showroom, and B2B direct sales with nationwide delivery.
- Ownership category
- akta.pro rank
Where ENERMAX is headquartered
LocationHeadquarters
- HQ city
- Joinville
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ENERMAX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Retail E-commerce Sales: Individual product sales through the company's e-commerce website gwh.com.br, selling items like electrical outlets, switches, LED lamps, circuit breakers, and automation components to individual buyers, electricians, and contractors at listed retail prices with credit card payment options.
- Wholesale/Distribution B2B Sales: Volume-based pricing for contractors, construction companies, industries, and other resellers. Special pricing offered for bulk purchases and recurring supply arrangements. Targets construction projects and ongoing industrial supply needs.
- Industrial Automation Products: Sale of industrial automation components including frequency inverters, contactors, relays, sensors, and command/protection components. Supplies ongoing maintenance and new installation needs for manufacturing operations in the Joinville industrial region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail pricing for consumers and small buyers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
ENERMAX product offering
Product offeringCore offering
ENERMAX is a Brazil-based company founded in 1993 with 54 employees headquartered in São Paulo, SP. The specific product and service offerings of ENERMAX are not documented in the provided input data; the available source material pertains to a separate Brazilian electrical materials distributor (GWH Materiais Elétricos) and does not describe ENERMAX's own operations.
Product overview
The provided source data does not contain information about ENERMAX's products or services. The source data pertains to GWH Materiais Elétricos, a Brazilian electrical materials distributor, which sells products from brands including Iriel, WEG, Pial Legrand, Soprano, Tramontina Blux, Alumbra, Margirius, Blumenau Iluminação, Lumanti, Tachibra, Exatron, Qualitronix, Corfio, Enerbras, Mectronic, and Eletromar.
Differentiator
Problem solved
Functional benefit
Companies that use ENERMAX
Customer profileNamed customers5 records
Segments4 records
ENERMAX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ENERMAX partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, major and minor.
- Iriel (Linhas Imperia, Iris e Duale Up)corePrimary brand partnership for electrical outlets, switches, modules, and plates. GWH distributes Iriel products including Imperia, Iris, and Duale Up lines covering the full range of Brazilian standard electrical wall plates and modules.
- WEGcoreMajor industrial automation and electrical equipment manufacturer. GWH stocks WEG products including motors, drives, and automation components for industrial customers in Joinville's manufacturing sector.
- Pial LegrandcorePremium electrical installation brand. GWH carries Pial Legrand products as part of its certified brand portfolio for switches, outlets, and electrical installation materials.
- SopranomajorElectrical materials manufacturer included in GWH's portfolio of certified brands.
- Tramontina BluxmajorTramontina Blux electrical products distributed by GWH as part of the certified brand portfolio.
- AlumbramajorLighting and electrical products manufacturer in GWH's brand portfolio.
- MargiriusmajorElectrical components manufacturer distributed by GWH.
- Blumenau IluminaçãomajorRegional lighting manufacturer included in GWH's product portfolio.
- LumantimajorLED lighting products including Lumanti brand items like LED dichroic lamps (MR16 GU10 7W) featured on GWH website.
- TachibraminorLighting products distributor included in GWH's brand portfolio.
- ExatronminorElectronic and automation components manufacturer in GWH's distribution network.
- QualitronixminorQuality control and measurement products included in GWH's catalog.
- CorfiominorElectrical products manufacturer distributed by GWH.
- EnerbrasminorEnerbras electrical products distributed by GWH.
- MectronicminorElectronic and automation components manufacturer in GWH's distribution network.
- EletromarminorElectrical products manufacturer distributed by GWH.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
ENERMAX competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ENERMAX social profiles
Digital presenceENERMAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ENERMAX leadership team
Management profileNumber of profiles
ENERMAX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ENERMAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ENERMAX
What does ENERMAX do?
ENERMAX is a Brazil-based company founded in 1993 with 54 employees headquartered in São Paulo, SP. The specific product and service offerings of ENERMAX are not documented in the provided input data; the available source material pertains to a separate Brazilian electrical materials distributor (GWH Materiais Elétricos) and does not describe ENERMAX's own operations.
Is ENERMAX a public or private company?
ENERMAX is a private company. It is classified as unknown and is currently operating.
When was ENERMAX founded?
ENERMAX was founded in -1. It employs 51 to 100 people.
Where is ENERMAX based?
ENERMAX is headquartered in Joinville, Brazil, in the Latin America region.
How does ENERMAX make money?
Three revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale/Distribution B2B Sales and industrial Automation Products.
Does ENERMAX have an API?
No public API is recorded for ENERMAX.