Engraved

What Engraved does

Engraved B.V. is a Netherlands-based online retailer (Engraved.nl) founded in 2018 and operated by a 6-person team out of Utrecht, specializing in personalized funeral and memorial products. Its core owned-SKU catalog centers on temporary grave markers — produced in both Dibond aluminum and a sustainable plant-based BioPanel variant — together with a memorial photo book (Fotoboek Uitvaart) and, via a strategic partnership with Koninklijke Hesselink, permanent grave monuments (grafmonumenten) presented in physical showrooms in Zutphen and Sneek. The company has also layered a multi-vendor marketplace that resells externally-supplied coffins, urns, memorial jewelry, photography, video, and mourning prints under its own checkout.

The underlying technology is a WooCommerce-style self-serve e-commerce platform hosted and maintained by Surver B.V., paired with a proprietary browser-based design editor (designer.engraved.nl) that lets customers personalize grave markers and photo books with photos, clipart, and text, including automatic image-resolution validation. Checkout supports Mollie/iDEAL, PayPal, and Klarna, and the site is offered only in Dutch, reflecting an exclusively Netherlands geographic scope with no cross-border localization evidence.

Engraved operates a horizontal, dual-segment go-to-market: a direct-to-consumer funnel for bereaved families placing one-time online orders, and a B2B channel serving Dutch funeral entrepreneurs (uitvaartondernemers) with invoice-based ordering and direct delivery to their premises. Pricing is pay-as-you-go and intentionally hidden behind a login wall for both segments. Revenue is generated almost entirely through one-time product sales; no subscription, licensing, or recurring stream is disclosed, and no funding rounds, revenue figures, or ownership structure have been made public.

Name

Engraved

Legal name

Engraved B.V.

Website

https://engraved.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Engraved B.V. is a Dutch online retailer selling personalized funeral products — temporary grave markers, memorial photo books, and gravestones — to bereaved families and funeral entrepreneurs in the Netherlands, using a self-serve design editor and direct-to-funeral-director delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Product Sales: Engraved generates revenue through the sale of personalized funeral products including temporary grave markers, memorial photo books, and gravestones. Products are sold as one-time purchases through the online webshop. Customization is included in the product price.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Engraved operates an online e-commerce platform selling personalized funeral and memorial products for the Dutch market. The core offering centers on customizable temporary grave markers (available in Dibond aluminum or sustainable BioPanel), memorial photo books (A5 hardback, 24 pages), and gravestones/monuments (via partnership with Koninklijke Hesselink). All products are personalized through a proprietary self-serve online design editor at designer.engraved.nl and delivered within 2-4 working days.

Product overview

Engraved is an online platform (webshop) offering personalized funeral memorial products, both for private individuals and funeral directors. The core product portfolio centers on temporary grave markers (available in Dibond aluminum or sustainable Biopanel materials) and memorial photo books, all customizable through a proprietary online design editor. The company operates a multi-vendor model for certain product categories (coffins, urns, memorial jewelry, photography/video services, funeral prints) supplied by vetted external suppliers, while collaborating with Koninklijke Hesselink for permanent grave monuments. Products can be personalized with names, dates, photos, and text to create meaningful tributes.

Differentiator

Problem solved

Functional benefit

Products and services

• Fotoboek Uitvaart (Funeral Photo Book) A5 landscape memorial photo book with hard cover and 24 pages, designed by customers through Engraved's online editor using personal photos, clipart, and templates to commemorate a funeral or memorial.
• Grafmarkeerder – 1 of 2 namen (zonder paaltje) (Temporary Grave Marker, 1 or 2 Names) Temporary grave marker made of Dibond (aluminum), 20 x 12 cm, personalizable with 1 or 2 names through Engraved's online design editor; supplied without a stake.
• Grafmarkeerder met 1 naam van Biopanel (BioPanel Grave Marker with 1 Name) Temporary grave marker in sustainable BioPanel (plant-based) material, 20 x 12 cm with a stake, designed for 1 name; CO2-neutral, recyclable, biodegradable, with a lifespan of at least 10 years.
• Grafmarkeerder met foto (zonder paaltje) (Temporary Grave Marker with Photo) Temporary Dibond (aluminum) grave marker, 30 x 12 cm, allowing customers to add personal photos, images, or text via the online editor.
• Grafmonument (Grave Monument) Permanent grave monument (grafmonument) offered in partnership with Koninklijke Hesselink, with customer personalization supported by expert staff.
• Rouwdrukwerk (Funeral Printing) Mourning prints and other printed memorial materials, supplied through Engraved by vetted external suppliers.
• Grafkisten (Coffins) Coffins/caskets for funeral services, supplied through Engraved by vetted external suppliers.
• Asobjecten (Memorial Ash Objects) Cremation-related memorial ash objects, supplied through Engraved by vetted external suppliers.
• Urnen (Memorial Urns) Memorial urns for cremation, supplied through Engraved by vetted external suppliers.
• Assieraden (Memorial Jewelry) Memorial jewelry containing cremation ashes, supplied through Engraved by vetted external suppliers.
• Fotografie (Funeral Photography) Photography services for funerals, supplied through Engraved by vetted external suppliers.
• Video (Funeral Video) Video services for funeral documentation, supplied through Engraved by vetted external suppliers.

Quantifiable outcome

• Standard delivery within 2-4 working days

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Koninklijke HesselinkcoreStrategic or Co-development PartnerEngraved works intensively with Koninklijke Hesselink (Royal Hesselink) on gravestones and monuments. Koninklijke Hesselink operates showrooms in Zutphen and Sneek where a portion of Engraved's assortment is displayed. The partnership allows Engraved to offer memorial stones and monuments through their platform while leveraging Hesselink's physical showroom presence and expertise in gravestones.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy: Etsy is a global online marketplace where independent sellers offer personalized, engraved, and made-to-order goods including memorial items and photo products. It is comparable to Engraved because bereaved families searching for personalized memorial keepsakes can find similar customizable offerings on Etsy, posing a competitive alternative for D2C memorial purchases.
• DELA: DELA is the largest Dutch funeral cooperative, offering funeral services, insurance, and a wide assortment of memorial products nationwide. As a broad incumbent in the same Dutch death-care value chain, it overlaps with Engraved on the product side (memorial goods) while also controlling service and insurance layers Engraved does not touch.
• Yarden: Yarden is a Dutch funeral services and insurance brand that supplies memorial merchandise alongside its service portfolio. Comparable to Engraved on the Dutch death-care product side, it competes for the same bereaved families and uitvaartondernemers, though via a traditional full-service model rather than an e-commerce configurator.
• Monuta: Monuta is a major Dutch funeral services and insurance provider that also supplies memorial products to families and funeral directors. It is comparable to Engraved as a Dutch death-care player with a product assortment, but it operates as a full-service incumbent rather than a digital-first retailer.
• Shutterfly: Shutterfly is a large US photo-products platform offering memorial photo books, prints, and personalized keepsakes. It is a broad incumbent peer for Engraved's fotoboek uitvaart category, since families building memorial photo books can choose Shutterfly as an alternative online channel, although Shutterfly does not specialize in funeral-specific products or grave markers.

Direct peers

• Personalization Mall: Personalization Mall is a US-based online retailer specializing in engraved and customized gifts and keepsakes across many occasions. It is a direct peer because Engraved's core value proposition — letting customers design and personalize physical memorial products online — mirrors the same customization-first e-commerce model, just within a death-care niche.
• Zazzle: Zazzle is an online marketplace where designers and makers sell fully customizable products including memorial items, signage, and engraved goods. Comparable to Engraved's customization platform because buyers can configure personalized physical products online, though Zazzle operates as a broad global marketplace rather than a death-care specialist.
• Things Remembered: Things Remembered is a long-standing personalization retailer specializing in engraved gifts, plaques, and keepsakes. It is a direct peer because Engraved's engraving-and-personalization engine for grave markers and memorial products mirrors Things Remembered's customizable engraved- merchandise model, even though the verticals (death care vs. general gifts) differ.

Emerging players

• Eterneva: Eterneva turns cremation ashes into memorial diamonds and keepsakes, operating a direct-to-consumer e-commerce model with strong personalization and storytelling. It is an emerging peer to Engraved in the broader memorial-products category — both sell personalized post-farewell keepsakes through online-first funnels, though Eterneva's flagship SKU (diamonds from ashes) is distinct from grave markers and photo books.
• Artifact Uprising: Artifact Uprising is a premium photo-book and print brand focused on high-quality, design-led keepsakes. It overlaps with Engraved on the memorial photo-book use case (fotoboek uitvaart) and shares the online editor/customization approach, but at a higher-end gifting/keepsake positioning rather than the Dutch death-care niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/engraved

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engraved